Socialab is a full-service digital marketing agency that delivers results. Our mission is to help promote brands and organizations across the web, by managing their image and communication through all digital media platforms.
• Socialab is a digital marketing agency that opened its doors in
Today, it is the largest independent digital creative agency in
Greece, by number of staff and revenue.
• Our mission is to promote brands and organizations across the
web by managing their image and communication throughout all
• As a full-service agency, we offer a wide range of customized
web, social, search, display, email, mobile & affiliate.
• Socialab works both directly with brand owners and with
advertising agencies, both white-label and openly.
• Our commitment is providing the results that mean something to
the client, and that’s why we advise clients on Strategy and also
teach digital marketing.
• And yes, we’ve been awarded across a large number of
/ DIGITAL PR
We are the people behind suit.gr, the 1st and most popular Greek
website with digital marketing news & tips. Suit.gr has a growing
audience of more than 1,000 daily readers, most of them in
marketing and advertising.
We also own and manage the biggest Greek group for digital
marketing on LinkedIn with more than 3,000 professionals: Social
Credentials: Congresses & Workshops
• ALBA (MSc & ExeD)
• LinkedIn Seminar 2015
• Panteios (Media dept) 2013
• ALBA (MSc Marketing) 2013
2012, 2013 & 2014
• Deree (Marketing Society)
• SAE (Music Business) 2012
• AKTO (Social Media)
2012 & 2013
• Corporate Workshops (ongoing)
• Orange Grove 2013 (ongoing)
• Web World Expo 2014
• Infocom World 2014
• Social Media Conference
2012, 2013, 2014 & 2015
• All Things Facebook
2011, 2012, 2013 & 2015
• Online Marketing Conference
• EEDE/EIP 2012 & 2013
• Entrepreneurship Panorama
2012 & 2015
Starting in March 2014, Socialab created a strategic
partnership with ALBA Graduate Business School
in Athens and the Digital Marketing Institute in
Ireland to provide training in digital marketing.
The Syllabus Academic Council actively validates our
course material on an ongoing basis and provide
industry guidance on where the technologies are
going. The council includes Facebook, Twitter,
Google, PayPal & Microsoft.
As part of our CSR programme, Socialab is
continuously committing resources toward helping
the community pro-bono. Two of our most
supported efforts are:
• Orange Grove: Socialab participates at the
workspace and support group offered to Greek
startups by the Embassy of Netherlands, both as
a mentor and as training partner. We have
guided 3 startups so far and have had 2 training
courses for free.
• Hellenic Entrepreneurship Award: Socialab is
the newest supporter of the winners of the €1
million HEA, an effort that is spearheaded by
the Libra Group.
Corporate Social Responsibility
• Founder & CEO at Socialab, head of Strategy
• Digital Content Creator since 1994 in the
first Greek web-zine
• Digital Marketer since 1999, in a UK startup
during the dot-com era
• In Web Design, Display & Search Marketing
• Blogger since 2004, starting a network for digital PR
• Mobile Marketing between 2006 - 2009
• Founded Socialab in 2009 an expanded it to a full-service digital
• Judge at Ermis Awards – Digital (2013) and Branded Content (2014)
• Only DMI certified digital marketing master trainer in Greece
• Has worked with 100+ national & global brands since 1999
Founder: George Anagnostopoulos
• Partner and Business Unit Director at Socialab
• Blogger since 2006 and in Digital Marketing
• Won his first 2 Ermis Awards for Pepsico/IVI
• Won Effie Awards for campaigns in Romania
• Won 9 Ermis Awards for campaigns as
Account Director for Nestlé in 1 year
• Joined Socialab as a Partner in 2012
• Won Social Media Awards in 2013 & 2014
• Judge at Ermis Awards – Direct (2014)
• Has worked with 60+ national and global brands since 2008.
Partner: Tasos Veliadis
In one of the biggest international projects that a Greek digital agency has ever
developed, we conceptualized and then created an activation that ran in 7 countries,
promoting the teen fragrance and deodorant brand, BU.
Results: 10,000 new fans 20,000 votes 30,000 invites 5,000 shares 4,000 creators
BU, ‘My Dream Closet’
Just before Easter, for frozen seafood brand Kallimanis, we created a clever Twitter
promo called “tweetSarakosti”. During Lent, the brand replied in real-time tweets
including the word #peinaw (meaning “I’m hungry”), offering delicious seafood gift boxes
to many lucky Twitter users. A video was created to showcase the activation.
