Who we are

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Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication. Our mission is to lead the brands to success, with the right strategy and creative ideas. Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.

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Who we are

  1. 1. Who We Are
  2. 2. Company Profile
  3. 3. Socialab is… Offering a 360o range of ATL, BTL & Digital services Committed to providing measurable results Operational since 2009 Awarded in multiple advertising disciplines A digital-first advertising agency The largest independent player in digital creative work
  4. 4. Areas of involvement
  5. 5. 360o range of services Above Below Creative Digital PR Education
  6. 6. 360o range of services
  7. 7. Clients
  8. 8. Partners
  9. 9. George Anagnostopoulos Founder & CEO at Socialab, head of Strategy Digital Content Creator since 1994 in the first Greek web-zine Digital Marketer since 1999, in a UK startup during the dot-com era In Web Design, Display & Search Marketing since 2002 Blogger since 2004, starting a network for digital PR Mobile Marketing between 2006 - 2009 Founded Socialab in 2009 and expanded it to a full-service agency Judge at Ermis Awards since 2013 for Digital and Branded Content Only DMI certified master trainer in Greece
  10. 10. Tasos Veliadis Partner and Business Unit Director at Socialab Blogger since 2006 and in Digital Marketing since 2008 Won his first 2 Ermis Awards for Pepsico/IVI campaigns Won Effie Awards for campaigns in Romania Won 9 Ermis Awards for campaigns as Account Director for Nestlé Joined Socialab as a Partner in 2012 Won Social Media Awards for Socialab in 2013, 2014 and 2015 Judge at Ermis Awards since 2014 Has worked with 80+ national and global brands since 2008
  11. 11. Manos Valasis Deputy General Manager at Socialab Head of the Performance Marketing department Kickstarted the Greek broadband Internet service sector Delivered training in 21 countries for AEGEE Technical Partner at Socialab since 2014, just one year after joining Has worked with 40+ national and global brands since 2008 Has won the company’s first Gold award for an international campaign Expert in drawing & analyzing behavioral patterns of users Solid technical background, with a multi-year programming experience
  12. 12. The Team
  13. 13. Our 40 member team is a perfect blend of creative, motivated, enthusiastic, result oriented, inspirational young brains!
  14. 14. Credentials & Awards
  15. 15. Suit.gr We are the people behind suit.gr, the 1st and most popular Greek website with digital marketing news & tips. Suit.gr is read by more than 1.000 people daily, a growing audience that is mostly comprised of marketing and advertising professionals.
  16. 16. LinkedIn We own and manage the biggest Greek group for digital marketing on LinkedIn, with more than 3,000 professionals: Social Media GR
  17. 17. Media
  18. 18. Education In March 2014, Socialab partnered with ALBA Graduate Business School in Athens and the Digital Marketing Institute in Ireland to provide training in digital marketing. We are involved in Executive Education with the Professional Diploma in Digital marketing and private corporate sessions, as well as a section in ALBA’s own MSc in Marketing.
  19. 19. CSR As part of our CSR program, Socialab is continuously committing resources toward helping the community pro-bono. Our most known effort is partnering with Orange Grove, a workspace and support group offered to Greek startups by the Embassy of Netherlands.
  20. 20. Organizational Structure
  21. 21. Awards
  22. 22. Case Studies
  23. 23. 360o
  24. 24. LANES
  25. 25. LANES Lanes, one of the biggest supplement companies in Greece, needed a new brand repositioning and a full 360o campaign (ATL, PR, Digital, BTL). We started with elaborating on their new line. So, "Σε Συµπληρώνει" was born. Building on this new concept and Strategy,we created a full TVC campaign, comprised of 2 TVCs and many cut versions, focused on their corporate image and their main product line as well. The TVCs we created in collaboration with the ‘Feel Me’ production company and were directed by the acclaimed director Christos Kanakis. It is worth noting that in the most recent public survey conducted by Lanes (May 2016), the results for the brand were pretty encouraging. The perception of the people has changed and Lanes managed to appear more "fresh","modern" and "unique".
