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Logout Experience on Facebook
To protect their personal Facebook accounts, our members logout regularly
and serve as a captive audience for your video or link ads.

Logout Experience Video
•  Distribute a video post from your Page at the end of a user’s experience
   when they are looking for something new




Logout Experience Link
•  Show a link post from your Page at the end of a user’s experience when
   they are actively seeking new content
Targeting + Packages
Targeting

Can be done on a country level (all India) but not by city
Targeting options are based around age groups:

-   All age groups (13+)                                      Targeting
-   18 years old and older                                   must remain
-   21 years old and older                                      broad




                                     +


Packages
You can purchase Logout Experience (LOX) ads in 3 ways:
•   Reach Block + LOX: Combined Premium Homepage ads + Logout during a
    1 day burst for maximum impact. Ideal for product launches or events
•   Target Block + LOX: 2-3 days of reaching a targeted audience with
    Premium Homepage ads + Logout.
•   LOX standalone: Own the Logout unit for 1 day
Internal Sales Information

•     LOX can only be bought via Insertion Order (IO), with Facebook
      to setup and manage. This cannot be done via self-serve
•     Like all IO programs, client will be invoiced in USD. Payment to
      be made via wire transfer



Pricing for India
Please use these pricing plans as a guide, since the actual costs will vary
depending on objective and target audience

•     Reach Block + LOX:
       – 54.3MM impressions for USD$152,141

•     Target Block + LOX:                                           India
       – 22.7MM impressions for USD$73,105                        packages
       – 29.7MM impressions for USD$89,294                        generally
                                                                   start at
•     LOX standalone:                                             USD$55k
       – 15.7MM impressions for USD$55,176

Additional discounts may apply to bulk LOX purchases




    If a client shows true interest in LOX (and knowing the minimum
       pricing requirements), then please pass along to a Facebook
                  Client Partner to continue conversations

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Facebook Log Out Ad

  • 1. Logout Experience on Facebook To protect their personal Facebook accounts, our members logout regularly and serve as a captive audience for your video or link ads. Logout Experience Video • Distribute a video post from your Page at the end of a user’s experience when they are looking for something new Logout Experience Link • Show a link post from your Page at the end of a user’s experience when they are actively seeking new content
  • 2. Targeting + Packages Targeting Can be done on a country level (all India) but not by city Targeting options are based around age groups: - All age groups (13+) Targeting - 18 years old and older must remain - 21 years old and older broad + Packages You can purchase Logout Experience (LOX) ads in 3 ways: • Reach Block + LOX: Combined Premium Homepage ads + Logout during a 1 day burst for maximum impact. Ideal for product launches or events • Target Block + LOX: 2-3 days of reaching a targeted audience with Premium Homepage ads + Logout. • LOX standalone: Own the Logout unit for 1 day
  • 3. Internal Sales Information • LOX can only be bought via Insertion Order (IO), with Facebook to setup and manage. This cannot be done via self-serve • Like all IO programs, client will be invoiced in USD. Payment to be made via wire transfer Pricing for India Please use these pricing plans as a guide, since the actual costs will vary depending on objective and target audience • Reach Block + LOX: – 54.3MM impressions for USD$152,141 • Target Block + LOX: India – 22.7MM impressions for USD$73,105 packages – 29.7MM impressions for USD$89,294 generally start at • LOX standalone: USD$55k – 15.7MM impressions for USD$55,176 Additional discounts may apply to bulk LOX purchases If a client shows true interest in LOX (and knowing the minimum pricing requirements), then please pass along to a Facebook Client Partner to continue conversations