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Nightclub Marketing Plan   Launch Steps

Nightclub Marketing Plan Launch Steps



http://www.socialtraffic.biz/products/marketing-plans/nightclub-marketing-plan Step by step guide to launching a new nightclubs launch night.

http://www.socialtraffic.biz/products/marketing-plans/nightclub-marketing-plan Step by step guide to launching a new nightclubs launch night.



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    Nightclub Marketing Plan   Launch Steps Nightclub Marketing Plan Launch Steps Presentation Transcript

    • Nightclub Marketing Plan SocialTraffic.biz
      • Decide on a series of recurring event themes & the
      • purpose of each (raise funds, visibility, celebration, etc.)
      • Choose a market (you may have one or may want to build one )
      • Short list a set of dates and time for these specific Nightclub events
      • Give yourself between 2 & 6 months to organize
      • and promote it depending on the Nightclub size.
      • Choose a launch concept or theme
      • Short list Nightclub entertainment preferences
      • Conceptualize a launch strategy
      • Identify your Nightclub launch tactics
      • Research & List 3 real world examples of similar nightclubs
      • Establish a legal structure by which you will be using
      • to organize the nightclub. (company, trust etc)
      Nightclub Marketing plan - Club Launch Steps (1 of 2 steps - Marketing research) The Idea
      • Visit potential venues & site rental
      • cost estimates (short list 3)
      • Research & price potential Nightclub
      • promoters, coordinators/ managers
      • Short list a Nightclub chair person
      • Short list the Nightclub directors or subcommittee members
      • Short list desired entertainers & availability
      • List market segment you are targeting
      • List all “parties” targeting the same demographic in the same region
      • one month either side of each of your short listed launch theme nights.
      • List recurring night clubs in the region that attract segments of your target
      • demographic to these club nights
      • Perform key word research to establish key word phrases being searched by your
      • target demographic looking for similar style nightclub
      Researching viability (2 of 2 steps - Marketing research )
    • Costing (1 of 4 steps –Diligence)
      • Visit List all known expenses into a spreadsheet.
      • Add management fees.
      • Add research and development costs.
      • Get cost estimates food, drinks, sound/lights, etc.
      • Establish entertainer’s availability reference to preferences (hold auditions if applicable)
      • Establish the cost estimate of entertainers (Invite bids if applicable)
      • Establish a cost estimate for party decorations Invite bids / tenders (quotes)
      • Establish a cost estimate for artwork design & printing (Invite bids)
      • Establish an advertising budget
      • Establish a multi media, website & social networking budget
      • Establish cost estimates for all other major items
      • Identify any items that require underwriting & forecast interest.
    • Costing (1 of 4 steps –Diligence)
      • Drafts your initial budget
      • Allocate Free & promotional ticket quotas
      • Establish your break even cost per ticket sold.
      • Add a 10% per ticket margin to break even cost per ticket.
      • Establish ticket types and allocations.
      • Establish what kind of sponsorship money can be raised
      • Decide on admission cost per ticket for each ticket type.
    • Feedback (2 of 4 steps – Diligence)
      • List the nightclubs selling points as planned, include entertainers & ticket prices.
      • Establish a survey questionnaire with no more than 10 multiple choice questions.
      • After your costing & ticket prices are confirmed use Pay Per click advertising &
      • online survey forms to have 50 of your target demographic fill out a survey.
      • Contact your list of potential resellers and have them answer your survey
      • Contact leading organic websites and sponsors to conduct a survey of
      • the night club’s viability with a view to gauging interests.
    • Raise Capital (3 of 4 steps –Diligence)
      • Input variables into a spreadsheet or calculator & determine working capital required.
      • Appoint the night clubs chairperson subject to capital raising.
        • Remuneration
        • Payment Plan
        • Incentives
      • Appoint an Nightclub manager subject to capital raising;
        • Remuneration
        • Payment Plan
        • Incentives
      • Write up your research data into written proposal that includes;
        • Information memorandum;
        • Management Agreement
        • Shareholders Agreement (Stakeholders, chairperson & committee)
        • Market Research
        • Nightclub marketing plans/strategy
        • Financial Modeling & Forecast
      • Approach investors/ Honoree’s & secure working capital.
    • Confirmation (4 of 4 steps –Diligence)
      • Secure Finance
      • Set up trust accounts
      • Confirm Dates
      • Confirm venue in writing
      • Confirm entertainment in writing
      • Confirm a back up venue & date strategy
    • Planning your pre-launch (1 of 4 steps – Nightclub marketing plan pre-launch )
      • Write down your Nightclub pre-launch story
      • Establish a VIP customer list.
      • Establish a pre launch story for your Nightclub& marketing launch plan
      • Get your Nightclub overall launch story and offer right
      • Identify any and all market objections
      • Identify overall launch timelines
      • Establish a pre launch plan & skull session
    • Compile a mailing & email list (individuals/businesses) (2 of 4 steps – Nightclub marketing plan pre-launch)
      • Identify your product launch tools
      • Publishing Nightclub web pages & opt-in forms to generate leads (Guest List)
      • Establish an email auto responder series to match launch story and time lines.
      • Online video is powerful
      • Build a buzz to warm your existing list
      • Run a survey with your existing customer list.
      • Finding and attracting ticket resellers or joint
      • venture partners
