SOCIAL MEDIA 101   For Non-Profits                    ©2011 Social Savvy Geek, LLC
EXPECTATIONS
Core Mission               ©2011 Social Savvy Geek, LLC
Core MissionCommunity                           ©2011 Social Savvy Geek, LLC
Core MissionCommunityFund Raising                           ©2011 Social Savvy Geek, LLC
Core MissionCommunityFund RaisingEvents                           ©2011 Social Savvy Geek, LLC
Core MissionCommunityFund RaisingEventsProjects                           ©2011 Social Savvy Geek, LLC
Core MissionCommunityFund RaisingEventsProjectsAwareness                           ©2011 Social Savvy Geek, LLC
©2011 Social Savvy Geek, LLC
Networking             ©2011 Social Savvy Geek, LLC
NetworkingThe SAME rules apply      (online)                 ©2011 Social Savvy Geek, LLC
©2011 Social Savvy Geek, LLC
Imagine you are at a live networking function                                          ©2011 Social Savvy Geek, LLC
Imagine you are at a live networking functionHave a PLAN (before, during, & after)                                        ...
Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourself                      ...
Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the oth...
Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the oth...
Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the oth...
Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the oth...
Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the oth...
Tools        ©2011 Social Savvy Geek, LLC
ToolsFacebook                   ©2011 Social Savvy Geek, LLC
ToolsFacebookLinkedIn                   ©2011 Social Savvy Geek, LLC
ToolsFacebookLinkedInTwitter                   ©2011 Social Savvy Geek, LLC
ToolsFacebookLinkedInTwitterWordpress                    ©2011 Social Savvy Geek, LLC
ToolsFacebookLinkedInTwitterWordpressYouTube                    ©2011 Social Savvy Geek, LLC
ToolsFacebookLinkedInTwitterWordpressYouTubeFlicker                    ©2011 Social Savvy Geek, LLC
ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquare                     ©2011 Social Savvy Geek, LLC
ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquareGoogle +                     ©2011 Social Savvy Geek, LLC
ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquareGoogle +Email Newsletter                           ©2011 Soci...
©2011 Social Savvy Geek, LLC
©2011 Social Savvy Geek, LLC
NO!      ©2011 Social Savvy Geek, LLC
NO!Fear Loss of control Dilution of Brand                           ©2011 Social Savvy Geek, LLC
NO!Fear Loss of control Dilution of BrandWaste of time Fad Difficult Confusing                           ©2011 Social Savvy ...
©2011 Social Savvy Geek, LLC
Reality          ©2011 Social Savvy Geek, LLC
Reality      Conversation online      Brand building      Lasting trend      Manageable      Scalable      Learnable      ...
Reality      Conversation online      Brand building      Lasting trend      Manageable      Scalable      Learnable      ...
©2011 Social Savvy Geek, LLC
Brand Management              ©2011 Social Savvy Geek, LLC
Brand ManagementStrategy                   ©2011 Social Savvy Geek, LLC
Brand ManagementStrategy  Phases                   ©2011 Social Savvy Geek, LLC
Brand ManagementStrategy  Phases    Set Up                   ©2011 Social Savvy Geek, LLC
Brand ManagementStrategy  Phases    Set Up    Manage                   ©2011 Social Savvy Geek, LLC
Brand ManagementStrategy  Phases    Set Up    Manage    Adapt                   ©2011 Social Savvy Geek, LLC
©2011 Social Savvy Geek, LLC
Set Up & Integrate                ©2011 Social Savvy Geek, LLC
Set Up & IntegrateIdentify your target audience                                ©2011 Social Savvy Geek, LLC
Set Up & IntegrateIdentify your target audience   Choose appropriate tools                                ©2011 Social Sav...
Set Up & IntegrateIdentify your target audience   Choose appropriate toolsDefine your Brand                                ...
Set Up & IntegrateIdentify your target audience   Choose appropriate toolsDefine your Brand   Logo, colors, fonts          ...
Set Up & IntegrateIdentify your target audience   Choose appropriate toolsDefine your Brand   Logo, colors, fontsUse what y...
