Analytics #ftw
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Analytics #ftw

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What’s more important: the number of fans you have or the engagement you have with them? Sharing over six years of experience measuring social media, Mark Krupinski explains how to choose the right ...

What’s more important: the number of fans you have or the engagement you have with them? Sharing over six years of experience measuring social media, Mark Krupinski explains how to choose the right metrics along with how make sense of them when you have them.

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  • Introduction
  • What are Analytics? (metrics, KPI's, etc.)
  • Why are Metrics important? It’s like water, you need it.
  • Introduction
  • It’s not sexy.
  • Unless we’re talking about conversions, it’s time consuming.
  • It generates knee jerk reactions.
  • We tend to measure incorrectly, inconsistently, and present wrong.
  • It separates the professionals from the amateurs.
  • What happens if you solve the problem? #FTW!
  • Introduction
  • Research, research, research
  • POST Method - otherwise you're screwed
  • Do your metrics match your goals?
  • Logistics of harvesting
  • Importance of paper trails (milestones document, screen shots)
  • Try, learn, adjust & adapt … consistently
  • Take your time and exercise patience (try to analyze once a month)
  • Are they easily consumable? And for the right individual?
  • Introduction
  • Do you measure correctly?
  • Are you presenting your data properly?
  • Don’t forget your research.

Analytics #ftw Analytics #ftw Presentation Transcript

  • Analytics #ftwMark Krupinski
  • Social Business Strategist &Consultant with Social Rubicon.Since 2006, I’ve been executingsocial media solutions focused onbrand ambassadors.Industry experience: Travel &Entertainment, Food &Beverage, Consumer Goods &Services, Higher Education, HealthCare, and Executive Search.
  • analytics?
  • repins site traffic amplification % YOY growth positive sentiment email click-throughs time spent on page talking aboutcost per conversion followers engagement Alexa likes audience growth comments open rates brand loyalty impressions economic value retention rates qualified leads Klout shares traffic source cost per leadviews negative sentiment email addressesfrequency of mentions friends of friends bookmarks conversion rates leads generated bounce rate video testimonials visits subscribers
  • Why?
  • Hard ROI
  • Soft ROI
  • problem
  • Not Sexy
  • Time Consuming
  • “correlationdoes not meancausation…”
  • Knee Jerks
  • Clowns
  • But?
  • how do I get there?
  • Research
  • Forrester
  • Metrics = Goals?
  • Harvesting
  • Milestones Doc
  • Rise, Repeat
  • Patience
  • Consumable?
  • let’s sum it up
  • Harvesting Metrics = Goals?Rise, Repeat Patience
  • Consumable?
  • Research
  • Mark Krupinskisocialrubicon.commark@socialrubicon.com@markkrupinski(407) 637-4008