      • Consider pre-party Nightclub for publicity or underwriting
        • Invite/confirm VIPs
        • Pick graphic artist; begin invitation design
        • Create logo for Nightclub with graphic artist
        • Order hold-the-date cards or other Nightclub
        • announcements
        • Set marketing/public relations schedule
        • Develop press release and calendar listings
        • Select photographer; arrange for photos of
        • VIPs, chairmen, honorees
        • Get biographical information on VIPs,
        • celebrities, honorees, chairmen
        • Investigate need for special permits, licenses, insurance, etc.
    • 3 to 6 Months out from launch (3 of 4 steps – Nightclub marketing plan pre-launch )
      • Begin monthly committee meetings
      • Write/send requests for funding or underwriting to major donors, corporations, sponsors
      • Request logos from corporate sponsors for printing
      • Review with graphic artist invitations, programs, posters, etc
      • Prepare final copy for invitations, return card, posters
      • Prepare final copy for tickets
      • Complete mailing lists for invitations
      • Order invitations, fliers, posters, tickets, etc.
      • Sign contract with entertainment company
      • Make list of locations for posters
      • Finalize mailing lists; begin soliciting corporations and
      • major donors
      • Obtain lists from honorees, VIPs
    • 3 to 6 Months out from launch (4 of 4 steps – Nightclub marketing plan pre-launch )
      • Obtain radio/TV sponsors, public service announcements, promos
      • Set menu with caterer for food and beverages
      • Secure permits and insurance
      • Get written confirmation of celebrity participation/special needs
      • Finalize audio/visual contract
      • Select/order trophies/awards
    • 2 Months Ahead (1 of 6 steps – Nightclub marketing launch plan )
      • Hold underwriting or preview party to coincide with mailing of invitations; invite media
      • Assemble/address invitations (with personal notes when possible)
      • Mail invitations
      • Distribute posters
      • Finalize transportation/hotel accommodations for staff, VIPs, honorees
      • Obtain contracts for decorations and rental items
      • Confirm TV/radio participation
      • Release press announcements about celebrities, VIPs, honorees
      • Follow up to confirm sponsorships and underwriting
      • Obtain logos from corporate sponsors for program printing
      • Review needs for signs at registration, directional, etc.
      • All major chairpersons to finalize plans
    • 2 Months Ahead (1 of 6 steps – Nightclub marketing launch plan )
      • Hold walk-through of Nightclub with responsible committees, chairpersons and
      • responsible site staff members at Nightclub site
      • Review/finalize budget, task sheets and tentative time line
      • Start phone follow-up for table sponsors (corporate, VIP, committee)
    • 1 Month Ahead (2 of 6 steps – Nightclub marketing launch plan )
      • Phone follow-up of mailing list (ticket sales)
      • Place newspaper ads, follow up with news media, on-air announcements
      • Confirm staff for registration, hosting, other
      • Write to VIPs, celebrities, program participants, confirm participation
      • Complete list of contents for VIP welcome packets
      • Get enlarged site plan/room diagram, assign seats/tables
      • Give estimate of guests expected to caterer/food service
      • Meet with all outside vendors, consultants to coordinate night club
      • Review script/ time line
      • Continue phone follow-ups for ticket/table sales
      • Continue assigning seats; set head table, speaker's platform
      • Confirm transportation schedules: airlines, trains, buses, cars, limos
    • 1 Month Ahead (3 of 6 steps – Nightclub marketing launch plan )
      • Confirm hotel accommodations
      • Prepare transportation and accommodations
      • (include arrival time, flight number, airline, person assigned to meet flight)
      • Confirm special security needed for VIPs to and from night club
      • Prepare welcome packet for VIPs, chairmen, and key staff
      • Schedule deliveries of special equipment, rentals
      • Confirm setup and tear down times with Nightclub venue
      • Finalize plans with party decorator
      • Give caterer revised numbers
      • Meet with chairpersons, key staff to finalize any of the above
    • 1 Week Before (4 of 6 steps – Nightclub marketing launch plan )
      • Meet with all committees for last-minute details
      • Finish phone follow-ups
      • Confirm number attending
      • Finish seating/table arrangements
      • Hold training session with volunteers; finalize assignments
      • Secure two or three volunteers to assist with emergencies
      • Finalize registration staff
      • Distribute seating chart, assignments to hosts/hostesses
      • Schedule pickup or delivery of any rented or loaned equipment
      • Double-check arrival time and delivery times with vendors.
      • Reconfirm Nightclub site, hotel, transportation
      • Deliver final scripts/ timelines to all program participants
    • 1 Week Before (5 of 6 steps – Nightclub marketing launch plan )
      • Finalize catering guarantee, refreshments
      • Confirm number of volunteers
      • Make follow-up calls to news media for advance and Nightclubcoverage
      • Distribute additional fliers
      • Final walk-through with all personnel
      • Schedule rehearsals
      • Schedule volunteer assignments for day of Nightclub launch
      • Establish amount of petty cash needed for tips and emergencies
      • Write checks for payments to be made for the day of the Nightclub launch
    • Nightclub launch Party (6 of 6 steps – Nightclub marketing launch plan )
      • Arrive early (with your change of clothes)
      • Unpack equipment, supplies and make sure nothing is missing
      • Be sure all VIPs are in place and have scripts
      • Reconfirm refreshments/meal schedule for volunteers
      • Go over all the final details with caterer and setup staff
      • Check with volunteers to make sure all tasks are covered
      • Setup registration area
      • Check sound/light equipment and staging before rehearsal