Set Up & IntegrateIdentify your target audience   Choose appropriate toolsDefine your Brand   Logo, colors, fontsUse what y...
Set Up & IntegrateIdentify your target audience   Choose appropriate toolsDefine your Brand   Logo, colors, fontsUse what y...
Set Up & IntegrateIdentify your target audience   Choose appropriate toolsDefine your Brand   Logo, colors, fontsUse what y...
Set Up & IntegrateIdentify your target audience   Choose appropriate toolsDefine your Brand   Logo, colors, fontsUse what y...
Content is King              ©2011 Social Savvy Geek, LLC
Content is KingDrives traffic                      ©2011 Social Savvy Geek, LLC
Content is KingDrives trafficDoes not ALL have to be original                                   ©2011 Social Savvy Geek, LLC
Content is KingDrives trafficDoes not ALL have to be originalYou can repurpose your content  Articles, Press Releases, Event...
©2011 Social Savvy Geek, LLC
©2011 Social Savvy Geek, LLC
Don’t be “that guy”                 ©2011 Social Savvy Geek, LLC
Don’t be “that guy”70:20:10                      ©2011 Social Savvy Geek, LLC
Don’t be “that guy”70:20:10Don’t over-share                      ©2011 Social Savvy Geek, LLC
Don’t be “that guy”70:20:10Don’t over-shareDon’t sell                       ©2011 Social Savvy Geek, LLC
Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snob                       ©2011 Social Savvy Geek, LLC
Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snobRemember your audience                         ©2011 S...
Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snobRemember your audienceBe open & honest                ...
Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snobRemember your audienceBe open & honestBe patient      ...
©2011 Social Savvy Geek, LLC
©2011 Social Savvy Geek, LLC
©2011 Social Savvy Geek, LLC
©2011 Social Savvy Geek, LLC
ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquareGoogle +Email Newsletter                           ©2011 Soci...
Upcoming SlideShare
Loading in …5
×

Social Media 101 For Non Profits

752 views
718 views

Published on

Brief overview of Social Media and Networking for Non Profit organizations.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
752
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Thank you for inviting me to speak today. My name is Laura Pence and I am the President of Social Savvy Geek, LLC, a Richmond based Social Media Consulting Company. We help small businesses find and engage their target audience online using Social Media. I’m excited to share some of my knowledge with you all today.\n
  • I’m here to speak to you about Social Media for non-profits. This is not a workshop, so you won’t be learning how to employ social media, but instead we’ll talk about what it is and why it’s important for you to understand. I will give a very short overview and then open the floor for questions.\n
  • As a non-profit, you have a core mission, or purpose. To fulfill that purpose you map out goals and objectives and then plan activities and marketing campaigns to support them. Some of the traditional ways to do that are through building an active community, fund raising, holding events, completing projects, and raising awareness about your cause. That all boils down to one fundamental:\n
  • As a non-profit, you have a core mission, or purpose. To fulfill that purpose you map out goals and objectives and then plan activities and marketing campaigns to support them. Some of the traditional ways to do that are through building an active community, fund raising, holding events, completing projects, and raising awareness about your cause. That all boils down to one fundamental:\n
  • As a non-profit, you have a core mission, or purpose. To fulfill that purpose you map out goals and objectives and then plan activities and marketing campaigns to support them. Some of the traditional ways to do that are through building an active community, fund raising, holding events, completing projects, and raising awareness about your cause. That all boils down to one fundamental:\n
  • As a non-profit, you have a core mission, or purpose. To fulfill that purpose you map out goals and objectives and then plan activities and marketing campaigns to support them. Some of the traditional ways to do that are through building an active community, fund raising, holding events, completing projects, and raising awareness about your cause. That all boils down to one fundamental:\n
  • As a non-profit, you have a core mission, or purpose. To fulfill that purpose you map out goals and objectives and then plan activities and marketing campaigns to support them. Some of the traditional ways to do that are through building an active community, fund raising, holding events, completing projects, and raising awareness about your cause. That all boils down to one fundamental:\n
  • Networking. Here’s the good news: for those of you who are good at networking- the same rules apply online! Here’s the bad news: if you suck at networking in person- you’ll suck online, too. Luckily, with practice anyone can learn these skills.\n
