Do’s and don’ts on facebook


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Do’s and don’ts on Facebook

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Do’s and don’ts on facebook

  1. 1. Do’s and Don’ts on Facebook
  2. 2. The Do’s on FacebookFocus on the ContentEncourage InteractionsSetup Contests and gamesReward your fansPromote your Fan PageCreate Custom TabsBe prepared to respond to negative reviewsFollow Facebook policy
  3. 3. The Do’s on FacebookFocus on the ContentUpload images, videos, texts and other media types around your brand, focusing on the interests of the community you want to build.Encourage InteractionsTry to engage users by asking and answering on various updates. People are more likely to interact to a human tone of voice instead of a cold corporate talking. Tip: Use @ before a user name to mention specific users –like twitter)
  4. 4. The Do’s on FacebookSetup Contests and gamesBe creative! Motivate people to participate and add entertainment value to their online experienceReward your fansWhy should I hit the “Like” button? Do you offer only information for your company and products? A way to attract more “Like” thumbs is to offer something special for your fans. (Vouchers, special offers etc.)
  5. 5. The Do’s on FacebookPromote your Fan PageAdd your Fan Page`s link in your website, blog, e-mail signatures newsletters and printed media.Create Custom TabsCreate custom tabs with compelling images or videos. This could be a presentation of your company, a contest announcement or even an application.
  6. 6. The Do’s on FacebookBe prepared to respond to negative reviewsPeople are more likely to express their negative reviews and comments straight to the brand. We should always be prepared to respond a negative review rather than just trying to hide it or delete. It requires a specific policy and the right spokesperson to handle this kind of situations.Follow Facebook PolicyIt becomes really important to follow Facebook Policy, if you are a page administrator. This will help you add value to your page and also guarantee you out of all legal issues. Please see delines.php
  7. 7. The Don’ts on FacebookDon`t invite all of your friendsDon`t leave the spam postsDon`t spam your usersDon`t forget the Privacy issuesDon`t create fake accountsDon`t be so serious
  8. 8. The Don’ts on FacebookDon`t invite all of your friendsYou should not invite all of your friends but only the ones you believe who are interested in the page. It is really annoying to receive notifications and invitations from things you are not interested in.Don`t leave the spam postsDon`t let spam posts and links within Fan Page`s wall. This kind of moderation is not against freedom but it ensures that users will respect the community members.
  9. 9. The Don’ts on FacebookDon`t post from the same sourceDon`t keep on posting only your website`s feed, even if you have a news media website.Don`t spam your usersDon`t send promotional notification s every day. It is not effective but annoying.
  10. 10. The Don’ts on FacebookDon`t forget the Privacy issuesDon`t upload images or videos and don’t tag users without a given permission. Privacy is a sensitive part that you must be extra careful.Don`t create fake accountsDon’t create fake accounts to represent or support brands. Your target in a social media campaign is not to collect tons of fans or friends but to build relationships.
  11. 11. The Don’ts on FacebookDon`t be so seriousFor the community managers: Don’t take yourself so serious. People always enjoy a cool attitude.