Microblogging in the Organisation?
 

Microblogging in the Organisation?

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Presentation from Socialsquare's afterwork meeting on microblogging - and Twitter in particular.

Presentation from Socialsquare's afterwork meeting on microblogging - and Twitter in particular.

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    Microblogging in the Organisation? Microblogging in the Organisation? Presentation Transcript

    • MIKROBLOGGING I ORGANISATIONER? Trine-Maria Kristensen, Socialsquare Andreas Lloyd, Socialsquare
    • Trine-Maria Kristensen: - Cand.scient.soc. i PR - Marketing & Kommunikation, Market research - Blogger på www.hovedetpaabloggen.dk - Forfatter til bogen “Weblogs”, Børsens Forlag, 2007
    • Andreas Lloyd: - Antropolog - -
    • Social Square: Skaber deltagelse på nettet - Februar 2005 - København – 8 ansatte - Hjælper organisationer med at få deltagelse til at fungere
    • Andreas Henrik Anne Magnus Trine-Maria Martin Sønderlev Thomas Andreas Johannsen Moltke Hodal Christensson Kristensen Christensen Madsen-mygdal Lloyd Socialsquare 8 erfarne eksperter and counting.. Skaber deltagelse på nettet
    • MIKROBLOGS?
    • Mennesker elsker at:
    • Mennesker elsker at: FORBRUGE
    • Mennesker elsker at: FORBRUGE Men vi elsker også at:
    • Mennesker elsker at: FORBRUGE Men vi elsker også at: • SKABE
    • Mennesker elsker at: FORBRUGE Men vi elsker også at: • SKABE • DELE
    • Mennesker elsker at: FORBRUGE Men vi elsker også at: • SKABE • DELE • VÆRE SAMMEN
    • Deltagelse er populært • 170+ mio. venner på FaceBook • 120+ mio. weblogs • 60+ mio. billeddeling • 12+ mio. artikler på Wikipedia • + millioner af radioshows/podcasts • + millioner af videoer på YouTube • + millioner deler musik
    • Største websites i verden 1. YAHOO 2. GOOGLE 3.YOUTUBE 4. WINDOWS LIVE 5.FACEBOOK 6. MSN 7.WIKIPEDIA 8.BLOGGER 9.MYSPACE 10.YAHOO CHINA
    • Mikroblogging i små tal Hvor mange bruger Twitter: Det korte svar: Ingen ved det. Twitter holder det hemmeligt. Alternative svar: mellem 6 og 36 mio ”In March 2009, a Nielsen.com blog ranked Twitter as the fastest growing site in the Member Communities category for February 2009. Twitter had a growth of 1382%, Zimbio had a growth of 240%, followed by Facebook with a growth of 228%.quot;
    • http://mashable.com/2009/04/28/twitter-quitters/
    • http://mashable.com/2009/04/28/twitter-active-users/
    • HVORFOR ER MIKRO POPULÆRT?
    • HVORFOR ER MIKRO POPULÆRT?
    • Mikro er populært fordi: • Det er nemt • Det er effektivt • Det er hurtigt • Det er dynamisk • Det taler til os som individer • Det er socialt • Det giver internettet en levende side
    • MIKROBLOGGING I ORGANISATIONER?
    • MIKROBLOGGING I ORGANISATIONER?
    • Kulturelle forandringer Industrialisme> > Videnøkonomi Produktion > > Innovation Ensartethed > > Diversitet Standard > > Skræddersyet Statisk> > Dynamisk Reduktion af kompleksitet > > Navigatoin i kompleksitet Specialisering > > Tværfaglighed Kontrol > > Selvstyre Organisationsdiagram > > Uformelle netværk Professionel > > Amatør Massemedier > > Masser af medier Budskab > > Dialog Indflydelse > > Relationer Mål> > Proces
    • Kulturelle forandringer Industrialisme> > Videnøkonomi =NY Produktion > > Innovation EVEnsartethed > > Diversitet Standard > > Skræddersyet ÆR Statisk> > Dynamisk KT Reduktion af kompleksitet > > Navigatoin i kompleksitet ØJ Specialisering > > Tværfaglighed Kontrol > > Selvstyre ER Organisationsdiagram > > Uformelle netværk Professionel > > Amatør Massemedier > > Masser af medier Budskab > > Dialog Indflydelse > > Relationer Mål> > Proces
    • Organisationer før EKSTERN INTERN
    • Organisationer fremover det sociale website det sociale intranet EKSTERN INTERN den sociale proces den sociale organisation
    • “… a study of social media adoption at 500 of the fastest growing companies in the US … 77% of respondents now report at least some use of a social media tool in their business.”
    • CASES Mikroblogging
    • http://www.imediaconnection.com/content/22791.asp
    • quot;People have seen that they have direct access to executives within Ford,quot; Monty explains. quot;[When] I asked Alan Mulally to take some questions on Twitter during a media day, he happily participated and answered five questions in quick succession. People were thrilled that they got to have direct access to the CEO and were impressed with his candid answers.” http://www.imediaconnection.com/content/22791.asp
    • http://www.imediaconnection.com/content/22791.asp
    • quot;Brian Kalma, who manages the day-to-day Twitter activities for the company, says customer feedback has been the No. 1 benefit for the brand. quot;[Twitter has] become a massive feedback mechanism where we can hear peoples' thoughts on site improvements, what we are doing well, what we are not doing well enough,quot; Kalma says. quot;We can aggregate the feedback and turn it into actionable items for improvements.quot; Kalma cautions, however, that feedback is only the result of genuine engagement, because if the brand can't have a real conversation with its followers, the followers aren't likely to tell the brand what they think.” http://www.imediaconnection.com/content/22791.asp
    • http://www.imediaconnection.com/content/22793.asp
    • quot;It amazes me that I am in contact everyday with people that use, or are curious about, our products,quot; Cisney explains. quot;One huge example is the conversation about the Kodak Zi6 HD Video camera that occurs on Twitter. So many people were asking the Twitterverse questions about the Zi6, and I am able to give them the lowdown. I have lost count how many people decided to go with the Zi6 after that.quot; http://www.imediaconnection.com/content/22793.asp
    • SÅ HVAD GØR I?
    • Tak! Trine-Maria Kristensen Andreas Lloyd trinemaria@socialsquare.dk andreas.lloyd@socialsquare.dk + 45 27 29 17 04 Twitter.com/trinemaria