Social E-commerce

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I social media sono ormai parte integrante del marketing mix aziendale ma qual’ė l’approccio corretto per le società di oggi e quali sono le best practice da tenere in considerazione nella pianificazione di una presenza social vincente?

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  • La prima cosa da fare èaccedereallapagina del programma di affiliazione;Orac’èbisogno di creare un account: cliccatesulpulsanteblucherecitaIscrivitisubito GRATIS!;Completatetutte le procedure richieste, compilateivari form e procedete con l’iscrizione;Adessobisognaaspettare la mail di conferma. Attendeteche Amazon esamini la vostrarichiesta e vi rispondaaffermativamente o negativamente;Nelcaso la rispostasiapositiva, potretecominciare da subito a pubblicare sui vostrispazi web le pubblicità del negozio.
  • Social E-commerce

    1. 1. Patrocinio Media Partner Comitato Scientifico Organizzazione Seminari Web-Intelligence 2013 Social E-commerce Michael Walsh 1
    2. 2. Patrocinio Media Partner Comitato Scientifico Organizzazione Seminari Web-Intelligence 2013 Michael Walsh 1999 - 2011 Senior Copywriter / Brand Strategist Acer Group Dal 2010 – CEO Social Starter Srl @socialstarter 2 Meet your speaker
    3. 3. Patrocinio Media Partner Comitato Scientifico Organizzazione Seminari Web-Intelligence 2013 • The Acer Guy • Creato nel 2006 • Oltre1.000.000 visite nel 2010 • Media 3.000/gg. • Usato dai tecnici Acer nei call center • 3,20 Pagine/Visitatore • 00:02:52 Tempo sul sito • 43,03% Bounce Rate • 81,17% Traffico dai motori di ricerca • 82,48% Nuovi Visitatori 3 Social Media
    4. 4. Patrocinio Media Partner Comitato Scientifico Organizzazione Seminari Web-Intelligence 2013 1. Definizione di Social E-Commerce 2. Case Studies – Il primo e l’ultimo 3. Spunti per agire 4 Agenda
    5. 5. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Social Networks Vs. Commercial Networks Parte 1
    6. 6. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Il Social Commerce è l'evoluzione in senso web 2.0 del commercio online (e-commerce), che consente una maggiore interattività e partecipazione da parte dei clienti, attraverso blog, sistemi wikie e condivisione di articoli scritti dai membri delle community. “ http://it.wikipedia.org/wiki/Social_commerce
    7. 7. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. http://www.bbc.co.uk/news/business-15962476 Facebook è "una rete sociale, non una rete commerciale, e quindi, se lo utilizzate commercialmente, lo fate a vostro rischio e pericolo." Sir Martin Sorrell Amministratore delegato, WPP
    8. 8. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. “i mercati sono conversazioni” La tua azienda TARGET AMICIAMICIAMICI AMICIAMICIAMICI ADV tradizionale - Facile Social - Difficile Cluetrain Manifesto - 1999 Social Commerce - Difficilissimo $$$
    9. 9. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Social Players Vs. Money Makers Parte 2
    10. 10. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. @DellOutlet Aperto nel 2006 $1m ricavi nel 2008 $2m ricavi nel 2009 @DellHomeSalesCA @DellnoBrasil Aperto nel 2009 Aperto nel 2009 $150.000 ricavi in primi 6 mesi $800.000 ricavi in primi 8 mesi $6.5m ricavi nei primi 3 anni
    11. 11. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. (Nato nel 2011) Designer Flash Sales
    12. 12. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. 9 Marzo 2011 “Coming Soon”
    13. 13. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. 20 Marzo 2011 Lancio “Viral mechanics” 50K membri nei primi 30 giorni 165K membri negli 80 giorni precedenti al lancio 500K amici invitati 50% viral (iscrizione da inviti) 7K da Twitter
    14. 14. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. 9 Giugno 2011 Sito lanciato • $600K vendite nei primi 12 giorni • 215K membri al lancio • 350K membri entro luglio • 500K membri entro agosto • 1 milione di membri entro novembre • 1,5 milione di membri entro dicembre • 7 milione membri primi 15 mesi • $150m fatturato in 2012 • $250m fatturato previsto nel 2013 • 50% nuovi iscritti via social • 20% transazioni giornaliere da social • 30% transazioni giornaliere da mobile
    15. 15. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Cosa vendere Vs. Come programmare Parte 3
    16. 16. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. quanti modi ci sono per vendere? AdSense / ADV Affiliazione Digital Goods Physical Goods complessofacile
    17. 17. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Qual è il vostro punto vendita? € Facebook PinterestTwitter Blog Instagram YouTube Google+ Etsy
    18. 18. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. AdSense / ADV AffiliazionePhysical Goods Digital Goods
    19. 19. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Shawn Hogan USA website https://forums.digitalpoint.com/ Traffic / month > 45 million Ricavi annui da AdSense (est) Circa $2m Markus Frind Canada website http://www.POF.com/ Traffic / month > 90 million Ricavi annui da AdSense (est) > $2m AdSense
