0
FASHION BRANDS
AND
SOCIAL FASHIONISTAS
TASOS VELIADIS
SOCIALAB.GR
WHO
AM
I?
2	
  
Tasos Veliadis
I am working in social media
marketing for big brands for 6 years
in Europe.
With my team, we’ve created mo...
ARE
U
READY?
4	
  
LET’S
START!
5	
  
STOPPP!!!
ONE LITTLE NOTE
6	
  
Maybe I’m not the right person to
talk about fashion in Greece, but
having worked with fashion brands
and having created a...
NOW WE CAN
START
8	
  
Below, there three basic pointers as
to how fashion brands can relate
themselves with social fashionistas
through social m...
EXPLOIT
SEASONALITY
10	
  
Fashion changes, depending on
seasonality. There summer and
winter collections. That’s why we
have to create seasonal acti...
ASK YOUR
FANS
12	
  
We could suggest that all brands ask
their fans to every other brand.
But, when it comes to womens’
brands and especially ...
WORK HARDER
WITH BLOGS
14	
  
I know that fashion bloggers are
one of the most popular and
successful online communities, at
least in Greece.
Use them t...
WITH TASOSSTAY CONNECTED
16	
  
Facebook.com/tasosvel	
   @tasosveliadis	
   Suit.gr	
   veliadis@socialab.gr	
  
ABOUT
SOCIALAB
17	
  
socialab
Socialab is a digital marketing
agency that offers a wide range of
online marketing services,
specializing in soc...
BIG THANKS TO
ALEXIA SAKELARIOU
AND
SMELLSLIKEFASHION.COM
FOR ALL THE
PHOTOS!
19	
  
THANK
YOU
TASOS VELIADIS
SOCIALAB.GR
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Fashion brands and social Fashionistas

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Three basic pointers as to how fashion brands can relate themselves with social fashionistas through social media in order to increase their awareness and top of mind, as well as their sales.

Special thanks to http://www.smellslikefashion.com/ for the photos!

Published in: Business, Design

Transcript of "Fashion brands and social Fashionistas"

  1. 1. FASHION BRANDS AND SOCIAL FASHIONISTAS TASOS VELIADIS SOCIALAB.GR
  2. 2. WHO AM I? 2  
  3. 3. Tasos Veliadis I am working in social media marketing for big brands for 6 years in Europe. With my team, we’ve created more than 500 campaigns for more than 40 Global and local Brands. I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like writing about social media strategy and digital strategy. 3  
  4. 4. ARE U READY? 4  
  5. 5. LET’S START! 5  
  6. 6. STOPPP!!! ONE LITTLE NOTE 6  
  7. 7. Maybe I’m not the right person to talk about fashion in Greece, but having worked with fashion brands and having created a multitude of online marketing proposals, I’d like to recommend three (3) ways, in which fashion brands can be related to social fashionistas.   Before I share my views, it’s important to remember that each and every brand must follow a specific strategy, through the entire year, which peaks with huge activations, when there is a new collection. 7  
  8. 8. NOW WE CAN START 8  
  9. 9. Below, there three basic pointers as to how fashion brands can relate themselves with social fashionistas through social media in order to increase their awareness and top of mind, as well as their sales. 1.  Exploit seasonality 2.  Ask your fans 3.  Work harder with blogs 9  
  10. 10. EXPLOIT SEASONALITY 10  
  11. 11. Fashion changes, depending on seasonality. There summer and winter collections. That’s why we have to create seasonal activations, combining offline and online activities.   A good and simple example is sharing tickets for fashion shows and events, through your facebook page.   You can also broadcast live your events, through your facebook page, and get more attention, not only from consumers, but mainly from fashion bloggers, who’ll watch it and write about it. 11  
  12. 12. ASK YOUR FANS 12  
  13. 13. We could suggest that all brands ask their fans to every other brand. But, when it comes to womens’ brands and especially fashion, things are different. All women want what’s best for them, based on their taste and the opinion of their friends.   So, if you want to activate your fans, all you have to do is watch C&A’s activation in Brazil. (http://bit.ly/ cabrasil) It’s a great example on how fans 13  
  14. 14. WORK HARDER WITH BLOGS 14  
  15. 15. I know that fashion bloggers are one of the most popular and successful online communities, at least in Greece. Use them to your own benefit, to promote your brand and activations. Occasionally, we see many brands inviting bloggers to their events, or sending them all the new products, as gifts. Try harder! Create full campaigns (thematic), using bloggers who match your brand.   Increase your sales by using bloggers as models to your e-shop, in certain categories, or give their name to certain collections. 15  
  16. 16. WITH TASOSSTAY CONNECTED 16   Facebook.com/tasosvel   @tasosveliadis   Suit.gr   veliadis@socialab.gr  
  17. 17. ABOUT SOCIALAB 17  
  18. 18. socialab Socialab is a digital marketing agency that offers a wide range of online marketing services, specializing in social media and Word of Mouth Marketing. We maintain the first and most popular Greek blog about the professional use of social media, the biggest group on LinkedIn and the only List for Digital Marketing on Facebook for Greece. 18  
  19. 19. BIG THANKS TO ALEXIA SAKELARIOU AND SMELLSLIKEFASHION.COM FOR ALL THE PHOTOS! 19  
  20. 20. THANK YOU TASOS VELIADIS SOCIALAB.GR
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