  • Networking. Here’s the good news: for those of you who are good at networking- the same rules apply online! Here’s the bad news: if you suck at networking in person- you’ll suck online, too. Luckily, with practice anyone can learn these skills.\n
  • Imagine that you are at a live networking function. You would never show up at a function without a plan. You bring business cards, you wear a name tag, you know whom you need to meet and for what purpose, and you know what you are going to do with the information that you gather. You introduce yourself to other people in the room, ask them what they do and what they are looking for, and then you listen. You offer to introduce them to other people when appropriate. You offer information that is useful to your new contact and don’t go on about yourself unless asked. Networking is about building relationships and trust over time, not “getting” an instant result. Try doing things the other way around and watch people around shut down. Not recommended!\n
  • Imagine that you are at a live networking function. You would never show up at a function without a plan. You bring business cards, you wear a name tag, you know whom you need to meet and for what purpose, and you know what you are going to do with the information that you gather. You introduce yourself to other people in the room, ask them what they do and what they are looking for, and then you listen. You offer to introduce them to other people when appropriate. You offer information that is useful to your new contact and don’t go on about yourself unless asked. Networking is about building relationships and trust over time, not “getting” an instant result. Try doing things the other way around and watch people around shut down. Not recommended!\n
  • Imagine that you are at a live networking function. You would never show up at a function without a plan. You bring business cards, you wear a name tag, you know whom you need to meet and for what purpose, and you know what you are going to do with the information that you gather. You introduce yourself to other people in the room, ask them what they do and what they are looking for, and then you listen. You offer to introduce them to other people when appropriate. You offer information that is useful to your new contact and don’t go on about yourself unless asked. Networking is about building relationships and trust over time, not “getting” an instant result. Try doing things the other way around and watch people around shut down. Not recommended!\n
  • Imagine that you are at a live networking function. You would never show up at a function without a plan. You bring business cards, you wear a name tag, you know whom you need to meet and for what purpose, and you know what you are going to do with the information that you gather. You introduce yourself to other people in the room, ask them what they do and what they are looking for, and then you listen. You offer to introduce them to other people when appropriate. You offer information that is useful to your new contact and don’t go on about yourself unless asked. Networking is about building relationships and trust over time, not “getting” an instant result. Try doing things the other way around and watch people around shut down. Not recommended!\n
  • Imagine that you are at a live networking function. You would never show up at a function without a plan. You bring business cards, you wear a name tag, you know whom you need to meet and for what purpose, and you know what you are going to do with the information that you gather. You introduce yourself to other people in the room, ask them what they do and what they are looking for, and then you listen. You offer to introduce them to other people when appropriate. You offer information that is useful to your new contact and don’t go on about yourself unless asked. Networking is about building relationships and trust over time, not “getting” an instant result. Try doing things the other way around and watch people around shut down. Not recommended!\n
  • Imagine that you are at a live networking function. You would never show up at a function without a plan. You bring business cards, you wear a name tag, you know whom you need to meet and for what purpose, and you know what you are going to do with the information that you gather. You introduce yourself to other people in the room, ask them what they do and what they are looking for, and then you listen. You offer to introduce them to other people when appropriate. You offer information that is useful to your new contact and don’t go on about yourself unless asked. Networking is about building relationships and trust over time, not “getting” an instant result. Try doing things the other way around and watch people around shut down. Not recommended!\n
