Who we are


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Socialab is a full-service digital marketing agency that delivers results. Our mission is to help promote brands and organizations across the web, by managing their image and communication through all digital media platforms.

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Who we are

  1. 1. Company Profile!
  3. 3. socialab •  Socialab is an adver;sing agency that opened its doors in 2009. •  Today, it is the largest independent player in digital crea;ve work in Greece, by number of staff and revenue. •  Our mission is to promote brands and organiza1ons to their audiences. •  As a full-service agency, we offer a wide range of customized services in digital: web, social, search, display, email, mobile & performance. •  We also offer ATL/BTL services, as we have experience in Branding, Development of Crea;ve Concept, TVCs, Radio Ads, Outdoor & Print. •  Socialab works both directly with brand owners and with adver1sing agencies, both white-label and openly. •  Our commitment is providing the results that mean something to the client, and that’s why we advise clients on Strategy and also teach digital marke;ng. •  And yes, we’ve been awarded across a large number of categories.
  4. 4. Our campaigns
  5. 5. Our range of services Idea Above Digital Below PR
  7. 7. Clients
  8. 8. Clients
  9. 9. Creden1als: Awards
  10. 10. We are the people behind suit.gr, the 1st and most popular Greek website with digital marke;ng news & ;ps. Suit.gr has a growing audience of more than 1,000 daily readers, most of them in marke;ng and adver;sing. http://www.suit.gr/! Creden1als: suit.gr
  11. 11. We also own and manage the biggest Greek group for digital marke;ng on LinkedIn with more than 3,000 professionals: Social Media GR ! http://www.linkedin.com/groups?gid=3024911 ! Creden1als: LinkedIn
  12. 12. Creden1als: Media
  13. 13. Creden1als: Congresses & Workshops EDUCATIONAL •  ALBA (MSc & ExeD) 2014 (ongoing) •  LinkedIn Seminar 2015 •  Panteios (Media dept) 2013 •  ALBA (MSc Marke;ng) 2013 •  AUEB/ELTRUN 2012, 2013 & 2014 •  Deree (Marke;ng Society) 2012 •  SAE (Music Business) 2012 •  AKTO (Social Media) 2012 & 2013 PROFESSIONAL •  Corporate Workshops (ongoing) •  Orange Grove 2013, 2014, 2015 •  Web World Expo 2014, 2015 •  Infocom World 2014 •  Social Media Conference 2012, 2013, 2014 & 2015 •  All Things Facebook 2011, 2012, 2013, 2015 & 2016 •  Online Marke;ng Conference 2013 •  EEDE/EIP 2012 & 2013 •  Entrepreneurship Panorama 2012 & 2015
  14. 14. Star;ng in March 2014, Socialab created a strategic partnership with ALBA Graduate Business School in Athens and the Digital Marke1ng Ins1tute in Ireland to provide training in digital marke;ng. The Syllabus Academic Council ac;vely validates our course material on an ongoing basis and provide industry guidance on where the technologies are going. The council includes Facebook, TwiSer, Google, PayPal & MicrosoT. Educa1onal Partners
  15. 15. Creden1als: Partners
  16. 16. As part of our CSR programme, Socialab is con;nuously commibng resources toward helping the community pro-bono. Our most known effort is: •  Orange Grove: Socialab par;cipates at the workspace and support group offered to Greek startups by the Embassy of Netherlands, both as a mentor and as training partner. We have guided 3 startups so far and have provided training for the execu;ves of the Embassy and OG. Corporate Social Responsibility
  17. 17. •  Founder & CEO at Socialab, head of Strategy •  Digital Content Creator since 1994 in the first Greek web-zine •  Digital Marketer since 1999, in a UK startup during the dot-com era •  In Web Design, Display & Search Marke;ng since 2002 •  Blogger since 2004, star;ng a network for digital PR •  Mobile Marke;ng between 2006 - 2009 •  Founded Socialab in 2009 an expanded it to a full-service digital agency. •  Judge at Ermis Awards since 2013 for Digital and Branded Content •  Only DMI cer;fied master trainer in Greece •  Has worked with 100+ na;onal & global brands since 1999 Founder: George Anagnostopoulos
