Socialab is a full-service digital marketing agency that delivers results. Our mission is to help promote brands and organizations across the web, by managing their image and communication through all digital media platforms.
• Socialab is an adver;sing agency that opened its doors in 2009.
• Today, it is the largest independent player in digital crea;ve work in
Greece, by number of staﬀ and revenue.
• Our mission is to promote brands and organiza1ons to their audiences.
• As a full-service agency, we oﬀer a wide range of customized services in
digital: web, social, search, display, email, mobile & performance.
• We also oﬀer ATL/BTL services, as we have experience in Branding,
Development of Crea;ve Concept, TVCs, Radio Ads, Outdoor & Print.
• Socialab works both directly with brand owners and with adver1sing
agencies, both white-label and openly.
• Our commitment is providing the results that mean something to the
client, and that’s why we advise clients on Strategy and also teach
• And yes, we’ve been awarded across a large number of categories.
Our range of services
/ DIGITAL PR
Some of our Digital Services
We are the people behind suit.gr, the 1st and most popular Greek
website with digital marke;ng news & ;ps. Suit.gr has a growing
audience of more than 1,000 daily readers, most of them in marke;ng
We also own and manage the biggest Greek group for digital marke;ng on
LinkedIn with more than 3,000 professionals: Social Media GR
Creden1als: Congresses & Workshops
• ALBA (MSc & ExeD)
• LinkedIn Seminar 2015
• Panteios (Media dept) 2013
• ALBA (MSc Marke;ng) 2013
2012, 2013 & 2014
• Deree (Marke;ng Society)
• SAE (Music Business) 2012
• AKTO (Social Media)
2012 & 2013
• Corporate Workshops (ongoing)
• Orange Grove 2013, 2014, 2015
• Web World Expo 2014, 2015
• Infocom World 2014
• Social Media Conference
2012, 2013, 2014 & 2015
• All Things Facebook
2011, 2012, 2013, 2015 & 2016
• Online Marke;ng Conference 2013
• EEDE/EIP 2012 & 2013
• Entrepreneurship Panorama 2012 &
Star;ng in March 2014, Socialab created a strategic
partnership with ALBA Graduate Business School in
Athens and the Digital Marke1ng Ins1tute in Ireland to
provide training in digital marke;ng.
The Syllabus Academic Council ac;vely validates our
course material on an ongoing basis and provide industry
guidance on where the technologies are going. The
council includes Facebook, TwiSer, Google, PayPal &
As part of our CSR programme, Socialab is con;nuously
commibng resources toward helping the community
pro-bono. Our most known eﬀort is:
• Orange Grove: Socialab par;cipates at the
workspace and support group oﬀered to Greek
startups by the Embassy of Netherlands, both as a
mentor and as training partner. We have guided 3
startups so far and have provided training for the
execu;ves of the Embassy and OG.
Corporate Social Responsibility
• Founder & CEO at Socialab, head of Strategy
• Digital Content Creator since 1994 in the
ﬁrst Greek web-zine
• Digital Marketer since 1999, in a UK startup
during the dot-com era
• In Web Design, Display & Search Marke;ng
• Blogger since 2004, star;ng a network for digital PR
• Mobile Marke;ng between 2006 - 2009
• Founded Socialab in 2009 an expanded it to a full-service digital agency.
• Judge at Ermis Awards since 2013 for Digital and Branded Content
• Only DMI cer;ﬁed master trainer in Greece
• Has worked with 100+ na;onal & global brands since 1999
Founder: George Anagnostopoulos
• Partner and Business Unit Director at Socialab
• Blogger since 2006 and in Digital Marke;ng
• Won his ﬁrst 2 Ermis Awards for Pepsico/IVI
• Won Eﬃe Awards for campaigns in Romania
• Won 9 Ermis Awards for campaigns as
Account Director for Nestlé in 1 year
• Joined Socialab as a Partner in 2012
• Won Social Media Awards for Socialab in 2013, 2014 and 2015
• Judge at Ermis Awards since 2014
• Has worked with 80+ na;onal and global brands since 2008.
Partner: Tasos Veliadis
• Chief of Performance Marke;ng at
• Technical Partner at Socialab since 2014, just
one year aker joining.
• Has worked with 40+ na;onal and global brands
• Has won the company’s ﬁrst Gold award for an
Partner: Manos Valasis
Mktg & PR
Senior ArtSenior Copy
Junior ArtJunior Copy
BU2 HeadBU1 Head
Account MgrsAccount Mgrs
Account ExecsAccount Execs
Total of 35 people
Socialab’s Organiza1onal Structure
In one of the biggest interna;onal projects that a Greek digital agency has ever developed, we
conceptualized and then created an ac;va;on that ran in 7 countries, promo;ng the teen
fragrance and deodorant brand, BU.