In order to promote the launch of the new shower gel line, we created an animated video
for Bioten, based on the ‘My own moment of relaxation’ activation which was running on
the brand’s Facebook page. The results were impressive. In seven days only, we
managed to get 3,000 new fans, as well as 4,000 comments, 3,800 likes and 500
shares on the 7 Facebook posts which were based on the video.
Bioten,‘My own moment of relaxation’
In order to promote the new Lanes Kcaligram 5:2, we created an activation based on
the specific characteristics of the new product and the revolutionary "diet of two days"
that it recommends. The activation, “Katapiesi Terma”, invites users to share their own
secret for an easy and efficient loss of weight and it is included in a specially designed
microsite, which provides not only all the necessary information about the new product
and diet, but also video - tips from an expert dietitian and recipes of low caloric intake.
The microsite is available here: http://laneshealth.gr/katapiesiTerma/
In 2015 we wanted to broaden the online community of bioten by developing a
microsite, which is basically a digital "billboard" for our campaigns, representing a more
emotional side of the brand. The microsite is available here: www.loveyourskin.gr
(Design, Content, Concept, Creative Materials & Maintenance for the microsite are
When Lipton changed the design of its product, Lipton Ice Tea, we created a 3D video
in order to promote its new bottle and the new refreshing look.
The promo video is available here: https://www.youtube.com/watch?v=VEI2Av962mo
When IVI launched its new product Ivi with no sugar, we created the application
“#ivixoris”, (“Ivi Without”) focusing on all those moments we cannot imagine without a
specific “ingredient” which makes them special. Users could write their own quote or
choose an existing one from our entertaining list, to share it with their friends for the
chance to win new products.
Results: 3,400 games 3,200 votes 1,600 shares
We helped re-launch STR8 in June 2013 by gamifying the online brand experience. The
campaign reached 4x its original organic audience with 8x the engagement. This earned
us the Gold Award at the Social Media Awards 2013. It also resulted in an increase of
8% in market share against the brand’s competition.
The app was included in the top Greek Apps on Facebook Studio and soon climbed in
the Top 5! It also stabilized the page’s Engagement Rate following a year of reckless
posting with no schedule, by the previous agency.
Millennium Bank asked us to promote their Web Banking service. We conceptualized
and produced a series of animated videos highlighting the benefits of the service, the
first of which earned us a spot in Ads Of The World.
Millennium Bank Greece, Web Banking Service
Soon after the rebranding Calgonit dish-washer tablets to Finish, Reckitt Benckiser
wanted something that would go viral. Thanks to our neat Video SEO strategy, this
video received more than 3,000,000 verified views on YouTube.
ψThe idea was pretty simple. We used a plexi-glass box, we filled it with many-many
Lipton Ice Tea cans and then we snapped a picture. That was enough to create a fun
and interactive Facebook app game also featured on the Facebook page Timeline, to
raise its engagement. To take part, users simply had to guess how many cans were in
Results: 14,200 games 2,300 unique users 5,700 shares
Lipton Ice Tea, ‘Guess how many Lipton are in the box’
Guised as an on-going contest, we conducted market research for L’ Artigiano,
indicating that €60,000 worth of monthly sales were generated from their facebook
We invited Lanes Health Facebook fans to talk about their over-protective mothers in
public and share their most epic “Mama quotes”, in order to make a connection with the
brand. More than 2,000 lines were created in a week. We then took the concept beyond
digital and created the Lanes Vending Machine in the biggest shopping mall in Athens.
Visitors were given the chance to take part in the a “Mama knows best so you’d better
listen to what she says if you want to get a treat” experience, to sample a vitamin.
Results: The video that captured real audience reactions was featured in over 100
websites in Greece and abroad, with 5 million unique visitors, and the estimated
reach in Greece was almost 1 million users.
Lanes Health, ‘Let Mama Lanes’
Custom activation: Secret Garage. One real-life restricted-access garage, a lot of brand
new Mercedes cars and 3 security cameras. Users had to observe through the cameras
and try to count or guess the number of hidden Mercs inside. If they gave the correct
answer, they were entered in a draw to win prizes. The activation brought 4,000 new
Results: Sales surpassed by 120% the target set for the period
We helped the US Embassy and the Stavros Niarchos Foundation launch a Young
Entrepreneurs conference in just 3 weeks from conception. Not only did we fill the 330-
seat auditorium, but we brought more than 700 registrations in 2 weeks via social
media ads. The organizers had to book an extra room in the congress site to fit all the
We created content for Ben & Jerry’s ice-cream, which was used internationally by
Unilever in France, Spain & Turkey.
