Content Strategy

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What is content and how do you use it in your social media strategy?

In this presentation given at iSummit 2012, Mark Krupinski explores this question along with reviews current problems which are the result on poor execution in addition to solutions based on industry best practices.

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  • Secure feedback, more than once :P
  • content comes in different types
  • Owned
  • Earned
  • Paid
  • Introduction
  • Passive vs. Active
  • content - it’s a reflection of your brand
  • Problem
  • 62% of adults worldwide now use social media (Source: 99 new social media statistics for 2012, The Social Skinny, May 2012)
  • 80% of US social network users prefer to connect to brands through Facebook (Source: State of Inbound Marketing, HubSpot, March 2012)
  • 95% of Facebook wall posts are not answered by brands (Source: 100 social media statistics for 2012, The Social Skinny, January 2012)
  • Empty Audience
  • Failure to engage
  • Sheeple
  • Introduction
  • POST Method
  • Create Content
  • Curate content, no really...
  • Logistics of production
  • Editorial Calendar
  • Content Evolves, So Prepare for It
  • Research
  • Recap
  • Strategy
  • Commitment
  • Research
  • Content Strategy

    1. 1. Content StrategyMark Krupinski
    2. 2. Social Business Strategist &Consultant with Social Rubicon.Since 2006, I’ve been executingsocial media solutions focused onbrand ambassadors.Industry experience: Travel &Entertainment, Food & Beverage,Consumer Goods & Services, HigherEducation, Health Care, andExecutive Search.
    3. 3. paradigm shift in communication
    4. 4. so let’s talk content
    5. 5. content comes in different types
    6. 6. owned content
    7. 7. earned content
    8. 8. paid content
    9. 9. and
    10. 10. passive & active content
    11. 11. in the end, content is your brand
    12. 12. problem
    13. 13. of adults worldwide now use social media(Source: 99 New Social Media Statistics for 2012, The Social Skinny, May 2012)
    14. 14. of US social network users prefer toconnect to brands through Facebook (Source: State of Inbound Marketing, HubSpot, March 2012)
    15. 15. of Facebook wall posts are not answered by brands(Source: 100 social media statistics for 2012, The Social Skinny, January 2012)
    16. 16. we’re speaking to empty chairs
    17. 17. we fail to engage
    18. 18. the sheeple effect
    19. 19. solution
    20. 20. strategy
    21. 21. create content
    22. 22. +curate content… no, really
    23. 23. logistics of production
    24. 24. editorial calendar
    25. 25. content evolves… so prepare for it
    26. 26. research
    27. 27. let’s recap
    28. 28. strategy
    29. 29. commitment
    30. 30. research
    31. 31. Mark Krupinskisocialrubicon.commark@socialrubicon.com@markkrupinski(407) 637-4008

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