0
8
Creative Content Marketing Tactics
To BOOST your BRAND
Tasos Veliadis socialab.gr
WHO AM I?
2	
  
Social media + creative content =
BRAND LOVE
Tasos Veliadis
I am working in social media
marketing for big brands for 6 ye...
READY?
4	
  
LET’S START!
5	
  
CREATIVE TACTICS
1.  Bond with your fans
2.  Discover their motivations
3.  Fast reaction
4.  Become on of them
5.  Make y...
1ST BOND WITH
YOUR FANS
7	
  
Social media + creative content =
BRAND LOVE
BOND WITH YOUR FANS
When you create content, don’t think
like brand but more ...
2ndDISCOVER THEIR
MOTIVATION
9	
  
Social media + creative content =
BRAND LOVE
DISCOVER THEIR MOTIVATION
Most fans create a facebook account
in order to exp...
3RDFAST
REACTION
11	
  
Social media + creative content =
BRAND LOVE
FAST REACTION
Don’t schedule all your posts, based
on a schedule. You can alw...
4TH BECOME ONE
OF THEM
13	
  
Social media + creative content =
BRAND LOVE
BECOME ONE OF THEM
Be one of your fans. Think of what
you would like to see f...
5TH MAKE YOUR FANS
HAVE FUN
15	
  
Social media + creative content =
BRAND LOVE
MAKE YOUR FANS HAVE FUN
I’m sure that no one on Facebook
expects from a brand...
6TH CREATE
NOSTALGIA
17	
  
Social media + creative content =
BRAND LOVE
CREATE NOSTALGIA
One of today’s trends is sharing
experiences of the past. So...
7TH CREATE HELPFUL
ACTIVATIONS
19	
  
Social media + creative content =
BRAND LOVE
CREATE HELPFUL ACTIVATIONS
Create content and actions for things
that really ...
8TH CREATE QUALITY
CONENT
21	
  
Social media + creative content =
BRAND LOVE
CREATE QUALITY CONTENT
When users look for information on
Google, they know t...
STAY CONNECTED WITH TASOS
23	
  
Facebook.com/tasosvel	
   @tasosveliadis	
   Suit.gr	
   veliadis@socialab.gr	
  
Social media + creative content =
BRAND LOVE
ABOUT SOCIALAB
24	
  
socialab
Socialab offers a wide range of
online marketing services,
specializing in social media and
Word of Mouth Marketi...
THANK YOU!
Tasos Veliadis socialab.gr
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8 Creative content marketing tactics to boost your brand

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8 Creative content marketing tactics to boost your brand in social media!

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Transcript of "8 Creative content marketing tactics to boost your brand "

  1. 1. 8 Creative Content Marketing Tactics To BOOST your BRAND Tasos Veliadis socialab.gr
  2. 2. WHO AM I? 2  
  3. 3. Social media + creative content = BRAND LOVE Tasos Veliadis I am working in social media marketing for big brands for 6 years in Europe. With my team, we’ve created more than 500 campaigns for more than 40 Global and local Brands. I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like writing about social media strategy and digital strategy. 3  
  4. 4. READY? 4  
  5. 5. LET’S START! 5  
  6. 6. CREATIVE TACTICS 1.  Bond with your fans 2.  Discover their motivations 3.  Fast reaction 4.  Become on of them 5.  Make your fans have fun 6.  Create nostalgia 7.  Create helpful activations 8.  Create quality content 6  
  7. 7. 1ST BOND WITH YOUR FANS 7  
  8. 8. Social media + creative content = BRAND LOVE BOND WITH YOUR FANS When you create content, don’t think like brand but more like a user and what you would you like to see from your brand. That’s how you show that you really care about your fans. And you can do that by giving useful tips for your fans’ everyday problems, representing at the same time your brand’s values. 8  
  9. 9. 2ndDISCOVER THEIR MOTIVATION 9  
  10. 10. Social media + creative content = BRAND LOVE DISCOVER THEIR MOTIVATION Most fans create a facebook account in order to express themselves, their ideas and to communicate with others. So, what you have to do, is to create content that expresses them, that suits their passions and helps them identify themselves in your brand. That’s how you share your content through your fans. Share something that you would also share as an individual. 10  
  11. 11. 3RDFAST REACTION 11  
  12. 12. Social media + creative content = BRAND LOVE FAST REACTION Don’t schedule all your posts, based on a schedule. You can always have a content calendar for your product posts or event posts, but it’s best for users to know and communicate what’s happening right now, creating buzz. A good example is Oreo’s instant post “You can still dunk in the dark”, referring to Superbowl’s unexpected blackout. You can even use your mobile phone to create content, this helps you catch the moment. 12  
  13. 13. 4TH BECOME ONE OF THEM 13  
  14. 14. Social media + creative content = BRAND LOVE BECOME ONE OF THEM Be one of your fans. Think of what you would like to see from a brand and why you would like a facebook page. Think that the best content is the user-generated content, so make sure to start an inspiring conversation for your fans, so to create content for your brand. 14  
  15. 15. 5TH MAKE YOUR FANS HAVE FUN 15  
  16. 16. Social media + creative content = BRAND LOVE MAKE YOUR FANS HAVE FUN I’m sure that no one on Facebook expects from a brand to share its concerns, but to share creative, useful and funny content. I choose 9gag as an example. Of course you can’t fit this kind of content on a brand with a more formal character, but you can spice up your content a little bit. 16  
  17. 17. 6TH CREATE NOSTALGIA 17  
  18. 18. Social media + creative content = BRAND LOVE CREATE NOSTALGIA One of today’s trends is sharing experiences of the past. So, create content, or even applications which help them share these kinds of experiences. For example, an application where they can share their trips, with photos or timeline highlights. 18  
  19. 19. 7TH CREATE HELPFUL ACTIVATIONS 19  
  20. 20. Social media + creative content = BRAND LOVE CREATE HELPFUL ACTIVATIONS Create content and actions for things that really matter and help people with their everyday problems, by making their life easier. Think of actions like Pepsi’s Refresh Project and you’ll see that the fans, by themselves, start a conversation and share your content just to help and support a purpose, that really deserves to. 20  
  21. 21. 8TH CREATE QUALITY CONENT 21  
  22. 22. Social media + creative content = BRAND LOVE CREATE QUALITY CONTENT When users look for information on Google, they know that no-one is looking at them and that no-one will ever find out what they searched for. But when someone shares something on Facebook, they know that their friends will see the post. So, create quality content if you want your fans to share it proudly and not click the Cancel button on the share dialog pop-up. 22  
  23. 23. STAY CONNECTED WITH TASOS 23   Facebook.com/tasosvel   @tasosveliadis   Suit.gr   veliadis@socialab.gr  
  24. 24. Social media + creative content = BRAND LOVE ABOUT SOCIALAB 24  
  25. 25. socialab Socialab offers a wide range of online marketing services, specializing in social media and Word of Mouth Marketing. We maintain the first and most popular Greek blog about the professional use of social media, the biggest group on LinkedIn and the only List for Digital Marketing on Facebook for Greece. 25  
  26. 26. THANK YOU! Tasos Veliadis socialab.gr
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