  18. 18. •  Partner and Business Unit Director at Socialab •  Blogger since 2006 and in Digital Marke;ng since 2008 •  Won his first 2 Ermis Awards for Pepsico/IVI campaigns •  Won Effie Awards for campaigns in Romania •  Won 9 Ermis Awards for campaigns as Account Director for Nestlé in 1 year •  Joined Socialab as a Partner in 2012 •  Won Social Media Awards for Socialab in 2013, 2014 and 2015 •  Judge at Ermis Awards since 2014 •  Has worked with 80+ na;onal and global brands since 2008. Partner: Tasos Veliadis
  19. 19. •  Chief of Performance Marke;ng at Socialab. •  Technical Partner at Socialab since 2014, just one year aker joining. •  Has worked with 40+ na;onal and global brands since 2008. •  Has won the company’s first Gold award for an interna;onal campaign. Partner: Manos Valasis
  20. 20. CEO Business Dvlp CFOLegal Accounting Mktg & PR Education Commercial Head BU 1&2 Director Creative Head Deputy General Manager Development IT Support Security Senior ArtSenior Copy Junior ArtJunior Copy BU2 HeadBU1 Head Account MgrsAccount Mgrs Account ExecsAccount Execs Compliance Total of 35 people (Jan 2015) BU 3 Director Account Mgr Creative Performance Analytics Performance Socialab’s Organiza1onal Structure Media
  21. 21. Socialab Team
  22. 22. Socialab Showreel This is a selec;on of the work that we have been doing since 2009! hmp://socialab.gr/about-us/
  23. 23. • Engagement Marke;ng • Case Studies
  24. 24. In one of the biggest interna;onal projects that a Greek digital agency has ever developed, we conceptualized and then created an ac;va;on that ran in 7 countries, promo;ng the teen fragrance and deodorant brand, BU. Results: 10,000 new fans 20,000 votes 30,000 invites 5,000 shares 4,000 creators
  25. 25. BU, ‘My Dream Closet’ hmps://www.youtube.com/watch?v=Cln97AVJ36o
  26. 26. Just before Easter, for frozen seafood brand Kallimanis, we created a clever Twimer promo called “tweetSarakos;”. During Lent, the brand replied in real-;me tweets including the word #peinaw (meaning “I’m hungry”), offering delicious seafood gik boxes to many lucky Twimer users. A video was created to showcase the ac;va;on.
  27. 27. Kallimanis, “#TweetSarakos;” hmp://www.socialab.gr/kallimanis-tweetsarakos;/
  28. 28. In order to promote the launch of the new shower gel line, we created an animated video for Bioten, based on the ‘My own moment of relaxa;on’ ac;va;on which was running on the brand’s Facebook page. The results were impressive. In seven days only, we managed to get 3,000 new fans, as well as 4,000 comments, 3,800 likes and 500 shares on the 7 Facebook posts which were based on the video.
  29. 29. Bioten,‘My own moment of relaxa;on’ hmp://www.socialab.gr/bioten-moment-relaxa;on/
  30. 30. Aker the launch of the new Galaxy S6 edge and S6 edge +, SAMSUNG needed an on going digital promo;on of its new products. Thus, we created the campaign “Change your smartphone. Change your day”, which included the app hmps://apps.samsung.gr/changeyourday/, a quiz that highlights the unique selling points of the new Galaxy S6 edge and S6 edge +. (Design, Concept, Quiz and Crea;ve Materials of the app are included)
  31. 31. In order to promote the new Lanes Kcaligram 5:2, we created an ac;va;on based on the specific characteris;cs of the new product and the revolu;onary "diet of two days" that it recommends. The ac;va;on, “Katapiesi Terma”, invites users to share their own secret for an easy and efficient loss of weight and it is included in a specially designed microsite, which provides not only all the necessary informa;on about the new product and diet, but also video - ;ps from an expert die;;an and recipes of low caloric intake. The microsite is available here: hmp://laneshealth.gr/katapiesiTerma/
  32. 32. In 2015 we wanted to broaden the online community of bioten by developing a microsite, which is basically a digital "billboard" for our campaigns, represen;ng a more emo;onal side of the brand. The microsite is available here: www.loveyourskin.gr (Design, Content, Concept, Crea;ve Materials & Maintenance for the microsite are included)
  33. 33. Due to the beginning of the new school year and the promo;on of the new innova;ve Stabilo product line, we created the campaign "Easy Start". The campaign included the crea;on of a suitable microsite, hmp://easystart.stabilo.com/easylife.gr/, in which users could find informa;on about the new products and other useful everyday ;ps from famous mommy- bloggers in Stabilo branded videos. Moreover, any mom-user could share her own unique advice that will help other mothers have a more "Easy" life.