Results: 10,000 new fans 20,000 votes 30,000 invites 5,000 shares 4,000 creators
BU, ‘My Dream Closet’
Just before Easter, for frozen seafood brand Kallimanis, we created a clever Twimer promo
called “tweetSarakos;”. During Lent, the brand replied in real-;me tweets including the word
#peinaw (meaning “I’m hungry”), oﬀering delicious seafood gik boxes to many lucky Twimer
users. A video was created to showcase the ac;va;on.
In order to promote the launch of the new shower gel line, we created an animated video
for Bioten, based on the ‘My own moment of relaxa;on’ ac;va;on which was running on the
brand’s Facebook page. The results were impressive. In seven days only, we managed to get
3,000 new fans, as well as 4,000 comments, 3,800 likes and 500 shares on the 7 Facebook posts
which were based on the video.
Bioten,‘My own moment of relaxa;on’
Aker the launch of the new Galaxy S6 edge and S6 edge +, SAMSUNG needed an on going digital
promo;on of its new products. Thus, we created the campaign “Change your smartphone.
Change your day”, which included the app hmps://apps.samsung.gr/changeyourday/, a quiz that
highlights the unique selling points of the new Galaxy S6 edge and S6 edge +.
(Design, Concept, Quiz and Crea;ve Materials of the app are included)
In order to promote the new Lanes Kcaligram 5:2, we created an ac;va;on based on the
speciﬁc characteris;cs of the new product and the revolu;onary "diet of two days" that it
recommends. The ac;va;on, “Katapiesi Terma”, invites users to share their own secret for an
easy and eﬃcient loss of weight and it is included in a specially designed microsite, which
provides not only all the necessary informa;on about the new product and diet, but also video -
;ps from an expert die;;an and recipes of low caloric intake. The microsite is available here:
In 2015 we wanted to broaden the online community of bioten by developing a microsite, which
is basically a digital "billboard" for our campaigns, represen;ng a more emo;onal side of the
brand. The microsite is available here: www.loveyourskin.gr
(Design, Content, Concept, Crea;ve Materials & Maintenance for the microsite are included)
Due to the beginning of the new school year and the promo;on of the new innova;ve Stabilo
product line, we created the campaign "Easy Start". The campaign included the crea;on of a
suitable microsite, hmp://easystart.stabilo.com/easylife.gr/, in which users could ﬁnd
informa;on about the new products and other useful everyday ;ps from famous mommy-
bloggers in Stabilo branded videos. Moreover, any mom-user could share her own unique
advice that will help other mothers have a more "Easy" life.
When Lipton changed the design of its product, Lipton Ice Tea, we created a 3D video in order
to promote its new bomle and the new refreshing look.
The promo video is available here: hmps://www.youtube.com/watch?v=VEI2Av962mo
When IVI launched its new product Ivi with no sugar, we created the applica;on “#ivixoris”, (“Ivi
Without”) focusing on all those moments we cannot imagine without a speciﬁc “ingredient”
which makes them special. Users could write their own quote or choose an exis;ng one from
our entertaining list, to share it with their friends for the chance to win new products.
Results: 3,400 games 3,200 votes 1,600 shares
We helped re-launch STR8 in June 2013 by gamifying the online brand experience. The campaign
reached 4x its original organic audience with 8x the engagement. This earned us the Gold
Award at the Social Media Awards 2013. It also resulted in an increase of 8% in market share
against the brand’s compe;;on.
The app was included in the top Greek Apps on Facebook Studio and soon climbed in the Top
5! It also stabilized the page’s Engagement Rate following a year of reckless pos;ng with no
schedule, by the previous agency.
Millennium Bank asked us to promote their Web Banking service. We conceptualized and
produced a series of animated videos highligh;ng the beneﬁts of the service, the ﬁrst of which
earned us a spot in Ads Of The World.
Millennium Bank Greece, Web Banking Service
Soon aker the rebranding Calgonit dish-washer tablets to Finish, Reckim Benckiser wanted
something that would go viral. Thanks to our neat Video SEO strategy, this video received more
than 3,000,000 veriﬁed views on YouTube.
