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Social Media Case Study - CNBC Awaaz - Social Media 18
 

Social Media Case Study - CNBC Awaaz - Social Media 18

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Social Media Case Study, CNBC Awaaz, Social Media 18. Share if you like this presentation :) ...

Social Media Case Study, CNBC Awaaz, Social Media 18. Share if you like this presentation :)

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    Social Media Case Study - CNBC Awaaz - Social Media 18 Social Media Case Study - CNBC Awaaz - Social Media 18 Presentation Transcript

    • Social Media Case Study
    • CNBC Awaaz is No 1 Hindi Business News Channel in India.CNBC Awaaz is a Hindi Business News Channel targetingaudience which likes to consume news content in their ownpreferred language “Hindi”.THE BRAND | CNBC Awaaz
    • CNBC Awaaz was launching their new campaign “Waqt SePahele, Aur Kismat Se Zyada” and they wanted to use SocialMedia to create awareness and buzz around the campaign.Other Objectives also included making campaign viral &engaging their audience on popular Social Media platforms,such as Twitter, Facebook & Youtube.Campaign Objective
    • While thinking through the strategy for Social Media it wasclear that audience loves to interact with CNBC Awaaz andlike their content as well. Its audience who has made CNBCAwaaz No.1 for last 7 years.Brand insights
    • So what was the challenge ?2.Facebook is an English platform, CNBC Awaaz Audience ismore comfortable with Hindi.3.Entire content posting was done in ENGLISH.4.Content was great but wasn’t engaging enough foraudience to interact & participate.The challenge
    • We used challenge as an opportunity and decided to doentire engagement & content in Hindi, as this is what makesbond between people and CNBC Awaaz so thick & strong.Our strategy
    • Results | Audience growth
    • Results | active base
    • Results | engagement
    • Fanbase grew from 8484 to 24056 just in 60 days period.Engagement ratio grew from 0.75% to 42.5%12671 Likes on what we posted.7616 Comments received.Results | summary
    • Thank you !!! Deepak Dubey Co-Founder deepak@socialmedia18.com +91 9833 986 995