SocialToaster: Social Marketing Automation Made Simple
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  • Lack of Metrics Inability to track: Effectiveness of Postings Effectiveness of Social Media Platforms Traffic to Website Link to e-commerce Relationship / Equity Drivers ROI High Cost & Unknown Return $100,000+ per word of mouth campaign! ROI tracking is non-existent

Transcript

  • 1. Webinar Presented By Vision Multimedia Technologies, LLC www.socialtoaster.com | www.vmtllc.com
  • 2. Who We Are
    • Vision Multimedia Technologies
      • Located in Baltimore, MD
      • 12+ years experience in web & custom software development
    • Our Social Marketing Philosophy
      • We believe that every brand has a loyal group of followers who feel personally connected to that brand
      • As a result, they would be happy to promote the brand’s content on their personal networks if it were easy to do so
    • What We Do
      • We help organizations quickly and easily implement a cost-effective and measurable social marketing campaign by leveraging their greatest resource, this existing community of supporters, or as we call them Brand Ambassadors.
  • 3. Introducing SocialToaster ℠
    • Social Marketing Automation Made Simple!
    • Centralized Postings
      • Administrator creates and broadcasts content
    • Utilizes Brand Ambassador System
      • Employees, customers, fans or any type of supporter
      • Drive traffic to your web site via their personal social networks including Facebook, MySpace, Twitter & LinkedIn
    • Automated Link Tracking & Real-Time Reports
      • Show entire process from click to lead capture to sales
    • Closing the Loop
      • Straightforward data allows for easy evaluation of campaign
  • 4. What Makes SocialToaster Unique?
    • Easy Social Campaign Management
      • Create content once on web site and share with the masses with just 1 click
      • Saves you time and effort
    • Complete Message Control
      • Content creator dictates the message shared on social networks
      • Brand Ambassadors cannot alter or edit the message shared
      • Prevents brand dilution and mitigates potential for bad PR
    • High Click Through Rates Generate New Traffic
      • The average SocialToaster post gets 7 - 9 CLICKS
    • Seamless Integration With CRM & E-commerce
      • Attribute a dollar amount to individual Brand Ambassadors & each social network
    • Provides Accountability & Measures Results
      • Calculate real ROI
  • 5. Who are your Brand Ambassadors?
    • Self-Selected “Super Fans” of your company or brand
    • Sign up online to allow you to market to their social networks
    • Ambassadors choose the social networks & settings
    • SocialToaster posts appear to come from the Ambassadors themselves
    Fans Customers Employees Endorsers Affiliates Agents Friends Donors
  • 6. What does the process look like?
  • 7. Real Time Reports
    • High level statistics show traffic generated by social marketing including:
      • Visitors
      • Leads
      • Conversions
    • Reports can also be viewed by:
      • Social Networking Site
      • Brand Ambassador
  • 8. SocialToaster Products
    • SocialToaster Lite
    • Stand alone blog with SocialToaster software
    • On-demand installation from SocialToaster web site
    • $199.00 installation fee
    • Pay per post
    • No IT involvement
    • Anyone can install and start Toasting!
    • SocialToaster Enterprise
    • Ideal for large organizations
    • Integrates with:
      • CRM
      • CMS
      • e-commerce
    • Highly customized
    • Requires IT involvement
    • Any type of content can be promoted to Ambassador network
  • 9. SocialToaster Products
    • We also offer versions that plug into many popular content management systems
  • 10. SocialToaster Solutions
    • AcademicToaster
    • For schools & universities to recruit, promote events and communicate with alumni
    • AssociationToaster
    • Leverage the networks of members to increase awareness, grow membership, and communicate with other members
    • CandidateToaster
    • Includes everything a political candidate needs to successfully support their campaign initiatives online
    • CommunityToaster
    • Full-featured web site content management and social marketing solution for non-profit organizations
  • 11. Case Study
    • Beta: Rolled out Ambassador program to salon managers
    • SocialToaster Beta Campaign Results:
      • 73% Ambassador Participation Rate
      • 3 Total Broadcasts in Campaign
        • 1 coupon
        • 2 blog updates
      • Each Ambassador drove 10+ unique visitors to site during campaign
      • 6.5 Clicks per Link Posted on Ambassador Social Network
    • Phase 2 : Now rolling out Ambassador Program to 14,500 stylists nationwide
  • 12. Cross Promotion Case Study
    • Social Media Promotion for Stylists
      • SocialToaster provides Redken with a unique opportunity for cross-selling products via a retailer social marketing campaign
      • Promotion designed to:
        • Incent Stylist Ambassadors to register
        • Encourage active participation by Ambassadors
        • Drive sales of Redken products via the salon channel
  • 13. Potential SocialToaster Reach 2,400,000 Total Marketing Reach for SocialToaster Pilot 72,000 Lift in Monthly Site Visits (based on 9 clicks per post) Brand Ambassadors 500 Ambassador Friends per Social Networking Site 100 Sites per Ambassador 2 Potential Reach per Broadcast 100,000 Broadcasts per Week 2 Weeks in Trial 12
  • 14. Getting Started is Easy!
    • Initial Setup & Installation Fee
      • Customization is available
    • Pricing per Post
      • The more Ambassadors you recruit, the more posts, the less you pay per post!
    • Ability to set monthly budgetary limits
      • SocialToaster will stop broadcasting when budget is reached
    • In just days you can start toasting your competitors’ social marketing!
  • 15. Vision Multimedia Technologies, LLC 410.889.7770 www.socialtoaster.com