The idea was premy simple. We used a plexi-glass box, we ﬁlled it with many-many Lipton Ice
Tea cans and then we snapped a picture. That was enough to create a fun and
interac;ve Facebook app game also featured on the Facebook page Timeline, to raise its
engagement. To take part, users simply had to guess how many cans were in the box.
Results: 14,200 games 2,300 unique users 5,700 shares
Lipton Ice Tea, ‘Guess how many Lipton are in the box’
Lanes Health, ‘Let Mama Lanes’: hmp://www.socialab.gr/ase-;-mama-na-lanes/
We invited Lanes Health Facebook fans to talk about their over-protec;ve mothers in public and
share their most epic “Mama quotes”, in order to make a connec;on with the brand. More than
2,000 lines were created in a week.
Guised as an on-going contest, we conducted market research for L’ Ar1giano, indica;ng that
€60,000 worth of monthly sales were generated from their facebook fans.
Custom ac;va;on: Secret Garage. One real-life restricted-access garage, a lot of brand new
Mercedes cars and 3 security cameras. Users had to observe through the cameras and try to
count or guess the number of hidden Mercs inside. If they gave the correct answer, they were
entered in a draw to win prizes. The ac;va;on brought 4,000 new fans.
Results: Sales surpassed by 120% the target set for the period
We helped the US Embassy and the Stavros Niarchos Founda1on launch a Young Entrepreneurs
conference in just 3 weeks from concep;on. Not only did we ﬁll the 330-seat auditorium, but we
brought more than 700 registra1ons in 2 weeks via social media ads. The organizers had to book
an extra room in the congress site to ﬁt all the people in!
We created content for Ben & Jerry’s ice-cream, which was used interna;onally by Unilever in
France, Spain & Turkey.
Microsite content, Website management for a football championship on a pan-European CMS
When bioten was launched in 2011, we chose to have as a strategy a monthly ac;va;on on
Facebook, strictly targe;ng users and using ready-made mechanisms from the socialab apps
collec;on. As a result, bioten reached 13,000 fans in just 4 months, using a frac;on of the
budget its compe;tors used.
Novar1s was interested in following-up on all men;ons of how their products are accepted in
the market both in terms of communica;on as well as health-wise. We provided services to
ensure that all men;ons of their products and the corporate brand from Greek users reached
the marke;ng department to be assessed. Also, we were part of the company’s
pharmacovigillance program, repor;ng results to the Drug Administra;on’s (EOF) standards.
At ﬁrst, Kinder Bueno had been adver;sing their Facebook page with their media shop, paying
€0.35 per click. Approximately only 1 in 3 users were converted to a fan, cos;ng them more than
€1.00 euro per fan. Aker we stepped in we changed what was being adver;sed, no;ced pamerns
and made tweaks on the campaign and the page itself. In April 2012, the page received fans for a
cost of €0.25 per fan, allowing it to grow for much less than before.
EVGA ice creams is one of the most tradi;onal Greek food brands, with a 60+ year history. The
challenge was to constantly create Facebook content reﬂec;ng the history of the brand, while
maintaining a modern enough character for social media. The client, Unilever, wanted to reward
its audience and we created an ac;va;on for 10,000 users where 100 fans won free ice cream.
Mtv wanted to provide a co-branded experience to their client, Amita Mo;on. We created an
applica;on to engage the total of 160,000 fans of both pages with 6 repeat compe;;ons, where
users got to vote for their favorite bands & ar;sts. The challenge was to make the applica;on
simple enough, with prizes that would not cost anything to the organizers. The cost per user that
par;cipated in the applica;on was less than €0.10, a small price to pay for repeated
engagement. Through this applica;on, the Amita Mo;on page surpassed 50,000 fans in
On Telecoms is the smallest telecoms provider by share in Greece. So, when we came to them
with an idea that would put them in second place in number of fans, aker OTE, they were
interested. We created a contest where the winner would win 4 years of free triple-play service.
We did not adver;se it at all, but we did build buzz for it on blogs, through our digital PR service.
As a result, 3,500 new fans liked On’s Facebook page in a week with no adver1sing cost. - Not
bad for the smallest player in the telecoms market.
Google AdWords (SEM), On-site and Oﬀ-site SEO for Cosme1c Derma Medicine, clinic of
cosme;c dermatology and plas;c surgery. The project was awarded at the E-volu1on Awards
2015 for the SEO/SEM best prac1ce.
Οur main target was to create a powerful experience for the users based on the path: buy
product – par;cipate to the ac;va;on – share the message. That’s why we created a UTC promo
for IVI, called Kalotaksivi. Every user could ﬁnd a unique code under the cap of IVI products,
enter the code into the specially developed microsite (hmp://www.kalotaksivi.gr/) and win this
year’s summer vaca;on at a des;na;on of the user’s choice.