  26. 26. LANES https://www.youtube.com/watch?v=rz1vb220Pec
  27. 27. LANES https://www.youtube.com/watch?v=PDz5zWMb1Cs
  28. 28. LANES In the digital front, we created #IntroduceYourBestSelf for Lanes, aiming to inspire our users with empowering stories within their lives. No matter how small or big was someone’s achievement, we encouraged our users to write us their stories and make them, in turn, inspire more users to write their own, creating an avalanche of branded user-generatedcontent. We kickstartedthe activation with 3 promotional videos made by influencers, with the videos amassing over 400,000 views. In total, the activation reached over 1,200,000 people. The microsite created for the activation gathered more than 2,000 stories of unique people.
  29. 29. LANES
  30. 30. LANES https://www.youtube.com/watch?v=RJHH3Ip9u_s
  31. 31. KALOTAXIVI
  32. 32. KALOTAXIVI For our soft drinks client Ivi, we were asked to create a bigger-than-life idea to support the biggest 2015 UTC activation taking place in Greece. The UTC mechanism is simple: Consumers find a code under the cap of purchased products that participate in the promo, and then check to find out if they won prizes. Our job was to conceptualize the activation and create the digital platform to enable users enter their codes and see what they won. That’s why we created the «ΚαλοτάξΗβη» microsite, inviting users to “enjoy every island until the last drop”. Everyone would win 5 euros off holiday tickets for Greek island destinations, while there is also a daily winner of boat tickets for two, as well as a weekly winner of plane tickets for two, and a 3 nights’ stay. Our goal was to increase the number of people who enter their code in the app and create social and other media buzz about the brand, combining online and offline presence. The activation was also communicated with TV spots, using our created ΚαλοτάξΗβη materials. The results were stunning, with over 1M of earned media impressions, 83K codes redeemed, 40K unique users, 110K visitors and more than 8K shares!
  33. 33. KALOTAXIVI https://www.youtube.com/watch?v=TaxLpyu4zN8
  34. 34. ACTIVIA
  35. 35. ACTIVIA Based on Activia’s slogan “Good mood starts from within you!", Socialab created the campaign "Unique Women Unique Smiles". A campaign with 360 implementation (concept, design, microsite (http://www.monadikesgynaikes.gr/),on-pack sticker, P.O.P. materials, 10'' TVC), addressed to every busy woman who manages daily to balance family and work, while sharing magically big smiles to those around her. Any woman can become a part of the largest smile effect,entering the specially designed microsite http://www.monadikesgynaikes.gr/.There, a Smile Message from the previous visitor would be waiting for her, while she could leave her own message that would put a unique smile upon the next visitor’s face. After that, she could enter the password she found on Activia’s packaging, in order to win many prizes.
  36. 36. ACTIVIA https://www.youtube.com/watch?v=3p-o5tGzRgY
  37. 37. CHEETOS
  38. 38. CHEETOS To celebrate the avant premiere of the movie “Minions”, on September 19th 2015, Socialab created for Cheetos a campaign called #cheetosselfie. Upon entering ODEON Starcity,kids would find that Chester was waiting for his little friends at a photo booth to play and have lots of fun, while taking funny pictures. In addition, a lucky kid experienced a unique surprise, because he became Chester’s best friend for the day (#chestersBFoftheday)and watched the film sitting at the custom-madeseat created in the theater hall. On the seat, a personal message from Chester was waiting for the lucky kid, along with many Cheetos prizes. #chestersBFoftheday debuted the day of the premiere. Many known mommy - bloggers and celebrities with their children attended #chestersBFoftheday,a unique experience with Chester, as they described it at their posts, at the best known blogs and news sites.
