Startup Social MediaMarketingFrom ground floor to the sky!socialab
Tasos VeliadisBusiness Unit Director @ socialab@tasosveliadisFacebook.com/tasovelHI!!
socialab Socialab offers a wide range of online marketingservices, specializing in social media and Word of MouthMarketin...
Πελάτες
My first Startup
NO MORE SPAM!STOP!
We have a new Product/Service
You want it to go Viral
But traditional marketing doesn’t work!
It doesn’t work because consumers havemore choices and less time
It doesn’t work because Startups don’thave the money!
So you need a marketing elevator to getyour start up off the ground!
ELEVATOR = SOCIAL MEDIA MARKETING
DIGITALMEDIAQUICKINTRO
DIGITALMEDIAPaidSocial Ads, DisplayAdvertising,SEM/PPC,Sponsored PostsOwnedWebsite, Mobile,Microsites, SocialMedia Account...
SOCIALMEDIAROIINNUMBERSA research by Mr Youth, a NY-based new mediaagency found that...
of SM users trust brands that have a presence on them more thanthose brands that don’tof SM users would spend more on bran...
of SM users purchased something based on SM interaction
of users who asked a question and received an answer on a pagemade a purchase based on that interaction
2013 Greek Trends
Top Ten Greek Trends1. Made in Greece2. Car Divorce3. Downstarts4. Life Lists5. DIY experts6. Home, sweet home7. Back to r...
Made in Greece
Car Divorce
Downstarts
Life Lists
DIY Experts
Home, sweet home
Back to roots
Promo Mania
Prevention = Savings
Video
Video
1 in 5users checks facebook before doinganything else in the morningdid you know?
Facebook AnalysisAt this time in Greece, Facebook is the socialnetwork that can bring the best results onbrand’s campaigns...
Facebook AudienceTotal number of people in Greece:4+ million peopleDemographic data:Male: 55%Female: 45%
Facebook Stats
FacebookStats
More numbers...of Internet users have a Facebook account (US)
of Internet users enter on Facebook everyday
of Facebook users have more than 100 friends
of Facebook users have “liked” a brand page
of Facebook users have shared a brand name on Facebook
of Facebook users have shared on their wall a video or photo of theirfavorite brand
of Facebook users prefer to receive coupons, deals and contests frombrands
of Facebook users prefer to watch news from brands on theirnewsfeed
Content Strategy
Types of Content
Content Tips Brevity Frequency Posts with videos and photos Fun tone, creatively and character Post’s time Relevance...
Content StrategyMagne cContentProductContentServiceContentSocialContentAenonBondingConviconEngagementMass Conversa on Endu...
Magnetic Content
Service Content
Product Content
Social Content
Ways to increase engagement withoutBudget
3 Unconventional Ways to Boost Engagement1. Crowd source2. Introduce/Highlight YourEmployees on Facebook3. Reveal New Feat...
Crowd source
Highlight Your Employees on Facebook
Reveal New Products and Features
Facebook Apps
Facebook Apps to Improve FanEngagement1.Define Your Custom AppStrategy2.Create Custom Apps basedon a creative idea3.Promot...
Prigat Smile
Fashion Like
Facebook Advertising
Ad formats:
Ad formats:
Ad formats:
Ad formats: Sponsored Story
EdgeRank
What is EdgeRank?
MagicofNumbers
Why is EdgeRank the mostimportant factor on Facebook?
Post daily?Post weekly?Post hourly?
Post in themorning or atnights?
Post pictures,video, text orlinks?
Post with orwithout mylogo in pics?
Self-promoteor not?
What kind offeedback docompetitorsget?
Are fans nowunreachabledue to badcontent?
WARNINGWrong answers getyou zero value.
Example
typical user250 friends50 pages1 post from each
typical userlogs on fb 5x a day20 posts each time
typical useronly sees100 of 300 posts
Online Currency:user attention
If you were Coca-Cola and posted this...
