J-Social Module 4 In The Know With Juniper and RSS Prepared for Distribution by Tina Stewart Total Slides: 23

What is J-Social – Why Do We Care? As a leader in high-performance networking Juniper Networks continue to look towards the web for new ways to find and communicate with customers and partners, rather than at them . J-Social is a series of 10 modules designed to help Juniper employees learn about new possibilities, engage in the online social network, and consider adding a few new go-to-market best practices to their way of thinking…And yes, connecting in a way that makes most sense with its customers and partners. Key Contributions from: Anton Chiang, Tawnee Kendall, Paul Gilliham

As a leader in high-performance networking Juniper Networks continue to look towards the web for new ways to find and communicate with customers and partners, rather than at them .

J-Social is a series of 10 modules designed to help Juniper employees learn about new possibilities, engage in the online social network, and consider adding a few new go-to-market best practices to their way of thinking…And yes, connecting in a way that makes most sense with its customers and partners.

Key Contributions from:

Anton Chiang, Tawnee Kendall, Paul Gilliham

Chapter 1 Understanding Really Simple Syndication

Understanding Really Simple Syndication

What You Can Expect What is RSS? – Really Simple Syndication Subscribing to Juniper RSS Content How Do You Measure RSS Success? Sign Up for Reader and RSS Feeds

What is RSS? – Really Simple Syndication

Subscribing to Juniper RSS Content

How Do You Measure RSS Success?

Sign Up for Reader and RSS Feeds

Chapter 2 What is RSS – Really Simple Syndication?

What is RSS – Really Simple Syndication?

Deliver Content to Subscribers Marketer Publisher Target Audience (Subscribers) No Spam Filters and No Delivery Costs

Customize and Target Content Marketer Publisher Strategic Quarterly Results CEO Video/Blog Reference Architecture Solutions Blog/Podcast Product Datasheets Software Updates Bridge Technical Give Your Audience the Content they Want

Customize and Target Content Marketer Publisher Strategic Quarterly Results CEO Video/Blog Reference Architecture Solutions Blog/Podcast Product Datasheets Software Updates Bridge Technical Give Your Audience the Content they Want

Customize and Target Content Marketer Publisher Strategic Quarterly Results CEO Video/Blog Reference Architecture Solutions Blog/Podcast Product Datasheets Software Updates Bridge Technical Give Your Audience the Content They Want

Customize and Target Content Marketer Publisher Strategic Quarterly Results CEO Video/Blog Reference Architecture Solutions Blog/Podcast Product Datasheets Software Updates Bridge Technical Give Your Audience the Content they Want

Increase Awareness on Other Websites Marketer Publisher Other Web Sites Improve Web Traffic with Content Syndication

Increase Channel / Partner Enablement Marketer Publisher Provide Partners Affiliate-Powered RSS Feeds Partners Target Audience (Subscribers)

Improve Search Engine Rankings Marketer Publisher Increase click through rates from Search Engines

Market Research Subscriber Keep up to date on industry news and activity Partner News Source Competitor

How to Read Feeds http://www.google.com/reader

Chapter 3 Subscribing to Juniper RSS Content

Subscribing to Juniper RSS Content

Click For…

Chapter 4 How Do You Measure RSS Success

How Do You Measure RSS Success

Subscribers, Readership, Click Through Click through of Subscribers Readership Subscribers

Chapter 5 RSS – A Quick Review

RSS – A Quick Review

RSS – Content Delivery Channel Review Targeted Content Increase Awareness Improved Search Partner Enablement Strategic Bridge Technical Other Sites Marketer Publisher Market Research

Google Reader and Juniper RSS Feeds Sign up for Google Reader! http://google.com/reader Sign in, or create a new account Add some Juniper RSS feeds from http://rss.juniper.net

Sign up for Google Reader!

http://google.com/reader

Sign in, or create a new account

Add some Juniper RSS feeds from

http://rss.juniper.net

Join Juniper Today And Take The J-Social Challenge!

Join Juniper Today

And Take The J-Social Challenge!