  39. 39. CHEETOS https://www.youtube.com/watch?v=GiahJRjZf5E
  40. 40. CHESTERVAN
  41. 41. CHESTERVAN In May 2015, we designed and implemented the interactive experience “Chester Van” to promote the new Cheetos XXL in a very cool way. Along with Chester Van, the Chesters took a wild roadtrip in Athens under the rhythm of the Chester Song. Adults and kids had the chance to meet, play and take pictures with their fellow Chesters for 5 weekends. The last weekend, the Chester Van traveled to Thessaloniki too. The phygital campaign included Digital PR, Display Marketing,Facebook App and Print.
  42. 42. CHESTERVAN https://www.youtube.com/watch?v=5ujYHHZiooc
  43. 43. QUIETLIFE
  44. 44. QUIETLIFE One of Lanes’ products we wanted to promote for 2016 was Quietlife. We thought that since we are marketing a product that helps with insomnia, we should target our audience at the time that their problem is manifested. We created a campaign that was only active during nighttime, from 00:00 till 05:00. We created 3 videos with little sheep as our main stars,that was informing our potential customers of our product and how it could help them. At the same time, a banner campaign was playing in Google Display Network in many major sites, that complimented the Facebook campaign. We reached more than 2,000,000 people in one month, with just the videos alone surpassing 300,000 views on Facebook.
  45. 45. QUIETLIFE https://www.youtube.com/watch?v=rvOTntHwlj0
  46. 46. HDFS
  47. 47. HDFS Our mission was to increase visits at the Hellenic Duty Free Shops during the Christmas shopping period, utilizing a digital activation. To achieve our goal, we created “Santa on Duty”. The idea is that Santa picks up his gifts from the Hellenic Duty Free Shops, while inviting our users to pick their favorite Christmas Destination, and enter the lottery for special gifts, including Aegean Airlines tickets. Personalized messages were delivered to the users at the end of the activation, which led to an incredible sharing rateof 97%, with more than 17,000 users sharing their personalized messages with their friends. In total, there were over 30,000 participations during 15 days, dramatically increasing buzz around the Hellenic Duty Free Shops.
  48. 48. HDFS https://www.youtube.com/watch?v=PmUmQEoPZX8
  49. 49. RUFFLESMAXX
  50. 50. RUFFLESMAXX We wanted to raise awareness about Ruffles MAXX, and make ourselves known to a particularly difficult audience, teenagers aged 13-18. The activation was centered around Dimitris Ouggarezos, a famous Greek TV presenter and persona, and was presented through a special microsite created specifically for the activation. Through a series of videos with Dimitris, we invited our users to record their own karaoke song through a mix of song categories that got refreshedevery week. During the month that the activation took place, we had over 1.000 songs recorded and shared, and over 1.200.000 people reached by the activation on Facebook.
  51. 51. RUFFLESMAXX https://www.youtube.com/watch?v=Tn2aIy9n1sk
  52. 52. Digital
  53. 53. In one of the biggest international projects that a Greek digital agency has ever developed, we conceptualized and then created an activation that ran in 7 countries, promoting the teen fragrance and deodorant brand BU. Results: 10,000 new fans. 20,000votes. 30,000 invites. 5,000 shares. 4,000 creators. Social Media Gold BU
  54. 54. BU https://www.youtube.com/watch?v=Cln97AVJ36o
  55. 55. Just before Easter, for frozen seafood brand Kallimanis, we created a clever Twitter promo called “tweetSarakosti”. During Lent, the brand replied in real-time tweets including the word #peinaw (meaning “I’m hungry”), offering delicious seafood gift boxes to many lucky Twitter users. A video was created to showcase the activation. Social Media Silver KALLIMANIS
  56. 56. KALLIMANIS https://www.youtube.com/watch?v=6LcdUl6H3G4
  57. 57. After the launch of the new Galaxy S6 edge and S6 edge +, SAMSUNG needed an ongoing digital promotion of its new products. Thus, we created the campaign “Change your smartphone. Change your day”, which included the app https://apps.samsung.gr/changeyourday/, a quiz that highlights the unique selling points of the new Galaxy S6 edge and S6 edge +. (Design, Concept, Quiz and Creative Materials of the app are included) SAMSUNG
