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Socialab is a digital marketing agency that delivers results.

Socialab is a digital marketing agency that delivers results.

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Who we are Who we are Presentation Transcript

  • socialab   Who  are  we?   Case  Studies  of  our  work:   Web,  Search,  Social  &  Live.  
  • COMPANY PROFILE
  • socialab   §  Socialab  offers  a  wide  range  of  digital  marke@ng  services:     web,  social,  search,  display,  mobile  &  affiliate.   §  Socialab  is  reliable.  We’ve  been  working  with  brands  directly,  as   well  as  through  other  agencies  who  appreciate  our  consistently   good  quality  of  work.   §  We’ve  earned  both  Awards  and  Recogni1on  for     our  work.  But,  most  of  all,  we’ve  won  our  clients’     hearts,  because  we  always  bring  Results.   §  We  maintain  the  first  and  most  popular  Greek  website   about  digital  marke@ng  news  &  @ps,  suit.gr,  that  educates   marketers  and  also  promotes  our  work  in  the  last  4  years.   §  We  also  manage  the  biggest  group  for  digital     marke@ng  on  LinkedIn  with  more  than  3,000     members,  most  of  which  are  in  marke@ng  or  adver@sing.   View slide
  • digital  PR     brand  monitoring     audience  engagement     brand  ambassadors     affiliate  marke@ng   digital  strategy     social  media     apps  &  ads     online  video     SEM:  SEO/PPC   some  of   our  services   View slide
  • Clients  
  • Creden@als:  The  blog   We  run  Suit,  the  #1  website  for  Digital  Marke@ng  news  and  @ps  in   Greek,  with  more  than  200,000  visits  in  the  last  4+  years,  mostly   marketers.                         hYp://www.suit.gr/    
  • Creden@als:  The  group   We  own  the  biggest  Greek  group  on  digital  marke@ng  on  LinkedIn,   with  more  than  3,000  professionals:  Social  Media  GR                         hYp://www.linkedin.com/groups?gid=3024911    
  • Creden@als:  Media  
  • Creden@als:  Congresses   Academic:   §  ALBA  (MSc  &  ExeD)   2014  (on-­‐going)   §  Panteios  (Media  dept)     2013   §  ALBA  (Digital  Marke@ng)     2013   §  AUEB/ELTRUN     2012,  2013  &  2014   §  Deree  (Marke@ng  Society)     2012   §  SAE  (Music  Business)     2012   §  AKTO  (Social  Media)     2012  &  2013   Professional:   §  Corporate  Workshops   (ongoing)   §  Orange  Grove   2013  (ongoing)   §  Social  Media  Conference     2012,    2013  &  2014   §  All  Things  Facebook     2011,  2012,  2013   §  Online  Marke@ng  Conference   2013   §  EEDE/EIP     2012  &  2013   §  Entrepreneurship  Panorama   2012  
  • Creden@als:  Educa@on   In  2013,  Socialab  was  approached  by  the  Digital   Marke@ng  Ins@tute  in  Dublin,  Ireland.  Their  goal  was   to  reach  out  to  a  top  agency  in  the  country  in  order  to   train  people  in  digital  marke@ng.  And  we  reached  out   to  ALBA  to  provide  educa@on  to  execu@ves.     The  large  digital  players  ac@vely  validate  our  syllabus   on  an  ongoing  basis  and  provide  industry  guidance  on   where  the  technologies  are  going,  they  include   Facebook,  TwiYer,  PayPal  &  Microsoe.  The  world's   leading  digital  agencies  also  validate  the  syllabus  and   ensure  that  it  is  consistent  with  best  prac@ce   implementa@on  of  digital  marke@ng,  they  include   Ogilvy,  Aegis  and  Publicis  Groupe.  
  • Creden@als:  Partners  
  • George  Anagnostopoulos   §  Digital  Content  Creator  since  1994  in  the  first  Greek  web-­‐zine.   §  Digital  Marketer  since  1999,  in  a  dot-­‐com  in  the  UK.   §  Search  Marke@ng  since  2002   §  Blogger  since  2004   §  Mobile  Marke@ng  since  2006   §  Social  Media  Marke@ng  since  2009   §  Judge  at  Ermis  Awards  -­‐  Digital   §  Has  worked  with  50+  brands  in  the  last  13  years.  