  34. 34. When Lipton changed the design of its product, Lipton Ice Tea, we created a 3D video in order to promote its new bomle and the new refreshing look. The promo video is available here: hmps://www.youtube.com/watch?v=VEI2Av962mo
  35. 35. When IVI launched its new product Ivi with no sugar, we created the applica;on “#ivixoris”, (“Ivi Without”) focusing on all those moments we cannot imagine without a specific “ingredient” which makes them special. Users could write their own quote or choose an exis;ng one from our entertaining list, to share it with their friends for the chance to win new products. Results: 3,400 games 3,200 votes 1,600 shares
  36. 36. We helped re-launch STR8 in June 2013 by gamifying the online brand experience. The campaign reached 4x its original organic audience with 8x the engagement. This earned us the Gold Award at the Social Media Awards 2013. It also resulted in an increase of 8% in market share against the brand’s compe;;on.
  37. 37. The app was included in the top Greek Apps on Facebook Studio and soon climbed in the Top 5! It also stabilized the page’s Engagement Rate following a year of reckless pos;ng with no schedule, by the previous agency.
  38. 38. Millennium Bank asked us to promote their Web Banking service. We conceptualized and produced a series of animated videos highligh;ng the benefits of the service, the first of which earned us a spot in Ads Of The World.
  39. 39. Millennium Bank Greece, Web Banking Service hmps://www.youtube.com/watch?v=4DVya7qkWCI
  40. 40. Soon aker the rebranding Calgonit dish-washer tablets to Finish, Reckim Benckiser wanted something that would go viral. Thanks to our neat Video SEO strategy, this video received more than 3,000,000 verified views on YouTube.
  41. 41. Finish, Greek Funny Videos hmp://www.socialab.gr/most-successful-viral-video/
  42. 42. ψ The idea was premy simple. We used a plexi-glass box, we filled it with many-many Lipton Ice Tea cans and then we snapped a picture. That was enough to create a fun and interac;ve Facebook app game also featured on the Facebook page Timeline, to raise its engagement. To take part, users simply had to guess how many cans were in the box. Results: 14,200 games 2,300 unique users 5,700 shares
  43. 43. Lipton Ice Tea, ‘Guess how many Lipton are in the box’ hmp://www.socialab.gr/guess-how-many-lipton-are-in-the-box/
  44. 44. Lanes Health, ‘Let Mama Lanes’: hmp://www.socialab.gr/ase-;-mama-na-lanes/ We invited Lanes Health Facebook fans to talk about their over-protec;ve mothers in public and share their most epic “Mama quotes”, in order to make a connec;on with the brand. More than 2,000 lines were created in a week.
  45. 45. Guised as an on-going contest, we conducted market research for L’ Ar1giano, indica;ng that €60,000 worth of monthly sales were generated from their facebook fans.
  46. 46. Custom ac;va;on: Secret Garage. One real-life restricted-access garage, a lot of brand new Mercedes cars and 3 security cameras. Users had to observe through the cameras and try to count or guess the number of hidden Mercs inside. If they gave the correct answer, they were entered in a draw to win prizes. The ac;va;on brought 4,000 new fans. Results: Sales surpassed by 120% the target set for the period
  47. 47. Lamda Mercedes, ‘Secret Garage’ hmp://www.socialab.gr/lamda-mercedes-secret-garage/
  48. 48. We helped the US Embassy and the Stavros Niarchos Founda1on launch a Young Entrepreneurs conference in just 3 weeks from concep;on. Not only did we fill the 330-seat auditorium, but we brought more than 700 registra1ons in 2 weeks via social media ads. The organizers had to book an extra room in the congress site to fit all the people in!
  49. 49. We created content for Ben & Jerry’s ice-cream, which was used interna;onally by Unilever in France, Spain & Turkey.
  50. 50. Microsite content, Website management for a football championship on a pan-European CMS for Adidas.
