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Social media marketing soc savy 4 20

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  • 1. Sara ForkelV.P. Marketing OFFICE 949-800-7088 CELL 909-573-6384 1 SOCIALLYSAVVY@HOTMAIL.COM SOCIALLY SAVVY 2012
  • 2. MARKETING Marketing is everything you do in preparation for the sales.• Marketing materials, what is said and the look of each piece .• Web site ranking - how accessible are you to target your market.• How you communicate (articulate), how you appear (dress).• Your attitude and how you project your business (image).• Every single point of contact with your community (market).• Marketing must be planned and measurable for ROI.• Brand Building - how you are perceived, reputation created.• Who are You? Professional Agent, Area Expert, #1 Choice, Best? S O C I A L LY S A V V Y 2 0 1 2 2
  • 3. SOCIAL MEDIA MARKETING Prospecting Online & Building Relationships•G. Give Away Your Knowledge (share news)•A. Answer Questions (provide useful info)•S. Solve Problems (help, be the GoTo) GAS taken from nmx2 S O C I A L LY S A V V Y 2 0 1 2 3
  • 4. OUTBOUND MARKETING Low ROI Telemarketing Trade shows Direct mail Print ads TV/radio ads Interruption Marketing. S O C I A L LY S A V V Y 2 0 1 2 4
  • 5. INBOUND MARKETING High ROI Social Media-Networking Blogging-Press Release Viral videos-Information Pay per click (low cost) SEO/SEM/emails Permission Marketing S O C I A L LY S A V V Y 2 0 1 2 5
  • 6. SOCIAL SITES 6 S O C I A L LY S A V V Y 2 0 1 2
  • 7. iDarkroom Isn’t really an Instagram related tool, but it’s a great tool to use to enhance your images before you upload them. Webstagram helps you search, sort, tag, follow and comment on photos shared by other users. One of the ways to make Instagram pay off is to build a following.Postagram allows you to turn any Instagram image into a postcard with the push of a button. Then Postagram sends your postcard for less than dollar. Printstagram takes your Instagram images and allows you to turn them into posters, mini prints, and mini books.StickyGram takes your custom Instagram shots and turns them into magnets. Get instagram SOCIALLY SAVVY 2012 7
  • 8. Free DownloadAirDropper ~ file-sharing page with ownbranding. ~ useDropPagessaved text files tocreate, edit andmanage.MailDrop ~ create afolder in email programthat automaticallySaves attachments toDropbox.SideCloudLoad ~ send anyfile on the web directly toDropbox folder withoutdownloadingto computer first. SOCIALLY SAVVY 2012 8
  • 9. • SEND EVERNOTE AN EMAIL WITH CONTENT AND FILES ATTACHMENTS.• UPLOAD TEXT, VOICE MESSAGES AND IMAGES.• DRAG FILES FROM MY COMPUTER TO EVERNOTE ON MY DESKTOP.• SAVE A FILE TO EVERNOTE FROM THE PRINT DIALOG COMMAND.• CLIP ANY WEB PAGE OR WEB CONTENT DIRECTLY TO EVERNOTE WHILE I SURF.• WRITE TEXT NOTES DIRECTLY TO EVERNOTE.• ADD PHOTOS DIRECTLY FROM A CAMERA.• ADD SCANS WITH ABILITY TO SEARCH THEM. Makes it Easy to Get discover, retrieve, pro EVERNOTE duce & distribute information. SOCIALLY SAVVY 2012 9
  • 10. rapportive ~shows youeverything aboutyour contacts rightinside your inbox. SOCIALLY SAVVY 2012 10
  • 11. BRING LIFE TO YOUR EMAILPromote things youcare about. Make a Email Apps Gallerybetter use of your WiseStamp Emailemails. Apps enable users to bring functionality in every email they Get WiseStamp Now send. Check out our Apps gallery where you’ll find 14 social, fun and serious apps. This list will continue to grow, so keep checking back. SOCIALLY SAVVY 2012 11
  • 12. Local links ~ pure gold for local businesses embed local links in descriptions andPinterest ~ a social comments. bookmarking site that focuses on images. Links built through images are some of the Create ~ ads, listings, just sold best links you can acquire when it comes Search ~ online farming to actual engagement. Pinterest images Pin ~ community info, places automatically link back Invite ~ open houses, events to page of the originating site Engage ~ ask ?’s, give creating visual links. answers SOCIALLY SAVVY 2012 12
  • 13. Mobile A web-based SMS Marketing (text messaging) SMS Communications application integrated Manager with Android phone for marketing and efficient SMS Link mobile communications. Send advertising right to the cellInteractive SMS marketing, CRM, collaboration. phones of your databaseUse your Android phone as SMS gateway. with this Free app. by Nano Equipment Pte Ltd SOCIALLY SAVVY 2012 13
  • 14. POSTEROUS SPACES SOCIALLY SAVVY 2012 14
  • 15. 7 P’S TO SUCCEEDING SOCIALLY PEOPLE PURPOSE PLATFORM PLAN POLICY PRODUCEPERFORMAN CE SOCIALLY SAVVY 2012 15
  • 16. The Many Forms of Social Computing 1. How Savvy are you? 2. What Sites are you on? 3. Are you using Social Sites to reach your target market? SOCIALLY SAVVY 2012 16SOURCE FORRESTER RESEARCH INC.
  • 17. 500 MILLION TOTAL USERSWHERE AREYOU GOINGTO FIND YOURNEXTCLIENTS?CAN THEYFIND YOU?OR YOURCOMPETITION? SOCIALLY SAVVY 2012 17
  • 18. SUCCESSFUL AGENTS ARE GETTING SOCIALJoin FreeSocialMediaNetwork.com for more tips tools and real estate professional networking. SOCIALLY SAVVY 2012 18