Digital Marketing for Startups

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This is our presentation at the Orange Grove of the Embassy of Netherlands in Athens, Greece.

This is our presentation at the Orange Grove of the Embassy of Netherlands in Athens, Greece.

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  • 1. DIGITAL MARKETING FOR STARTUPS
  • 2. PANY COM OFILE PR
  • 3. socialab   §  Socialab  offers  a  wide  range  of  digital  marke5ng  services:  web,   social,  search,  display,  mobile  &  affiliate.   §  Socialab  is  reliable.  We’ve  been  working  with  brands  directly,  as   well  as  through  other  agencies  who  appreciate  our  consistently   good  quality  of  work.   §  We’ve  earned  both  Awards  and  Recogni1on  for     our  work.  But,  most  of  all,  we’ve  won  our  clients’     hearts,  because  we  always  bring  Results.   §  We  maintain  the  first  and  most  popular  Greek  blog     about  digital  marke5ng,  suit.gr,  that  educates  marketers  and   also  promotes  case  studies  of  our  work  in  the  last  4  years.   §  We  also  manage  the  biggest  group  for  digital     marke5ng  on  LinkedIn  with  more  than  3,000     members,  most  of  which  are  in  marke5ng  or  adver5sing.  
  • 4. Clients  
  • 5. Creden5als:  The  blog   We  run  Suit,  the  #1  website  for  Digital  Marke5ng  news  and  5ps  in   Greek,  with  more  than  200,000  visits  in  the  last  4+  years,  mostly   marketers.                         hSp://www.suit.gr/    
  • 6. Creden5als:  The  group   We  own  the  biggest  Greek  group  on  digital  marke5ng  on   LinkedIn,  with  more  than  3,000  professionals:  Social  Media  GR                         hSp://www.linkedin.com/groups?gid=3024911    
  • 7. Creden5als:  Media   We  have  been  featured  in  the  media:     §  Kathimerini  (16  Nov  2010):     Social  Media  in  Elec5ons   §  Athina  984  (Nov  2010):     Elec5on  Results  and  Social  Media     §  Alpha  TV  (twice  in  2011):   Social  Media  from  the  users’  POV.   §  Vima  FM  99,5  (Jan  2012):     Social  Media  Marke5ng  Seminars   §  Sport  FM  (20  Jan  2012):     Pricing  of  Social  Media  Services   §  Marke5ng  Week  (15  Oct  2012):   Cover  and  Company  Presenta5on    
  • 8. Creden5als:  Congresses   Academic:   §  Panteios  (Media  dept)     2013   §  ALBA  (Digital  Marke5ng)     2013   §  AUEB/ELTRUN     2012  &  2013   §  Deree  (Marke5ng  Society)     2012   §  SAE  (Music  Business)     2012   §  AKTO  (Social  Media)     2012  &  2013   Professional:   §  Social  Media  Conference     2012  &    2013   §  All  Things  Facebook     2011,  2012,  2013   §  Online  Marke5ng  Conference   2013   §  EEDE/EIP     2012  &  2013   §  Entrepreneurship  Panorama   2012  
  • 9. Creden5als:  ALBA  &  DMI  partners   In  2013,  Socialab  was  approached  by  the  Digital  Marke5ng  Ins5tute  in   Dublin,  Ireland.  Their  goal  was  to  reach  out  to  a  top  agency  in  the   country  in  order  to  train  people  in  digital  marke5ng.     In  turn,  Socialab  partnered  with  ALBA  Graduate  School  that  has  the   best  infrastructure  for  Execu5ve  Development  in  Greece  to  provide   the  best  course  for  applied  knowledge  of  digital  marke5ng  in  the   country.  
