7 ways to target the right Facebook fans

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7 ways to target the right Facebook fans

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7 ways to target the right Facebook fans

  1. Tasos Veliadis - socialab.gr 7 WAYS TO TARGET THE RIGHT FACEBOOK FANS
  2. WHO AM I?
  3. I have been working in social media marketing for big brands for 6 years in Europe. ! ! With my team, we’ve created more than 500 campaigns for more than 40 Global and local Brands. ! ! I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like to write about social media and digital strategy. ! Tasos Veliadis
  4. NO MORE SPAM! LET’S START!
  5. INTRO ! ! There  has  been  a  lot  of  argument   about  Facebook's  new   announcement.  According  to  this   announcement  the  like-­‐gate  to  Fan   pages  will  be  abolished.     Instead  of  discussing  this  ma=er,  I   prefer  to  create  a  presenta?on  in   ways  that  you  can  bring  the  desired   fans  to  your  page,  especially  if  you   run  a  small  business.  
  6. INTRO ! The  main  objec?ve  of  all  Facebook   pages  is  to  create  fans’  engagement   in  order  to  begin  their  own   discussions  about  the  page.  These   discussions  will  increase  not  only  the   virality  of  the  page,  but  also  the   number  of  its  fans.   In  order  to  achieve  this,  the  company   must  have  the  appropriate  fans  or   explore  ways  to  acquire  them.  By   saying  appropriate  fans,  I  mean  fans   that  are  really  interested  in  your   product.    
  7. 7  ways  to  target  the  right  Facebook  Fans  
  8. 1ST  Reach  influencers  
  9. Searching  carefully,  you  can  find   influencers  that  are  experts  in  your   industry  or  interested  in  your   product.  Get  in  contact  with  them   and  mo?vate  them  to  talk  about  you.   Building  a  strong  rela?onship  with   influencers  can  become  extremely   useful  for  three  reasons.  One,  they   are  poten?al  customers  themselves.   Two,  they  can  talk  about  you.  Three,   and  above  all,  influencers  have  the   power  to  affect  their  audience  in  a   way  that  will  lead  them  to  become   your  clients  (or  Facebook  fans).    
  10. Create  hashtags  for  your  business  
  11. Hashtags  were  first  introduced  on   Twi=er.  Now,  hashtags  are  all  over   Facebook  and  Instagram  too.  So  start   using  local  hashtags  and  include  them   in  your  status  updates.    
  12. Turn  your  customers  into  fans  
  13. Are  you  looking  for  fans  who  love   your  business?  Guess  what!  You   already  found  them!  They  are  your   customers.  Give  them  ways  to  like   your  fan  page  when  they  are  s?ll  in   the  store.  It's  the  fans  that  will  spend   ?me  on  your  page.  Try  to  capture   their  a=en?on  and  post  things  of   their  interest.  In  this  way,  you  will   earn  their  like,  share  and  comment  or   even  a  post  on  your  ?meline.    
  14. Therefore,  one  of  the  easiest  ways  to   turn  customers  into  fans  right  in  your   store  is  by  using  a  social  Wi-­‐Fi  hot   spot.  Basically,  it  is  a  service  that   provides  internet  connec?on  to  those   in  the  store  just  by  liking  your  page.    
  15. Encourage  users  to  check  in  
  16. One  of  the  main  advantages  of   Facebook  is  that  when  users  write  a   status  update  about  your  business,  all   their  friends  can  view  it.  These   friends  can  respond  to  the  update  by   making  a  comment  or  checking  out   the  place  on  the  internet  or  even   be=er  by  coming  to  your  place   (meaning  your  company).  In  addi?on,   mo?vate  users  to  check-­‐in  to  your   business.  Give  them  a  reward  to  do   so,  an  incen?ve.  This  way  the  users   themselves  are  going  to  create  your   Facebook  content.    
  17. Τag  local  businesses  
  18. Tag  companies  that  you  work  with  or   companies  that  may  visit  your   business  or  even  your  suppliers.   Thank  them  for  suppor?ng  and   offering  fine  services.  Most  of  them   will  appreciate  it  and  most   importantly  they  will  reciprocate.    
  19. Create  targeted  adverAsing  
  20. If  you  want  to  bring  qualita?ve  fans   to  your  page,  use  Facebook  Ads.   Crea?ng  ads  for  a  general  audience  is   not  enough  and  it  will  not  reach  the   desired  goal.  Use  wisely  the   Facebook  tools  in  order  to  target  the   audience  of  your  interest.  Target   your  fans  and  their  friends,  so  to   bring  new  fans  to  your  page  and   addi?onally  be=er  results.    
  21. Create  Phygital  acAvaAons  
  22. Create  ac?va?ons  that  will   combine  physical  and  Digital.  Think   of  an  ac?va?on  that  will  become   viral  through  the  people  visi?ng  to   your  store/business.  If  the   incoming  people  like  the   ac?va?on,  they  will  post  photos  on   their  social  media  profiles   (Facebook,  Twi=er,  Instagram  etc.)   and  they  will  also  invite  their   friends  to  experience  the   ac?va?on  themselves.    
  23. At  the  end  of  your  marke?ng   ac?vity,  make  a  video  of  the   ac?va?on  and  share  it  everywhere.   The  purpose  of  this  video  is  to   become  viral  and  make  a  buzz.  The   success  of  such  an  ac?on  will  not   only  a=ract  fans  to  your  page,  who   will  talk  about  your  ac?va?on,  but   also  bring  new  clients  to  your   store/business.  Examples  of   phygital  ac?va?ons  are  the  ‘ Lanes  Vending  Machine’  and  the   ‘Lipton  Ice  Tea  cool  down  sta6on’.   Lanes  Vending  Machine:  h=p://bit.ly/lanes-­‐vending   Lipton  Ice  Tea  cool  down  sta?on:  h=p://bit.ly/lipton-­‐athens    
  24. STAY CONNECTED WITH TASOS Facebook.com/tasosvel   @tasosveliadis   Suit.gr   veliadis@socialab.gr  
  25. THANK YOU!

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