Navigating the Maze and Defeating the Ghosts of Old Corporate Culture: How Pac-Man Can Sell Social Media

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Ike Piggot Presentation at Social South: Navigating the Maze and Defeating the Ghosts of Old Corporate Culture: How Pac-Man Can Sell Social Media

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Navigating the Maze and Defeating the Ghosts of Old Corporate Culture: How Pac-Man Can Sell Social Media

  1. 1. How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
  2. 2. How to be a Social Media Advocate in Conservative Corporate Cultures Everything I needed to know about business I learned from Pacman or
  3. 3. It’s a dot-eat-dot world
  4. 4. The Pacman Paradigm <ul><li>The Lay of the Land </li></ul><ul><li>There are boundaries </li></ul><ul><li>There are rules </li></ul><ul><li>There are objectives </li></ul><ul><ul><li>Short term (don’t get eaten) </li></ul></ul><ul><ul><li>Long term (clear the board </li></ul></ul>
  5. 5. The Pacman Paradigm <ul><li>What You Must Learn </li></ul><ul><li>Know where you stand </li></ul><ul><li>Know the map </li></ul><ul><ul><li>Bottlenecks </li></ul></ul><ul><ul><li>Escape Routes </li></ul></ul><ul><li>Know Thine Enemy </li></ul>!!!!!!!! !!!!!!!!
  6. 6. The Pacman Paradigm The Ghosts of Corporate Culture
  7. 7. The Pacman Paradigm The Ghosts of Corporate Culture . . . .
  8. 8. The Pacman Paradigm <ul><li>The Ghosts of Corporate Culture </li></ul><ul><li>Attacks “change agents” </li></ul><ul><ul><li>“ This is above your pay grade” </li></ul></ul><ul><ul><li>“ This is not your job” </li></ul></ul><ul><li>Use “job-enhancing” tools </li></ul>
  9. 9. The Pacman Paradigm <ul><li>The Ghosts of Corporate Culture </li></ul><ul><li>Attacks the change itself </li></ul><ul><ul><li>“ I don’t want to own this” </li></ul></ul><ul><ul><li>“ This is too risky” </li></ul></ul><ul><li>Anticipate downsides, and show they are avoidable </li></ul>
  10. 10. The Pacman Paradigm <ul><li>The Ghosts of Corporate Culture </li></ul><ul><li>Undermines change </li></ul><ul><ul><li>“ This isn’t the right time” </li></ul></ul><ul><ul><li>“ Let’s study this further” </li></ul></ul><ul><li>Use “teachable moments” and case studies </li></ul>
  11. 11. The Pacman Paradigm <ul><li>The Ghosts of Corporate Culture </li></ul><ul><li>Territorial </li></ul><ul><ul><li>“ Not for MY department” </li></ul></ul><ul><ul><li>“ MY people won’t use it” </li></ul></ul><ul><li>Use Patience </li></ul>
  12. 12. The Pacman Paradigm <ul><li>The Ghosts of Corporate Culture </li></ul><ul><li>Use the “big dot moment” to convert the ghost </li></ul><ul><li>Forgiveness vs. Permission </li></ul><ul><li>Think “defense first” </li></ul>
  13. 13. The Pacman Paradigm
  14. 14. The Pacman Paradigm <ul><li>Change the View </li></ul><ul><li>See THE board the way YOUR board will </li></ul><ul><li>Get familiar with the tools </li></ul><ul><li>Find a guide </li></ul>
  15. 15. The Pacman Paradigm <ul><li>Change the View </li></ul><ul><li>See THE board the way YOUR board will </li></ul><ul><ul><li>Look for ties to the strategic plan </li></ul></ul><ul><ul><li>Solve REAL problems </li></ul></ul><ul><ul><li>Anticipate objections </li></ul></ul>
  16. 16. The Pacman Paradigm <ul><li>Change the View </li></ul><ul><li>Get familiar with the tools </li></ul><ul><ul><li>Learn on your own time </li></ul></ul><ul><ul><li>Stockpile articles and links </li></ul></ul><ul><ul><li>Upgrade your tech! </li></ul></ul><ul><ul><li>Be read to Demo ! </li></ul></ul>
  17. 17. The Pacman Paradigm <ul><li>Change the View </li></ul><ul><li>Get familiar with the tools </li></ul>
  18. 18. The Pacman Paradigm <ul><li>Change the View </li></ul><ul><li>Find a Guide </li></ul><ul><ul><li>One who knows the culture </li></ul></ul><ul><ul><li>One who knows the language </li></ul></ul><ul><ul><li>One who knows the business </li></ul></ul>
  19. 19. The Pacman Paradigm The Qualities of a Social Media Advocate
  20. 20. Patient
  21. 21. Analytical
  22. 22. Creative
  23. 23. Mentoring
  24. 24. m i b l N e
  25. 25. The Pacman Paradigm P atient A nalytical C reative M entoring a nd N imble P A C M a N

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