  • 10. some  of   our  services   digital  strategy     social  media     apps  &  ads     online  video     SEM:  SEO/PPC   digital  PR     brand  monitoring     audience  engagement     brand  ambassadors     affiliate  marke5ng  
  • 11. George  Anagnostopoulos   §  Digital  Content  Creator  since  1994  in  the  first  Greek  web-­‐zine.   §  Digital  Marketer  since  1999,  in  a  dot-­‐com  in  the  UK.   §  Search  Marke5ng  since  2002   §  Blogger  since  2004   §  Mobile  Marke5ng  since  2006   §  Social  Media  Marke5ng  since  2009   §  Judge  at  Ermis  Awards  -­‐  Digital   §  Has  worked  with  50+  brands  in  the  last  13  years.  
  • 12. ARTUP ST ETING MARK
  • 13. My  own  startups   §  First  Greek  web-­‐zine   §  Web  design  freelancer   §  Search  marke5ng  freelancer   §  A  lot  of  ideas  between  the  last  two   §  Transla5on  agency   §  Mobile  marke5ng  company,  marketed  interna5onally   §  Mobile  Marke5ng  since  2006   §  Social  Media  Marke5ng  since  2009  
  • 14. Your  turn...   Which  startups  do  you  know     whose  marke5ng  you  liked?  
  • 15. GITAL DI MEDIA
  • 16. The  promise...  
  • 17. The  promise...  
  • 18. Digital  Media   §  Social:  Facebook  mostly.   §  Search:  SEO  &  SEM   §  Email   §  Mobile   §  Digital  Display   §  Blogs,  Forums,  Communi5es   §  Are  we  forgemng  something?   §  Which  do  you  think  helped  me?  
  • 19. Facebook  Apps    
  • 20. Facebook  Adver5sing  
  • 21. YOUTUBE
  • 22. TwiSer  
  • 23. INSTAGRAM
  • 24. PINTEREST
  • 25. FOURSQUARE
  • 26. LINKEDIN
  • 27. UDIES SE ST CA UDGET ALL B H A SM WIT
  • 28. Management  of  a  Facebook  Event  with  more  than  3,000  aSendees  to   guide  the  audience  of  Public  Stores  to  their  shops  at  midnight  for  the   launch  of  a  new  game.  (3-­‐person  team)  
  • 29. Soon  aner  rebranding     Calgonit  dish-­‐washer   tablets  to  Finish,     ReckiS  Benckiser     wanted  a  viral.     Thanks  to  our   neat  Video  SEO   strategy,  this   video  received   more  than   3,000,000  verified   views  on  YouTube.      
  • 30. PR/Buzz  Case  Study:  Ithaky  Travel   §  Ithaky  is  a  small  unmanned  digital  travel   agency  and  its  owners  wanted  to  see  if   their  small  opera5on  could  make  a  big   story  on  the  news  for  free.   §  We  came  up  with  an  idea  that  generated   a  lot  of  aSen5on:  We  declared  a  contest   where  if  a  couple  became  pregnant   during  their  vaca5on,  they  would  win   4,000  euros.  To  make  things  more   interes5ng,  whoever  referred  them  to   book  on  Ithaky  would  win  1,000  euros.   §  The  contest  became  so  interes5ng  online   that  they  were  featured  on  ANT1’s   morning  show  “Kalimera  Ellada”  and  on   “Radio  Arvyla”.  Total  es5mated  audience:     3+  million  people.  For  free.    
  • 31. RITE FAVO UDIES ASE ST DEO C VI
  • 32. Case  Studies   •  BlendTec:     hSp://www.youtube.com/watch?v=qg1ckCkm8YI   •  Dollar  Shave  Club  #1:   hSps://www.youtube.com/watch?v=ZUG9qYTJMsI   •  Dollar  Shave  Club  #2:   hSps://www.youtube.com/watch?v=3FOae1V1-­‐Xg      
  • 33. Remember...     Bold  means  memorable.     But  you  s5ll  need  a  good  product.  
  • 34. Before  you  go...       hSp://speakerzen.me/59     (Let’s  see  what  happens)  
  • 35. KALI MPTI N OP E TSIK