  51. 51. When bioten was launched in 2011, we chose to have as a strategy a monthly ac;va;on on Facebook, strictly targe;ng users and using ready-made mechanisms from the socialab apps collec;on. As a result, bioten reached 13,000 fans in just 4 months, using a frac;on of the budget its compe;tors used.
  52. 52. Novar1s was interested in following-up on all men;ons of how their products are accepted in the market both in terms of communica;on as well as health-wise. We provided services to ensure that all men;ons of their products and the corporate brand from Greek users reached the marke;ng department to be assessed. Also, we were part of the company’s pharmacovigillance program, repor;ng results to the Drug Administra;on’s (EOF) standards.
  53. 53. At first, Kinder Bueno had been adver;sing their Facebook page with their media shop, paying €0.35 per click. Approximately only 1 in 3 users were converted to a fan, cos;ng them more than €1.00 euro per fan. Aker we stepped in we changed what was being adver;sed, no;ced pamerns and made tweaks on the campaign and the page itself. In April 2012, the page received fans for a cost of €0.25 per fan, allowing it to grow for much less than before.
  54. 54. EVGA ice creams is one of the most tradi;onal Greek food brands, with a 60+ year history. The challenge was to constantly create Facebook content reflec;ng the history of the brand, while maintaining a modern enough character for social media. The client, Unilever, wanted to reward its audience and we created an ac;va;on for 10,000 users where 100 fans won free ice cream.
  55. 55. Mtv wanted to provide a co-branded experience to their client, Amita Mo;on. We created an applica;on to engage the total of 160,000 fans of both pages with 6 repeat compe;;ons, where users got to vote for their favorite bands & ar;sts. The challenge was to make the applica;on simple enough, with prizes that would not cost anything to the organizers. The cost per user that par;cipated in the applica;on was less than €0.10, a small price to pay for repeated engagement. Through this applica;on, the Amita Mo;on page surpassed 50,000 fans in November 2011.
  56. 56. On Telecoms is the smallest telecoms provider by share in Greece. So, when we came to them with an idea that would put them in second place in number of fans, aker OTE, they were interested. We created a contest where the winner would win 4 years of free triple-play service. We did not adver;se it at all, but we did build buzz for it on blogs, through our digital PR service. As a result, 3,500 new fans liked On’s Facebook page in a week with no adver1sing cost. - Not bad for the smallest player in the telecoms market.
  57. 57. • Performance Marke;ng • Case Studies
  58. 58. Google AdWords (SEM), On-site and Off-site SEO for Cosme1c Derma Medicine, clinic of cosme;c dermatology and plas;c surgery. The project was awarded at the E-volu1on Awards 2015 for the SEO/SEM best prac1ce.
  59. 59. Οur main target was to create a powerful experience for the users based on the path: buy product – par;cipate to the ac;va;on – share the message. That’s why we created a UTC promo for IVI, called Kalotaksivi. Every user could find a unique code under the cap of IVI products, enter the code into the specially developed microsite (hmp://www.kalotaksivi.gr/) and win this year’s summer vaca;on at a des;na;on of the user’s choice.
  60. 60. IVI, ‘Kalotaksivi’ hmps://www.youtube.com/watch?v=AYvsHp-QIfI
  61. 61. ELINOIL SA, in the framework of its entrance in I.O.A.S. "Panos Mylonas" Members and driven by its sensi;vity of safe driving, created the campaign, "Blue Driving", with the support of the Ins;tute, I.O.A.S. "Panos Mylonas". We created for ELINOIL SA the microsite, hmp://www.bluedriving.gr/, which included the Design, Blue Driver Quiz and Crea;ve Materials & Maintenance of the site.
  62. 62. In August 2015, we created the microsite hmp://www.mylipton.gr/, in order to communicate the refreshing look of Lipton Ice Tea and its annual ac;va;ons. The crea;on of mylipton.gr included the Concept, Design, Content, Crea;ve Materials & Maintenance of the site.
  63. 63. In July 2015, in the framework of its dynamic renewal, Central Parking System Athens S.A. was renamed as Cityzen Parking & Services. Thus, we created its new site as Cityzen, which included the Concept, Design, Content, Crea;ve Materials & Maintenance for hmp://www.cityzen.com.gr/.
