4 Twitter Myths for Small Biz Owners
Myth 1: Become an Industry Leader <ul><li>Industry Leaders are just that…you’re a small business </li></ul><ul><li>You can...
Myth 1: Become an Industry Leader <ul><li>Focus locally </li></ul><ul><li>Expand regionally </li></ul><ul><li>You won’t be...
Myth 2: Personalize Your Tweets <ul><li>Don’t mix personal issues with your business Twitter account! </li></ul><ul><li>“ ...
Myth 2: Personalize Your Tweets <ul><li>Where’d you go to dinner last night? What car did you just buy that you love? </li...
Myth 3: Integrate Facebook & Twitter <ul><li>Equivalent to a cockfight, only worse </li></ul><ul><li>Twitter will die, Fac...
Myth 3: Integrate Facebook & Twitter <ul><li>Create a web of content for your company, which your audience becomes tangled...
Myth 4: Provide Unique Content <ul><li>Everyone is providing unique content, how do you differentiate yourself? </li></ul>...
Myth 4: Provide Unique Content <ul><li>Ask Questions  </li></ul><ul><li>Create interactive content, show them behind-the-s...
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4 Twitter Myths For Small Business

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Everyone isn\'t always right with what they say you should do to effectively use Twitter. We\'ll dispel four of these myths within our presentation. Check it out.

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4 Twitter Myths For Small Business

  1. 1. 4 Twitter Myths for Small Biz Owners
  2. 2. Myth 1: Become an Industry Leader <ul><li>Industry Leaders are just that…you’re a small business </li></ul><ul><li>You can’t compete against McDonald’s or Amazon </li></ul><ul><li>Refine your targeted area </li></ul>
  3. 3. Myth 1: Become an Industry Leader <ul><li>Focus locally </li></ul><ul><li>Expand regionally </li></ul><ul><li>You won’t be a small business anymore once you hit the national scene </li></ul>
  4. 4. Myth 2: Personalize Your Tweets <ul><li>Don’t mix personal issues with your business Twitter account! </li></ul><ul><li>“ I swear, my husband drinks 9 days a week!” </li></ul>
  5. 5. Myth 2: Personalize Your Tweets <ul><li>Where’d you go to dinner last night? What car did you just buy that you love? </li></ul><ul><li>What contest or promotions are you currently running? </li></ul><ul><li>Who did you just hire? Employee birthdays? </li></ul>
  6. 6. Myth 3: Integrate Facebook & Twitter <ul><li>Equivalent to a cockfight, only worse </li></ul><ul><li>Twitter will die, Facebook will become diluted </li></ul><ul><li>You lose engagement on both fronts (See: Myth 4) </li></ul>
  7. 7. Myth 3: Integrate Facebook & Twitter <ul><li>Create a web of content for your company, which your audience becomes tangled within </li></ul><ul><li>Link Facebook to Twitter to YouTube to LinkedIn to your Blog to your Website </li></ul><ul><li>Make your social properties DESTINATIONS! </li></ul>
  8. 8. Myth 4: Provide Unique Content <ul><li>Everyone is providing unique content, how do you differentiate yourself? </li></ul><ul><li>Personally interact and engage with your audience </li></ul><ul><li>Show your audience you care about them! </li></ul>
  9. 9. Myth 4: Provide Unique Content <ul><li>Ask Questions </li></ul><ul><li>Create interactive content, show them behind-the-scenes at your company </li></ul><ul><li>Don’t be sporadic; deliver content when they expect it </li></ul>

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