Sunday may 6 pinterest & linked in


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Training on LinkedIn & Pinterest

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Sunday may 6 pinterest & linked in

  1. 1. Sarah MenbariSocial With Sarah Internet Marketing Consultant
  2. 2. Agenda • Intro • LinkedIn for Leads • Case Study • Syndication tools • QuestionsSocial With Sarah 2
  3. 3. Agenda • Intro • Set Up • How to Pin • Strategy • Case Study • QuestionsSocial With Sarah 3
  4. 4. LinkedIn Intro• Is a business-related social networking site.• Mainly used for professional networking.• As of 9 February 2012, LinkedIn reports more than 150 million registered users in more than 200 countries and territories.• LinkedIn has 21.4 million monthly unique U.S. visitors and 47.6 million globally.• Unique visitors up by 63 M from 2010-2011• Avg LinkedIn user makes more money than participants in other social networks. Social With Sarah 4
  5. 5. LinkedIn- What is it used for Social With Sarah 5
  6. 6. LinkedIn for Leads1) Complete your free profile to 100%2) Add your Blog’s RSS feed to your Free profile (Use Linkedin Apps, syndication tools)3) Add twitter to LinkedIn ( you can authorize twitter in the edit profile section)4) Create a Welcome videoStep 1. Create Account and add application on LinkedInStep 2. Upload a video to YouTubeStep 3. Upload a presentation to your SlideShare accountStep 4. Insert your YouTube link in the first slide of your presentationStep 5. Publish the SlideShare presentation on your profile5) Customize Weblinks (ex. Free download- training)6) Increase your LinkedIn connections (greater opportunity to get your msgout) Social With Sarah 6
  7. 7. Linked in for Leads-Connect with your Outlook contacts (use LinkedIn Outlook toolbar or aplugin called XOBNI (is a sidebar for Gmail and Google Apps mail that automaticallydiscovers all the people you’ve ever emailed, called or SMS’d, and provides a comprehensive viewof each contact.- Join Open networking groups ( Login, do - LION: Linked In Open Networking Group ( search under groups) When you connect with people send a thank you note and invite to connecton other social networks as well as talk about Blog. DON’T TRY TO SELL7) Comment on Network updates (builds relationships, add value, interact)8) Update your status (twitter + LinkedIn)9) Gather recommendations Social With Sarah 7
  8. 8. LinkedIn for Leads10) Provide & receive referrals ( Help others & they will help you)11) Schedule & host events ( Meetups & Webinars) Talk about yourindustry, give valuable Info, educate, inspire! NOT ABOUT YOUR BUSINESS OPPORTUNITY, BUILD RELATIONSHIPS FIRST!12) Create Polls ( gauge what is going on in the industry) – Poll application. Post poll to groups13) Ask and answer Industry specific questions- The more you answer and people like the more you appear as a leader and can drive traffic to site.14) Join Niche groups- Industry specific groups ( MLM groups- Health & fitness, online business…etc.) Join ones with lots of members, Join, participate. Check out the group for quality conversation15) Participate in group discussions. Provide value to discussions. The more your name comes up, the more Social With Sarah 8
  9. 9. LinkedIn for Leads16) Add Share button to your Blog.17) Share your blog post with all groups. Share- subject- paste content, edit-add groups.18) Share other people’s content with your Niche group ( Industry experts &Leaders) DON’T JUST SELF PROMOTE19) Create your own LinkedIn Group. Syndicate your Blog RSS to your Group.20) Set up your Free Company Page. Put Graphics, Banners, VideoTestimonials etc. Follow us button on your Blog. Social With Sarah 9
  10. 10. Syndication Tools I Don’t like them• Twitter hashtags don’t belong in Facebook or LinkedIn streams.• Twitter is 140 characters, Facebook is around 400, and LinkedIn is around 200. I message things differently on each of these networks.• LinkedIn and Facebook allow customization of thumbnails for links, and as any video marketer knows: thumbnail images are crucial in click-through rates. If you auto-syndicate from Twitter, you won’t choose the thumbnail.• Different Audiences• Can’t track Social With Sarah 10
  11. 11. Questions? Social With Sarah 11
  12. 12. Social With Sarah 12