  • Imagine that you are at a live networking function. You would never show up at a function without a plan. You bring business cards, you wear a name tag, you know whom you need to meet and for what purpose, and you know what you are going to do with the information that you gather. You introduce yourself to other people in the room, ask them what they do and what they are looking for, and then you listen. You offer to introduce them to other people when appropriate. You offer information that is useful to your new contact and don’t go on about yourself unless asked. Networking is about building relationships and trust over time, not “getting” an instant result. Try doing things the other way around and watch people around shut down. Not recommended!\n
  • Imagine that you are at a live networking function. You would never show up at a function without a plan. You bring business cards, you wear a name tag, you know whom you need to meet and for what purpose, and you know what you are going to do with the information that you gather. You introduce yourself to other people in the room, ask them what they do and what they are looking for, and then you listen. You offer to introduce them to other people when appropriate. You offer information that is useful to your new contact and don’t go on about yourself unless asked. Networking is about building relationships and trust over time, not “getting” an instant result. Try doing things the other way around and watch people around shut down. Not recommended!\n
  • Social Media are exactly that- a medium that fosters human interaction. The point is to find and engage your target audience. These are tools that can help you do that. There is no magic bullet- being “on social media” will not bring in an audience without proper planning and application. Each channel here has a different function and audience and therefor different best practices, but the same rules of networking and marketing standards apply.\n
  • Social Media are exactly that- a medium that fosters human interaction. The point is to find and engage your target audience. These are tools that can help you do that. There is no magic bullet- being “on social media” will not bring in an audience without proper planning and application. Each channel here has a different function and audience and therefor different best practices, but the same rules of networking and marketing standards apply.\n
  • Social Media are exactly that- a medium that fosters human interaction. The point is to find and engage your target audience. These are tools that can help you do that. There is no magic bullet- being “on social media” will not bring in an audience without proper planning and application. Each channel here has a different function and audience and therefor different best practices, but the same rules of networking and marketing standards apply.\n
  • Social Media are exactly that- a medium that fosters human interaction. The point is to find and engage your target audience. These are tools that can help you do that. There is no magic bullet- being “on social media” will not bring in an audience without proper planning and application. Each channel here has a different function and audience and therefor different best practices, but the same rules of networking and marketing standards apply.\n
  • Social Media are exactly that- a medium that fosters human interaction. The point is to find and engage your target audience. These are tools that can help you do that. There is no magic bullet- being “on social media” will not bring in an audience without proper planning and application. Each channel here has a different function and audience and therefor different best practices, but the same rules of networking and marketing standards apply.\n
  • Social Media are exactly that- a medium that fosters human interaction. The point is to find and engage your target audience. These are tools that can help you do that. There is no magic bullet- being “on social media” will not bring in an audience without proper planning and application. Each channel here has a different function and audience and therefor different best practices, but the same rules of networking and marketing standards apply.\n
  • Social Media are exactly that- a medium that fosters human interaction. The point is to find and engage your target audience. These are tools that can help you do that. There is no magic bullet- being “on social media” will not bring in an audience without proper planning and application. Each channel here has a different function and audience and therefor different best practices, but the same rules of networking and marketing standards apply.\n
  • Social Media are exactly that- a medium that fosters human interaction. The point is to find and engage your target audience. These are tools that can help you do that. There is no magic bullet- being “on social media” will not bring in an audience without proper planning and application. Each channel here has a different function and audience and therefor different best practices, but the same rules of networking and marketing standards apply.\n
  • Social Media are exactly that- a medium that fosters human interaction. The point is to find and engage your target audience. These are tools that can help you do that. There is no magic bullet- being “on social media” will not bring in an audience without proper planning and application. Each channel here has a different function and audience and therefor different best practices, but the same rules of networking and marketing standards apply.\n