ELINOIL SA, in the framework of its entrance in I.O.A.S. "Panos Mylonas" Members and driven
by its sensi;vity of safe driving, created the campaign, "Blue Driving", with the support of the
Ins;tute, I.O.A.S. "Panos Mylonas". We created for ELINOIL SA the microsite,
hmp://www.bluedriving.gr/, which included the Design, Blue Driver Quiz and Crea;ve Materials
& Maintenance of the site.
In August 2015, we created the microsite hmp://www.mylipton.gr/, in order to communicate
the refreshing look of Lipton Ice Tea and its annual ac;va;ons. The crea;on of mylipton.gr
included the Concept, Design, Content, Crea;ve Materials & Maintenance of the site.
In July 2015, in the framework of its dynamic renewal, Central Parking System Athens S.A. was
renamed as Cityzen Parking & Services. Thus, we created its new site as Cityzen, which included
the Concept, Design, Content, Crea;ve Materials & Maintenance for
When Milner from FrieslandCampina Hellas launched its new campaign, #ToKa;, we were asked
to design the hos;ng website of the campaign. The project included: Concept, Design, Content,
Crea;ve Materials & Maintenance for hmp://www.milner.gr/.
Lanes Health has published a printed health and wellness guide to help consumers “navigate”
through their list of supplements, while oﬀering ;ps on health and nutri;on. We created a
microsite to make the guide available online with an intui;ve interface, focusing on usability and
The guide is available here: hmp://laneshealth.gr/guide/.
We created the oﬃcial site of Hellenic Fine Oils (hmp://www.hfo.gr/), which included the
Design, Content, Concept, Crea;ve Materials & Maintenance.
Concept, Design, Content, Crea;ve Materials, Maintenance, On-site SEO & Hos;ng for the
Mercedes–Benz website for Lamda.
Structure co-crea;on, Content guidelines, Greek content, On-site and Oﬀ-site SEO for Olympic
Air, based on the Sitecore CMS.
Design, Structure, Content, Maintenance, on-site SEO (bilingual: English and Greek) and Website
management for Holmes Place.
Structure crea;on, Content rewri;ng from scratch for SEO (bilingual: Greek & English), Google
Analy;cs, UI/UX audit, Search audit and Display for Millennium bank on custom CMS.
Concept, Design, Crea;ve materials, Content, Maintenance, Security audit,
Hos;ng and SEO for Lanes Health.
Concept, Design, Content, Pla•orm Setup, Custom development & Digital PR for Teza, in
a custom one-page HTML5.
Management of a Facebook Event with over 3,000 aSendees in order to bring the audience
of Public Stores to their shops at midnight for the launch of a new game. (3-person team)
In May of 2015, we designed and implemented the interac;ve experience “Chester Van” to
promote the new Cheetos XXL in a very cool way. Along with Chester Van, the Chesters took a
wild roadtrip in Athens under the rhythm of Chester Song. Adults and kids had the chance to
meet, play and take pictures with their fellow Chesters for 5 weekends. The last weekend
Chester Van traveled to Thessaloniki too. The phygital campaign included Digital PR, Display
Marke;ng, Facebook App and Print.
For our sok drinks client IVI, we were asked to create a bigger-than-life idea to support the
biggest 2015 UTC ac;va;on taking place in Greece. The UTC mechanism is simple: Consumers
ﬁnd a code under the cap of purchased products that par;cipate in the promo, and then check
to ﬁnd out if they win prizes. Our job was to conceptualize the ac;va;on and create the digital
pla•orm to enable users enter their codes and see what they won.
IVI, ‘Kalotaksivi’, Phygital Promo: hmps://www.youtube.com/watch?v=AYvsHp-QIfI
To maximize impact, a phygital promo was created as well, featuring the ac;va;on’s key visual,
the hot air balloon. A real hot-air balloon branded Kalotaksivi was placed at Flisvos Marina and
Smart Park, suspended from the ground. The balloon shared not only many Ivi products, but
also journeys and smiles.