  58. 58. In order to promote the new Lanes Kcaligram 5:2, we created an activation based on the specific characteristics of the new product and the revolutionary "diet of two days" that it recommends. The activation, “Katapiesi Terma”, invites users to share their own secret for an easy and efficient loss of weight and it is included in a specially designed microsite, which provides not only all the necessary information about the new product and diet, but also video - tips from an expert dietitian and recipes of low caloric intake. The microsite is available here: http://laneshealth.gr/katapiesiTerma/ LANES
  59. 59. Due to the beginning of the new school year and the promotion of the new innovative Stabilo product line, we created the campaign "Easy Start". The campaign included the creation of a suitable microsite, http://easystart.stabilo.com/easylife.gr/, in which users could find information about the new products and other useful everyday tips from famous mommy-bloggers in Stabilo branded videos. Moreover, any mom-user could share her own unique advice that would help other mothers have a more "Easy" life. STABILO
  60. 60. When Lipton changed the design of its product, Lipton Ice Tea, we created a 3D video in order to promote its new bottle and the new refreshing look. LIPTONICETEA
  61. 61. We helped re-launch STR8 in June 2013 by gamifying the online brand experience. The campaign reached 4x its original organic audience, with 8x the engagement. This earned us the Gold Award at the Social Media Awards 2013. It also resulted in an increase of 8% in market share against the brand’s competition. Social Media Gold STR8
  62. 62. The app was included in the top Greek Apps on Facebook Studio and soon climbed in the Top 5! It also stabilized the page’s Engagement Rate, following a year of reckless posting with no schedule, by the previous agency. STR8
  63. 63. Millennium Bank asked us to promote their Web Banking service. We conceptualized and produced a series of animated videos highlighting the benefits of the service, the first of which earned us a spot in Ads Of The World. MILLENNIUM
  64. 64. UNCHR Roof for All We created an online platform (microsite) where users were invited to watch the video, upload a photo of them forming a roof with their hands, sign the petition to urge Europe to take action and press the Donate button to help our cause, directing them to the donation page.
  65. 65. Performance
  66. 66. Novartis was interested in following-up on all mentions of how their products are accepted in the market, both in terms of communication, as well as health-wise. We provided services to ensure that all mentions of their products and the corporate brand from Greek users reached the marketing department to be assessed. Also, we were part of the company’s pharmacovigilance program, reporting results to the Drug Administration’s (EOF) standards. NOVARTIS
  67. 67. GlaxoSmithKline was interested in redesigning the GSK Portal (internal site) for Health Professionals. The purpose was to make GSK look & feel more contemporary & digital-friendly (more visual; less wordy; more minimal; more up-to-date) while preserving the global GSK codes & principles (RAG document). GSK
  68. 68. For our client Lexmark, we wanted to help them promote a limited-time offer they ran for their LoyaltyNet premium printing services program, offering an iPad mini for one lucky user. That’s why we created the “Win before you print” microsite. The microsite, which targeted exclusively corporate executives, asked users to fill in their name as well as their company’s contact details, through a very simple and eye-catching iPad mini interface. Following a successful contact for a meeting with a Lexmark LoyaltyNet advisor, the user would enter a draw for an iPad. LEXMARK
  69. 69. Google AdWords (SEM), On-site and Off-site SEO for Cosmetic Derma Medicine, clinic of cosmetic dermatology and plastic surgery. The project was awarded at the E-volution Awards 2015 for the SEO/SEM best practice. E-volution Awards 2015 CDM