  64. 64. When Milner from FrieslandCampina Hellas launched its new campaign, #ToKa;, we were asked to design the hos;ng website of the campaign. The project included: Concept, Design, Content, Crea;ve Materials & Maintenance for hmp://www.milner.gr/.
  65. 65. Lanes Health has published a printed health and wellness guide to help consumers “navigate” through their list of supplements, while offering ;ps on health and nutri;on. We created a microsite to make the guide available online with an intui;ve interface, focusing on usability and func;onality. The guide is available here: hmp://laneshealth.gr/guide/.
  66. 66. We created the official site of Hellenic Fine Oils (hmp://www.hfo.gr/), which included the Design, Content, Concept, Crea;ve Materials & Maintenance.
  67. 67. Concept, Design, Content, Crea;ve Materials, Maintenance, On-site SEO & Hos;ng for the Mercedes–Benz website for Lamda.
  68. 68. Structure co-crea;on, Content guidelines, Greek content, On-site and Off-site SEO for Olympic Air, based on the Sitecore CMS.
  69. 69. Design, Structure, Content, Maintenance, on-site SEO (bilingual: English and Greek) and Website management for Holmes Place.
  70. 70. Structure crea;on, Content rewri;ng from scratch for SEO (bilingual: Greek & English), Google Analy;cs, UI/UX audit, Search audit and Display for Millennium bank on custom CMS.
  71. 71. Concept, Design, Crea;ve materials, Content, Maintenance, Security audit, Hos;ng and SEO for Lanes Health.
  72. 72. Concept, Design, Content, Pla•orm Setup, Custom development & Digital PR for Teza, in a custom one-page HTML5.
  73. 73. Management of a Facebook Event with over 3,000 aSendees in order to bring the audience of Public Stores to their shops at midnight for the launch of a new game. (3-person team)
  74. 74. • Phygital Marke;ng • Case Studies
  75. 75. In May of 2015, we designed and implemented the interac;ve experience “Chester Van” to promote the new Cheetos XXL in a very cool way. Along with Chester Van, the Chesters took a wild roadtrip in Athens under the rhythm of Chester Song. Adults and kids had the chance to meet, play and take pictures with their fellow Chesters for 5 weekends. The last weekend Chester Van traveled to Thessaloniki too. The phygital campaign included Digital PR, Display Marke;ng, Facebook App and Print.
  76. 76. Cheetos XXL, ‘Chester Van’ hmps://www.youtube.com/watch?v=5ujYHHZiooc
  77. 77. For our sok drinks client IVI, we were asked to create a bigger-than-life idea to support the biggest 2015 UTC ac;va;on taking place in Greece. The UTC mechanism is simple: Consumers find a code under the cap of purchased products that par;cipate in the promo, and then check to find out if they win prizes. Our job was to conceptualize the ac;va;on and create the digital pla•orm to enable users enter their codes and see what they won.
  78. 78. IVI, ‘Kalotaksivi’, Phygital Promo: hmps://www.youtube.com/watch?v=AYvsHp-QIfI To maximize impact, a phygital promo was created as well, featuring the ac;va;on’s key visual, the hot air balloon. A real hot-air balloon branded Kalotaksivi was placed at Flisvos Marina and Smart Park, suspended from the ground. The balloon shared not only many Ivi products, but also journeys and smiles.
  79. 79. In the summer of 2014, along with Lipton Ice Tea, we created the "Cool Down Stop" to bring a touch of coolness to the scorching down-town Athens. In a bus stop near a central subway sta;on, unsuspec;ng passers-by saw the wrimen words "Cool Down Stop" while a bumon invited them to press it in order to cool off. A surprise awaited those who were brave enough to push the bumon. We captured the public’s reac;ons in a video which created buzz and boosted brand awareness. Results: >170,000 views >120 greek & interna1onal sites earned media>100,000€
  80. 80. Lipton Ice Tea, ‘Cool Down Stop’ hmp://www.socialab.gr/lipton-ice-tea-cools-down-athens/
  81. 81. To raise awareness and spread the message of volunteering through social media, we created a Facebook ac;va;on for SANITAS. Users had to clean up a digital beach and then vote which of the 10 beaches on our list they wanted to be cleaned in real life. Over 3000 volunteers cleaned 5 Greek beaches, supported by SANITAS, which provided all the necessary cleaning supplies.
