The importance of worldwide regional social networks profiles - Darya Trushkina (gameinsight)

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Дарья Трушкина, …

Дарья Трушкина,
Директор по международному развитию бизнеса, Game Insight

"Значение всемирных региональных социальных сетей"
Региональные социальные сети и сети по интересам существуют везде!

Хотя любая одиночная сеть относительно невелика по сравнению с Facebook, ее аудитория более однородна, отзывчива, задействована, более тесно взаимосвязана, и более склонна тратить деньги на увеличение своего опыта в значительной степени.

Должным образом подготовлены организации могут использовать эти возможности, чтобы создать серьезный бизнес по социальным играм, как полигон для идей до инвестирования в запуск на Facebook!

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  • 1. The importance of Worldwide
    Regional Social Networks Profiles
    By Darya Trushkina
    VP, Business Development
    www.game-insight.com
  • 2. 1. Where do you want to be
    THINK GLOBAL –
    THINK FACEBOOK!
    THINK LOCAL –
    THINK EVERYONE ELSE!
    www.game-insight.com
  • 3. 2. Who you want to be
    GENRE LEADER
    UNIQUE
    HIGH QUALITY
    ONE AND ONLY
    “MONEY” GAME
    COMPETITIVE
    ADDICTIVE
    EXCEPTIONAL
    www.game-insight.com
  • 4. 3. What you should have
    TEAM
    GREAT GAME
    MONETIZATION MODEL
    ADDITIONAL CONTENT
    TOP PLATFORM LANGUAGES*
    * http://www.insidefacebook.com/2010/05/24/facebooks-top-ten-languages-and-who-is-using-them
    www.game-insight.com
  • 5. 4. How much does it cost
    MARKETING
    DEVELOPMENT
    LOCALIZATION
    COMMUNITY
    MANAGEMENT
    CUSTOMER
    SUPPORT
    HOSTING
    www.game-insight.com
  • 6. 5. What you should know
    WHO IS “HOT” in 2011/2012
    WHAT TO EXPECT
    Approval time
    Fragmentation
    High costs
    Uncertainty
    www.game-insight.com
  • 7. 5. How to make right decision
    DEVELOPER
    PUBLISHER
    • Small team;
    • 8. Limited resources;
    • 9. No foreign market expertise;
    • 10. First “hope not to fail” project;
    • 11. Global thinking;
    • 12. High quality game;
    • 13. Uncertainty where to go first;
    • 14. Language/cultural barrier;
    • 15. Top 10 on the Platform;
    • 16. Stable history of audience growth;
    • 17. Diverse titles;
    • 18. Great marketing plan;
    • 19. Not “too” greedy;
    • 20. Open minded with proven market expertise;
    www.game-insight.com
  • 21. If You are different
    Steps to success
    THINK GLOBAL –
    be The Leader
    SECURE RESOURCES –
    fundraise and/or become a part of great team
    REMEMBER, by the end of the day–it is all about REVENUE!
    DARE IF YOU CAN – evaluate your risk
    www.game-insight.com
  • 22. JOIN OUR TEAM
    Are you developer? We can offer…
    - Full support;
    - Experience of “best of the best”;
    - Knowledge how to make your first million;
    • Global presence of your game;
    • 23. Amazing and highly experienced team to work with;
    - It is guaranteed: you will have fun making money!
    www.game-insight.com
    Need a job? We can offer…
    - Great team;
    - Unique expertise;
    - Deep knowledge;
    - Competitive salary;
    - Extraordinary opportunities and much more!
    www.game-insight.com
  • 24. Thank you!
    Darya TrushkinaE-mail: dt@game-insight.com
    www.game-insight.com
    www.facebook.com/gameinsight
    www.funzay.com