SOCIAL MEDIA
An evolution in how you conduct business

Ask yourself an
important question…

Which of the following brand
messages is more powerful?

Charmin Ultra Strong's
brand message:

Charmin Ultra Strong's
brand message:
“Charmin Ultra Strong toilet paper is
more durable than the ultra rippled
brand, so you can count on a clean
with fewer pieces left behind."

Or…

Actual facebook status update
and ensuing conversation:

Actual facebook status update
and ensuing conversation:
Status “Just an FYI... do not buy Charmin Strong and
Thick Toilet Paper if you have small children”
Comment 1 lol children that use too much toilet paper?
Comment 2 "Yep. I've had to plunge the toilet like 9
times and it's never, ever needed to be done
before that toilet paper!!”
Comment 3 "ewwwww lol”
Comment 4 "LOL... I had the same problem. Only I think
it was from my husband. LOL I avoid all
Charmin products now and stick to the
cheap, thin stuff!”
Comment 5 "lol... Charmin is DEFINITELY too thick!”

Which message do you think will
carry more weight with parents?

This facebook conversation was
directly observed by 655 people…

…the total number of “friends”
connected to the participants
of this conversation.

If each of those 655 friends told
100 of their facebook friends to
avoid Charmin Ultra Strong…

If each of those 655 friends told
100 of their facebook friends to
avoid Charmin Ultra Strong…

…over 65,000 people have now
developed their own brand
awareness of Charmin.

How many of those same people do
you think will visit Charmin’s website
to see their “real” brand message?

Now ask yourself the
MOST important question…

…with 200,000,000 people
using facebook…

…45,000,000 people
using Linkedin

…3,000,000 Twitter
Tweets per day

How many conversations are taking
place involving your business,
services or products?

Are you participating in
these conversations…?

…or are you still counting on
traditional marketing approaches
to compete with social media?

A social media coach can help you
develop, design and implement an
appropriate strategy…

…that will enable you to participate
and influence these conversations.

SOCIAL MEDIA
C OAC H
www.socialmediacoach.ca