Social Software For Business

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Alan Lepofsky's presentation on the evolution of social software, and best practices and use cases for successful enterprise social software adoption.

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  • Used under creative commons: http://www.flickr.com/photos/upyernoz/2149312640/ Recording and sharing information is not new. People have been doing it since the start of time. Passing down stories, recording histories. The original methods were difficult, time consuming, and did not reach many people. What has changed are the tools to create and edit, and the audience reach of the information. Slow. Difficult. No room for error. No edits. From wikipedia: http://en.wikipedia.org/wiki/Woodblock_printing The use of round "cylinder seals" for rolling an impress onto clay tablets goes back to early Mesopotamian civilization before 3,000 BCE Woodblock printing 200 CE Movable type 1040 Printing press 1439
  • Image used under creative commons: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg Modern tools allows mass production and distribution of information. Movable Type and Printing Press Johannes Gutenberg - http://en.wikipedia.org/wiki/Johann_Gutenberg Johannes Gensfleisch zur Laden zum Gutenberg (c. 1398 – February 3, 1468) was a German goldsmith and printer who is credited with being the first European to use movable type printing, in around 1439, and the global inventor of the mechanical printing press. in 1999, the A&E Network ranked Gutenberg #1 on their "People of the Millennium" countdown, and in 1997, Time–Life magazine picked Gutenberg's invention as the most important of the second millennium
  • Used under create commons: http://www.flickr.com/photos/seychelles88/361468916/ Tools like the typewriter brought the creation of content to the individual level.
  • http://www.flickr.com/photos/mbg_photos/2243112618/ However, at this point things were are still too solo, too individual. Hard to edit, update Essentially… little collaboration
  • Photo attribution: http://www.flickr.com/photos/cayusa/2051756510/ The PC, software, and the web enable people to share
  • Personal - New tools enabled you to automate the creation of content. Spreadsheets replaced calculators, word processors = typewriters, and presentations=overhead foils. Targets – all of the new content was shared, but at defined recipients. We live by the “To and cc”. Chats are directed at the person you want to speak with. Open – everyone benefits. Everyone has access. Company has a memory. Twitter is IM inside out.
  • CC attribution: http://www.flickr.com/photos/druclimb/370334116/
  • Everyone is talking about 2.0. Web 2.0. Business 2.0. Blogs. Wikis. social networks. What are all of these things? What do they mean to you, and your business?
  • It is about people. They have names. You can not think of them as numbers, nor metrics, nor revenue streams.
  • Used under creative commons: http://www.flickr.com/photos/clappstar/178050837/
  • Used under creative commons: http://www.flickr.com/photos/pgoyette/2819175465/
  • Used under creative commons: http://www.flickr.com/photos/pbo31/161536153/ “ 2.0” provides a voice, and people want to be heard Getting feedback Getting ideas Building reputation Establishing credibility
  • Used via creative commons: http://www.flickr.com/photos/gorillaradio/494169708/ Internally, externally. The line is blurring, firewalls are coming down
  • Used under creative commons: http://www.flickr.com/photos/e3000/1561440998/ Listening Participating Leveraging others “ I found it there” vs. “Not created here”
  • Used with permission from the author: http://www.flickr.com/photos/flibble/141488358/
  • Old way / new way buzzwords
  • Used under creative commons: http://www.flickr.com/photos/jbalazs/724615669/
  • Photo attribution http://www.flickr.com/photos/laffy4k/367822192/
  • Photo attribution http://www.flickr.com/photos/wheatfields/116810137/
  • Photo attribution http://www.flickr.com/photos/salendron/947936275/
  • Image used under creative commons: http://www.flickr.com/photos/edutorres81/2686571658/ This isn’t Email Sharepoint Wiki with no social Social with no wiki
  • Image used under creative commons: http://www.flickr.com/photos/brent_nashville/2899809814/
  • Photos used under creative commons: http://www.flickr.com/photos/curious_zed/500646353/
  • http://www.flickr.com/photos/lwr/2408677034/
  • To get started with Socialtext, you need to decide on 3-5 lead use cases which your company will pursue in your initial implementation. We recommend a mix of company-wide and group-specific use cases. Company-wide use cases deliver a broad exposure within your company, while group-specific use cases generate deep business value.
  • Successful implementation is typically driven by a core group of energetic champions committed to making their company more open, efficient, and effective. You should look for these individuals to help drive adoption within your company. Ideally, there will be at least one champion helping to drive each use case.
  • Your colleagues will find Socialtext intuitive and easy to use…once they try it. Successful champions introduce Socialtext in hands-on ways that encourage colleagues to get their “feet wet” immediately. Road shows, lunch-and-learns, and other live presentations are a great way to introduce your company to Socialtext,
  • Socialtext shines when companies use it to make everyday work processes more collaborative and social. To show your company the power of Socialtext, you and your champions should route repeated activities through Socialtext. Here are some of the most effective ways that other companies have done this:
  • Socialtext delivers more value the more tightly it is integrated into the daily flow of work. You should facilitate this by making sure that Socialtext integrates effectively with other systems that your company already uses for core business activities.