  • Tasos  Veliadis   §  In  Digital  Marke@ng  since  2008   §  Earned  2  Ermis  Awards  for  Pepsico/IVI     campaigns  in  Greece   §  Earned  Effie  Awards  for  campaigns  in     Romania   §  Earned  9  Ermis  Awards  for  campaigns  as     Account  Director  for  Nestlé   §  Joined  Socialab  as  Partner  in  2012   §  Earned  Social  Media  Awards  for  work  done  in  beauty/health.   §  Has  worked  with  30+  brands  in  the  last  5  years.  
  • WEB & SEARCH CASE STUDIES
  • Concept,  Design,  Content,  Crea@ve  Materials,  Maintenance,  On-­‐site   SEO  &  Hos@ng  for  the  Mercedes-­‐Benz  website  for  Lamda.  
  • Structure  co-­‐crea@on,  Content  guidelines,  Greek  content,  On-­‐site  and   Off-­‐site  SEO  for  Olympic  Air  based  on  the  Sitecore  CMS.  
  • Design,  Structure,  Content,  Maintenance,  on-­‐site  SEO  (bilingual:   English  and  Greek),  Website  management  for  Holmes  Place.  
  • Structure  crea@on,  Content  rewrite  from  scratch  for  SEO  (bilingual:  Greek   &  English),  Google  Analy@cs,  UI/UX  audit,  Search  audit  and  Display  for   Millennium  bank  on  custom  CMS.  
  • Concept,  design,  crea@ve  materials,  content,  maintenance,  security   audit,  hos@ng  and  SEO  for  Lanes.  
  • Content,  Crea@ve  Materials,  Maintenance  and  Hos@ng  for  Ferrero     (Kinder  Bueno).  
  • Off-­‐site  SEO  through  digital  PR  for  Durex  e-­‐shop.  
  • Concept,  design,  content,  plaporm  setup,  custom  development  &   digital  PR  for  Teza  in  a  custom  one-­‐page  HTML5.  
  • Microsite  content,  website  management  for  a  football  championship   on  a  pan-­‐European  CMS  for  Adidas.  
  • DIRECT MARKETING CASE STUDIES
  • Social  Media  support  for  STR8  Muzic  Fest,  a  concert  of  more  than  5,000  people  and   7  music  groups.  Organizing  groups  to  post  content,  live  Facebook  posts  from  the   concert,  streaming  tweets,  photo  tags  and  photobooth  (7-­‐person  team).  
  • Digital  &  Direct  Ac@va@on  combined  in  one  of  Greece’s  select  few  Vending   Machine  Promo@ons.  Our  client,  Lanes  Health,  accepted  our  proposal  to   engage  shopping  center-­‐goers  in  a  funny  and  engaging  way.    
  • One  real  life  restricted  access  garage,  a  lot  of  brand  new  Mercedes  cars  and  3   security  cameras.  Users  have  to  observe  through  the  cameras  and  try  to  count  or   guess  the  number  of  hidden  Mercs  inside.  If  they  give  the  correct  answer,  they  are   entered  in  a  draw  to  win  prizes.  
  • Live  Streaming  with  3  cameras  for  Neff-­‐sponsored  Golden   Chef-­‐Hats,  organized  by  Athinorama  and  social  media   support.  (4-­‐person  team)  
  • Management  of  the  Scoop  Tour  that  Ben  &  Jerry’s  launched  in  the  summer   of  2012  around  the  country.    A  branded  van  visited  150  spots  in  more  than  25   ci@es  and  gave  out  free  ice-­‐cream.  Our  work  Included  managing  consumer   queries  for  more  than  18  hours  a  day,  for  more  than  a  month.    (5-­‐person   team).  
  • Management  of  a  Facebook  Event  with  more  than  3,000  aYendees  to   guide  the  audience  of  Public  Stores  to  their  shops  at  midnight  for  the   launch  of  a  new  game.  (3-­‐person  team)  
  • Social  media  streams   based  on  hashtags  for   Facebook,  TwiYer  for  the   live  online  coverage  of  the   Navarino  Bike  Fes@val,   sponsored  by  Red  Bull.  
