A Twitter for your Intranet Implementing Enterprise Microblogging Ross Mayfield Chairman & Co-founder Socialtext July 2009
The Collaboration Evolution Social Messaging Email and  Instant Messaging Static Corporate Directory & Personal Contacts L...
Enterprise Microblogging Share links & information Q&A without interruptions Status Updates
Discovery Through Social Messaging <ul><li>Problem with Discovery until now was Interruptions: </li></ul><ul><li>28% of a ...
Microblogging Adoption <ul><li>Internal marketing </li></ul><ul><li>Concept, not just mechanics </li></ul><ul><li>Business...
Core Periphery Power Law of Participation Engagement Low Threshold
Read Signal Link Sharing Activity Streams Blogging Comments Wiki Editing People Tagging Content Tagging Goal Setting File ...
Read Signal Link Sharing Activity Streams People Tagging Power Law of Participation Engagement Low Threshold Core Peripher...
The Collaboration Continuum Activity Status Updates Sharing News/Links Questions and Answers Wikis Social Networking Blogg...
Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Worksp...
Socialtext Microblogging Appliance <ul><li>A Twitter for your Intranet </li></ul><ul><li>Socialtext Signals microblogging ...
SaaS Delivery Benefits <ul><li>Flexible SaaS Deployment Options </li></ul><ul><li>Managed Service Appliance </li></ul><ul>...
Partners/ Customers Company Departments Teams <ul><li>Workspaces </li></ul><ul><li>Private </li></ul><ul><li>Read only </l...
Social Software Value Matrix Microblogging has the potential to turn silos into flows, A key enabler for business transfor...
For More Information 6 Ways to Get Business Value from Social Software http://www.socialtext.com/businessvalue 6 Steps to ...
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Microblogging For The Enterprise

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Ross Mayfield's presentation on the benefits of microblogging in the enterprise.

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  • Old way / new way buzzwords
  • Alternative to Email or IM for: Sharing links and information Q&amp;A without interruptions Status updates
  • Read it
  • The ideal social network structure has a dense core of highly engaged participants that can process information quickly and make decisions, and dynamic periphery with new information and people. Together they turn weak signals into strong signals so the organization moves faster in adapting to change.
  • The Microblogging Appliance allows your company to begin with low threshold features with high activity, and optionally deploy more advanced features of the social software platform for deeper collaboration
  • * The Socialtext platform uniquely delivers these capabilities so your company can: * Manage attention with personalized widget-based dashboards * Discover connections with social networking for your people * Collaborate flexibly with wiki workspaces and weblogs * Encourage simple sharing with social messaging for your people * What is unique is that these aren’t separate products, but a compelling integrated user experience for collaboration and social networking.
  • * Socialtext uniquely delivers its solutions through SaaS * Either available as a hosted dedicated solution or as a managed service appliance behind your firewall * Socialtext Microblogging Appliance provides these benefits with the security and integration of onsite deployment
  • * The Socialtext platform uniquely delivers these capabilities so your company can: * Manage attention with personalized widget-based dashboards * Discover connections with social networking for your people * Collaborate flexibly with wiki workspaces and weblogs * Encourage simple sharing with social messaging for your people * What is unique is that these aren’t separate products, but a compelling integrated user experience for collaboration and social networking.
  • Microblogging For The Enterprise

