S.E.X.Y Content Tips for Startups

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S.E.X.Y Content Tips for Startups. Our presentation at Found.ation. …

S.E.X.Y Content Tips for Startups. Our presentation at Found.ation.

Start-ups and Facebook engagement. SΕΧΥ content tips for a successful Facebook campaign. How to create Facebook content and Facebook activations , that will increase fan engagement and will maximize the results of your actions, in order to promote your Start-up via social media.

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  • 1. S.E.X.Y CONTENT TIPS FOR STARTUPS Tasos Veliadis - socialab.gr
  • 2. O AM WH I?
  • 3. I am working in social media marketing for big brands for 6 years in Europe. ! ! With my team, we’ve created more than 500 campaigns for more than 40 Global and local Brands. ! ! I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like writing about social media strategy and digital strategy. ! Tasos Veliadis
  • 4. MANAGING EXPECTATIONS ! ! I only have one hour. That is not enough time to change the world, but it might be enough to talk about social Content. ! If you have any questions send me a message to veliadis@socialab.gr or @tasosveliadis!
  • 5. NO MORE SPAM! LET’S START!
  • 6. SO WE HAVE A STARTUP!
  • 7. G AL! IR OV We want our STARTUP to GO VIRAL
  • 8. BUT??
  • 9. AL M TION ADI 1.TR TING RKE A But traditional marketing doesn’t work!
  • 10. It  doesn’t    work  because  consumers  have  more  choices  and  less  6me  
  • 11. It  doesn’t  work  because  Startups  don’t  have  the  money!
  • 12. SO??
  • 13. TENT CON We have to find ways to differentiate by creating Content…!
  • 14. ONLY CONTENT?
  • 15. YES!! BUT….
  • 16. ENT ONT .Y C S.E.X S(mart) E(ngaging) X(citing) Y(ours)
  • 17. S S.E.XY CONTENT RT) (MA
  • 18. ST 1 ALIGN CONTENT WITH SOCIAL MEDIA METRICS
  • 19. 4  Social  Media  Goals       1.  Generate  Traffic   2.  Increase  Fans   3.  Generate  Interac6ons   4.  Generate  Revenue  
  • 20. nd 2 LEARN FROM THE BIG PLAYERS
  • 21. Small  business  can  learn  valuable   lessons  from  the  big  brand  Approach.     1.  Find  where  your  costumers  talk   2.  Create  content  that  people  want   to  talk  about   3.  Use  monitoring  tools  to  listen    
  • 22. RD 3 CONCENTRATE ON YOUR DAILY UPDATES
  • 23. Daily  Posts     You  don’t  have  to  post  many  6mes   per  day.  Once  is  Enough,  but  you   have  to  find  the  perfect  6me  to   engage  more  fans.    
  • 24. via  socialbakers.com  
  • 25. TH 4 LOOK TO THE FUTURE OF SOCIAL MEDIA
  • 26. Generate  leads     We  are  on  Facebook,  Youtube,   Instagram,  TwiSer  etc…  but  we  have   to  generate  leads!!  We  have  to   understand  our  costumers  and  take   their  emails  through  lead  genera6on   programs.      
  • 27. LANES  BLOGGER  SPOT    
  • 28. TH 5 MAKE YOUR BLOG MOBILE FRIENDLY
  • 29. Tips  to  make  your  blog  mobile   friendly     1.  Give  visitors  content  they  need   2.  Plan  your  layout   3.  Simple  landing  Pages   4.  Include  share  buSons   5.  USABILITY  as  first  priority  
  • 30. E(N S.E.XY CONTENT N G) AGI G
  • 31. ST 1 CONVERSATIONAL TONE TO ENGAGE READERS
  • 32. Social  media  has  changed  the  way   businesses  communicate  publicly.   The  brands  have  to  create  useful   conversa6ons  with  their  fans,  to   advice  them,  help  them  and  make   them  laugh.    
  • 33. EXAMPLES  OF  POSTS    
  • 34. nd 2 ASK YOUR READERS/FANS
  • 35. Ques6ons  are  a  good  example  of   engaging  content  and  have  become  a   frequent  go-­‐to  tac6c,  especially  on   pla]orms  such  as  Facebook.    
  • 36. ASK  QUESTIONS  
  • 37. RD 3 HELP YOUR FANS BY USING #HASHTAGS
  • 38. #Hashtags     Hashtags  is  an  easy  way  to  help   people  find  conversa6ons  related  to   something  (Product,  event,  etc).  Use   hashtags  to  make  beSer  experience   for  your  fans.    
  • 39. HASHTAGS  
  • 40. X S.E.XY CONTENT N G) CITI (
  • 41. ST 1 CREATE CONTENT WITH INFOGRAPHICS
  • 42. Infographics  are  defined  as  graphic   visual  representa6ons  of  informa6on,   data  or  knowledge  intended  to   present  complex  informa6on  quickly   and  clearly     Infographics  are  shared  on  the  web,   TwiSer  and  Facebook  more  ocen   than  other  content  online.     Marketers  love  infographics  because   they  offer  an  easy  and  powerful  viral   marke6ng  tool  
  • 43. INFOGRAPHIC  FOR  LAMDA  S.A  
  • 44. nd 2 CREATE CONTENT WITH VIDEO
  • 45. I  am  sure  that  it’s  not  the  easiest  way   to  create  content  about  your  Startup,   but  some  6mes  it  is  the  funniest  and   the  most  engaging  way.    
  • 46. hSp://www.youtube.com/watch?v=M7FIvfx5J10  
  • 47. RS) ( OU Y S.E.XY CONTENT
  • 48. ST 1 PRESENT YOUR HUMAN SIDE
  • 49. Photos  and  other  types  of  visual   content  are  highly  shareable  on  social   networks.       Post  photos  of  your  team,  it  helps  to   show  your  business  as  a  human   brand  and  build  rela6onships  with   your  community.  
  • 50. HUMAN  SIDE  OF  A  COMPANY  
  • 51. nd 2 CREATE UNIQUE CONTENT
  • 52. Split  your  content  Strategy  in  four   pillars.     1.  Magne6c  Content   2.  Product  Content   3.  Service  Content   4.  Social  Content       Then  focus  on  these  pillars  and  try  to   create  your  own  photos,  designs,  etc.   for  every  one  of  the  pillars.    
  • 53. Mass9Conversa&on Enduring9Conversa&on A4 e n& on Bo nd in g Product Content Social Content n &o En ga ge ic nv Co Relevant9Conversa&on en t Service Content m Magne&c Content Regular9Conversa&on
  • 54. RD 3 TALK WITH YOUR TEAM MEMBERS
  • 55. None  of  us  should  work  in  a  vacuum.   We  need  to  know  what’s  working  and   what  isn’t.  But  some6mes  the  people   seeing  the  analy6cs  aren’t  necessarily   the  ones  who  are  managing  the   company’s  online  presence..  
  • 56. TH 4 FIND THE PERFECT IMAGE
  • 57. With  all  the  aSen6on  that  images   receive  on  social  media,  it  stands  to   reason  that  businesses  will  be  on  the   lookout  for  interes6ng  visuals.     So  you  have  to  look  at  all  the  image   banks  to  find  great  visuals    
  • 58. IMAGE  BANKS  
  • 59. IMAGE  BANKS  
  • 60. STAY CONNECTED WITH TASOS Facebook.com/tasosvel   @tasosveliadis   Suit.gr   veliadis@socialab.gr   23  
  • 61. THANK YOU! Tasos Veliadis socialab.gr