• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Nightclub Marketing Plan   Launch Steps
 

Nightclub Marketing Plan Launch Steps

on

  • 21,341 views

http://www.socialtraffic.biz/products/marketing-plans/nightclub-marketing-plan Step by step guide to launching a new nightclubs launch night.

http://www.socialtraffic.biz/products/marketing-plans/nightclub-marketing-plan Step by step guide to launching a new nightclubs launch night.

Statistics

Views

Total Views
21,341
Views on SlideShare
21,302
Embed Views
39

Actions

Likes
6
Downloads
612
Comments
1

3 Embeds 39

http://www.slideshare.net 32
http://www.slashdocs.com 6
http://translate.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Nightclub Marketing Plan   Launch Steps Nightclub Marketing Plan Launch Steps Presentation Transcript

    • Nightclub Marketing Plan SocialTraffic.biz
      • Decide on a series of recurring event themes & the
      • purpose of each (raise funds, visibility, celebration, etc.)
      • Choose a market (you may have one or may want to build one )
      • Short list a set of dates and time for these specific Nightclub events
      • Give yourself between 2 & 6 months to organize
      • and promote it depending on the Nightclub size.
      • Choose a launch concept or theme
      • Short list Nightclub entertainment preferences
      • Conceptualize a launch strategy
      • Identify your Nightclub launch tactics
      • Research & List 3 real world examples of similar nightclubs
      • Establish a legal structure by which you will be using
      • to organize the nightclub. (company, trust etc)
      Nightclub Marketing plan - Club Launch Steps (1 of 2 steps - Marketing research) The Idea
      • Visit potential venues & site rental
      • cost estimates (short list 3)
      • Research & price potential Nightclub
      • promoters, coordinators/ managers
      • Short list a Nightclub chair person
      • Short list the Nightclub directors or subcommittee members
      • Short list desired entertainers & availability
      • List market segment you are targeting
      • List all “parties” targeting the same demographic in the same region
      • one month either side of each of your short listed launch theme nights.
      • List recurring night clubs in the region that attract segments of your target
      • demographic to these club nights
      • Perform key word research to establish key word phrases being searched by your
      • target demographic looking for similar style nightclub
      Researching viability (2 of 2 steps - Marketing research )
    • Costing (1 of 4 steps –Diligence)
      • Visit List all known expenses into a spreadsheet.
      • Add management fees.
      • Add research and development costs.
      • Get cost estimates food, drinks, sound/lights, etc.
      • Establish entertainer’s availability reference to preferences (hold auditions if applicable)
      • Establish the cost estimate of entertainers (Invite bids if applicable)
      • Establish a cost estimate for party decorations Invite bids / tenders (quotes)
      • Establish a cost estimate for artwork design & printing (Invite bids)
      • Establish an advertising budget
      • Establish a multi media, website & social networking budget
      • Establish cost estimates for all other major items
      • Identify any items that require underwriting & forecast interest.
    • Costing (1 of 4 steps –Diligence)
      • Drafts your initial budget
      • Allocate Free & promotional ticket quotas
      • Establish your break even cost per ticket sold.
      • Add a 10% per ticket margin to break even cost per ticket.
      • Establish ticket types and allocations.
      • Establish what kind of sponsorship money can be raised
      • Decide on admission cost per ticket for each ticket type.
    • Feedback (2 of 4 steps – Diligence)
      • List the nightclubs selling points as planned, include entertainers & ticket prices.
      • Establish a survey questionnaire with no more than 10 multiple choice questions.
      • After your costing & ticket prices are confirmed use Pay Per click advertising &
      • online survey forms to have 50 of your target demographic fill out a survey.
      • Contact your list of potential resellers and have them answer your survey
      • Contact leading organic websites and sponsors to conduct a survey of
      • the night club’s viability with a view to gauging interests.
    • Raise Capital (3 of 4 steps –Diligence)
      • Input variables into a spreadsheet or calculator & determine working capital required.
      • Appoint the night clubs chairperson subject to capital raising.
        • Remuneration
        • Payment Plan
        • Incentives
      • Appoint an Nightclub manager subject to capital raising;
        • Remuneration
        • Payment Plan
        • Incentives
      • Write up your research data into written proposal that includes;
        • Information memorandum;
        • Management Agreement
        • Shareholders Agreement (Stakeholders, chairperson & committee)
        • Market Research
        • Nightclub marketing plans/strategy
        • Financial Modeling & Forecast
      • Approach investors/ Honoree’s & secure working capital.
    • Confirmation (4 of 4 steps –Diligence)
      • Secure Finance
      • Set up trust accounts
      • Confirm Dates
      • Confirm venue in writing
      • Confirm entertainment in writing
      • Confirm a back up venue & date strategy
    • Planning your pre-launch (1 of 4 steps – Nightclub marketing plan pre-launch )
      • Write down your Nightclub pre-launch story
      • Establish a VIP customer list.
      • Establish a pre launch story for your Nightclub& marketing launch plan
      • Get your Nightclub overall launch story and offer right
      • Identify any and all market objections
      • Identify overall launch timelines
      • Establish a pre launch plan & skull session
    • Compile a mailing & email list (individuals/businesses) (2 of 4 steps – Nightclub marketing plan pre-launch)
      • Identify your product launch tools
      • Publishing Nightclub web pages & opt-in forms to generate leads (Guest List)
      • Establish an email auto responder series to match launch story and time lines.
      • Online video is powerful
      • Build a buzz to warm your existing list
      • Run a survey with your existing customer list.