  • \n
  • \n
  • \n
  • \n
  • The conversation is online. There is no question about that. The question is whether or not you are participating in that conversation.\n
  • The conversation is online. There is no question about that. The question is whether or not you are participating in that conversation.\n
  • The conversation is online. There is no question about that. The question is whether or not you are participating in that conversation.\n
  • Social Media should be part of your overall marketing and brand strategy. It is not an overnight project and will move through several phases. Getting set up is both the most time-consuming and expensive phase. You can do it yourself or hire someone to do it for you. Management is ongoing and can be done in-house, contracted out, or some combination. The social landscape is ever-changing and requires constant evaluation and adaptation to keep up and stay relevant. The core underlying marketing principles remain the same. As new media emerge the set up phase may be revisited. Don’t fall prey to overhauling things that are working as they are.\n
  • Social Media should be part of your overall marketing and brand strategy. It is not an overnight project and will move through several phases. Getting set up is both the most time-consuming and expensive phase. You can do it yourself or hire someone to do it for you. Management is ongoing and can be done in-house, contracted out, or some combination. The social landscape is ever-changing and requires constant evaluation and adaptation to keep up and stay relevant. The core underlying marketing principles remain the same. As new media emerge the set up phase may be revisited. Don’t fall prey to overhauling things that are working as they are.\n
  • Social Media should be part of your overall marketing and brand strategy. It is not an overnight project and will move through several phases. Getting set up is both the most time-consuming and expensive phase. You can do it yourself or hire someone to do it for you. Management is ongoing and can be done in-house, contracted out, or some combination. The social landscape is ever-changing and requires constant evaluation and adaptation to keep up and stay relevant. The core underlying marketing principles remain the same. As new media emerge the set up phase may be revisited. Don’t fall prey to overhauling things that are working as they are.\n
  • Social Media should be part of your overall marketing and brand strategy. It is not an overnight project and will move through several phases. Getting set up is both the most time-consuming and expensive phase. You can do it yourself or hire someone to do it for you. Management is ongoing and can be done in-house, contracted out, or some combination. The social landscape is ever-changing and requires constant evaluation and adaptation to keep up and stay relevant. The core underlying marketing principles remain the same. As new media emerge the set up phase may be revisited. Don’t fall prey to overhauling things that are working as they are.\n
  • Social Media should be part of your overall marketing and brand strategy. It is not an overnight project and will move through several phases. Getting set up is both the most time-consuming and expensive phase. You can do it yourself or hire someone to do it for you. Management is ongoing and can be done in-house, contracted out, or some combination. The social landscape is ever-changing and requires constant evaluation and adaptation to keep up and stay relevant. The core underlying marketing principles remain the same. As new media emerge the set up phase may be revisited. Don’t fall prey to overhauling things that are working as they are.\n
  • Social Media should be part of your overall marketing and brand strategy. It is not an overnight project and will move through several phases. Getting set up is both the most time-consuming and expensive phase. You can do it yourself or hire someone to do it for you. Management is ongoing and can be done in-house, contracted out, or some combination. The social landscape is ever-changing and requires constant evaluation and adaptation to keep up and stay relevant. The core underlying marketing principles remain the same. As new media emerge the set up phase may be revisited. Don’t fall prey to overhauling things that are working as they are.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Different audiences require different tactics. Choose appropriate tools for the task at hand. Facebook is BtoC and more personal, which is great for community building. LinkedIn is ideal for BtoB and is mainly affluent professionals ;it’s great for professional networking and connecting with colleagues. Twitter is the way to get the message out and tie it all together. Your website and blog are your hub. YouTube and Flicker help people to see your message through images. Make sure to have a cohesive image across all channels with consistent use of logo, colors, and fonts. Use new media to support your existing tools; they are all part of the same sales funnel, so tie them together. What you are selling is your image, your mission, and ultimately donations of time or money. Make use of directories, memberships, and associations to further connections and extend your database. Make sure to enter all contacts into your email newsletter database, since to this day it is the most successful method of encouraging online donations.\n
