• Socialab is a digital marketing agency that opened its doors in 2009.
Today, it is the 3rd largest digital creative agency in Greece, by number
• Our mission is to promote brands and organizations across the web by
managing their image and communication throughout all digital
• As a full-service agency, we offer a wide range of customized services:
web, social, search, display, email, mobile & affiliate.
• Socialab works both directly with brand owners and with
advertising agencies, both white-label and openly.
• Our commitment is providing the results that mean something to the
client, and that’s why we advise clients on Strategy and also teach on
• And yes, we’ve been awarded across a large number of categories.
/ DIGITAL PR
We are the people behind suit.gr, the 1st and most popular Greek
website with digital marketing news & tips. Suit.gr has a growing audience
of more than 1,000 daily readers, most of them in marketing and
We also own and manage the biggest Greek group for digital marketing on
LinkedIn with more than 3,000 professionals: Social Media GR
Credentials: Congresses & Workshops
• ALBA (MSc & ExeD)
• Panteios (Media dept) 2013
• ALBA (MSc Marketing) 2013
2012, 2013 & 2014
• Deree (Marketing Society)
• SAE (Music Business) 2012
• AKTO (Social Media)
2012 & 2013
• Corporate Workshops (ongoing)
• Orange Grove 2013 (ongoing)
• Web World Expo 2014
• Infocom World 2014
• Social Media Conference
2012, 2013 & 2014
• All Things Facebook
2011, 2012, 2013
• Online Marketing Conference 2013
• EEDE/EIP 2012 & 2013
• Entrepreneurship Panorama 2012
Starting in March 2014, Socialab created a strategic
partnership with ALBA Graduate Business School
in Athens and the Digital Marketing Institute in
Ireland to provide training in digital marketing.
The Syllabus Academic Council actively validates our
course material on an ongoing basis and provide industry
guidance on where the technologies are going. The
council includes Facebook, Twitter, Google,
PayPal & Microsoft.
As part of our CSR programme, Socialab is continuously
committing resources toward helping the community
pro-bono. Two of our most supported efforts are:
• Orange Grove: Socialab participates at the
workspace and support group offered to Greek
startups by the Embassy of Netherlands, both as a
mentor and as training partner. We have guided 3
startups so far and have had 2 training courses for
• Hellenic Entrepreneurship Award: Socialab
is the newest supporter of the winners of the €1
million HEA, an effort that is spearheaded by the
Corporate Social Responsibility
• CEO at Socialab, head of Strategy
• Digital Content Creator since 1994 in the first Greek web-zine
• Digital Marketer since 1999, in a UK startup during the dot-com era
• In Web Design, Display & Search Marketing since 2002
• Blogger since 2004, starting a network for digital PR
• Mobile Marketing between 2006 - 2009
• Founded Socialab in 2009 an expanded it to a full-service digital agency.
• Judge at Ermis Awards – Digital (2013) and Branded Content (2014)
• Only DMI certified digital marketing master trainer in Greece
• Has worked with 100+ national & global brands since 1999
Founder: George Anagnostopoulos
• Chief of Branding at Socialab
• Blogger since 2006 and in Digital Marketing since 2008
• Won his first 2 Ermis Awards for Pepsico/IVI campaigns
• Won Effie Awards for campaigns in Romania
• Won 9 Ermis Awards for campaigns as
Account Director for Nestlé in 1 year
• Joined Socialab as a Partner in 2012
• Won Social Media Awards in 2013 & 2014
• Judge at Ermis Awards – Direct (2014)
• Has worked with 60+ national and global brands since 2008.
Partner: Tasos Veliadis
In one of the biggest international projects that a Greek digital agency has ever developed, we
conceptualized and then created an activation that ran in 7 countries, promoting the teen
fragrance and deodorant brand, BU.
Results: 10,000 new fans 20,000 votes 30,000 invites 5,000 shares 4,000 creators
BU, ‘My Dream Closet’
Just before Easter, for frozen seafood brand Kallimanis, we created a clever Twitter promo
called “tweetSarakosti”. During Lent, the brand replied in real-time tweets including the word
#peinaw (meaning “I’m hungry”), offering delicious seafood gift boxes to many lucky Twitter
users. A video was created to showcase the activation.
In order to promote the launch of the new shower gel line, we created an animated video
for Bioten, based on the ‘My own moment of relaxation’ activation which was running on the
brand’s Facebook page. The results were impressive. In seven days only, we managed to get
3,000 new fans, as well as 4,000 comments, 3,800 likes and 500 shares on the 7
Facebook posts which were based on the video.
