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S.E.X.Y CONTENT TIPS
FOR STARTUPS

Tasos Veliadis - socialab.gr
O AM
WH
I?
I am working in social media
marketing for big brands for 6 years
in Europe. !
!
With my team, we’ve created more
than 500...
MANAGING EXPECTATIONS
!
!
I only have one hour. That is not
enough time to change the world, but
it might be enough to tal...
NO MORE SPAM!
LET’S START!
SO WE HAVE A STARTUP!
G

AL!
IR
OV

We want our STARTUP to GO VIRAL
BUT??
AL M
TION
ADI
1.TR

TING
RKE
A

But traditional marketing doesn’t work!
It	
  doesn’t	
  	
  work	
  because	
  consumers	
  have	
  more	
  choices	
  and	
  less	
  6me	
  
It	
  doesn’t	
  work	
  because	
  Startups	
  don’t	
  have	
  the	
  money!
SO??
TENT
CON

We have to find ways to differentiate by creating Content…!
ONLY CONTENT?
YES!! BUT….
ENT
ONT
.Y C
S.E.X

S(mart) E(ngaging) X(citing) Y(ours)
S
S.E.XY CONTENT

RT)
(MA
ST
1

ALIGN CONTENT WITH

SOCIAL MEDIA METRICS
4	
  Social	
  Media	
  Goals	
  	
  
	
  
1.  Generate	
  Traffic	
  
2.  Increase	
  Fans	
  
3.  Generate	
  Interac6ons	...
nd
2

LEARN FROM

THE BIG PLAYERS
Small	
  business	
  can	
  learn	
  valuable	
  
lessons	
  from	
  the	
  big	
  brand	
  Approach.	
  
	
  
1.  Find	
 ...
RD
3

CONCENTRATE ON YOUR
DAILY UPDATES
Daily	
  Posts	
  
	
  
You	
  don’t	
  have	
  to	
  post	
  many	
  6mes	
  
per	
  day.	
  Once	
  is	
  Enough,	
  but...
via	
  socialbakers.com	
  
TH
4

LOOK TO THE FUTURE
OF SOCIAL MEDIA
Generate	
  leads	
  
	
  
We	
  are	
  on	
  Facebook,	
  Youtube,	
  
Instagram,	
  TwiSer	
  etc…	
  but	
  we	
  have	...
LANES	
  BLOGGER	
  SPOT	
  	
  
TH
5

MAKE YOUR BLOG

MOBILE FRIENDLY
Tips	
  to	
  make	
  your	
  blog	
  mobile	
  
friendly	
  
	
  
1.  Give	
  visitors	
  content	
  they	
  need	
  
2. ...
E(N
S.E.XY CONTENT

N G)
AGI
G
ST
1

CONVERSATIONAL TONE

TO ENGAGE READERS
Social	
  media	
  has	
  changed	
  the	
  way	
  
businesses	
  communicate	
  publicly.	
  
The	
  brands	
  have	
  to...
EXAMPLES	
  OF	
  POSTS	
  	
  
nd
2

ASK YOUR

READERS/FANS
Ques6ons	
  are	
  a	
  good	
  example	
  of	
  
engaging	
  content	
  and	
  have	
  become	
  a	
  
frequent	
  go-­‐t...
ASK	
  QUESTIONS	
  
RD
3

HELP YOUR FANS
BY USING #HASHTAGS
#Hashtags	
  
	
  
Hashtags	
  is	
  an	
  easy	
  way	
  to	
  help	
  
people	
  find	
  conversa6ons	
  related	
  to	
 ...
HASHTAGS	
  
X
S.E.XY CONTENT

N G)
CITI
(
ST
1

CREATE CONTENT

WITH INFOGRAPHICS
Infographics	
  are	
  defined	
  as	
  graphic	
  
visual	
  representa6ons	
  of	
  informa6on,	
  
data	
  or	
  knowled...
INFOGRAPHIC	
  FOR	
  LAMDA	
  S.A	
  
nd
2

CREATE CONTENT

WITH VIDEO
I	
  am	
  sure	
  that	
  it’s	
  not	
  the	
  easiest	
  way	
  
to	
  create	
  content	
  about	
  your	
  Startup,	
...
hSp://www.youtube.com/watch?v=M7FIvfx5J10	
  
RS)
( OU
Y

S.E.XY CONTENT
ST
1

PRESENT YOUR

HUMAN SIDE
Photos	
  and	
  other	
  types	
  of	
  visual	
  
content	
  are	
  highly	
  shareable	
  on	
  social	
  
networks.	
 ...
HUMAN	
  SIDE	
  OF	
  A	
  COMPANY	
  
nd
2

CREATE UNIQUE

CONTENT
Split	
  your	
  content	
  Strategy	
  in	
  four	
  
pillars.	
  	