  82. 82. Digital & Ambient Ac;va;on combined in one of Greece’s select few Vending Machine Promo;ons, for Lanes Health. Shopping center visitors were invited to accept the Mama-Lanes challenge & engage with the brand in a fun way in order to try a Lanes Health vitamin C.
  83. 83. The video captured real audience reac;ons, it was featured in over 100 websites in Greece and abroad, with 5 million unique visitors, and the es;mated reach in Greece was almost 1 million users. Lanes, ‘Vending Machine’: hmp://socialab.gr/por•olio-items/lanes-vending-machine/
  84. 84. Provided Social Media support for STR8 Muzic Fest, a concert with 7 music groups and an audience of over 5,000 people. Organized groups to post content, live Facebook posts from the concert, streaming tweets, photo tags and photobooth (7-person team).
  85. 85. • PR & Tradi;onal Media • Case Studies
  86. 86. Concept and implementa;on of digital PR for the brand Camel. Included the design and prin;ng of gik boxes that were sent to media and bloggers.
  87. 87. Results: More than 23 sites & magazines published the ac;va;on. Among them, Marke;ng Week, Imerisia, Zougla, LIFO, vita.gr and many more.
  88. 88. Concept and implementa;on of the PR event, “50 years Kallimanis”, for the brand Kallimanis, to meet with food bloggers and provide informa;on and training. Included the design and prin;ng of bloggers’ invites.
  89. 89. Results: The bloggers who amended the event “50 years Kallimanis”, shared their experience through their personal and professional social media profiles as well as blogs and websites.
  90. 90. “Now even mama will Lanes” with the blogger ac;va;on for the brand Lanes. In a specially designed microsite created by Socialab, three known bloggers share their experiences as mothers as well as their own “mama-;ps”. More than 10 blogger videos were created on children’s nutri;on, entertainment, learning and exercise, which are all available on the microsite. The ac;va;on will last for 4 months and each month a new category of ;ps will open and new bloggers’ videos will be released.
  91. 91. All mothers are encouraged to visit the microsite, watch the bloggers’ videos and share their own mama-;ps concerning family and children’s topics. The ac;va;on is s;ll running, and so far two categories, namely nutri;on and entertainment have aired. Results: so far 1,260 unique users 3,700 shares 2,500 games
  92. 92. In order to increase engagement and mo;vate fans to par;cipate, we created a Bloggers ac;va;on for the Kinder Bueno chocolate bar. We sent personalized gik boxes to each blogger/influencer and asked them to send us back their own selfies with the product, as well as share a (moderately) naughty ac;on they would take in order to enjoy their beloved Kinder Bueno. We also encouraged them to share those stories in their personal social media pages.
  93. 93. Aker the ini;al stage of the ac;va;on, many popular websites began to share and promote it, increasing its impact and reach, as well as crea;ng unique user generated content, since more and more users started to talk about and share the ac;va;on. Results: 27 bloggers >50 posts >1,500 shares >6,700 comments
  94. 94. Implementa;on of a promo;onal campaign for Subaru’s 4-month event, Subarudromio, to meet with bloggers and provide test drives and an off-road experience. Included the design of the online app where photos and videos of visitors were collected through the hashtag #subarudromio.
  95. 95. Results: Lots of people have already visited #Subarudromio and even more have been wrimen about it. Over 50 websites of general and specific interest. More than 25 sites wrote about Subarudromio in only 2 weeks and more than 20 bloggers posted their experience.
  96. 96. Providing Mercedes cars to online influencers during the weekends (shown here is the Founder & Curator of TEDx Athens, Dimitris Kalavros). Mercedes Ambassadors
  97. 97. Communica;on and presenta;on at the ALBA Open Day for the Professional Diploma in Digital Marke;ng. Present at the event: 40 people/ Course Registra;ons: 34 people ALBA Open Days
  98. 98. Stage Design, Event communica;on & live support for pop idol Ivi Adamou’s live concert.
  99. 99. Design of 20-page Summer Guide for Lanes Health.
  100. 100. Concept for a series of TVCs for the slimming supplement Kcaligram 7 days, for Lanes Health.
  101. 101. Concept and design of print ads for the IT and home entertainment business unit of Toshiba.
  102. 102. Thank you!