Linked in
Help yourself stand out from the crowd

Part 1: Professional Headline

When you
conduct a
search for
people in
Linkedin

What
information
do you see?

Profile picture
What
information
do you see?

Profile picture Location
What
information
do you see?

Profile picture Location
What
information
do you see?
Industry

Profile picture Location
What
information
do you see?
Industry “Professional
headline”

How engaging is
your professional
headline?

Do you stand out
from the crowd?

Do you stand out
from the crowd?

It seems people overlook
this incredible marketing
opportunity.

Rather than grabbing
people’s attention…

Rather than grabbing
people’s attention…

They leave people
confused…

Director
Recruiter Owner
They leave people Associate Manager
confused… Sales Rep Entrepreneur
President
Senior Manager
Trainer

Job titles are ambiguous at best.

Can you tell me with certainty
what any of these people
actually do for a living?

Entrepreneur
Director
Manager Owner
Can you tell me with certainty
what any of these people
actually do for a living?
Recruiter
Sales Rep
Trainer
Associate Manager

I didn’t think so.

So what reason would you have to
look more closely at their profile?

Ultimately, people really just want to know:

Ultimately, people really just want to know:
“What’s in it for me?”

You own your own company?

You own your own company?
“What’s in it for me?”

You’re a recruiter?

You’re a recruiter?
“What’s in it for me?”

Your professional headline
needs to explain
why
I should look more
closely at your profile.

Be action oriented.

Finding
Helping
Saving Be action oriented.
Giving
Delivering
Creating
Building

Focus on the benefits of what you do.

Family security
Fulfilling career
Focus on the benefits of what you do.
Client retention Affordable
Bottom-line results
Creative solutions

Answer the question:

Answer the question:
“What’s in it for me?”

Geoff Evans
Coaching business owners to success with social
media, marketing, process improvement and
sales skills
London, Canada Area | Professional
Training & Coaching

SOCIAL MEDIA
C OAC H
www.socialmediacoach.ca