How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras

by Social South on Aug 24, 2009

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Twitter isn't just for conversation. Done correctly, a Twitter campaign with a strategic editorial focus can alter consumer brand perceptions. In this session we shared the Mardi Gras Twitter case study complete with stats and key lessons.

For more information on the case study, you can visit www.tommartin.typepad.com to contact @TomMartin

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How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras — Presentation Transcript

Beer

Beer Beads

Beer Beads B

Been to NOLA Been to Mardi Gras Never been to NOLA Never been to Mardi Gras

100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

!" #!!" $!!!" $#!!" %!!!" %#!!" &' '( " )* +, -" ./ */ ( 0" &1' /2 3 " 4+ (0 *3 " !"#$%&'()*+& 70 5* /( '6 3"8 (3 :; #" *' 0, " 6 2*+ 03 3"8 9 #" 0, " 2*+ 03 <2 9" *0 02 "5 /* "

<20 tweet 21-50 tweets 51-75 tweets 75+ tweets

100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

100 Pre-Campaign Post-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

Pre-Campaign Post-Campaign 70.0 52.5 35.0 17.5 0 Ladders Food Family Tailgating Church Crazy Flashing

www.budurl.com/TomMartin The difference between art and advertising is discipline.

Make A Difference. Do Great Work. Earn a Proﬁt. Have Fun.

Molly Gordon , Self Employment Coach at Shaboom Inc. Tom, I loved this presentation. I work with tiny businesses, self-employed professionals in the creative and healing arts, and am excited about the potential for these folks to create strong brands with the help of social media. This path is well within their reach.

Molly Gordon 2 years ago

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How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras

by Social South on Aug 24, 2009

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How one man, and iPhone and Twitter Changed Consumer Perception of Mardi Gras — Presentation Transcript