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Integration: The Next Frontier for Social Software

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  • 1. Integration: The Next Frontier For Enterprise Social Software Rob Koplowitz Shafayet Imam Alan Lepofsky Vice President & Senior Systems Director of Principal Analyst Architect MarketingJuly 28, 2011
  • 2. Agenda•  Introductions•  Rob Koplowitz – The role of the Social Layer in the Information Workplace•  Shafayet Imam – Overview of TrustLink•  Alan Lepofsky - Demo of Socialtext Connect•  Q&A
  • 3. 3 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 4. Integration: The Next Frontier ForEnterprise Social SoftwareRob Koplowitz, Vice President, Principal AnalystJuly 28, 20114 © 2011 Forrester Research, Inc. Reproduction Prohibited 2009
  • 5. The Information Workplace is emerging and social is a key component. Consider the role of the social layer in you enterprise.5 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 6. What Im hearing from Charles Curtis §  The landscape of collaboration is changing –  “My people are self-provisioning social technologies. That could be bad" –  "But, they say theyre getting real business value. Thats good.” –  “My CEO wants to make collaboration our organizational differentiator." §  “Where do I start?” §  “How does this fit with my broader IT portfolio?” §  “How key is integration in my strategy?”6 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 7. More than a third of enterprises are expanding theirsocial technology investments in 2011 Base: XXXX IT NA & European decision-makers”7 April 2010 “Business Reproduction Prohibited Profile: 2010” © 2011 Forrester Research, Inc. Web 2.0 Buyer
  • 8. The socially enabled Information Workplace Adoption and business value increase when social is integrated8 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 9. Create a roadmap for success9 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 10. Hayes Knight taps the social layer10 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 11. Set your team’s expectations . . . 1.  Small wins are surer than big commitments. 2.  Build tools that fit into existing ways of working 3.  Every person has to benefit . . . even the first. 4.  In any project, build 80% then listen very hard. 5.  It’s business risk, not technology risk. 6.  You will be uncomfortable at first. 7.  But it gets better.11 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 12. Thank youRob Koplowitz+1 650.581.3854rkoplowitz@forrester.comTwitter: @rkoplowitzwww.forrester.com © 2009 Forrester Research, Inc. Reproduction Prohibited
  • 13. Socialtext Connect Demo
  • 14. Socialtext Connect for SharePoint
  • 15. Socialtext Connect for Salesforce.com
  • 16. Conclusion•  No one wants a new way to work, they want ways to improve the processes they are currently using.•  One of the best ways to ensure widespread adoption of social software is to integrate with the existing business applications already in place that run your business.
  • 17. Questions & AnswersPlease visit socialtext.com for more information and signup for a free trial Follow us on Facebook and Twitter

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