Bioten,‘My own moment of relaxation’
Lanes Health has published a printed health and wellness guide to help consumers “navigate”
through their list of supplements, while offering tips on health and nutrition. We created a
microsite to make the guide available online with an intuitive interface, focusing on usability and
“Cool+Dry Academy” is an international project that was designed to run in 7 countries in
September 2014, promoting the male fragrance and deodorant brand, STR8. Users had to
complete 2 rounds, collect as many points as they could in order to get their “Cool+Dry
Academy” Diploma and were automatically entered in a draw to win cool prizes.
When IVI launched its new product Ivi with no sugar, we created the application “#ivixoris”,
(“Ivi Without”) focusing on all those moments we cannot imagine without a specific “ingredient”
which makes them special. Users could write their own quote or choose an existing one from
our entertaining list, to share it with their friends for the chance to win new products.
Results: 3,400 games 3,200 votes 1,600 shares
We helped re-launch STR8 in June 2013 by gamifying the online brand experience. The
campaign reached 4x its original organic audience with 8x the engagement. This earned us
the Gold Award at the Social Media Awards 2013. It also resulted in an increase of 8% in
market share against the brand’s competition.
The app was included in the top Greek Apps on Facebook Studio and soon climbed in the
Top 5! It also stabilized the page’s Engagement Rate following a year of reckless posting with
no schedule, by the previous agency.
Millennium Bank asked us to promote their Web Banking service. We conceptualized and
produced a series of animated videos highlighting the benefits of the service, the first of which
earned us a spot in Ads Of The World.
Millennium Bank Greece, Web Banking Service
Soon after the rebranding Calgonit dish-washer tablets to Finish, Reckitt Benckiser wanted
something that would go viral. Thanks to our neat Video SEO strategy, this video received
more than 3,000,000 verified views on YouTube.
ψThe idea was pretty simple. We used a plexi-glass box, we filled it with many-many Lipton Ice
Tea cans and then we snapped a picture. That was enough to create a fun and
interactive Facebook app game also featured on the Facebook page Timeline, to raise its
engagement. To take part, users simply had to guess how many cans were in the box.
Results: 14,200 games 2,300 unique users 5,700 shares
Lipton Ice Tea, ‘Guess how many Lipton are in the box’
Guised as an on-going contest, we conducted market research for L’ Artigiano, indicating
that €60,000 worth of monthly sales were generated from their facebook fans.
We invited Lanes Health Facebook fans to talk about their over-protective mothers in public
and share their most epic “Mama quotes”, in order to make a connection with the brand. More
than 2,000 lines were created in a week. We then took the concept beyond digital and
created the Lanes Vending Machine in the biggest shopping mall in Athens. Visitors were given
the chance to take part in the a “Mama knows best so you’d better listen to what she says if you
want to get a treat” experience, to sample a vitamin. Results: The video that captured real
audience reactions was featured in over 100 websites in Greece and abroad, with 5 million
unique visitors, and the estimated reach in Greece was almost 1 million users.
Lanes Health, ‘Let Mama Lanes’
Custom activation: Secret Garage. One real-life restricted-access garage, a lot of brand new
Mercedes cars and 3 security cameras. Users had to observe through the cameras and try to
count or guess the number of hidden Mercs inside. If they gave the correct answer, they were
entered in a draw to win prizes. The activation brought 4,000 new fans.
Results: Sales surpassed by 120% the target set for the period
For this small up-scale Deli in Kolonaki, we created a series of 10 cooking videos following a
new style of direction, and asked Facebook fans to become “Food Detectives” and watch the
videos carefully and discover clues in order to win products.
Not Just Greek Salad, ‘Food Detective’
When BU launched its new variant, we engaged 21,000 fans by unveiling the new packaging in
stages within a 12-hour period. More than 34,000 people saw the campaign which only
lasted half a day.
Knorr wanted to make its annual Food IQ quiz a little more interactive, so we super-charged it
with gamification elements. Users who discovered the app organically were 3x more than the
We helped the US Embassy and the Stavros Niarchos Foundation launch a Young
Entrepreneurs conference in just 3 weeks from conception. Not only did we fill the 330-seat
auditorium, but we brought more than 700 registrations in 2 weeks via social media
ads. The organizers had to book an extra room in the congress site to fit all the people in!
