How can mini-blogging help
me grow my business?

Social media is all about
relationships and collaboration.

Blogging is at the heart
of social media success.

Your Blog

A blog gives people a chance to get
to know you and your values.

A blog is also an opportunity for people
to discover how you can help them.

Your blog should be a healthy
balance of personal and business.

However, if your only message is:
“Hey you, buy my products or services…”

…then you don’t stand a
chance in social media.

Because guess what?

Nobody actually wants your
products or services.

Hey, Mr. Mortgage Broker?
I don’t want a mortgage…

I want a HOUSE!

Hey, Ms. Financial Advisor?
I don’t want your 8% return…

I want to visit Italy in my RETIREMENT!

Do you see the difference?

Nobody actually wants your
products or services…

They want the BENEFITS of
your products or services.

So talk to people about the
things that they care about.

Share your knowledge.

Share your insight.

Live with the philosophy that “givers get”

But how can you “give” to people
in a 140 character mini-blog?

Start by explaining the benefits of
reading your full blog using the first
120 characters of your tweet…

And add a link to your blog with
the remaining 20 characters.

But what if my blog link is too long and
uses up more than 20 characters?

Simple.
Use a URL shortener like bit.ly

You can turn this…
www.socialmediacoach.ca/Social_Media_Coach
/Blog/Entries/2009/9/15_How_can_I_use_Social
_Media_to_drive_visitors_to_my_website.html

Into this:
http://bit.ly/OSh7M

Suddenly your mini-blog can create impact and
value for potential clients and customers:
“Ever wondered how you can use social media to
help drive visitors to your website? Here are
some thoughts… http://bit.ly/OSh7M”

SOCIAL MEDIA
C OAC H
www.socialmediacoach.ca