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Social wyo presentation

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Presented for SocialWyo in October 2009 at Laramie County Community College in Cheyenne, Wyo.

Presented for SocialWyo in October 2009 at Laramie County Community College in Cheyenne, Wyo.

Published in: Business, Technology

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  • Twingo: Twitter has spawned a language all its own. Words start with TW
  • Twoosh – 140 character tweet, so named for the whoosh sound a lot of twitter clients use when you hit 140
  • Hashtags are how you communicate with folks who may not be following you.
  • Twingo: Twitter loves to play with
  • Twingo: Twitter loves to play with
  • Twitter,Facebook do all of this OFF OF YOUR OWN SITE. The word spreads. It’s the new word of mouth.
  • I recently wrote a page-one story about how some Comcast customers got vague or flat-out-wrong information about whether they'll be affected by the coming transition to digital television (short answer: they won't).Comcast today followed up to say that the customers quoted in my piece got the runaround because customer-service workers weren't properly trained at the time. Now they are, a spokeswoman claims. Gee, I hope so.But there's a slightly creepy aspect to Comcast's follow-up: This means it was able to identify all the folks quoted in my piece, and when they called.It turns out companies are serious when warning you that your calls might be logged or recorded for future reference.
  • When searching for your brand, a few things to remember: -- People make spelling mistakes. -- Often on Twitter, they combo the word like above: walmartfail
  • It’s social media, so be social! Have manners. Say Thank you. Respond to requests thoughtfully and quickly. Listen!
  • Steve Rubel, of public-relations firm Edelman, posted that he throws his free PC Magazine in the trash, which prompted a backlash from clients who pitch to the magazine. PCMag has a circulation of 11 million. Bad move on behalf of the company.
  • This totally goes against the culture of Twitter
  • Transcript

    • 1. How does this work?
      Making sense of social media
    • 2. Understanding the culture of social media
      Who is using what?
      How do I learn the lingo and relate?
      What can I gain from it?
    • 3. Who is using what?
      Facebook
      200 million users; 100 million logging in daily
      54% of users are women
      46% are ages 18-34; 20% are 13-17
      39% make less than $60,000 annually
      Easy to share multimedia content without a “mask”
      Integrates with other social media
    • 4. Who is using what?
      MySpace.com
      Around 58 million users
      57% of users are women
      46% are ages 18-34; 26% are 13-17
      49% make less than $60,000 annually
      Retains people on site longer than other social media
      Is especially popular for music
    • 5. Who is using what?
      Twitter
      Around 30 million users
      54% of users are women
      43% are ages 18-34; 29% are 13-17
      49% make less than $60,000 annually
      Works well with mobile services (smart phone, SMS)
      4.6 billion tweets and counting
    • 6. Learn the twingo
      Tweet
      @username
      ReTweet (RT)
      DM
      Hashtag
      URL masks
      Trending topic
      Tweetup
    • 7. Learn the twingo
      Tweet
      @username
      ReTweet (RT)
      DM
      Hashtag
      URL masks
      Trending topic
      Tweetup
    • 8. Learn the twingo
      Tweet
      @username
      ReTweet (RT)
      DM
      Hashtag
      URL masks
      Trending topic
      Tweetup
    • 9. Learn the twingo
      Tweet
      @username
      ReTweet (RT)
      DM
      Hashtag
      URL masks
      Trending topic
      Tweetup
    • 10. Learn the twingo
      Tweet
      @username
      ReTweet (RT)
      DM
      Hashtag
      URL masks
      Trending topic
      Tweetup
    • 11. Learn the twingo
      Tweet
      @username
      ReTweet (RT)
      DM
      Hashtag
      URL masks
      Trending topic
      Tweetup
    • 12. Learn the twingo
      Tweet
      @username
      ReTweet (RT)
      DM
      Hashtag
      URL masks
      Trending topic
      Tweetup
    • 13. Learn the twingo
      Tweet
      @username
      ReTweet (RT)
      DM
      Hashtag
      URL masks
      Trending topic
      Tweetup
    • 14.
    • 15. What will Twitterdo for you?
      Think of Twitter as an off-site ratings system
    • 16. Ratings and comments
      Promote products
      Give you good feedback
      Not scientific, but still has value
      Free advertising
      Help others find your content
    • 17. Protect yourself
      Keep an eye on your brand
      And head off trouble before it’s a trending topic
    • 18.
    • 19.
    • 20. How do I find what people are saying?
      Where to look
      Search.Twitter.com
      Google search (be sure to do a separate blog search, too)
      Twoogle (a combo search of Twitter and Google): www.tinyurl.com/twooglesearch
      Timesaver tip: Bring the searches to you
      Set up an RSS feed for a Twitter search of your business.
      Set a Google Alert to do the search for you.
    • 21. Don’t forget about the Fail Whale
    • 22. Don’t forget about the Fail Whale
    • 23.
    • 24. Listen and respond
      Customers are complaining. What do you do?
      Same thing you would as if customer was face-to-face
      Combat bad information with good information
      Be human, be real, be accessible
    • 25. Listen and respond
    • 26. Listen and respond
    • 27. #youredoingitwrong
    • 28. #youredoingitwrong
    • 29. #youredoingitwrong
    • 30. #youredoingitwrong
    • 31. #youredoingitwrong
    • 32. #youredoingitwrong
      Don’t do this:
      Auto-tweet
      Don’t tell people you’re on the patio, eating a sandwich or watching SportsCenter
      Don’t tease your customers
    • 33. #youredoingitwrong
    • 34.
    • 35. The nuts and bolts
      How to manage Twitter
      Co-Tweet
      Twhirl
      Tweetdeck
      Nambu
      Cell phone (text messaging)
      Smart phone
    • 36. The nuts and bolts
      How to manage Facebook
      Create a fan page for your business
      Facebook allows up to 10 administrators
      Advertising through Facebook available
    • 37. The big thing to remember:
      The key is how successful you are in communicating with your customers