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Blogs + Social Media Marketing = LOVE
 

Blogs + Social Media Marketing = LOVE

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Psifiakes geitonies' presentation by Tasos Veliadis . Basic tips and tricks to attract more readers to your blog using social Media Marketing.

Psifiakes geitonies' presentation by Tasos Veliadis . Basic tips and tricks to attract more readers to your blog using social Media Marketing.

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Blogs + Social Media Marketing = LOVE Blogs + Social Media Marketing = LOVE Presentation Transcript

  • BLOGS + SOCIAL MEDIA MARKETING = Tasos Veliadis - socialab - Ψηφιακές Γειτονιές
  • TASOS VELIADIS PARTNER – BU DIRECTOR SOCIALAB
  • SO YOU HAVE A BLOG! YOUPI!! MY MOM HAS A BLOG!!
  • BUT THERE ARE TWO PROBLEMS!
  • WE WANT NEW READERS IN OUR BLOG!
  • WE DON’T KNOW HOW TO ATTRACT THEM
  • SO IT’S TIME TO USE SOCIAL MEDIA!
  • FACEBOOK TWITTER YOUTUBE BLOGS INSTAGRAM
  • LET’S START FROM THE BEGINNING
  • FACEBOOK
  • FACEBOOK STATS Bigger Social Network in Greece 4.400.000 Users 2.000.000 Women Average User: 130 friends
  • FACEBOOK FEATURES Facebook Pages Facebook Activations Facebook Ads
  • FACEBOOK PAGES
  • FACEBOOK PAGES HOW TO CREATE A PAGE
  • FACEBOOK PAGES HOW TO CREATE A PAGE
  • FACEBOOK PAGES HOW TO CREATE A PAGE
  • FACEBOOK PAGES HOW TO CREATE A PAGE
  • FACEBOOK PAGES ADMIN PANEL
  • FACEBOOK PAGES Facebook.com/psifi akesgeitonies
  • FACEBOOK PAGES Facebook.com/life made.gr
  • FACEBOOK PAGES CONTENT STRATEGY MAGNETIC CONTENT USEFUL CONTENT LINKS SOCIAL CONTENT
  • FACEBOOK PAGES CONTENT STRATEGY EXAMPLES LINKS
  • FACEBOOK PAGES CONTENT STRATEGY EXAMPLES MAGNETIC CONTENT
  • FACEBOOK PAGES CONTENT STRATEGY EXAMPLES USEFUL CONTENT
  • FACEBOOK PAGES CONTENT STRATEGY EXAMPLES SOCIAL CONTENT
  • FACEBOOK PAGES CONTENT STRATEGY TIPS Brevity (up to 250 characters) Frequency Posting time Posts with videos and photos Fun tone, creative, with character Relevance content
  • FACEBOOK PAGES CONTENT STRATEGY TIPS Brevity (up to 250 characters) Frequency Posting time Posts with videos and photos Fun tone, creative, with character Relevance content
  • FACEBOOK PAGES CONTENT STRATEGY TIPS Seasonal content Prizes Ask for interaction Include Call To Action
  • FACEBOOK ACTIVATIONS PROMOS CONTESTS PRIZES
  • FACEBOOK ACTIVATIONS Fans often like to enter promotions Must be used with page applications Must be used with canvas applications features
  • FACEBOOK ACTIVATIONS Facebook Activation Example
  • FACEBOOK ADS
  • FACEBOOK ADS
  • FACEBOOK ADS TYPES
  • FACEBOOK ADS TYPES
  • FACEBOOK ADS CREATE ADS ON FACEBOOK
  • FACEBOOK ADS CHOOSE A TYPE
  • FACEBOOK ADS PAGE LIKE ADS
  • FACEBOOK ADS ADS CHARACTERISTICS
  • FACEBOOK ADS ADS CHARACTERISTICS
  • FACEBOOK ADS ADS BUDGET
  • TWITTER
  • TWITTER STATS 100 Million Daily active users 500 million Tweets per Day 1 Billion accounts (Globally
  • TWITTER SIGN UP
  • TWITTER BASIC INFOS
  • TWITTER BASIC INFOS Use Twitter to attract Influencers Participate to conversations with other users Create posts for Twitter and don’t repost from Facebook.
  • YOUTUBE
  • YOUTUBE STATS 100 Hours of Video every minute 800million users per month Biggest video platform in the world
  • YOUTUBE Create videos for your blog to attract new readers. Unique videos are the best way to attract new visitors from Youtube.
  • YOUTUBE HOW TO CREATE A CHANNEL
  • YOUTUBE HOW TO CREATE A CHANNEL
  • YOUTUBE HOW TO CREATE A CHANNEL
  • YOUTUBE HOW TO CREATE A CHANNEL
  • YOUTUBE HOW TO CREATE A CHANNEL
  • YOUTUBE HOW TO CREATE A CHANNEL Title Descript ion Tags Lanes, Facebook campmaign, case study video
  • YOUTUBE EXAMPLES
  • YOUTUBE TIPS AND TRICKS Create a video with good content. Funny videos or videos with attitude are more likely to gain more views, because users will share them to other social networks. Before you submit it, ask yourself: is this something I would share? If the answer is yes, go ahead and upload it! video, share it with friends and ask them to do the same.
  • YOUTUBE TIPS AND TRICKS The video should be short, 1-2 minutes max. Internet users will not usually waste 10 minutes to watch a video. Also, make sure you grab their attention from the first 10-20 seconds. Ok, the video is online! Time for the viral tasks. As I always like to say, every viral campaign begins from the maker. If you are proud of your
  • YOUTUBE TIPS AND TRICKS Make your video autoplay. Do not expect users to press “play” when they land to your channel. Change the thumbnail which is automatically set from Youtube with a more attractive image from your video.
  • YOUTUBE TIPS AND TRICKS Select carefully the tags under your video. Do not use generic words, such as funny, flashmob, viral, because you don’t stand a chance ;) Try more specific tags, relevant to your content. Youtube allows you to video-respond to other videos. Look for videos with similar content and a significant number of views, and video- respond to them.
  • YOUTUBE TIPS AND TRICKS Start a conversation in the comments section. Users that will respond to it, will often come back to the video to see what others have responded to their comments.
  • YOUTUBE TIPS AND TRICKS More websites = more views. Start the link- building. Having uploaded a video does not necessarily mean that you will become famous. Look for websites that can publish your video and send it to them.
  • YOUTUBE TIPS AND TRICKS Try cooperating with other bloggers. Send your video to blogs with similar content, along with a nice story, and ask them to publish it.
  • INSTAGRAM
  • INSTAGRAM
  • GOOGLE+
  • GOOGLE+ STATS 300 million monthly active users 28% of millennials use Google+ Google+ button is userd 5 million times per day
  • PINTEREST
  • OTHER BLOGS
  • OTHER BLOGS Create content for other blogs.
  • PHOTO SOURCES http://epilepsyu.com/ http://www.thebabyplanners.co.uk/ http://imagesci.com/ http://blindgossip.com/ http://shutterstock.com/
  • THANK YOU!! @tasosveliadis Facebook.com/tasosvel