  
1.  Magne6c	
  Content	
  
2.  Product	
  Content	...
Mass9Conversa&on

Enduring9Conversa&on

A4
e

n&
on

Bo
nd
in
g

Product
Content

Social
Content

n
&o

En
ga
ge

ic
nv
Co...
RD
3

TALK WITH YOUR
TEAM MEMBERS
None	
  of	
  us	
  should	
  work	
  in	
  a	
  vacuum.	
  
We	
  need	
  to	
  know	
  what’s	
  working	
  and	
  
what...
TH
4

FIND THE PERFECT
IMAGE
With	
  all	
  the	
  aSen6on	
  that	
  images	
  
receive	
  on	
  social	
  media,	
  it	
  stands	
  to	
  
reason	
  ...
IMAGE	
  BANKS	
  
IMAGE	
  BANKS	
  
STAY CONNECTED WITH TASOS

Facebook.com/tasosvel	
  

@tasosveliadis	
  

Suit.gr	
  

veliadis@socialab.gr	
  

23	
  
THANK YOU!
Tasos Veliadis socialab.gr
S.E.X.Y Content Tips for Startups
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S.E.X.Y Content Tips for Startups

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S.E.X.Y Content Tips for Startups. Our presentation at Found.ation.

Start-ups and Facebook engagement. SΕΧΥ content tips for a successful Facebook campaign. How to create Facebook content and Facebook activations , that will increase fan engagement and will maximize the results of your actions, in order to promote your Start-up via social media.

Published in: Business, Technology

Transcript of "S.E.X.Y Content Tips for Startups "

