Now that you have the data, what's the plan? Using customer data to understand and optimize your social or mobile game can produce huge returns. But, there are also dangers of relying too heavily on data without the proper level of controls, data science and overall process. Fortunately, there are now tools, technology and talent available in the market that are enabling forces for studios who want to be more data-driven. This session will analyze what it takes to become a data-driven organization, and look at some lessons learned from our experience working with some of the top grossing social and mobile game studios.