We created content for Ben & Jerry’s ice-cream, which was used internationally by Unilever
in France, Spain & Turkey.
Concept, Design, Content, Platform Setup, Custom development & Digital PR for Teza, in
a custom one-page HTML5.
Microsite content, Website management for a football championship on a pan-European CMS
When bioten was launched in 2011, we chose to have as a strategy a monthly activation on
Facebook, strictly targeting users and using ready-made mechanisms from the socialab apps
collection. As a result, bioten reached 13,000 fans in just 4 months, using a fraction of the
budget its competitors used.
Novartis was interested in following-up on all mentions of how their products are accepted in
the market both in terms of communication as well as health-wise. We provided services to
ensure that all mentions of their products and the corporate brand from Greek users reached
the marketing department to be assessed. Also, we were part of the company’s
pharmacovigillance program, reporting results to the Drug Administration’s (EOF) standards.
At first, Kinder Bueno had been advertising their Facebook page with their media shop,
paying €0.35 per click. Approximately only 1 in 3 users were converted to a fan, costing them
more than €1.00 euro per fan. After we stepped in we changed what was being advertised,
noticed patterns and made tweaks on the campaign and the page itself. In April 2012, the page
received fans for a cost of €0.25 per fan, allowing it to grow for much less than before.
EVGA ice creams is one of the most traditional Greek food brands, with a 60+ year history.
The challenge was to constantly create Facebook content reflecting the history of the brand,
while maintaining a modern enough character for social media. The client, Unilever, wanted to
reward its audience and we created an activation for 10,000 users where 100 fans won free
We created the “I LOVE INTERNET” campaign, in order to promote Cyta’s new offers and to
renew their image to the audience. The campaign gave prizes for people to create their own
singing video on their webcam. The concept was to have clients compete for votes. It was also
supported by TV and a music video by Michalis Hatziyannis, the brand’s spokesperson. The
online advertising campaign we supported that had 28m impressions by 400k unique
people in Cyprus (more than 50% of the population) that brought results.
Mtv wanted to provide a co-branded experience to their client, Amita Motion. We created an
application to engage the total of 160,000 fans of both pages with 6 repeat competitions, where
users got to vote for their favorite bands & artists. The challenge was to make the application
simple enough, with prizes that would not cost anything to the organizers. The cost per user
that participated in the application was less than €0.10, a small price to pay for repeated
engagement. Through this application, the Amita Motion page surpassed 50,000 fans in
On Telecoms is the smallest telecoms provider by share in Greece. So, when we came to them
with an idea that would put them in second place in number of fans, after OTE, they were
interested. We created a contest where the winner would win 4 years of free triple-play
service. We did not advertise it at all, but we did build buzz for it on blogs, through our digital
PR service. As a result, 3,500 new fans liked On’s Facebook page in a week with no
advertising cost. - Not bad for the smallest player in the telecoms market.
Google Adwords (SEM), On-site and Off-site SEO for Cosmetic Derma Medicine, clinic of
cosmetic dermatology and plastic surgery. The project was awarded at the E-volution
Awards 2015 for the SEO/SEM best practice.
Concept, Design, Content, Creative Materials, Maintenance, for the Milner website for
Concept, Design, Content, Creative Materials, Maintenance, On-site SEO & Hosting for the
Mercedes–Benz website for Lamda.
Structure co-creation, Content guidelines, Greek content, On-site and Off-site SEO
for Olympic Air, based on the Sitecore CMS.
Design, Structure, Content, Maintenance, on-site SEO (bilingual: English and Greek) and
Website management for Holmes Place.
Structure creation, Content rewriting from scratch for SEO (bilingual: Greek & English), Google
Analytics, UI/UX audit, Search audit and Display for Millennium bank on custom CMS.
Concept, Design, Creative materials, Content, Maintenance, Security audit,
Hosting and SEO for Lanes Health.
Off-site SEO through digital PR for the Durex e-shop.
Management of a Facebook Event with over 3,000 attendees in order to bring the audience
of Public Stores to their shops at midnight for the launch of a new game. (3-person team)
In the summer of 2014, along with Lipton Ice Tea, we created the "Cool Down Stop" to
bring a touch of coolness to the scorching down-town Athens. In a bus stop near a central
subway station, unsuspecting passers-by saw the written words "Cool Down Stop" while a
button invited them to press it in order to cool off. A surprise awaited those who were brave
enough to push the button. We captured the public’s reactions in a video which created buzz
and boosted brand awareness.