      • Finding and attracting ticket resellers or joint
      • venture partners
      • Consider pre-party Nightclub for publicity or underwriting
        • Invite/confirm VIPs
        • Pick graphic artist; begin invitation design
        • Create logo for Nightclub with graphic artist
        • Order hold-the-date cards or other Nightclub
        • announcements
        • Set marketing/public relations schedule
        • Develop press release and calendar listings
        • Select photographer; arrange for photos of
        • VIPs, chairmen, honorees
        • Get biographical information on VIPs,
        • celebrities, honorees, chairmen
        • Investigate need for special permits, licenses, insurance, etc.
    • 3 to 6 Months out from launch (3 of 4 steps – Nightclub marketing plan pre-launch )
      • Begin monthly committee meetings
      • Write/send requests for funding or underwriting to major donors, corporations, sponsors
      • Request logos from corporate sponsors for printing
      • Review with graphic artist invitations, programs, posters, etc
      • Prepare final copy for invitations, return card, posters
      • Prepare final copy for tickets
      • Complete mailing lists for invitations
      • Order invitations, fliers, posters, tickets, etc.
      • Sign contract with entertainment company
      • Make list of locations for posters
      • Finalize mailing lists; begin soliciting corporations and
      • major donors
      • Obtain lists from honorees, VIPs
    • 3 to 6 Months out from launch (4 of 4 steps – Nightclub marketing plan pre-launch )
      • Obtain radio/TV sponsors, public service announcements, promos
      • Set menu with caterer for food and beverages
      • Secure permits and insurance
      • Get written confirmation of celebrity participation/special needs
      • Finalize audio/visual contract
      • Select/order trophies/awards
    • 2 Months Ahead (1 of 6 steps – Nightclub marketing launch plan )
      • Hold underwriting or preview party to coincide with mailing of invitations; invite media
      • Assemble/address invitations (with personal notes when possible)
      • Mail invitations
      • Distribute posters
      • Finalize transportation/hotel accommodations for staff, VIPs, honorees
      • Obtain contracts for decorations and rental items
      • Confirm TV/radio participation
      • Release press announcements about celebrities, VIPs, honorees
      • Follow up to confirm sponsorships and underwriting
      • Obtain logos from corporate sponsors for program printing
      • Review needs for signs at registration, directional, etc.
      • All major chairpersons to finalize plans
    • 2 Months Ahead (1 of 6 steps – Nightclub marketing launch plan )
      • Hold walk-through of Nightclub with responsible committees, chairpersons and
      • responsible site staff members at Nightclub site
      • Review/finalize budget, task sheets and tentative time line
      • Start phone follow-up for table sponsors (corporate, VIP, committee)
    • 1 Month Ahead (2 of 6 steps – Nightclub marketing launch plan )
      • Phone follow-up of mailing list (ticket sales)
      • Place newspaper ads, follow up with news media, on-air announcements
      • Confirm staff for registration, hosting, other
      • Write to VIPs, celebrities, program participants, confirm participation
      • Complete list of contents for VIP welcome packets
      • Get enlarged site plan/room diagram, assign seats/tables
      • Give estimate of guests expected to caterer/food service
      • Meet with all outside vendors, consultants to coordinate night club
      • Review script/ time line
      • Continue phone follow-ups for ticket/table sales
      • Continue assigning seats; set head table, speaker's platform
      • Confirm transportation schedules: airlines, trains, buses, cars, limos
    • 1 Month Ahead (3 of 6 steps – Nightclub marketing launch plan )
      • Confirm hotel accommodations
      • Prepare transportation and accommodations
      • (include arrival time, flight number, airline, person assigned to meet flight)
      • Confirm special security needed for VIPs to and from night club
      • Prepare welcome packet for VIPs, chairmen, and key staff
      • Schedule deliveries of special equipment, rentals
      • Confirm setup and tear down times with Nightclub venue
      • Finalize plans with party decorator
      • Give caterer revised numbers
      • Meet with chairpersons, key staff to finalize any of the above
    • 1 Week Before (4 of 6 steps – Nightclub marketing launch plan )
      • Meet with all committees for last-minute details
      • Finish phone follow-ups
      • Confirm number attending
      • Finish seating/table arrangements
      • Hold training session with volunteers; finalize assignments
      • Secure two or three volunteers to assist with emergencies
      • Finalize registration staff
      • Distribute seating chart, assignments to hosts/hostesses
      • Schedule pickup or delivery of any rented or loaned equipment
      • Double-check arrival time and delivery times with vendors.
      • Reconfirm Nightclub site, hotel, transportation
      • Deliver final scripts/ timelines to all program participants
    • 1 Week Before (5 of 6 steps – Nightclub marketing launch plan )
      • Finalize catering guarantee, refreshments
      • Confirm number of volunteers
      • Make follow-up calls to news media for advance and Nightclubcoverage
      • Distribute additional fliers
      • Final walk-through with all personnel
      • Schedule rehearsals
      • Schedule volunteer assignments for day of Nightclub launch
      • Establish amount of petty cash needed for tips and emergencies
      • Write checks for payments to be made for the day of the Nightclub launch
    • Nightclub launch Party (6 of 6 steps – Nightclub marketing launch plan )
      • Arrive early (with your change of clothes)
      • Unpack equipment, supplies and make sure nothing is missing
      • Be sure all VIPs are in place and have scripts
      • Reconfirm refreshments/meal schedule for volunteers
      • Go over all the final details with caterer and setup staff
      • Check with volunteers to make sure all tasks are covered
      • Setup registration area
      • Check sound/light equipment and staging before rehearsal