Pepsi is just 0.0001% of your competition
Redbull is not your competition
Your fan’s friend’s dog is your competition
REMEMBERYou are competing for the sameuser attention
Newsfeed
Personal EstimateAll posts: 100In Most Recent: 25In Top Stories: 10Engaged: 1
globally1b users6-7m pagesare users on fb for the pages?
EdgeRankαυτός ο άγνωστοςOtherStartupBrandFriend
EdgeRankchangesevery6 months...
... and it notgettingbetter forthe pages!
Last change:20 Sep 2012
EdgeRank before 20 Sep 2012a x w x t
why?
user experience from pagesso far is bad
average lifetime:2-3 hrs
EdgeRank after 20 Sep 2012a x w x t x g x n
Group Reaction
Negative Feedback
Negative Feedback
Numberof PostsAverageTotalEngagementContest 7 153 1.072Fun/Product 5 202 1.010Mood 9 214 1.925Poll 1 63 63Video 10 247 2.4...
promoted post
contentcontestv
Paid content20maximumin newsfeed/oo
Conversion
EdgeRankwill changeagain!
Emails:30open rate/oo
SOCIALMEDIABEYONDFACEBOOK
YOUTUBE
Twitter
INSTAGRAM
PINTEREST
FOURSQUARE
FOURSQUARE
LINKEDIN
MONITORING
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
Market your startup!
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Market your startup!

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How to use digital marketing opportunities to market your startup!

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  • Κάποια στιγμή πριν 6 χρόνια περίπου αποφάσισα κι εγώ να δημιουργήσω το δικό μου startup… καλοκαίρι τώρα θυμάμαι Ιούλιος άνοιξα το mobiland.gr…
  • Ας σταματήσω όμως να σας spammάρω με το ποιος είμαι και τι κάνω και να περάσουμε να δούμε το κυρίως θέμα της παρουσίασης
  • Ποιό είναι όμως το πρόβλημα όταν έχουμε μια δικιά μας startup.. Έστω λοιπον ότι έχουμε ένα καινούριο προιόν η μια καινούρια υπηρεσία
  • Και φυσκα αυτό που θέλουμε είναι το προιόν μας να γίνει viral, δηλαδή να διαδοθεί μέσω του word of mouth σε όσο περισσότερο κόσμο γίνεται...
  • Αλλά τα παραδοσιακά media και το παραδοσιακό marketing δεν δουλεύουν πλεον για δυο κυρίως λόγους...
  • Πρώτα απ όλα, οι καταναλωτές έχουν πλεον περισσότερες επιλογές αλλά λιγότερο χρόνο, οπότε ένα μεγάλο ποσοστό χρηστών δεν βλέπει κάν τηλεόραση ή δε διαβάζει περιοδικά και εφημερίδες...
  • Αλλά το βασικότερο πρόβλημα είναι οτι τα περισσότερα startups δεν έχουν χρήματα για να επενδύσουν στα παραδοσιακά media.
  • Οπότε χρειαζόμαστε έναν διαφορετικό τρόπο για να προωθήσουμε το startup μας, να δημιουργήσουμε ουσιαστικά ένα marketing elevator και να απογειώσουμε μέσω του marketing το startup μας.
  • Το marketing elevator στην περίπτωση μας είναι τα social media.. Κυρίως λόγο απόδοσης αλλά και λόγο κόστους...
  • Top 10 trendsπου ισχύουν στην Ελλάδα και θα μας βοηθήσουν να στήσουμε καμπάνιες έχοντας ως insight τα συγκεκριμένtrends και προσπαθώντας να λύσουμε προβλήματα των fans είναι τα παραπάνω
  • Παντού υπάρχουν promotion..Οι καταναλωτές όμως έχουν αρχίσει να σκέφτονται ποιος πραγματικά νοιάζεται γι αυτούς περισσότερο ως άτομα και λιγότερο επειδή απλά θελιε να τους πουλήσει ένα προιόν.
  • Πριν τις 20/
  • Μετά τις 20
  • Promoted Post
  • Διαγωνισμοί με δώρα KB και κάποια συλλεκτικά branded δώρα3 – 10 χιλιάδες fans
  • Market your startup!

