Here’s is what I think it is in general Tool: not a means to an end—like an ad, needs CONTENT Idea of Content marketing
What area do they want to grow in? What event do they want to promote Have them keep goals in mind while learning about tools
What else? What are you currently on?
Who are you currently targeting? Let’s each come up with three other groups we could be targeting
Have them find some good and bad examples of hash tags
Suggest to Dawn participating in a travel industry one on fitness while traveling, nutrition for foodies, etc.
Show my page
Check in at TMMM, explain adding more info
Have people pull up a fresh word document and type this out
Have people pull out fresh piece of paper draw spider web
Have them write this on their word document
Have them do an excel sheet
Have them return to social mention, take down stats. Also--
Have them social mention and twitter search themselves. Note pay services as well Reputation management is all about owning your brand, What are people saying about you? Where do they go when they look for you online and what do they find there?
Have them claim their yelp page, leave citysearch for now
Have everyone google their business: What do they find? What do you see in the google front page—just in the summaries. What about their industry and neighborhood? Seattle and industry? Have them register Show crow’s wing example and on phone—importance of mobile!
Choosing Platforms Twitter Facebook YouTube Blog Foursquare Short bits of content required Content required, needs to be varied Need video capabilities Involves a lot of writing Prize donations/Specials Daily time commitment (20 minutes or so) Small, regular time commitments Large amounts of time, not regularly Weekly time commitment No time commitment