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Mobile Browser Games - Spil Games
 

Mobile Browser Games - Spil Games

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Алекс Ничипорчик, Business Development Spil Games...

Алекс Ничипорчик, Business Development Spil Games

"Мобильные игры в браузере: будущее или настоящее?"

Spil Games является одним из немногих разработчиков, которые верят, что браузер - будущее место для игры в мобильные игры. Для того, чтобы «сделать» рынок, они рассматриваем HTML5 как будущее для мобильных игр. Хотя крупные игроки рынка, такие как Facebook, Zynga, Rovio и Google также разрабатывают HTML5- приложения, отдельные разработчики пытаются привнести этот дух на iOS/ Android. Алекс предложит слушателям конференции увлекательнейшее путешествие в будущее индустрии мобильных игр. Социальные и казуальные игры, монетизация, локализация, увеличение MAU/ DAU, и многое другое

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    Mobile Browser Games - Spil Games Mobile Browser Games - Spil Games Presentation Transcript

    • Mobile Browser Games
      Future or Present?
    • Who am I?
      Alex Nichiporchik
      previously
      Game Journalist > Game Producer > Online Marketeer
      currently
      Business Development & Online Marketing @ Spil Games
    • 46 websites
      18 languages
      What is Spil Games?
      3 channels
    • The transformation
      Localized domain strategy
      Huge growth to 130m UVs/mo
      Transformation into social portals (we publish social games!)
      The dream for Cross Platform Gaming….
    • A year ago…
      Flash Lite not a good user experience, doesn’t work on iOS
      App Store too closed
      Something called HTML5 emerges
    • Today
      Take your phone
      Go to agame.com
      40+ websites
      A catalogue of rapidly evolving HTML5 games
      Social layer on the mobile platform
    • The games are getting good!
    • Most significant devices(for our platform)
      OS Drilldown
      iOS Drilldown
      iPad users spend most time
      Android is growing fast, will overtake soon
    • Who needs this?
      My mom
      My 7yr old niece
      People who are unable to take the extra step to an app marketplace
      Spil Games grew because of easy access gaming
    • A glimpse of the future
      Native apps to co-exist with browser based games
      Cross-promotion: free mobile/desktop web games & app stores
      Social layer enabling mobile social games
      Cross platform gaming – is it the dream?
    • We are getting there
    • In conclusion: a sneak peak
    • Thank youQuestions?
      Alex@Spilgames.com