    1. 1. Startup Social MediaMarketingFrom ground floor to the sky!socialab
    2. 2. Tasos VeliadisBusiness Unit Director @ socialab@tasosveliadisFacebook.com/tasovelHI!!
    3. 3. socialab Socialab offers a wide range of online marketingservices, specializing in social media and Word of MouthMarketing. We have a presence both in Greece and in Great Britain. Part of our team was proudly among the first generationof bloggers of 2004 and the first Greek producers of onlinecontent since 1994. We maintain the first and most popular Greek blog aboutthe professional use of social media and the biggest groupon LinkedIn.
    4. 4. Πελάτες
    5. 5. My first Startup
    6. 6. NO MORE SPAM!STOP!
    7. 7. We have a new Product/Service
    8. 8. You want it to go Viral
    9. 9. But traditional marketing doesn’t work!
    10. 10. It doesn’t work because consumers havemore choices and less time
    11. 11. It doesn’t work because Startups don’thave the money!
    12. 12. So you need a marketing elevator to getyour start up off the ground!
    13. 13. ELEVATOR = SOCIAL MEDIA MARKETING
    14. 14. DIGITALMEDIAQUICKINTRO
    15. 15. DIGITALMEDIAPaidSocial Ads, DisplayAdvertising,SEM/PPC,Sponsored PostsOwnedWebsite, Mobile,Microsites, SocialMedia Accounts &CommunitiesEarnedWoM, Listings,Ratings, Mentions,Recommendations& Comments€ ♥©
    16. 16. SOCIALMEDIAROIINNUMBERSA research by Mr Youth, a NY-based new mediaagency found that...
    17. 17. of SM users trust brands that have a presence on them more thanthose brands that don’tof SM users would spend more on brands that they trust
    18. 18. of SM users purchased something based on SM interaction
    19. 19. of users who asked a question and received an answer on a pagemade a purchase based on that interaction
    20. 20. 2013 Greek Trends
    21. 21. Top Ten Greek Trends1. Made in Greece2. Car Divorce3. Downstarts4. Life Lists5. DIY experts6. Home, sweet home7. Back to roots8. Back to humanity9. Promo mania10. Prevention = Savings
    22. 22. Made in Greece
    23. 23. Car Divorce
    24. 24. Downstarts
    25. 25. Life Lists
    26. 26. DIY Experts
    27. 27. Home, sweet home
    28. 28. Back to roots
    29. 29. Promo Mania
    30. 30. Prevention = Savings
    31. 31. Video
    32. 32. Video
    33. 33. 1 in 5users checks facebook before doinganything else in the morningdid you know?
    34. 34. Facebook AnalysisAt this time in Greece, Facebook is the socialnetwork that can bring the best results onbrand’s campaigns if it used with a creative wayand proper strategy.It contains a large mass of users, has an easy usefor everyone, has a growing audience with itsreal elements mainly, allows the use ofapplication and has a promotional tool withgood targeting features.