Microsite content, Website management for a football championship on a pan-European
CMS for Adidas.
When bioten was launched in 2011, we chose to have as a strategy a monthly activation
on Facebook, strictly targeting users and using ready-made mechanisms from the
socialab apps collection. As a result, bioten reached 13,000 fans in just 4 months,
using a fraction of the budget its competitors used.
Novartis was interested in following-up on all mentions of how their products are
accepted in the market both in terms of communication as well as health-wise. We
provided services to ensure that all mentions of their products and the corporate brand
from Greek users reached the marketing department to be assessed. Also, we were part
of the company’s pharmacovigillance program, reporting results to the Drug
Administration’s (EOF) standards.
At first, Kinder Bueno had been advertising their Facebook page with their media shop,
paying €0.35 per click. Approximately only 1 in 3 users were converted to a fan, costing
them more than €1.00 euro per fan. After we stepped in we changed what was being
advertised, noticed patterns and made tweaks on the campaign and the page itself. In
April 2012, the page received fans for a cost of €0.25 per fan, allowing it to grow for
much less than before.
EVGA ice creams is one of the most traditional Greek food brands, with a 60+ year
history. The challenge was to constantly create Facebook content reflecting the history of
the brand, while maintaining a modern enough character for social media. The client,
Unilever, wanted to reward its audience and we created an activation for 10,000 users
where 100 fans won free ice cream.
Mtv wanted to provide a co-branded experience to their client, Amita Motion. We created
an application to engage the total of 160,000 fans of both pages with 6 repeat
competitions, where users got to vote for their favorite bands & artists. The challenge
was to make the application simple enough, with prizes that would not cost anything to
the organizers. The cost per user that participated in the application was less than €0.10,
a small price to pay for repeated engagement. Through this application, the Amita Motion
page surpassed 50,000 fans in November 2011.
On Telecoms is the smallest telecoms provider by share in Greece. So, when we came
to them with an idea that would put them in second place in number of fans, after OTE,
they were interested. We created a contest where the winner would win 4 years of free
triple-play service. We did not advertise it at all, but we did build buzz for it on blogs,
through our digital PR service. As a result, 3,500 new fans liked On’s Facebook page in
a week with no advertising cost. - Not bad for the smallest player in the telecoms
Google Adwords (SEM), On-site and Off-site SEO for Cosmetic Derma Medicine, clinic
of cosmetic dermatology and plastic surgery. The project was awarded at the E-volution
Awards 2015 for the SEO/SEM best practice.
Οur main target was to create a powerful experience for the users based on the path:
buy product – participate to the activation – share the message. That’s why we created a
UTC promo for IVI, called Kalotaksivi. Every user could find a unique code under the cap
of IVI products, enter the code into the specially developed microsite
(http://www.kalotaksivi.gr/) and win this year’s summer vacation at a destination of the
Concept, Design, Content, Creative Materials & Maintenance, for the Milner website for
Lanes Health has published a printed health and wellness guide to help consumers
“navigate” through their list of supplements, while offering tips on health and nutrition.
We created a microsite to make the guide available online with an intuitive interface,
focusing on usability and functionality.
Design, Content, Concept, Creative Materials & Maintenance, for the website for
Hellenic Fine Oils.
Concept, Design, Content, Creative Materials, Maintenance, On-site SEO & Hosting for
the Mercedes–Benz website for Lamda.
Structure co-creation, Content guidelines, Greek content, On-site and Off-site SEO
for Olympic Air, based on the Sitecore CMS.
Design, Structure, Content, Maintenance, on-site SEO (bilingual: English and Greek)
and Website management for Holmes Place.
Structure creation, Content rewriting from scratch for SEO (bilingual: Greek & English),
Google Analytics, UI/UX audit, Search audit and Display for Millennium bank on
Concept, Design, Creative materials, Content, Maintenance, Security audit,
Hosting and SEO for Lanes Health.
Concept, Design, Content, Platform Setup, Custom development & Digital PR
for Teza, in a custom one-page HTML5.
Management of a Facebook Event with over 3,000 attendees in order to bring the
audience of Public Stores to their shops at midnight for the launch of a new game. (3-
In May of 2015, we designed and implemented the interactive experience “Chester Van”
to promote the new Cheetos XXL in a very cool way. Along with Chester Van, the
Chesters took a wild roadtrip in Attiki under the rhythm of Chester Song. Adults and kids
had the chance to meet, play and took pictures with their fellow Chesters for 5
weekends. The last weekend Chester Van traveled to Thessaloniki too.This phygital
campaign included Digital PR, Display Marketing, Facebook App and Print.