  70. 70. In July 2015, in the framework of its dynamic renewal, Central Parking System Athens S.A. was renamed as Cityzen Parking & Services. Thus, we created its new site as Cityzen, which included the Concept, Design, Content, Creative Materials & Maintenance for http://www.cityzen.com.gr/. CITYZEN
  71. 71. When Milner from FrieslandCampina Hellas launched its new campaign, #ToKati, we were asked to design the hosting website of the campaign. The project included: Concept, Design, Content, Creative Materials & Maintenance for http://www.milner.gr/. MILNER
  72. 72. We created the official site of Hellenic Fine Oils (http://www.hfo.gr/), which included the Design, Content, Concept, Creative Materials & Maintenance. HFO
  73. 73. Concept, Design, Content, Creative Materials, Maintenance, On-site SEO & Hosting for the Mercedes–Benz website for Lamda. LAMDA
  74. 74. Structure co-creation, Content guidelines, Greek content, On-site and Off-site SEO for Olympic Air, based on the Sitecore CMS. OLYMPICAIR
  75. 75. Design, Structure, Content, Maintenance, on-site SEO (bilingual: English and Greek) and Website management for Holmes Place. HOLMESPLACE
  76. 76. Structure creation, Content rewriting from scratch for SEO (bilingual: Greek & English), Google Analytics, UI/UX audit, Search audit and Display for Millennium bank on custom CMS. MILLENNIUM
  77. 77. Design & development of the Stylike application & websites, available for iPhone & iPad. STYLIKE
  78. 78. We created the official site of Meli Attiki, which included the Design, Content, Concept, Creative Materials & Maintenance. MELIATTIKI
  79. 79. Phygital
  80. 80. In the summer of 2014, along with Lipton Ice Tea, we created the "Cool Down Stop" to bring a touch of coolness to the scorching down-town Athens. In a bus stop near a central subway station, unsuspecting people passing by saw the written words "Cool Down Stop“, while a button invited them to press it in order to cool off. A surprise awaited those who were brave enough to push the button. We captured the public’s reactions in a video which created buzz and boosted brand awareness. Results: >170,000 views >120 Greek & international sites earned media>100,000€ LIPTONICETEA
  81. 81. LIPTONICETEA https://www.youtube.com/watch?v=NXz9Rm4YzHs
  82. 82. Digital & Ambient Activation combined in one of Greece’s select few Vending Machine Promotions, for Lanes Health. Shopping center visitors were invited to accept the Mama-Lanes challenge & engage with the brand in a fun way in order to try a Lanes Health vitamin C. LANES
  83. 83. LANES https://www.youtube.com/watch?v=H3WsJ3tCf_Q
  84. 84. We provided Social Media support for STR8 Muzic Fest, a concert with 7 music groups and an audience of over 5,000 people. We organized groups to post content, live Facebook posts from the concert, streaming tweets, photo tags and a photobooth (7-person team). STR8
  85. 85. PR
  86. 86. Concept and implementation of digital PR for the brand Camel. Included the design and printing of gift boxes that were sent to media and bloggers. CAMEL
  87. 87. Results: More than 23 sites & magazines published the activation. Among them, Marketing Week, Imerisia, Zougla, LIFO, vita.gr and many more. CAMEL
  88. 88. Concept and implementation of the PR event, “50 years Kallimanis”. The brand Kallimanis met with food bloggers and provided information and training. Our work included the design and printing of bloggers’ invites. KALLIMANIS
  89. 89. Results: The bloggers who attended the event “50 years Kallimanis”, shared their experience through their personal and professional social media profiles, as well as blogs and websites. KALLIMANIS
  90. 90. Implementation of a promotional campaign for Subaru’s 4-month event, Subarudromio, during which Subaru met with bloggers and provided test drives and an off-road experience. Our work included the design of the online app, where photos and videos of visitors were collected through the hashtag #subarudromio. SUBARU
  91. 91. Results: Lots of people visited #Subarudromio and even more wrote about it. Over 50 websites of general and specific interest. More than 25 sites wrote about Subarudromio in only 2 weeks and more than 20 bloggers posted their experience. SUBARU
  92. 92. Thank You!

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