  1. 1. S.E.X.Y CONTENT TIPS FOR STARTUPS Tasos Veliadis - socialab.gr
  2. 2. O AM WH I?
  3. 3. I am working in social media marketing for big brands for 6 years in Europe. ! ! With my team, we’ve created more than 500 campaigns for more than 40 Global and local Brands. ! ! I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like writing about social media strategy and digital strategy. ! Tasos Veliadis
  4. 4. MANAGING EXPECTATIONS ! ! I only have one hour. That is not enough time to change the world, but it might be enough to talk about social Content. ! If you have any questions send me a message to veliadis@socialab.gr or @tasosveliadis!
  5. 5. NO MORE SPAM! LET’S START!
  6. 6. SO WE HAVE A STARTUP!
  7. 7. G AL! IR OV We want our STARTUP to GO VIRAL
  8. 8. BUT??
  9. 9. AL M TION ADI 1.TR TING RKE A But traditional marketing doesn’t work!
  10. 10. It  doesn’t    work  because  consumers  have  more  choices  and  less  6me  
  11. 11. It  doesn’t  work  because  Startups  don’t  have  the  money!
  12. 12. SO??
  13. 13. TENT CON We have to find ways to differentiate by creating Content…!
  14. 14. ONLY CONTENT?
  15. 15. YES!! BUT….
  16. 16. ENT ONT .Y C S.E.X S(mart) E(ngaging) X(citing) Y(ours)
  17. 17. S S.E.XY CONTENT RT) (MA
  18. 18. ST 1 ALIGN CONTENT WITH SOCIAL MEDIA METRICS
  19. 19. 4  Social  Media  Goals       1.  Generate  Traffic   2.  Increase  Fans   3.  Generate  Interac6ons   4.  Generate  Revenue  
  20. 20. nd 2 LEARN FROM THE BIG PLAYERS
  21. 21. Small  business  can  learn  valuable   lessons  from  the  big  brand  Approach.     1.  Find  where  your  costumers  talk   2.  Create  content  that  people  want   to  talk  about   3.  Use  monitoring  tools  to  listen    
  22. 22. RD 3 CONCENTRATE ON YOUR DAILY UPDATES
  23. 23. Daily  Posts     You  don’t  have  to  post  many  6mes   per  day.  Once  is  Enough,  but  you   have  to  find  the  perfect  6me  to   engage  more  fans.    
  24. 24. via  socialbakers.com  
  25. 25. TH 4 LOOK TO THE FUTURE OF SOCIAL MEDIA
  26. 26. Generate  leads     We  are  on  Facebook,  Youtube,   Instagram,  TwiSer  etc…  but  we  have   to  generate  leads!!  We  have  to   understand  our  costumers  and  take   their  emails  through  lead  genera6on   programs.      
  27. 27. LANES  BLOGGER  SPOT    
  28. 28. TH 5 MAKE YOUR BLOG MOBILE FRIENDLY
  29. 29. Tips  to  make  your  blog  mobile   friendly     1.  Give  visitors  content  they  need   2.  Plan  your  layout   3.  Simple  landing  Pages   4.  Include  share  buSons   5.  USABILITY  as  first  priority  
  30. 30. E(N S.E.XY CONTENT N G) AGI G
  31. 31. ST 1 CONVERSATIONAL TONE TO ENGAGE READERS
  32. 32. Social  media  has  changed  the  way   businesses  communicate  publicly.   The  brands  have  to  create  useful   conversa6ons  with  their  fans,  to   advice  them,  help  them  and  make   them  laugh.    
  33. 33. EXAMPLES  OF  POSTS    
  34. 34. nd 2 ASK YOUR READERS/FANS
  35. 35. Ques6ons  are  a  good  example  of   engaging  content  and  have  become  a   frequent  go-­‐to  tac6c,  especially  on   pla]orms  such  as  Facebook.    
  36. 36. ASK  QUESTIONS  
  37. 37. RD 3 HELP YOUR FANS BY USING #HASHTAGS
  38. 38. #Hashtags     Hashtags  is  an  easy  way  to  help   people  find  conversa6ons  related  to   something  (Product,  event,  etc).  Use   hashtags  to  make  beSer  experience   for  your  fans.    
  39. 39. HASHTAGS  
  40. 40. X S.E.XY CONTENT N G) CITI (
  41. 41. ST 1 CREATE CONTENT WITH INFOGRAPHICS
  42. 42. Infographics  are  defined  as  graphic   visual  representa6ons  of  informa6on,   data  or  knowledge  intended  to   present  complex  informa6on  quickly   and  clearly     Infographics  are  shared  on  the  web,   TwiSer  and  Facebook  more  ocen   than  other  content  online.     Marketers  love  infographics  because   they  offer  an  easy  and  powerful  viral   marke6ng  tool  
  43. 43. INFOGRAPHIC  FOR  LAMDA  S.A  
  44. 44. nd 2 CREATE CONTENT WITH VIDEO
  45. 45. I  am  sure  that  it’s  not  the  easiest  way   to  create  content  about  your  Startup,   but  some  6mes  it  is  the  funniest  and   the  most  engaging  way.    
  46. 46. hSp://www.youtube.com/watch?v=M7FIvfx5J10  
  47. 47. RS) ( OU Y S.E.XY CONTENT
  48. 48. ST 1 PRESENT YOUR HUMAN SIDE
  49. 49. Photos  and  other  types  of  visual   content  are  highly  shareable  on  social   networks.       Post  photos  of  your  team,  it  helps  to   show  your  business  as  a  human   brand  and  build  rela6onships  with   your  community.  
  50. 50. HUMAN  SIDE  OF  A  COMPANY  
  51. 51. nd 2 CREATE UNIQUE CONTENT
  52. 52. Split  your  content  Strategy  in  four   pillars.     1.  Magne6c  Content   2.  Product  Content   3.  Service  Content   4.  Social  Content       Then  focus  on  these  pillars  and  try  to   create  your  own  photos,  designs,  etc.   for  every  one  of  the  pillars.    
  53. 53. Mass9Conversa&on Enduring9Conversa&on A4 e n& on Bo nd in g Product Content Social Content n &o En ga ge ic nv Co Relevant9Conversa&on en t Service Content m Magne&c Content Regular9Conversa&on
  54. 54. RD 3 TALK WITH YOUR TEAM MEMBERS
  55. 55. None  of  us  should  work  in  a  vacuum.   We  need  to  know  what’s  working  and   what  isn’t.  But  some6mes  the  people   seeing  the  analy6cs  aren’t  necessarily   the  ones  who  are  managing  the   company’s  online  presence..  
  56. 56. TH 4 FIND THE PERFECT IMAGE
  57. 57. With  all  the  aSen6on  that  images   receive  on  social  media,  it  stands  to   reason  that  businesses  will  be  on  the   lookout  for  interes6ng  visuals.     So  you  have  to  look  at  all  the  image   banks  to  find  great  visuals    
  58. 58. IMAGE  BANKS  
  59. 59. IMAGE  BANKS  
  60. 60. STAY CONNECTED WITH TASOS Facebook.com/tasosvel   @tasosveliadis   Suit.gr   veliadis@socialab.gr   23  
  61. 61. THANK YOU! Tasos Veliadis socialab.gr
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