  • The best ideas come from the many thousands of people around the world who use Socialtext every day. We have an active community of users posting new ideas, questions, tips, practices, techniques, and templates. Come join our community at www.socialtext.net/exchange.
  • Used under creative commons: http://www.flickr.com/photos/smedstad/2350721991/
  • Used by creative commons: http://www.flickr.com/photos/mattholt/303093415/
  • Used under creative commons: http://www.flickr.com/photos/ppdigital/2054989998/ choose the right tool for the job. Does it have the right amount of features. Not too many, but not too few. The same tool is not right for all jobs, so you want a platform that is flexible
  • In the flow. The most effective tools are available in the context of the way you work. Creative Commons: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg
  • Used via creative commons: http://www.flickr.com/photos/si/2940588/
  • Define clear goals and have measurable targets Start with select core functions, each with a small number of highly invested participants Build out a structure, and pre-populate so its use and appeal are intuitive Ensure executive sponsorship Creative Commons: http://www.flickr.com/photos/gareandkitty/276471187/
  • Used with permission of the owner: http://www.flickr.com/photos/96614226@N00/1440890211/
  • Used via Creative Commons: http://www.flickr.com/photos/nacaseven/1329827654/
  • Introduce useful tools and the culture will follow Used under creative commons : http://www.flickr.com/photos/barwell/67989987/
  • Used under creative commons: http://www.flickr.com/photos/shawdm/820926627/
  • Introduce useful tools and the culture will follow Creative commons: http://www.flickr.com/photos/jolives/2806752245/
  • Image used under creative commons: http://www.flickr.com/photos/jeffweston/2572155331/ Choosing the right vendor Seamless Secure Manageable
  • Used under create commons: http://www.flickr.com/photos/tcanales/2600939763/
  • Used under creative commons: http://www.flickr.com/photos/zebble/6080622/
  • Used under creative commons: http://www.flickr.com/photos/fornal/385054886/
  • Used under creative commons: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/
  • Image used via creative commons: http://www.flickr.com/photos/neonman/2693639551/
  • Social Software For Business

    1. 1. Social Software For The Enterprise Alan Lepofsky, Director of Product Marketing [email_address] @Alanlepo and @Socialtext
    2. 2. Agenda <ul><li>The Evolution Of Collaboration </li></ul><ul><li>What are “2.0” tools and culture all about? </li></ul><ul><li>How does this apply in the business world? </li></ul><ul><li>Quick Demo </li></ul><ul><li>Use Cases </li></ul><ul><li>Best Practices </li></ul><ul><li>Choosing A Vendor </li></ul>
    3. 3. Recording and sharing information is not new Photo Credit http://www.flickr.com/photos/upyernoz/2149312640/
    4. 4. Rapid creation of content Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg
    5. 5. Consumer Adoption Photo Credit: http://www.flickr.com/photos/seychelles88/361468916/
    6. 6. Still too individual Photo Credit: http://www.flickr.com/photos/mbg_photos/2243112618/
    7. 7. Globally connected Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/
    8. 8. The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone) 2.0 Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/ Groupware Chat/ Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Web-based / Widgets
    9. 9. Where Is Your Company Today? <ul><li>Many organization are (stuck) working in a “1.0 style” today </li></ul><ul><li>Have heard the buzzwords, but have not take action </li></ul><ul><li>Struggling with the challenges of moving forward, getting ahead </li></ul>Photo Credit: http://www.flickr.com/photos/druclimb/370334116/
    10. 10. So What Do We Need To Do? web 2.0 social software blogs wikis social networks dashboards widgets enterprise 2.0 social computing social media
    11. 11. Focus On People Your Colleagues Are People Your Partners Are People Your Customers Are People Your Prospects Are People
    12. 12. Sharing is in our DNA Photo Credit: http://www.flickr.com/photos/clappstar/178050837/
    13. 13. At home and at work Photo Credit: http://www.flickr.com/photos/pgoyette/2819175465/
    14. 14. Everyone has a voice Photo Credit: http://www.flickr.com/photos/pbo31/161536153/
    15. 15. And breaking down the boundary between internal and external. I think there will always be some difference, but not what it once was The walls are coming down and the doors are opening Photo Credit: http://www.flickr.com/photos/gorillaradio/494169708/
    16. 16. A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/
    17. 17. Are you exposed? Photo Credit: http://www.flickr.com/photos/flibble/141488358/
    18. 18. The Collaboration Evolution Social Messaging Email and Instant Messaging Static Corporate Directory & Personal Contacts Local “Office” documents Personal Dashboards Social Networks Workspaces: Wikis, Blogs, and shared online spreadsheets Multiple sources of information Silo’d Inboxes
