4 Twitter Myths For Small Business

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Everyone isn\'t always right with what they say you should do to effectively use Twitter. We\'ll dispel four of these myths within our presentation. Check it out.

Everyone isn\'t always right with what they say you should do to effectively use Twitter. We\'ll dispel four of these myths within our presentation. Check it out.

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Transcript

  • 1. 4 Twitter Myths for Small Biz Owners
  • 2. Myth 1: Become an Industry Leader
    • Industry Leaders are just that…you’re a small business
    • You can’t compete against McDonald’s or Amazon
    • Refine your targeted area
  • 3. Myth 1: Become an Industry Leader
    • Focus locally
    • Expand regionally
    • You won’t be a small business anymore once you hit the national scene
  • 4. Myth 2: Personalize Your Tweets
    • Don’t mix personal issues with your business Twitter account!
    • “ I swear, my husband drinks 9 days a week!”
  • 5. Myth 2: Personalize Your Tweets
    • Where’d you go to dinner last night? What car did you just buy that you love?
    • What contest or promotions are you currently running?
    • Who did you just hire? Employee birthdays?
  • 6. Myth 3: Integrate Facebook & Twitter
    • Equivalent to a cockfight, only worse
    • Twitter will die, Facebook will become diluted
    • You lose engagement on both fronts (See: Myth 4)
  • 7. Myth 3: Integrate Facebook & Twitter
    • Create a web of content for your company, which your audience becomes tangled within
    • Link Facebook to Twitter to YouTube to LinkedIn to your Blog to your Website
    • Make your social properties DESTINATIONS!
  • 8. Myth 4: Provide Unique Content
    • Everyone is providing unique content, how do you differentiate yourself?
    • Personally interact and engage with your audience
    • Show your audience you care about them!
  • 9. Myth 4: Provide Unique Content
    • Ask Questions
    • Create interactive content, show them behind-the-scenes at your company
    • Don’t be sporadic; deliver content when they expect it