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SocialToaster: Social Marketing Automation Made Simple

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  • Lack of Metrics Inability to track: Effectiveness of Postings Effectiveness of Social Media Platforms Traffic to Website Link to e-commerce Relationship / Equity Drivers ROI High Cost & Unknown Return $100,000+ per word of mouth campaign! ROI tracking is non-existent
  • Transcript

    • 1. Webinar Presented By Vision Multimedia Technologies, LLC www.socialtoaster.com | www.vmtllc.com
    • 2. Who We Are
      • Vision Multimedia Technologies
        • Located in Baltimore, MD
        • 12+ years experience in web & custom software development
      • Our Social Marketing Philosophy
        • We believe that every brand has a loyal group of followers who feel personally connected to that brand
        • As a result, they would be happy to promote the brand’s content on their personal networks if it were easy to do so
      • What We Do
        • We help organizations quickly and easily implement a cost-effective and measurable social marketing campaign by leveraging their greatest resource, this existing community of supporters, or as we call them Brand Ambassadors.
    • 3. Introducing SocialToaster ℠
      • Social Marketing Automation Made Simple!
      • Centralized Postings
        • Administrator creates and broadcasts content
      • Utilizes Brand Ambassador System
        • Employees, customers, fans or any type of supporter
        • Drive traffic to your web site via their personal social networks including Facebook, MySpace, Twitter & LinkedIn
      • Automated Link Tracking & Real-Time Reports
        • Show entire process from click to lead capture to sales
      • Closing the Loop
        • Straightforward data allows for easy evaluation of campaign
    • 4. What Makes SocialToaster Unique?
      • Easy Social Campaign Management
        • Create content once on web site and share with the masses with just 1 click
        • Saves you time and effort
      • Complete Message Control
        • Content creator dictates the message shared on social networks
        • Brand Ambassadors cannot alter or edit the message shared
        • Prevents brand dilution and mitigates potential for bad PR
      • High Click Through Rates Generate New Traffic
        • The average SocialToaster post gets 7 - 9 CLICKS
      • Seamless Integration With CRM & E-commerce
        • Attribute a dollar amount to individual Brand Ambassadors & each social network
      • Provides Accountability & Measures Results
        • Calculate real ROI
    • 5. Who are your Brand Ambassadors?
      • Self-Selected “Super Fans” of your company or brand
      • Sign up online to allow you to market to their social networks
      • Ambassadors choose the social networks & settings
      • SocialToaster posts appear to come from the Ambassadors themselves
      Fans Customers Employees Endorsers Affiliates Agents Friends Donors
    • 6. What does the process look like?
    • 7. Real Time Reports
      • High level statistics show traffic generated by social marketing including:
        • Visitors
        • Leads
        • Conversions
      • Reports can also be viewed by:
        • Social Networking Site
        • Brand Ambassador
    • 8. SocialToaster Products
      • SocialToaster Lite
      • Stand alone blog with SocialToaster software
      • On-demand installation from SocialToaster web site
      • $199.00 installation fee
      • Pay per post
      • No IT involvement
      • Anyone can install and start Toasting!
      • SocialToaster Enterprise
      • Ideal for large organizations
      • Integrates with:
        • CRM
        • CMS
        • e-commerce
      • Highly customized
      • Requires IT involvement
      • Any type of content can be promoted to Ambassador network
    • 9. SocialToaster Products
      • We also offer versions that plug into many popular content management systems
    • 10. SocialToaster Solutions
      • AcademicToaster
      • For schools & universities to recruit, promote events and communicate with alumni
      • AssociationToaster
      • Leverage the networks of members to increase awareness, grow membership, and communicate with other members
      • CandidateToaster
      • Includes everything a political candidate needs to successfully support their campaign initiatives online
      • CommunityToaster
      • Full-featured web site content management and social marketing solution for non-profit organizations
    • 11. Case Study
      • Beta: Rolled out Ambassador program to salon managers
      • SocialToaster Beta Campaign Results:
        • 73% Ambassador Participation Rate
        • 3 Total Broadcasts in Campaign
          • 1 coupon
          • 2 blog updates
        • Each Ambassador drove 10+ unique visitors to site during campaign
        • 6.5 Clicks per Link Posted on Ambassador Social Network
      • Phase 2 : Now rolling out Ambassador Program to 14,500 stylists nationwide
    • 12. Cross Promotion Case Study
      • Social Media Promotion for Stylists
        • SocialToaster provides Redken with a unique opportunity for cross-selling products via a retailer social marketing campaign
        • Promotion designed to:
          • Incent Stylist Ambassadors to register
          • Encourage active participation by Ambassadors
          • Drive sales of Redken products via the salon channel
    • 13. Potential SocialToaster Reach 2,400,000 Total Marketing Reach for SocialToaster Pilot 72,000 Lift in Monthly Site Visits (based on 9 clicks per post) Brand Ambassadors 500 Ambassador Friends per Social Networking Site 100 Sites per Ambassador 2 Potential Reach per Broadcast 100,000 Broadcasts per Week 2 Weeks in Trial 12
    • 14. Getting Started is Easy!
      • Initial Setup & Installation Fee
        • Customization is available
      • Pricing per Post
        • The more Ambassadors you recruit, the more posts, the less you pay per post!
      • Ability to set monthly budgetary limits
        • SocialToaster will stop broadcasting when budget is reached
      • In just days you can start toasting your competitors’ social marketing!
    • 15. Vision Multimedia Technologies, LLC 410.889.7770 www.socialtoaster.com