  • SOCIAL MEDIA CASE STUDIES
  • We  helped  re-­‐launch  STR8  in  June  2013  by  gamifying  the  online  brand  experience.     The  campaign  reached  4x  its  original  organic  audience  with  8x  the  engagement.   This  earned  us  the  Gold  Award  at  the  Social  Media  Awards  2013.   This  also  resulted  in  an  increase  of  8%  in  market  share  against  the  brand’s   compe@tors.  
  • The  app  was  included  in  the  top  Greek  Apps  on  Facebook  Studio     and  soon  climbed  in  the  Top  5!  It  also  fixed  the  pages  Engagement  Rate   aeer  a  year  of  reckless  pos@ng  schedule  from  the  previous  agency  
  • Millennium  Bank  asked  us  to  promote  their  Web  Banking  service.   The  first  video  earned  us  our  first  spot  in  the  world-­‐acclaimed  Ads   Of  The  World.  
  • Soon  aeer  rebranding     Calgonit  dish-­‐washer   tablets  to  Finish,     ReckiY  Benckiser     wanted  a  viral.     Thanks  to  our   neat  Video  SEO   strategy,  this   video  received   more  than   3,000,000  verified   views  on  YouTube.      
  • In  one  of  the  biggest  interna@onal  projects  that  a  Greek  digital  agency  has  ever   developed,  we  conceptualized  and  then  created  a  project  that  ran  in  7  countries   promo@ng  the  teen  fragrance  and  deodorant  brand,  BU.  
  •   The  idea  was  preYy  simple.  We  used  a  plexi-­‐glass  box,  we  filled  it  with  many-­‐many   Lipton  Ice  Tea  cans  and  then  we  snapped  a  picture.  That  was  enough  to  create  a  fun   and  interac@ve  facebook  app  game  also  featured  on  the  facebook  page  Timeline,  to   raise  its  engagement.  To  take  part,  users  simply  have  to  guess  how  many  cans  are  in   the  box.  
  • Sales  ROI:  Guised  as  an  on-­‐going  contest,  we   conducted  research  for  L’  Ar@giano  that   showed  that  €60,000  worth  of  sales  were   generated  from  their  facebook  fans  monthly.  
  • We  invited  Lanes  Health  Facebook  fans  to  connect  with  their  mothers  and  give  us   their  most  memorable,  tender-­‐loving-­‐caring  lines  ever,  in  order  to  make  a   connec@on  with  the  brand.  More  than  2,000  lines  were  created  in  a  week.  More   importantly,  we  created  a  video  to  thank  our  audience,  which  received  10,000+   views  in  7  days.  
  • For  this  small  up-­‐scale  Deli  in  Kolonaki,  we  created  a  series  of  10   cooking  videos  following  a  new  style  of  direc@on,  and  asked   Facebook  fans  to  watch  them  carefully  in  order  to  win  products.  
  • Product  Launch:  When  BU  launched  its  new  variant,  we  engaged  21,000   fans  by  unveiling  it  in  stages  within  a  12-­‐hour  period.  More  than  34,000   people  saw  the  campaign  that  only  lasted  half  a  day.  
  • Knorr  wanted  to  make  its  annual  Food  IQ  quiz  a  liYle  more  interac@ve,  so   we  super-­‐charged  it  with  gamifica@on  elements.  Result:  For  every  one  fan   who  discovered  the  game  through  paid  media,  another  3  discovered  it   through  their  friends  with  no  cost  for  the  brand.  
  • Helped  the  US  Embassy  and  the  Stavros  Niarchos  Founda@on  launch  a  Young  Entrepreneurs   conference  in  just  3  weeks  from  concep@on.  Not  only  did  we  fill  the  330-­‐seat  auditorium,  but   we  brought  more  than  700  registra@ons  in  2  weeks  via  social  media  ads.  The  organizers  had   to  book  an  extra  room  in  the  congress  site  to  fit  all  the  people  in!  
