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Social Media for Wedding Vendors

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A presentation I gave for a class to a group of wedding vendors.

A presentation I gave for a class to a group of wedding vendors.

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  • You won’t learn everything. But you will understand, and from there you can explore more!
  • Whiteboard answers
  • Here’s is what I think it is in general Tool: not a means to an end—like an ad, needs CONTENT Idea of Content marketing
  • Tools are free, but you need to know how to use them Connections are free but you need to make them Talking is free, but you need to know what to say Good strategy costs money (you paid for the class, right?)
  • What area do they want to grow in? What event do they want to promote Have them keep goals in mind while learning about tools Have them write them down
  • What else? What are you currently on?
  • Then have them pick which one they would want to do and why?
  • Who are you currently targeting? Let’s each come up with three other groups we could be targeting
  • Explain why this is important
  • Demonstrate
  • Have them find some good and bad examples of hash tags
  • #Wine Weds, #TravelTues, #MusicMon,
  • Show my page
  • Hear ideas of how you can incite people to put things into your wall/comment, etc.
  • Check in at colmubia, explain adding more info—Talk about Facebook places, SVNGR
  • Have people pull up a fresh word document and type this out
  • Have someone come up for example
  • Have them write this on their word document
  • Have them do an excel sheet
  • Have them go to social mention, take down stats. Also--
  • Have them social mention and twitter search themselves. Note pay services as well Reputation management is all about owning your brand, What are people saying about you? Where do they go when they look for you online and what do they find there?
  • Have them claim their yelp page, leave citysearch for now
  • Have everyone google their business: What do they find? What do you see in the google front page—just in the summaries. What about their industry and neighborhood? Seattle and industry? Have them register Show crow’s wing example and on phone—importance of mobile!

Social Media for Wedding Vendors Social Media for Wedding Vendors Presentation Transcript