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Social Media for bloggers

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Η παρουσίαση της socialab στο 1ο συνέδριο για γονείς-bloggers «Ψηφιακές Γειτονιές» στις 20 Απριλίου 2013.

Η παρουσίαση της socialab στο 1ο συνέδριο για γονείς-bloggers «Ψηφιακές Γειτονιές» στις 20 Απριλίου 2013.

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  • Once a blogger, always a blogger
  • My company, Socialab
  • Important to have your audience.In Social Media, unlike Search-based visitors, visitors will want to consume your content over coffee, in spare time, when clear head.SM-sourced users are different than Search: - More loyal readers.- Have you at top of mind.- Can build WoM for you
  • Why would you want to do more?Readership, Networking, Education, Fun & Money.Walmart has Moms that blog about its stores.
  • Difference between Paid, Owned and Earned media.You need to be loved in order to see good ROI from social media.

Transcript

  • 1. SocialMedia για bloggersGeorge Anagnostopoulossocialab
  • 2. _DSC5871.JPG
  • 3. DIGITALMEDIAPaidSocial Ads, DisplayAdvertising,SEM/PPC,Sponsored PostsOwnedWebsite, Mobile,Microsites, SocialMedia Accounts &CommunitiesEarnedWoM, Listings,Ratings, Mentions,Recommendations& Comments€ ♥©
  • 4. Content Feng Shui Συντομία: Αναρτήςεισ κάτω 250χαρακτήρων παίρνουν +60% likes Συχνότητα: Πζντε φορζσ την εβδομάδαγια να παραμείνουμε top of mind Αναρτήςεισ videos και φωτογραφιών Fun τόνοσ, δημιουργικά και χαρακτήρασ Ώρα ανάρτηςησ Σχετικότητα περιεχομζνου Διαγωνιςμοί (αν μποροφμε) Ζητάμε interaction Έχουμε Call To Action (link προσ το blog)
  • 5. Content StrategyMagne cContentProductContentServiceContentSocialContentAenonBondingConviconEngagementMass Conversa on Enduring Conversa onRelevant Conversa on Regular Conversa on
  • 6. Magnetic Content
  • 7. Service Content
  • 8. Product Content
  • 9. Social Content
  • 10. 3 Unconventional Ways to Boost Engagement1. Crowd source2. Make it personal1. Innovate!
  • 11. SOCIALMEDIABEYONDFACEBOOK
  • 12. YOUTUBE
  • 13. Twitter
  • 14. INSTAGRAM
  • 15. PINTEREST
  • 16. FOURSQUARE
  • 17. FOURSQUARE
  • 18. LINKEDIN
  • 19. MORESOCIALMEDIA1. OTHER BLOGS2. FORUMS3. EMAIL
  • 20. ΑΦΟΤ ΜΙΛΗ΢ΑΜΕΓΙΑ ΠΕΡΙΕΧΟΜΕΝΟ& SOCIALMEDIA,ΘΑΜΑ΢ ΒΡΕΙΣΕ ΕΔΏ:CORPORATE:WWW.SOCIALAB.GRLINKEDIN.COM/COMPANY/SOCIALABLINKEDIN.COM/GROUPS?GID=3024911TWITTER.COM/SOCIALABGRSLIDESHARE.NET/SOCIALABFACEBOOK.COM/SOCIALAB.GRCONTENT:WWW.SUIT.GRYOUTUBE.COM/SUITGRTWITTER.COM/SUITGR