    35. 35. Facebook AudienceTotal number of people in Greece:4+ million peopleDemographic data:Male: 55%Female: 45%
    36. 36. Facebook Stats
    37. 37. FacebookStats
    38. 38. More numbers...of Internet users have a Facebook account (US)
    39. 39. of Internet users enter on Facebook everyday
    40. 40. of Facebook users have more than 100 friends
    41. 41. of Facebook users have “liked” a brand page
    42. 42. of Facebook users have shared a brand name on Facebook
    43. 43. of Facebook users have shared on their wall a video or photo of theirfavorite brand
    44. 44. of Facebook users prefer to receive coupons, deals and contests frombrands
    45. 45. of Facebook users prefer to watch news from brands on theirnewsfeed
    46. 46. Content Strategy
    47. 47. Types of Content
    48. 48. Content Tips Brevity Frequency Posts with videos and photos Fun tone, creatively and character Post’s time Relevance content Seasonality content Gifts Ask for interaction Have Call To Action
    49. 49. Content StrategyMagne cContentProductContentServiceContentSocialContentAenonBondingConviconEngagementMass Conversa on Enduring Conversa onRelevant Conversa on Regular Conversa on
    50. 50. Magnetic Content
    51. 51. Service Content
    52. 52. Product Content
    53. 53. Social Content
    54. 54. Ways to increase engagement withoutBudget
    55. 55. 3 Unconventional Ways to Boost Engagement1. Crowd source2. Introduce/Highlight YourEmployees on Facebook3. Reveal New Features and video
    56. 56. Crowd source
    57. 57. Highlight Your Employees on Facebook
    58. 58. Reveal New Products and Features
    59. 59. Facebook Apps
    60. 60. Facebook Apps to Improve FanEngagement1.Define Your Custom AppStrategy2.Create Custom Apps basedon a creative idea3.Promote and Drive Trafficto Your Custom App
    61. 61. Prigat Smile
    62. 62. Fashion Like
    63. 63. Facebook Advertising
    64. 64. Ad formats:
    65. 65. Ad formats:
    66. 66. Ad formats:
    67. 67. Ad formats: Sponsored Story
    68. 68. EdgeRank
    69. 69. What is EdgeRank?
    70. 70. MagicofNumbers
    71. 71. Why is EdgeRank the mostimportant factor on Facebook?
    72. 72. Post daily?Post weekly?Post hourly?
    73. 73. Post in themorning or atnights?
    74. 74. Post pictures,video, text orlinks?
    75. 75. Post with orwithout mylogo in pics?
    76. 76. Self-promoteor not?
    77. 77. What kind offeedback docompetitorsget?
    78. 78. Are fans nowunreachabledue to badcontent?
    79. 79. WARNINGWrong answers getyou zero value.
    80. 80. Example
    81. 81. typical user250 friends50 pages1 post from each
    82. 82. typical userlogs on fb 5x a day20 posts each time
    83. 83. typical useronly sees100 of 300 posts
    84. 84. Online Currency:user attention
    85. 85. If you were Coca-Cola and posted this...
    86. 86. Pepsi is just 0.0001% of your competition
    87. 87. Redbull is not your competition
    88. 88. Your fan’s friend’s dog is your competition
    89. 89. REMEMBERYou are competing for the sameuser attention
    90. 90. Newsfeed
    91. 91. Personal EstimateAll posts: 100In Most Recent: 25In Top Stories: 10Engaged: 1
    92. 92. globally1b users6-7m pagesare users on fb for the pages?
    93. 93. EdgeRankαυτός ο άγνωστοςOtherStartupBrandFriend
    94. 94. EdgeRankchangesevery6 months...
    95. 95. ... and it notgettingbetter forthe pages!
    96. 96. Last change:20 Sep 2012
    97. 97. EdgeRank before 20 Sep 2012a x w x t
    98. 98. why?
    99. 99. user experience from pagesso far is bad
    100. 100. average lifetime:2-3 hrs
    101. 101. EdgeRank after 20 Sep 2012a x w x t x g x n
    102. 102. Group Reaction
    103. 103. Negative Feedback
    104. 104. Negative Feedback
    105. 105. Numberof PostsAverageTotalEngagementContest 7 153 1.072Fun/Product 5 202 1.010Mood 9 214 1.925Poll 1 63 63Video 10 247 2.466Product 2 54 107Grand Total 34 195 6.643
    106. 106. promoted post
    107. 107. contentcontestv
    108. 108. Paid content20maximumin newsfeed/oo
    109. 109. Conversion
    110. 110. EdgeRankwill changeagain!
    111. 111. Emails:30open rate/oo
    112. 112. SOCIALMEDIABEYONDFACEBOOK
    113. 113. YOUTUBE
    114. 114. Twitter
    115. 115. INSTAGRAM
    116. 116. PINTEREST
    117. 117. FOURSQUARE
    118. 118. FOURSQUARE
    119. 119. LINKEDIN
    120. 120. MONITORING
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