    1. 1. A Twitter for your Intranet Implementing Enterprise Microblogging Ross Mayfield Chairman & Co-founder Socialtext July 2009
    2. 2. The Collaboration Evolution Social Messaging Email and Instant Messaging Static Corporate Directory & Personal Contacts Local “Office” documents Personal Dashboards Social Networks Workspaces: Wikis, Blogs, and shared online spreadsheets Multiple sources of information Silo’d Inboxes
    3. 3. Enterprise Microblogging Share links & information Q&A without interruptions Status Updates
    4. 4. Discovery Through Social Messaging <ul><li>Problem with Discovery until now was Interruptions: </li></ul><ul><li>28% of a knowledge worker’s day </li></ul><ul><li>$28B to U.S. companies </li></ul><ul><li>Source: Basex Research, “The Cost of Not Paying Attention” </li></ul>Discover people through content Discover content through people Bring Attention Pay Attention
    5. 5. Microblogging Adoption <ul><li>Internal marketing </li></ul><ul><li>Concept, not just mechanics </li></ul><ul><li>Business value </li></ul><ul><li>Hands-on launch activities </li></ul><ul><li>Small-prize contests </li></ul><ul><li>Integrate user experience </li></ul><ul><li>Socialtext Desktop </li></ul><ul><li>Stir the pot </li></ul><ul><li>Executives </li></ul><ul><li>Twitter and Facebook users </li></ul><ul><li>Organizational connectors </li></ul><ul><li>New hires </li></ul>Why How Who
    6. 6. Core Periphery Power Law of Participation Engagement Low Threshold
    7. 7. Read Signal Link Sharing Activity Streams Blogging Comments Wiki Editing People Tagging Content Tagging Goal Setting File Sharing Power Law of Participation Aggregation Networking Engagement Low Threshold Core Periphery
    8. 8. Read Signal Link Sharing Activity Streams People Tagging Power Law of Participation Engagement Low Threshold Core Periphery The Socialtext Microblogging Appliance puts forward low threshold for participation features for a dynamic periphery sharing new information and fostering new interactions
    9. 9. The Collaboration Continuum Activity Status Updates Sharing News/Links Questions and Answers Wikis Social Networking Blogging Time Basic Advanced
    10. 10. Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Workspace Flexible collaboration with wiki workspaces and weblogs Socialtext People Discover connections with social networking for your people Socialtext Signals Microblogging and activity streams for your people Web-Oriented Architecture Integrated User Experience Socialtext Desktop Mobile Device Browser
    11. 11. Socialtext Microblogging Appliance <ul><li>A Twitter for your Intranet </li></ul><ul><li>Socialtext Signals microblogging </li></ul><ul><li>Socialtext People social networking </li></ul><ul><li>Socialtext Desktop </li></ul><ul><li>Behind the firewall </li></ul><ul><li>Secure deployment with low TCO </li></ul>
    12. 12. SaaS Delivery Benefits <ul><li>Flexible SaaS Deployment Options </li></ul><ul><li>Managed Service Appliance </li></ul><ul><ul><li>SaaS On-site: all the benefits of SaaS with on-premise security and integration </li></ul></ul><ul><li>Dedicated Hosted Appliance </li></ul><ul><ul><li>Single Tenant </li></ul></ul><ul><li>Hosted Service </li></ul><ul><ul><li>Multi Tenant </li></ul></ul><ul><li>Standard & Premium Support </li></ul><ul><li>Benefits of Software as a Service* </li></ul><ul><li>Pay for what you use </li></ul><ul><li>Rapid implementation </li></ul><ul><li>Simplified application integration </li></ul><ul><li>Treated as an operating expense </li></ul><ul><li>Reduced infrastructure investments </li></ul><ul><li>Reduced operational management </li></ul><ul><li>Lower upgrade costs </li></ul><ul><li>Lower switching costs </li></ul><ul><li>Lower Total Cost of Ownership </li></ul><ul><li>* Gartner, September 2007 </li></ul>
    13. 13. Partners/ Customers Company Departments Teams <ul><li>Workspaces </li></ul><ul><li>Private </li></ul><ul><li>Read only </li></ul><ul><li>Read & Comment only </li></ul><ul><li>Intranet </li></ul><ul><li>Public </li></ul><ul><li>Networks </li></ul><ul><li>Profiles </li></ul><ul><li>Social Messaging </li></ul><ul><li>Activity Streams </li></ul>Employees Content privacy inherited from Workspaces Manage attention with Desktop & Dashboard Flexible & Secure Across Groups
    14. 14. Social Software Value Matrix Microblogging has the potential to turn silos into flows, A key enabler for business transformation Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Organization Strategy
    15. 15. For More Information 6 Ways to Get Business Value from Social Software http://www.socialtext.com/businessvalue 6 Steps to Drive Social Software Adoption http://www.socialtext.com/products/wp_implementation.php

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