  • Keep in mind: no matter which tools you are using, it’s all about the content. The information you provide is what keeps people interested and coming back for more. It’s what engages people and makes them want to share. All content does not need to be original; you can use reprints, white papers, hire a copywriter, invite guest bloggers, etc. You can use articles, press releases, videos, photos, event announcements and anything else that is appropriate and relevant. You can use the same content, in different forms, across many channels.\n
  • Keep in mind: no matter which tools you are using, it’s all about the content. The information you provide is what keeps people interested and coming back for more. It’s what engages people and makes them want to share. All content does not need to be original; you can use reprints, white papers, hire a copywriter, invite guest bloggers, etc. You can use articles, press releases, videos, photos, event announcements and anything else that is appropriate and relevant. You can use the same content, in different forms, across many channels.\n
  • Keep in mind: no matter which tools you are using, it’s all about the content. The information you provide is what keeps people interested and coming back for more. It’s what engages people and makes them want to share. All content does not need to be original; you can use reprints, white papers, hire a copywriter, invite guest bloggers, etc. You can use articles, press releases, videos, photos, event announcements and anything else that is appropriate and relevant. You can use the same content, in different forms, across many channels.\n
  • Here’s the skinny: Don’t be “that guy”. You know the one. He shows up to a networking event, walks up and starts selling. Nobody likes “that guy”! People don’t like to be sold to, but they do like to buy. In social media a good rule of thumb is to share 70% of information about your topic in general, 20% sharing your own content in various forms, and 10% sharing actual “salesy” items like event announcements, invitations to connect, or requests for donations. Don’t share too much, too often, or any inappropriate content. Don’t sell people: remember your percentages. Follow your followers- you’re building a community with two way conversation, this is not traditional one-way broadcast or interruption marketing. Remember your audience- every tweet is not appropriate for LinkedIn. People are paying attention. Be open. Be honest. Everyone makes mistakes, but people are more interested in your reaction to your mistakes than what initially went wrong, most of the time. Lastly, be patient. Networking and marketing take a lot of work, but it will pay off in the end.\n
  • Here’s the skinny: Don’t be “that guy”. You know the one. He shows up to a networking event, walks up and starts selling. Nobody likes “that guy”! People don’t like to be sold to, but they do like to buy. In social media a good rule of thumb is to share 70% of information about your topic in general, 20% sharing your own content in various forms, and 10% sharing actual “salesy” items like event announcements, invitations to connect, or requests for donations. Don’t share too much, too often, or any inappropriate content. Don’t sell people: remember your percentages. Follow your followers- you’re building a community with two way conversation, this is not traditional one-way broadcast or interruption marketing. Remember your audience- every tweet is not appropriate for LinkedIn. People are paying attention. Be open. Be honest. Everyone makes mistakes, but people are more interested in your reaction to your mistakes than what initially went wrong, most of the time. Lastly, be patient. Networking and marketing take a lot of work, but it will pay off in the end.\n
  • Here’s the skinny: Don’t be “that guy”. You know the one. He shows up to a networking event, walks up and starts selling. Nobody likes “that guy”! People don’t like to be sold to, but they do like to buy. In social media a good rule of thumb is to share 70% of information about your topic in general, 20% sharing your own content in various forms, and 10% sharing actual “salesy” items like event announcements, invitations to connect, or requests for donations. Don’t share too much, too often, or any inappropriate content. Don’t sell people: remember your percentages. Follow your followers- you’re building a community with two way conversation, this is not traditional one-way broadcast or interruption marketing. Remember your audience- every tweet is not appropriate for LinkedIn. People are paying attention. Be open. Be honest. Everyone makes mistakes, but people are more interested in your reaction to your mistakes than what initially went wrong, most of the time. Lastly, be patient. Networking and marketing take a lot of work, but it will pay off in the end.\n