In the summer of 2014, along with Lipton Ice Tea, we created the "Cool Down Stop" to
bring a touch of coolness to the scorching down-town Athens. In a bus stop near a
central subway station, unsuspecting passers-by saw the written words "Cool Down
Stop" while a button invited them to press it in order to cool off. A surprise awaited those
who were brave enough to push the button. We captured the public’s reactions in a video
which created buzz and boosted brand awareness.
Results: >170,000 views >120 greek & international sites earned media>100,000€
Lipton Ice Tea, ‘Cool Down Stop’
To raise awareness and spread the message of volunteering through social media, we
created a Facebook activation for SANITAS. Users had to clean up a digital beach and
then vote which of the 10 beaches on our list they wanted to be cleaned in real life. Over
3000 volunteers cleaned 5 Greek beaches, supported by SANITAS, which provided all
the necessary cleaning supplies.
Digital & Ambient Activation combined in one of Greece’s select few Vending Machine
Promotions, for Lanes Health. Shopping center visitors were invited to accept the
Mama-Lanes challenge & engage with the brand in a fun way in order to try a Lanes
Health vitamin C.
Lanes Health, ‘Let Mama Lanes’
Provided Social Media support for STR8 Muzic Fest, a concert with 7 music groups and
an audience of over 5,000 people. Organized groups to post content, live Facebook
posts from the concert, streaming tweets, photo tags and photobooth (7-person team).
Concept and implementation of digital PR for the brand Camel. Included the design
and printing of gift boxes that were sent to media and bloggers.
Results: More than 23 sites & magazines published the activation. Among them,
Marketing Week, Imerisia, Zougla, LIFO, vita.gr and many more.
Concept and implementation of the PR event, “50 years Kallimanis”, for the brand
Kallimanis, to meet with food bloggers and provide information and training. Included
the design and printing of bloggers’ invites.
Results: The bloggers who attended the event “50 years Kallimanis”, shared their
experience through their personal and professional social media profiles as well as
blogs and websites.
“Now even mama will Lanes” with the blogger activation for the brand Lanes. In a
specially designed microsite created by Socialab, three known bloggers share their
experiences as mothers as well as their own “mama-tips”. More than 10 blogger videos
were created on children’s nutrition, entertainment, learning and exercise, which are all
available on the microsite. The activation will last for 4 months and each month a new
category of tips will open and new bloggers’ videos will be released.
All mothers are encouraged to visit the microsite, watch the bloggers’ videos and share
their own mama-tips concerning family and children’s topics.
The activation is still running, and so far two categories, namely nutrition and
entertainment have aired.
Results: so far 1,260 unique users 3,700 shares 2,500 games
In order to increase engagement and motivate fans to participate, we created a
Bloggers activation for the Kinder Bueno chocolate bar. We sent personalized gift
boxes to each blogger/influencer and asked them to send us back their own selfies with
the product, as well as share a (moderately) naughty action they would take in order to
enjoy their beloved Kinder Bueno. We also encouraged them to share those stories in
their personal social media pages.
After the initial stage of the activation, many popular websites began to share and
promote it, increasing its impact and reach, as well as creating unique user generated
content, since more and more users started to talk about and share the activation.
Results: 27 bloggers >50 posts >1,500 shares >6,700 comments
Implementation of a promotional campaign for Subaru’s 4-month event,
Subarudromio, to meet with bloggers and provide test drives and an off-road
experience. Included the design of the online app where photos and videos of visitors
were collected through the hashtag #subarudromio.
Results: Lots of people have already visited #Subarudromio and even more have
been written about it. Over 50 websites of general and specific interest. More than 25
sites wrote about Subarudromio in only 2 weeks and more than 20 bloggers posted
Providing Mercedes cars to online influencers during the weekends (shown here is the
Founder & Curator of TEDx Athens, Dimitris Kalavros).
Communication and presentation at the ALBA Open Day for the Professional Diploma
in Digital Marketing. Present at the event: 40 people/ Course Registrations: 34 people
ALBA Open Days
Stage Design, Event communication & live support for pop idol Ivi Adamou’s live
Design of 20-page Summer Guide for Lanes Health.
Concept for a series of TVCs for the slimming supplement Kcaligram 7 days, for Lanes
Concept and design of print ads for the IT and home entertainment business unit of