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FACEBOOK FOR
ONLINE LOYALTY

Tasos Veliadis - socialab.gr
O AM
WH
I?
I have been working in social media
marketing for big brands for 6 years
in Europe. !
!
With my team, we’ve created more
t...
NO MORE SPAM!
LET’S START!
MANAGING EXPECTATIONS
!
!
I only have 10 minutes. That is not
enough time to change the world, but
it might be enough to t...
INCREASE LOYALTY=

+
Existing customers

Bla bla bla bla!
NE
FLI
OF

Starbucks.
Driving loyalty through Free WI-Fi and card benefits !
IN E
NL
O

Linkedin’s extremely smart personalization
Linkedin is extremely smart in creating personal relevant
messages t...
OOK
AC E B
SE F
WE U YALT Y
C AN
SE LO
HOW
CREA
O IN
T
7

WAYS TO INCREASE
FANS LOYALTY
ST
1

DRIVE

DISCUSSION
nd
2

REWARD
RD
3

GAMIFY
TH
4

EXCLUSIVITY
TH
5

CURATING

CONTENT
TH
6

FEATURE

MEMBERS
TH
7

INVOLVE FANS IN

YOUR BUSINESS
SEE A
LET’S
DY!
E STU
C AS
GREAT CLIENT + STRATEGY +
FACEBOOK
= WOMM + LOYALTY
SHARING EXPERIENCE
ACTIVATION
THE
ULTS
RES
132

ants
rticip
Pa
37% b
oo

Per
00+
€2,0

ked ag
ain

tion
erva
Res
STAY CONNECTED WITH TASOS

Facebook.com/tasosvel	
  

@tasosveliadis	
  

Suit.gr	
  

veliadis@socialab.gr	
  
THANK YOU!
Tasos Veliadis socialab.gr
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Facebook for Online Loyalty

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Facebook for online loyalty.
How can you use Facebook to increase loyalty
9o Internet & e-business online innovation Forum

Published in: Business, Technology
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Transcript of "Facebook for Online Loyalty"

  1. 1. FACEBOOK FOR ONLINE LOYALTY Tasos Veliadis - socialab.gr
  2. 2. O AM WH I?
  3. 3. I have been working in social media marketing for big brands for 6 years in Europe. ! ! With my team, we’ve created more than 500 campaigns for more than 40 Global and local Brands. ! ! I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like to write about social media and digital strategy. ! Tasos Veliadis
  4. 4. NO MORE SPAM! LET’S START!
  5. 5. MANAGING EXPECTATIONS ! ! I only have 10 minutes. That is not enough time to change the world, but it might be enough to talk about Loyalty through Facebook. ! If you have any questions send me a message to veliadis@socialab.gr or @tasosveliadis!
  6. 6. INCREASE LOYALTY= + Existing customers Bla bla bla bla!
  7. 7. NE FLI OF Starbucks. Driving loyalty through Free WI-Fi and card benefits !
  8. 8. IN E NL O Linkedin’s extremely smart personalization Linkedin is extremely smart in creating personal relevant messages that are worth sharing!!
  9. 9. OOK AC E B SE F WE U YALT Y C AN SE LO HOW CREA O IN T
  10. 10. 7 WAYS TO INCREASE FANS LOYALTY
  11. 11. ST 1 DRIVE DISCUSSION
  12. 12. nd 2 REWARD
  13. 13. RD 3 GAMIFY
  14. 14. TH 4 EXCLUSIVITY
  15. 15. TH 5 CURATING CONTENT
  16. 16. TH 6 FEATURE MEMBERS
  17. 17. TH 7 INVOLVE FANS IN YOUR BUSINESS
  18. 18. SEE A LET’S DY! E STU C AS
  19. 19. GREAT CLIENT + STRATEGY + FACEBOOK = WOMM + LOYALTY
  20. 20. SHARING EXPERIENCE ACTIVATION
  21. 21. THE ULTS RES
  22. 22. 132 ants rticip Pa 37% b oo Per 00+ €2,0 ked ag ain tion erva Res
  23. 23. STAY CONNECTED WITH TASOS Facebook.com/tasosvel   @tasosveliadis   Suit.gr   veliadis@socialab.gr  
  24. 24. THANK YOU! Tasos Veliadis socialab.gr
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