  • Here’s the skinny: Don’t be “that guy”. You know the one. He shows up to a networking event, walks up and starts selling. Nobody likes “that guy”! People don’t like to be sold to, but they do like to buy. In social media a good rule of thumb is to share 70% of information about your topic in general, 20% sharing your own content in various forms, and 10% sharing actual “salesy” items like event announcements, invitations to connect, or requests for donations. Don’t share too much, too often, or any inappropriate content. Don’t sell people: remember your percentages. Follow your followers- you’re building a community with two way conversation, this is not traditional one-way broadcast or interruption marketing. Remember your audience- every tweet is not appropriate for LinkedIn. People are paying attention. Be open. Be honest. Everyone makes mistakes, but people are more interested in your reaction to your mistakes than what initially went wrong, most of the time. Lastly, be patient. Networking and marketing take a lot of work, but it will pay off in the end.\n
  • Here’s the skinny: Don’t be “that guy”. You know the one. He shows up to a networking event, walks up and starts selling. Nobody likes “that guy”! People don’t like to be sold to, but they do like to buy. In social media a good rule of thumb is to share 70% of information about your topic in general, 20% sharing your own content in various forms, and 10% sharing actual “salesy” items like event announcements, invitations to connect, or requests for donations. Don’t share too much, too often, or any inappropriate content. Don’t sell people: remember your percentages. Follow your followers- you’re building a community with two way conversation, this is not traditional one-way broadcast or interruption marketing. Remember your audience- every tweet is not appropriate for LinkedIn. People are paying attention. Be open. Be honest. Everyone makes mistakes, but people are more interested in your reaction to your mistakes than what initially went wrong, most of the time. Lastly, be patient. Networking and marketing take a lot of work, but it will pay off in the end.\n
  • Here’s the skinny: Don’t be “that guy”. You know the one. He shows up to a networking event, walks up and starts selling. Nobody likes “that guy”! People don’t like to be sold to, but they do like to buy. In social media a good rule of thumb is to share 70% of information about your topic in general, 20% sharing your own content in various forms, and 10% sharing actual “salesy” items like event announcements, invitations to connect, or requests for donations. Don’t share too much, too often, or any inappropriate content. Don’t sell people: remember your percentages. Follow your followers- you’re building a community with two way conversation, this is not traditional one-way broadcast or interruption marketing. Remember your audience- every tweet is not appropriate for LinkedIn. People are paying attention. Be open. Be honest. Everyone makes mistakes, but people are more interested in your reaction to your mistakes than what initially went wrong, most of the time. Lastly, be patient. Networking and marketing take a lot of work, but it will pay off in the end.\n
  • Here’s the skinny: Don’t be “that guy”. You know the one. He shows up to a networking event, walks up and starts selling. Nobody likes “that guy”! People don’t like to be sold to, but they do like to buy. In social media a good rule of thumb is to share 70% of information about your topic in general, 20% sharing your own content in various forms, and 10% sharing actual “salesy” items like event announcements, invitations to connect, or requests for donations. Don’t share too much, too often, or any inappropriate content. Don’t sell people: remember your percentages. Follow your followers- you’re building a community with two way conversation, this is not traditional one-way broadcast or interruption marketing. Remember your audience- every tweet is not appropriate for LinkedIn. People are paying attention. Be open. Be honest. Everyone makes mistakes, but people are more interested in your reaction to your mistakes than what initially went wrong, most of the time. Lastly, be patient. Networking and marketing take a lot of work, but it will pay off in the end.\n