    19. 19. What can they tools do at work? How do these apply in the business world? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
    20. 20. Help you know what needs time and attention Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
    21. 21. Allow you to work together productively. Photo Credit: http://www.flickr.com/photos/wheatfields/116810137
    22. 22. Enable you to discover information and people Photo Credit: http://www.flickr.com/photos/salendron/947936275/
    23. 23. Email back and forth in an attempt to collaborate Hard to find information and people Rigid structure of traditional content systems, document systems & portals Standalone implementation of multiple tools Photo Credit: http://www.flickr.com/photos/edutorres81/2686571658/
    24. 24. Use Cases Photo Credit: http://www.flickr.com/photos/brent_nashville/2899809814/
    25. 25. Company wide <ul><li>Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, … </li></ul><ul><li>HR processes: </li></ul><ul><ul><li>New hire on-boarding </li></ul></ul><ul><ul><li>Accounts payable </li></ul></ul><ul><ul><li>Benefit enrolments </li></ul></ul>Intranet 2.0
    26. 26. Sales & Marketing <ul><li>Event planning </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>Best practices (lead gen, prospects, closing) </li></ul><ul><li>Customer / Account / Rep information </li></ul><ul><li>Tracking and metrics </li></ul>Accelerate sales cycles & win-rate
    27. 27. Dev / QA / Support <ul><li>Feature planning </li></ul><ul><li>Release schedules / milestone reports </li></ul><ul><li>Problem reports, bug tracking / fixing </li></ul><ul><li>Knowledge Base </li></ul><ul><li>Product Documentation </li></ul>Reduce time-to-resolution / implementation
    28. 28. External <ul><li>Vendor Relationships (ex: Press Relations) </li></ul><ul><ul><li>Improve communication </li></ul></ul><ul><li>Business Development & Partner Programs </li></ul><ul><ul><li>Grow channel revenue </li></ul></ul><ul><li>Professional Services & Client Relations </li></ul><ul><ul><li>Increase customer satisfaction </li></ul></ul>
    29. 29. Personal <ul><li>Information repository </li></ul><ul><li>Journal </li></ul><ul><li>Task list </li></ul>Photo Credit: http://www.flickr.com/photos/curious_zed/500646353/
    30. 30. Six Steps To Successful Implementation and Adoption
    31. 31. Encourage a range of use cases Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/
    32. 32. Recruit energetic champions Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/
    33. 33. Launch with hands-on activities Photo Credit: http://www.flickr.com/photos/bala_/2488407797/
    34. 34. Route repeated activities through Socialtext Photo Credit: http://www.flickr.com/photos/spiicytuna/188111824/
    35. 35. Complement existing systems of record Photo Credit: http://www.flickr.com/photos/ciordia/399354425/
    36. 36. Interact with your community Photo Credit: http://www.flickr.com/photos/ciordia/399354425/
    37. 37. Collaboration + Social Networking Photo Credit: http://www.flickr.com/photos/smedstad/2350721991/
    38. 38. Transition slide to best practices Best Practices For Success Photo Credit: http://www.flickr.com/photos/mattholt/303093415/
    39. 39. Choose the right tool Photo Credit: http://www.flickr.com/photos/ppdigital/2054989998/
    40. 40. In the flow Photo Credit: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg
    41. 41. Reduce The Learning Curve Photo Credit: http://www.flickr.com/photos/si/2940588/
    42. 42. Define clear targets Photo Credit: http://www.flickr.com/photos/gareandkitty/276471187/
    43. 43. Set achievable goals Photo Credit: http://www.flickr.com/photos/96614226@N00/1440890211/
    44. 44. Develop Trust Photo Credit: http://www.flickr.com/photos/nacaseven/1329827654/
    45. 45. Don’t force people in a direction Photo Credit: http://www.flickr.com/photos/barwell/67989987/
    46. 46. Let them form groups, not corporate hierarchies Photo Credit: http://www.flickr.com/photos/shawdm/820926627/
    47. 47. Culture will follow Photo Credit: http://www.flickr.com/photos/jolives/2806752245/
    48. 48. Choosing the right vendor Photo Credit: http://www.flickr.com/photos/jeffweston/2572155331/
    49. 49. Seamless and integrated Photo Credit: http://www.flickr.com/photos/tcanales/2600939763/
    50. 50. Secure Photo Credit: http://www.flickr.com/photos/zebble/6080622/
    51. 51. Reliable Photo Credit: http://www.flickr.com/photos/fornal/385054886/
    52. 52. Friendly Photo Credit: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/
    53. 53. Review “ 2.0” = Participation and Sharing Use best practices for success Choose the right vendor
    54. 54. Signup for your free trial at www.socialtext.com Follow @Socialtext Photo Credit: http://www.flickr.com/photos/neonman/2693639551/

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