Results: >170,000 views >120 greek & international sites earned media >100,000€
Lipton Ice Tea, ‘Cool Down Stop’
To raise awareness and spread the message of volunteering through social media, we created a
Facebook activation for SANITAS. Users had to clean up a digital beach and then vote which
of the 10 beaches on our list they wanted to be cleaned in real life. Over 3000 volunteers
cleaned 5 Greek beaches, supported by SANITAS, which provided all the necessary
Digital & Ambient Activation combined in one of Greece’s select few Vending Machine
Promotions, for Lanes Health. Shopping center visitors were invited to accept the Mama-
Lanes challenge & engage with the brand in a fun way in order to try a Lanes Health vitamin C.
Lanes Health, ‘Let Mama Lanes’
Provided Social Media support for STR8 Muzic Fest, a concert with 7 music groups and an
audience of over 5,000 people. Organized groups to post content, live Facebook posts from the
concert, streaming tweets, photo tags and photobooth (7-person team).
Live Streaming with 3 cameras and social media support for Neff-sponsored Golden Chef-Hats,
organized by Athinorama. (4-person team)
Management of the Scoop Tour that Ben & Jerry’s launched in the summer of 2012 around
the country. A branded van visited 150 spots in more than 25 cities and gave out free ice-
cream. Our work Included managing consumer queries for more than 18 hours a day, for more
than a month.
Concept and implementation of digital PR for the brand Camel. Included the design and
printing of gift boxes that were sent to media and bloggers.
Results: More than 23 sites & magazines published the activation. Among them, Marketing
Week, Imerisia, Zougla, LIFO, vita.gr and many more.
Concept and implementation of the PR event, “50 years Kallimanis”, for the brand
Kallimanis, to meet with food bloggers and provide information and training. Included the
design and printing of bloggers’ invites.
Results: The bloggers who attended the event “50 years Kallimanis”, shared their experience
through their personal and professional social media profiles as well as blogs and websites.
“Now even mama will Lanes” with the blogger activation for the brand Lanes. In a specially
designed microsite created by Socialab, three known bloggers share their experiences as
mothers as well as their own “mama-tips”. More than 10 blogger videos were created
on children’s nutrition, entertainment, learning and exercise, which are all available on the
microsite. The activation will last for 4 months and each month a new category of tips will
open and new bloggers’ videos will be released.
All mothers are encouraged to visit the microsite, watch the bloggers’ videos and share their
own mama-tips concerning family and children’s topics.
The activation is still running, and so far two categories, namely nutrition and entertainment
Results: so far 1,260 unique users 3,700 shares 2,500 games
In order to increase engagement and motivate fans to participate, we created a Bloggers
activation for the Kinder Bueno chocolate bar. We sent personalized gift boxes to each
blogger/influencer and asked them to send us back their own selfies with the product, as well
as share a (moderately) naughty action they would take in order to enjoy their beloved Kinder
Bueno. We also encouraged them to share those stories in their personal social media pages.
After the initial stage of the activation, many popular websites began to share and promote it,
increasing its impact and reach, as well as creating unique user generated content, since more
and more users started to talk about and share the activation.
Results: 27 bloggers >50 posts >1,500 shares >6,700 comments
Implementation of a promotional campaign for Subaru’s 4-month event,
Subarudromio, to meet with bloggers and provide test drives and an off-road experience.
Included the design of the online app where photos and videos of visitors were collected
through the hashtag #subarudromio.
Results: Lots of people have already visited #Subarudromio and even more have been
written about it. Over 50 websites of general and specific interest. More than 25 sites
wrote about Subarudromio in only 2 weeks and more than 20 bloggers posted their
Communication and invitation of food bloggers at the headquarters of ELAIS for a 4-hour
training session on the benefits of branded olive oil.
Unilever – ELAIS
Providing Mercedes cars to online influencers during the weekends (shown here is the
Founder & Curator of TEDx Athens, Dimitris Kalavros).
Communication and presentation at the ALBA Open Day for the Professional Diploma in
Digital Marketing. Present at the event: 40 people/ Course Registrations: 34 people
ALBA Open Days
Stage Design, Event communication & live support for pop idol Ivi Adamou’s live concert.
Design of 20-page Summer Guide for Lanes Health.
Concept for a series of TVCs for the slimming supplement Kcaligram 7 days, for Lanes
Concept and design of print ads for the IT and home entertainment business unit of Toshiba.