BROADCAST INTELLIGENCE
SOCIAL TV750 Programmes per day500,000 tweets per day6 million Twitter users who tweet about UK TV60% of UK twitter users
TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENTTwitter is open- Means we can measure it- People want to be part of a...
TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENTTwitter is open- Means we can measure it- People want to be part of a...
REAL TIME BUZZ MORE VALUABLE THAN BACKGROUND BUZZQualitative data from real time is more interesting- Able to map real tim...
THE COMPLETE PICTURENeed consistency to be able to gauge a show’s social performanceAll the tweets about all the showsSing...
#FAGASHBREATH                #FAGASHBREATH
LEADERBOARD
LEADERBOARD
LEADERBOARD
LEADERBOARD
LEADERBOARD
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
THE AMAZING DYNAMO - SOCIAL DRIVING TUNE IN
INSIGHTS
INSIGHTS
INSIGHTS
PREDICTIONS FOR 2013- Social Media increasingly used to trail major campaigns- Deeper integration of social into campaigns...
BROADCAST INTELLIGENCE @secondsync
#SocialTVConf Presentations - 22/1/13 - Ted Littledale, Product Director at SecondSync
#SocialTVConf Presentations - 22/1/13 - Ted Littledale, Product Director at SecondSync
#SocialTVConf Presentations - 22/1/13 - Ted Littledale, Product Director at SecondSync
#SocialTVConf Presentations - 22/1/13 - Ted Littledale, Product Director at SecondSync
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#SocialTVConf Presentations - 22/1/13 - Ted Littledale, Product Director at SecondSync

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Ted Littledale, Product Director at TV engagement metrics specialists SecondSync, wows with great data, well presented.

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#SocialTVConf Presentations - 22/1/13 - Ted Littledale, Product Director at SecondSync

  1. 1. BROADCAST INTELLIGENCE
  2. 2. SOCIAL TV750 Programmes per day500,000 tweets per day6 million Twitter users who tweet about UK TV60% of UK twitter users
  3. 3. TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENTTwitter is open- Means we can measure it- People want to be part of a shared conversation- Not limited to those in our circleTwitter is immediate- Engagement is real time
  4. 4. TWEETS ARE DE FACTO CURRENCY FOR SOCIAL TV ENGAGEMENTTwitter is open- Means we can measure it- People want to be part of a shared conversation- Not limited to those in our circleTwitter is immediate- Engagement is real time
  5. 5. REAL TIME BUZZ MORE VALUABLE THAN BACKGROUND BUZZQualitative data from real time is more interesting- Able to map real time engagement peaks to event in the showRealtime engagement more valuable to advertisers- It’s the real time social audience that is exposed to advertisers
  6. 6. THE COMPLETE PICTURENeed consistency to be able to gauge a show’s social performanceAll the tweets about all the showsSingle onscreen hashtag can generate 10s of thousands tweetsHashtags trend organically based on what’s happening onscreenWe are able to capture these automatically
  7. 7. #FAGASHBREATH #FAGASHBREATH
  8. 8. LEADERBOARD
  9. 9. LEADERBOARD
  10. 10. LEADERBOARD
  11. 11. LEADERBOARD
  12. 12. LEADERBOARD
  13. 13. INSIGHTS
  14. 14. INSIGHTS
  15. 15. INSIGHTS
  16. 16. INSIGHTS
  17. 17. INSIGHTS
  18. 18. INSIGHTS
  19. 19. THE AMAZING DYNAMO - SOCIAL DRIVING TUNE IN
  20. 20. INSIGHTS
  21. 21. INSIGHTS
  22. 22. INSIGHTS
  23. 23. PREDICTIONS FOR 2013- Social Media increasingly used to trail major campaigns- Deeper integration of social into campaigns- Social used as a springboard to viral- Social Audience becomes a secondary currency in TV media planning
  24. 24. BROADCAST INTELLIGENCE @secondsync

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