  • Interna@onal  content:  Ben  &  Jerry’s   Moreover,  on  our  favorite  premium   ice  cream  brand,  we  are  in  charge  of   not  only  content  strategy  and   cura@on,  but  also  for  content   crea1on.   We  decided  to  maximize  the   poten@al  of  our  given  crea@ve  assets   (loveable  cows)  in  order  to  create  the   most  beau@ful  content  for  the   facebook  page.   In  fact,  the  content  we  created  was   so  good  that  we  had  the  honor    to   “lend”  it  abroad.  Probably  a  first  for  a   local  Unilever  brand,  the  content   created  in  Greece  for  the  facebook   page  was  not  only  used  locally  but   also  interna@onally,  since  pages  in   France,  Turkey  and  Spain  also  used  it.  
  • Effec@veness  case  study:  bioten   Bioten  is  a  cosme@cs  brands  launched  in  2011  in   the  Greek  market.   Its  approach  as  a  value  for  money  brand  was  to   receive  as  much  user  aYen@on  as  possible  from  a   large  number  of  users  in  rela@on  to  its  budget,  and   to  promote  its  product  ranges  to  a  diverse   audience,  depending  on  age  range.   As  a  strategy,  we  chose  to  have  a  monthly   ac@va@on  on  Facebook,  strictly  targezng  users  and   using  ready-­‐made  mechanisms  from  the  socialab   apps  collec@on.   As  a  result,  bioten  reached  13,000  fans  in  just  4   months,  using  a  frac@on  of  the  budget  that  its   compe@tors  have  used.   The  success  of  the  brand’s  page  is  apparent  every   day  with  users  typically  sending  messages  and   comments  asking  about  how  to  use  certain   products  or  where  to  find  them  in  stores!  
  • Monitoring:  Novar@s   §  Novar@s  is  a  leading  player  in  the  pharma   industry,  with  hundreds  of  OTC  and   prescrip@on  drugs  in  the  market.   §  What  they  are  interested  in  is  to  follow-­‐up   on  men@ons  of  how  their  products  are   accepted  in  the  market  both  in  terms  of   communica@on  as  well  as  health-­‐wise.   §  Socialab  provides  services  to  ensure  that  all   men@ons  of  their  products  and  the  corporate   brand  from  Greek  users  are  assessed  reach   the  marke@ng  department.   §  Furthermore,  Socialab  is  part  of  the   company’s  pharmacovigillance  program,   repor@ng  results  the  the  Drug   Administra@on’s  (EOF)  standards.  
  • Adver@sing  Case  Study:  Kinder  Bueno   §  Kinder  Bueno  has  been  adver@sing  their   Facebook  page  with  their  media  shop  and  they   paid  €0.35  per  click.  Approximately  1  in  3  users   only  converted  to  a  fan,  thus  cos@ng  them   more  than  €1.00  euro  per  fan.   §  We  stepped  in  and  took  adver@sing  into  control.   We  changed  what  was  being  adver@sed,  no@ced   paYerns  and  made  tweaks  on  the  campaign  and   the  page  itself.   §  In  April  2012,  the  page  received  fans  for  a  cost   of  €0.25  per  fan,  thus  allowing  it  to  grow  for   much  less  than  before.   §  Since  then,  when  a  campaign  is  created,  we   offer  our  clients  ways  of  gezng  fans  that  offer   much  higher  value  for  money.  
  • A  loved  brand:  EVGA   §  EVGA  ice  creams  is  one  of  the  most   tradi@onal  Greek  brands  in  food,   with  a  60+  year  history.   §  The  challenge  is  to  constantly   create  content  that  reflects  the   history  of  the  brand,  while   maintaining  a  modern  enough   character  for  the  social  media.   §  The  client,  Unilever,  wanted  to   reward  its  audience  and  we  created   an  ac@va@on  for  10,000  users   where  100  fans  won  free  ice  cream!  
  • Awareness  Case  Study:  Cyta   §  Cyta  is  the  telecoms  leader  in     Cyprus  with  ˜85%  market  share.   §  They  wanted  to  promote  their     new  offers.  At  the  same  @me,    they  needed  to  renew  their  image     to  their  young  audience  since  the     brand  just  turned  50  years  old  and     the  youth  tended  to  prefer  other   more  youthful  and  vibrant  brands.   §  So  we  created  the  I  LOVE  INTERNET     campaign,  which  gave  prizes  for     people  to  create  their  own  singing     video  on  their  webcam.  The  concept  was  to  have  clients  compete  for  votes.   §  The  campaign  was  supported  by  TV  and  a  music  video  by  Michalis   Hadjiyiannis,  the  brand’s  spokesperson.     §  But  it  was  actually  the  online  adver@sing  campaign  that  we  supported  that   had  28m  impressions  by  400k  unique  people  in  Cyprus  (more  than  50%  of   the  popula1on)  that  brought  results.  