    20. 20. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. AdSense AdSense
    21. 21. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Affiliazioni - Opzioni
    22. 22. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Affiliazione (Amazon) “10% in commissioni pubblicitarie per ogni Kindle, eBook o accessorio venduto.”
    23. 23. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Affiliazione (Wordpress) Amazon Affiliate Banner Amazon Affiliate ID Social Sharing
    24. 24. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Digital/Physical Goods WordPress E-commerce Plug-ins WooCommerc e MarketPress ColorShop Ready! Ecommerce
    25. 25. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. “Meccanismo di e-commerce” Digital Goods Services Payment Processor Carta di Credito FetchApp Gumroad only
    26. 26. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Promuovere l’E-commerce € Facebook PinterestTwitter Blog Instagram YouTube Google+ Etsy
    27. 27. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Instagram
    28. 28. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Instagram lead generation FOTO (#) ACCOUNT E-COMMERCE
    29. 29. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Instagram E-commerce integration KIKO E-COMMERCE#KIKOXMAS
    30. 30. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. TWITTER
    31. 31. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. TWITTER - CARDS TIPO DI CARDS DISPONIBILE • Summary Card • Large Image Summary Card • Photo Card • Gallery Card • App Card • Player Card • Product Card 1. Bryan espande il tweet “lead generation” di @baristabar I dati di Bryan sono già “inseriti”. Deve solo cliccare. 2. I dati di Bryan vengono trasmessi al Barista Bar in modo sicuro. Ora riceverà le offerte via mail di Barista Bar Call to Action personalizzabile
    32. 32. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. PINTEREST
    33. 33. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Pinterest / Novità marzo 2013 Niente più link Solo link al proprio sito nel profilo. Nessun link nella descrizione o commenti dei pin. Niente più Hashtag Puoi mettere un “#” davanti a parole chiavi ma non li rende ricercabili o linkabili. Niente più like da Facebook L’opzione di “Like” un board in Facebook è stata rimossa. Indebolito il legame Pinterest / Facebook Embed links only Solo i link fornito da Pinterest per linkare ai pins su Pinterest sono ammessi.
    34. 34. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Pinterest / Rich Pins PRODUCT PIN (BOARD PRINCIPALE) PIN SPECIFICO (RICH PIN) E-COMMERCE (SITO PRINCIPALE) • Crea un account “business” • Verifica il tuo sito • Inserire meta-tags sul proprio sito • Fare richiesta a Pinterest per attivare i Rich Pins business.pinterest.com
    35. 35. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. SELLPIN.COM • Soluzione veloce • Vendere online senza E-Commerce • Fee molto basso • Layout e scheda prodotti grezzi • Immagini non ottimizzate per Pinterest • Richiesta di iscrizione a PayPal Pinterest / Fai Da Te
    36. 36. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. ETSY
    37. 37. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Connettività Social web iPad Etsy - Web / Mobile • 15 milioni membri • 800.000 store online • €0 costi iscrizione • $0.20 per articolo • 3.5% commissioni
    38. 38. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Etsy – Case Study Alexandra Ferguson • Etsy store aperto Gen 2009 • Costo di avviamento: $1.60 • 1.613 articoli venduti • >13.516 “fans” • $1m ricavi nel 2012
    39. 39. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Etsy / Pinterest Obbiettivi • Creare un canale Etsy ufficiale • Aumentare le vendite ai membri • Usare le insights per migliorare la strategie di content sharing • 22% aumento del traffico di media • 20% aumento di vendite “Il nostro obiettivo è l'ispirazione, non solo le vendite. Noi illustriamo i valori di Etsy per aumentare la fidelizzazione e l’engagement, e postiamo cose che interessano la nostra comunità. Manteniamo un attento equilibrio di elementi Etsy e altri contenuti per mantenere l'autenticità con il nostro pubblico.” Alison Feldmann, Editor in Chief
    40. 40. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Blomming – Social Shopping Made in Italy
    41. 41. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Blomming – Social Shopping Made in Italy
    42. 42. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Blomming – Social Shopping Made in Italy “Oggi dei nostri 6.500 venditori, più di 3500 hanno la vetrina su Facebook e il 20% delle nostre vendite inizia e si conclude sul social network.” Alberto D’Ottavi – Co-fondatore Blomming
    43. 43. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only. It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. The End. Ora è tutto chiaro? socialstarter.com Avete delle domande? michael@socialstarter.co m

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