In the summer of 2014, along with Lipton Ice Tea, we created the "Cool Down Stop" to bring a
touch of coolness to the scorching down-town Athens. In a bus stop near a central subway
sta;on, unsuspec;ng passers-by saw the wrimen words "Cool Down Stop" while a bumon invited
them to press it in order to cool oﬀ. A surprise awaited those who were brave enough to push
the bumon. We captured the public’s reac;ons in a video which created buzz and boosted brand
Results: >170,000 views >120 greek & interna1onal sites earned media>100,000€
Lipton Ice Tea, ‘Cool Down Stop’
To raise awareness and spread the message of volunteering through social media, we created a
Facebook ac;va;on for SANITAS. Users had to clean up a digital beach and then vote which of
the 10 beaches on our list they wanted to be cleaned in real life. Over 3000 volunteers cleaned 5
Greek beaches, supported by SANITAS, which provided all the necessary cleaning supplies.
Digital & Ambient Ac;va;on combined in one of Greece’s select few Vending Machine
Promo;ons, for Lanes Health. Shopping center visitors were invited to accept the Mama-Lanes
challenge & engage with the brand in a fun way in order to try a Lanes Health vitamin C.
The video captured real audience reac;ons, it was featured in over 100 websites in Greece and
abroad, with 5 million unique visitors, and the es;mated reach in Greece was almost 1 million
Lanes, ‘Vending Machine’: hmp://socialab.gr/por•olio-items/lanes-vending-machine/
Provided Social Media support for STR8 Muzic Fest, a concert with 7 music groups and an
audience of over 5,000 people. Organized groups to post content, live Facebook posts from the
concert, streaming tweets, photo tags and photobooth (7-person team).
Concept and implementa;on of digital PR for the brand Camel. Included the design and
prin;ng of gik boxes that were sent to media and bloggers.
Results: More than 23 sites & magazines published the ac;va;on. Among them, Marke;ng
Week, Imerisia, Zougla, LIFO, vita.gr and many more.
Concept and implementa;on of the PR event, “50 years Kallimanis”, for the brand Kallimanis,
to meet with food bloggers and provide informa;on and training. Included the design and
prin;ng of bloggers’ invites.
Results: The bloggers who amended the event “50 years Kallimanis”, shared their experience
through their personal and professional social media proﬁles as well as blogs and websites.
“Now even mama will Lanes” with the blogger ac;va;on for the brand Lanes.
In a specially designed microsite created by Socialab, three known bloggers share their
experiences as mothers as well as their own “mama-;ps”. More than 10 blogger videos were
created on children’s nutri;on, entertainment, learning and exercise, which are all available on
the microsite. The ac;va;on will last for 4 months and each month a new category of ;ps will
open and new bloggers’ videos will be released.
All mothers are encouraged to visit the microsite, watch the bloggers’ videos and share their
own mama-;ps concerning family and children’s topics.
The ac;va;on is s;ll running, and so far two categories, namely nutri;on and entertainment
Results: so far 1,260 unique users 3,700 shares 2,500 games
In order to increase engagement and mo;vate fans to par;cipate, we created a Bloggers
ac;va;on for the Kinder Bueno chocolate bar. We sent personalized gik boxes to each
blogger/inﬂuencer and asked them to send us back their own selﬁes with the product, as well
as share a (moderately) naughty ac;on they would take in order to enjoy their beloved Kinder
Bueno. We also encouraged them to share those stories in their personal social media pages.
Aker the ini;al stage of the ac;va;on, many popular websites began to share and promote it,
increasing its impact and reach, as well as crea;ng unique user generated content, since more
and more users started to talk about and share the ac;va;on.
Results: 27 bloggers >50 posts >1,500 shares >6,700 comments
Implementa;on of a promo;onal campaign for Subaru’s 4-month event, Subarudromio, to
meet with bloggers and provide test drives and an oﬀ-road experience. Included the design of
the online app where photos and videos of visitors were collected through the hashtag
Results: Lots of people have already visited #Subarudromio and even more have been wrimen
about it. Over 50 websites of general and speciﬁc interest. More than 25 sites wrote about
Subarudromio in only 2 weeks and more than 20 bloggers posted their experience.
Providing Mercedes cars to online inﬂuencers during the weekends (shown here is the Founder
& Curator of TEDx Athens, Dimitris Kalavros).
Communica;on and presenta;on at the ALBA Open Day for the Professional Diploma in Digital
Marke;ng. Present at the event: 40 people/ Course Registra;ons: 34 people
ALBA Open Days
Stage Design, Event communica;on & live support for pop idol Ivi Adamou’s live concert.
Design of 20-page Summer Guide for Lanes Health.
Concept for a series of TVCs for the slimming supplement Kcaligram 7 days, for Lanes Health.
Concept and design of print ads for the IT and home entertainment business unit of Toshiba.