  • Efficiency  Case  Study:  MTV   §  Mtv  is  the  leader  of  music  television  online  and   they  wanted  to  provide  a  co-­‐branded   experience  to  their  client,  Amita  Mo@on.   §  We  created  an  applica@on  to  engage  the  total     of  160,000  fans  of  both  pages  with  6  repeat   compe@@ons,  where  users  got  to  vote  for  their   favorite  bands  &  ar@sts.   §  The  point  was  for  the  applica@on  to  be  simple   enough,  with  prizes  that  don’t  cost  anything  to   the  organizers.   §  The  cost  per  user  that  par@cipated  in  the   applica@on  was  less  than  €0.10,  a  small  price  to   pay  for  repeated  engagement.   §  With  this  applica@on  the  Amita  Mo@on  page   surpassed  50,000  fans  in  November  2011.  
  • Digital  PR  Case  Study:  On  Telecoms   §  On  Telecoms  is  the  smallest  telecoms  provider   by  share  in  Greece.   §  So,  when  we  came  to  them  with  an  idea  that   would  put  them  in  second  place  in  number  of   fans,  aeer  OTE,  they  were  interested.   §  We  created  a  contest  where  the  winner  would   win  4  years  of  free  triple-­‐play  service.     §  We  did  not  adver@se  it  at  all,  but  we  did  build   buzz  for  it  on  blogs,  through  our  digital  PR   service.   §  The  result  was  that  3,500  new  fans  liked  On’s   Facebook  page  in  a  week  with  no  adver@sing   cost.  Not  bad  for  the  smallest  player  in  the   telecoms  market.  
  • ePR  Case  Study:  Al@s   §  In  February  2011,  Al@s  wanted  to  differen@ate   itself  from  other  olive  oil  brands,  so  it  set  out  on   a  mission  to  educate  its  audience  about  its  oil’s   quality  characteris@cs.   §  They  wanted  to  communicate  the  same  thing   online,  but  an  adver@sing  campaign  wouldn’t   exactly  have  the  same  feel  as  “earned”media   (buzz).   §  We  worked  with  their  adver@sing  agency   to  iden@fy  50  of  the  country’s  bloggers  in  a     3-­‐hour  seminar  about  olive  oil  and  its  traits,   who  in  turn  set  the  event  up  with  their  PR   agency.   §  This  resulted  in  28  blog  posts  about  the   experience,  with  a  total  impression  count  of   260,000  people.  
  • PR/Buzz  Case  Study:  Ithaky  Travel   §  Ithaky  is  a  small  unmanned  digital  travel   agency  and  its  owners  wanted  to  see  if   their  small  opera@on  could  make  a  big   story  on  the  news  for  free.   §  We  came  up  with  an  idea  that  generated   a  lot  of  aYen@on:  We  declared  a  contest   where  if  a  couple  became  pregnant   during  their  vaca@on,  they  would  win   4,000  euros.  To  make  things  more   interes@ng,  whoever  referred  them  to   book  on  Ithaky  would  win  1,000  euros.   §  The  contest  became  so  interes@ng  online   that  they  were  featured  on  ANT1’s   morning  show  “Kalimera  Ellada”  and  on   “Radio  Arvyla”.  Total  es@mated  audience:     3+  million  people.  For  free.    
  • TRADITIONAL MEDIA CASE STUDIES
  • Σχεδιασμός  stage  για  συναυλια  του  BU  με  την  Ήβη  Αδάμου.  
  • Σχεδιασμός  20-­‐σέλιδου  Summer  Guide  για  τη  Lanes.  
  • Concept  για  σειρά  TVCs  για  το  αδυνατιστικό  Kcaligram  7  days  της  Lanes.  
  • THANK YOU Contact  person     for  new  business:   Socialab   George  Anagnostopoulos   email:  george@socialab.gr   email:  211  800  6400