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Social Media18, Its All About Conversation
 

Social Media18, Its All About Conversation

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  • Full Name Full Name Comment goes here.
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  • Good presentation though, one thing which i also agree with Mr Arun Caashyap about including source of statistics.
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  • normal purchase cycle is Awareness---> Consideration----> Purchase,
    The traditional medium can help you to create awareness and at POS...but consideration is the phase they can't influence. It is where SMM plays a vital role. It has a direct effect in consideration phase, hence it is must to have in a marketing mix...
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  • One observation...do include source of all statistics that you are presenting...
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    Social Media18, Its All About Conversation Social Media18, Its All About Conversation Presentation Transcript

    • Social Media Its all about striking conversation
    • What do you think when you hear SOCIAL MEDIA ?
    • SOCIAL MEDIA =
    • History of Social Media…
      • Started with
    • Now….?
    • Okay I got it, Social Media is another Communication channel !!!
    • Really ? Lets see, how people currently consume your communication.
    • Only 18% of TV & Print ads generate positive ROI
    • 90% of people who can skip Tv ads, do.
    • An average Indian is exposed to about 3000 advertising messages/day.
    • Only 14% people TRUST advertisement of any format.
    • Traditional Way of one way communication has forced users to Ignore advertisement.
    • People come on Social Media to “Socialize” Share Connect Friendship Chat Information Relaxing Talking Publish Discuss Photo sharing Music Video Business Recommendation
    • and not to consume one more advertisement .
    • Do you still think Social Media is just another new Communication channel ?
    • So what is SOCIAL MEDIA ? & How can I connect with people.
    • Social Media is all about “Conversations”
    • Supported by….online tools like
    • Social Media has Two Core Functions
    • Influence…
    • & Engagement…
    • Social Media Marketing is all about C’s Connected Creative Competition Collaboration Creation Communication Community Convergence
    • People are not just demographics any more to connect with them..we need to understand relationships are more powerful than marketing.
    • Everyone has their own circle of trust People whose opinion they listen and respect, marketing can't break this bond.
    • The Rise of the matured
      • Consumer now understand technology better and are getting smarter day by day.
      • They trust their friends more than advertisements.
      • They take opinion of others before making any purchasing decision.
    • Will the same approach work, if people have changed their behavior of interaction & communication ?
    • Its time to learn …… New 4P’s of Social Media Marketing
    • Its time to understand Social Techno-graphics of People Author Contributor Consumer Collector Joiner
    • Benefits of having a right Social Media Strategy ?
    • Our Core services for your requirement
    • That’s not all….
      • We not only help your brand in
      • connecting with people and engaging with
      • them but also We help your customer
      • reaching you easily by positioning your brand
      • At the top of every search they make
      • We do Search Engine Marketing
      • Along with Social Media Strategy.
    • [email_address] Reach us: +91 9833 986 995