The Do’s on FacebookFocus on the ContentEncourage InteractionsSetup Contests and gamesReward your fansPromote your Fan PageCreate Custom TabsBe prepared to respond to negative reviewsFollow Facebook policy
The Do’s on FacebookFocus on the ContentUpload images, videos, texts and other media types around your brand, focusing on the interests of the community you want to build.Encourage InteractionsTry to engage users by asking and answering on various updates. People are more likely to interact to a human tone of voice instead of a cold corporate talking. Tip: Use @ before a user name to mention specific users –like twitter)
The Do’s on FacebookSetup Contests and gamesBe creative! Motivate people to participate and add entertainment value to their online experienceReward your fansWhy should I hit the “Like” button? Do you offer only information for your company and products? A way to attract more “Like” thumbs is to offer something special for your fans. (Vouchers, special offers etc.)
The Do’s on FacebookPromote your Fan PageAdd your Fan Page`s link in your website, blog, e-mail signatures newsletters and printed media.Create Custom TabsCreate custom tabs with compelling images or videos. This could be a presentation of your company, a contest announcement or even an application.
The Do’s on FacebookBe prepared to respond to negative reviewsPeople are more likely to express their negative reviews and comments straight to the brand. We should always be prepared to respond a negative review rather than just trying to hide it or delete. It requires a specific policy and the right spokesperson to handle this kind of situations.Follow Facebook PolicyIt becomes really important to follow Facebook Policy, if you are a page administrator. This will help you add value to your page and also guarantee you out of all legal issues. Please see https://www.facebook.com/page_gui delines.php
The Don’ts on FacebookDon`t invite all of your friendsDon`t leave the spam postsDon`t spam your usersDon`t forget the Privacy issuesDon`t create fake accountsDon`t be so serious
The Don’ts on FacebookDon`t invite all of your friendsYou should not invite all of your friends but only the ones you believe who are interested in the page. It is really annoying to receive notifications and invitations from things you are not interested in.Don`t leave the spam postsDon`t let spam posts and links within Fan Page`s wall. This kind of moderation is not against freedom but it ensures that users will respect the community members.
The Don’ts on FacebookDon`t post from the same sourceDon`t keep on posting only your website`s feed, even if you have a news media website.Don`t spam your usersDon`t send promotional notification s every day. It is not effective but annoying.
The Don’ts on FacebookDon`t forget the Privacy issuesDon`t upload images or videos and don’t tag users without a given permission. Privacy is a sensitive part that you must be extra careful.Don`t create fake accountsDon’t create fake accounts to represent or support brands. Your target in a social media campaign is not to collect tons of fans or friends but to build relationships.
The Don’ts on FacebookDon`t be so seriousFor the community managers: Don’t take yourself so serious. People always enjoy a cool attitude.