Social wy media presentation

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Presented in October 2009 for SocialWyo at Laramie County Community College in Cheyenne, Wyo.

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Social wy media presentation

  1. 1. Sierra Trading Post & Social Media
  2. 2. Introduction <ul><li>Customer Experience Manager 2008-09 </li></ul><ul><li>MBA Colorado State University 2009 </li></ul><ul><li>MTS Harvard University 2001 </li></ul><ul><li>Outdoor Retail Industry 1999-Present </li></ul><ul><ul><li>Recreational Equipment Inc. - 2003-08 </li></ul></ul><ul><ul><li>Eastern Mountain Sports - 1999-03 </li></ul></ul>
  3. 3. Our History <ul><li>1986 – founded in Reno NV </li></ul><ul><li>1992 – Moved HQ to Cheyenne </li></ul><ul><li>1998-99 – Website Opens for Business </li></ul><ul><li>2002 – New 300,000 sq/ft Distro Center </li></ul><ul><li>2009 – Diverse Multi-Channel Retailer – 4 retail stores, 90+% Web Driven, 9 catalog titles </li></ul>
  4. 4. Facebook
  5. 7. Sierra Blogging Post
  6. 8. Pending Innovations <ul><li>User Communities </li></ul><ul><li>Mobile Commerce </li></ul><ul><ul><li>◄ iPhone App Mockup </li></ul></ul><ul><li>Loyalty Program </li></ul><ul><li>“ Share” features </li></ul><ul><li>Answer Box </li></ul>
  7. 9. <ul><li>How did we get there? </li></ul><ul><ul><li>Challenges </li></ul></ul><ul><ul><li>Ideas </li></ul></ul><ul><ul><li>Examples </li></ul></ul>
  8. 10. Integrations with Marketing Strategy Planning Process
  9. 11. Where to Start?
  10. 12. <ul><li>Questions? </li></ul>
  11. 13. Contact Us <ul><li>Twitter: @Brian_Clark & @SierraTP </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Ph: 307.773.7706 </li></ul><ul><li>Feel free to contact me to visit our Cheyenne HQ and talk about Customer Strategy & Social Media! </li></ul>

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