#SocialTVConf presentations - 22/1/13 - James Whatley, Social Media Director at Ogilvy.

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James Whatley, Social Media Director at Ogilvy presents the challenge to Social TV and Second Screen experiences thus far - asking whether they are genuinely working?

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  • ‘Social TV, it’s the future. Right? Nearly everything you see today will blog your mind with stats and numbers and tell you that SOCIAL + TELEVISION is the way forward for 2013. Yes, that’s right 2013 will be THE YEAR of social media + television integration. Today though, I want to add a dash of realism to your future-gazing souls. And to do that, I’m going to address…
  • …the three kinds of people in the room who will [probably] have the most impact on this new facet of the broadcast and social media industry. First:
  • Broadcasters. You’re the folk who are bringing social media integration to our TVs. Either through creative productions, or with new and ‘innovative’ advertising from your friends at my next audience:
  • Agencies. Super-creative. Super-smart. Constantly craving THE NEXT BIG THING. All of you, in one way or another, is totally awesome. I want to talk to you today.
  • Finally, brands. Lovely lovely brands. Three audiences, three different challenges, three different questions. Let’s do this:
  • So broadcasters, one question you’re dying to know the answer to.
  • IS SOCIAL TV ANY GOOD? That’s what you’re here to know today Well, I’ll tell you what it is isn’t.
  • Scheduled viewing.
  • Orchestrated scheduled viewing.
  • Orchestrated scheduled viewing.
  • Orchestrated scheduled viewing.
  • Orchestrated scheduled viewing.
  • Orchestrated scheduled viewing.
  • Remind me, why would I want to do this? INSERT BISCUIT FOR CONTENT.
  • Remind me, why would I want to do this? INSERT BISCUIT FOR CONTENT.
  • Remind me, why would I want to do this? INSERT BISCUIT FOR CONTENT.
  • #SocialTVConf presentations - 22/1/13 - James Whatley, Social Media Director at Ogilvy.

    1. 1. SOCIAL TV, REALLY?James WhatleySenior Associate Director, Social@OgilvySocial TV ConferenceJan 22nd 2013
    2. 2. THREE AUDIENCESTODAY @whatleydude // #SocialTVConf
    3. 3. BROADCASTERS @whatleydude // #SocialTVConf
    4. 4. AGENCIES @whatleydude // #SocialTVConf
    5. 5. BRANDS @whatleydude // #SocialTVConf
    6. 6. BROADCASTERS: @whatleydude // #SocialTVConf
    7. 7. BROADCASTERS:IS SOCIAL TV ANY GOOD? @whatleydude // #SocialTVConf
    8. 8. IT IS NOT GREAT @whatleydude // #SocialTVConf
    9. 9. REMEMBER THIS? @whatleydude // #SocialTVConf
    10. 10. LOOK!TWITTER ON THE TELLY! @whatleydude // #SocialTVConf
    11. 11. IT’S GREAT, RIGHT? @whatleydude // #SocialTVConf
    12. 12. …RIGHT? @whatleydude // #SocialTVConf
    13. 13. IT’S WRONGTV IS A ONE WAY MEDIUM @whatleydude // #SocialTVConf
    14. 14. TWITTERWALLS ON THE TV? @whatleydude // #SocialTVConf
    15. 15. TWITTERWALLS ON THE TV?WHY DO I CARE? @whatleydude // #SocialTVConf
    16. 16. IT DOESN’T MAKE SENSE @whatleydude // #SocialTVConf
    17. 17. AGENCIES: @whatleydude // #SocialTVConf
    18. 18. AGENCIES:THINK THINGS THROUGH @whatleydude // #SocialTVConf
    19. 19. #DRIVETIME @whatleydude // #SocialTVConf
    20. 20. LOTS OF TWEETS! @whatleydude // #SocialTVConf
    21. 21. DO SOME ANALYSIS @whatleydude // #SocialTVConf
    22. 22. ADD SOME CREATIVE @whatleydude // #SocialTVConf
    23. 23. B A F D HA – STARTB – NIGHTCALLC – THE GIRL ED – QUOTEE – LOVE C GF – ELEVATORG – GRUESOMEH – END @whatleydude // #SocialTVConf
    24. 24. BUT NOBODY DID IT @whatleydude // #SocialTVConf
    25. 25. AND FINALLY @whatleydude // #SocialTVConf
    26. 26. BRANDS: @whatleydude // #SocialTVConf
    27. 27. BRANDS:WHAT IS YOUR OBJECTIVE? @whatleydude // #SocialTVConf
    28. 28. SELL. MORE. STUFF. @whatleydude // #SocialTVConf
    29. 29. PEOPLE AREN’T LOOKINGAT YOUR ADS ANYMORE @whatleydude // #SocialTVConf
    30. 30. CHOOSE YOUR OWNADVENTURE @whatleydude // #SocialTVConf
    31. 31. SHAZAM YOURADVERTISING @whatleydude // #SocialTVConf
    32. 32. SHAZAM YOURADVERTISING @whatleydude // #SocialTVConf
    33. 33. TV TWITTER WALLS SUCK @whatleydude // #SocialTVConf
    34. 34. TV TWITTER WALLS SUCK(WHERE IS THE CONTEXT?) @whatleydude // #SocialTVConf
    35. 35. THINK IT THROUGH @whatleydude // #SocialTVConf
    36. 36. THINK IT THROUGH(MEASURE STUFF) @whatleydude // #SocialTVConf
    37. 37. THINK IT THROUGH(MEASURE STUFF) @whatleydude // #SocialTVConf
    38. 38. SET CLEAR OBJECTIVES @whatleydude // #SocialTVConf
    39. 39. SET CLEAR OBJECTIVES(AND ACHIEVE SOMETHING) @whatleydude // #SocialTVConf
    40. 40. THANK YOU James WhatleySenior Associate Director, Social@Ogilvy Social TV Conference Jan 22nd 2013 @whatleydude // #SocialTVConf

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