  • Here’s the skinny: Don’t be “that guy”. You know the one. He shows up to a networking event, walks up and starts selling. Nobody likes “that guy”! People don’t like to be sold to, but they do like to buy. In social media a good rule of thumb is to share 70% of information about your topic in general, 20% sharing your own content in various forms, and 10% sharing actual “salesy” items like event announcements, invitations to connect, or requests for donations. Don’t share too much, too often, or any inappropriate content. Don’t sell people: remember your percentages. Follow your followers- you’re building a community with two way conversation, this is not traditional one-way broadcast or interruption marketing. Remember your audience- every tweet is not appropriate for LinkedIn. People are paying attention. Be open. Be honest. Everyone makes mistakes, but people are more interested in your reaction to your mistakes than what initially went wrong, most of the time. Lastly, be patient. Networking and marketing take a lot of work, but it will pay off in the end.\n
  • Here’s the skinny: Don’t be “that guy”. You know the one. He shows up to a networking event, walks up and starts selling. Nobody likes “that guy”! People don’t like to be sold to, but they do like to buy. In social media a good rule of thumb is to share 70% of information about your topic in general, 20% sharing your own content in various forms, and 10% sharing actual “salesy” items like event announcements, invitations to connect, or requests for donations. Don’t share too much, too often, or any inappropriate content. Don’t sell people: remember your percentages. Follow your followers- you’re building a community with two way conversation, this is not traditional one-way broadcast or interruption marketing. Remember your audience- every tweet is not appropriate for LinkedIn. People are paying attention. Be open. Be honest. Everyone makes mistakes, but people are more interested in your reaction to your mistakes than what initially went wrong, most of the time. Lastly, be patient. Networking and marketing take a lot of work, but it will pay off in the end.\n
  • Listen to your audience. Now I’m listening to you. Questions?\n
  • \n
  • Answer questions about specific tools & best practices.\n
  • Social Media 101 For Non Profits

    1. 1. SOCIAL MEDIA 101 For Non-Profits ©2011 Social Savvy Geek, LLC
    2. 2. EXPECTATIONS
    3. 3. Core Mission ©2011 Social Savvy Geek, LLC
    4. 4. Core MissionCommunity ©2011 Social Savvy Geek, LLC
    5. 5. Core MissionCommunityFund Raising ©2011 Social Savvy Geek, LLC
    6. 6. Core MissionCommunityFund RaisingEvents ©2011 Social Savvy Geek, LLC
    7. 7. Core MissionCommunityFund RaisingEventsProjects ©2011 Social Savvy Geek, LLC
    8. 8. Core MissionCommunityFund RaisingEventsProjectsAwareness ©2011 Social Savvy Geek, LLC
    9. 9. ©2011 Social Savvy Geek, LLC
    10. 10. Networking ©2011 Social Savvy Geek, LLC
    11. 11. NetworkingThe SAME rules apply (online) ©2011 Social Savvy Geek, LLC
    12. 12. ©2011 Social Savvy Geek, LLC
    13. 13. Imagine you are at a live networking function ©2011 Social Savvy Geek, LLC
    14. 14. Imagine you are at a live networking functionHave a PLAN (before, during, & after) ©2011 Social Savvy Geek, LLC
    15. 15. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourself ©2011 Social Savvy Geek, LLC
    16. 16. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other party ©2011 Social Savvy Geek, LLC
    17. 17. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other partyMake introductions & Share connections ©2011 Social Savvy Geek, LLC
    18. 18. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other partyMake introductions & Share connectionsBe a resource ©2011 Social Savvy Geek, LLC
    19. 19. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other partyMake introductions & Share connectionsBe a resourceFarming not Hunting ©2011 Social Savvy Geek, LLC
    20. 20. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other partyMake introductions & Share connectionsBe a resourceFarming not HuntingVisibility, Credibility, & Marketability ©2011 Social Savvy Geek, LLC
    21. 21. Tools ©2011 Social Savvy Geek, LLC
    22. 22. ToolsFacebook ©2011 Social Savvy Geek, LLC
    23. 23. ToolsFacebookLinkedIn ©2011 Social Savvy Geek, LLC
    24. 24. ToolsFacebookLinkedInTwitter ©2011 Social Savvy Geek, LLC
    25. 25. ToolsFacebookLinkedInTwitterWordpress ©2011 Social Savvy Geek, LLC
    26. 26. ToolsFacebookLinkedInTwitterWordpressYouTube ©2011 Social Savvy Geek, LLC
    27. 27. ToolsFacebookLinkedInTwitterWordpressYouTubeFlicker ©2011 Social Savvy Geek, LLC
    28. 28. ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquare ©2011 Social Savvy Geek, LLC
    29. 29. ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquareGoogle + ©2011 Social Savvy Geek, LLC
    30. 30. ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquareGoogle +Email Newsletter ©2011 Social Savvy Geek, LLC
    31. 31. ©2011 Social Savvy Geek, LLC
    32. 32. ©2011 Social Savvy Geek, LLC
    33. 33. NO! ©2011 Social Savvy Geek, LLC
    34. 34. NO!Fear Loss of control Dilution of Brand ©2011 Social Savvy Geek, LLC
    35. 35. NO!Fear Loss of control Dilution of BrandWaste of time Fad Difficult Confusing ©2011 Social Savvy Geek, LLC
    36. 36. ©2011 Social Savvy Geek, LLC
    37. 37. Reality ©2011 Social Savvy Geek, LLC
    38. 38. Reality Conversation online Brand building Lasting trend Manageable Scalable Learnable ©2011 Social Savvy Geek, LLC
    39. 39. Reality Conversation online Brand building Lasting trend Manageable Scalable Learnable ©2011 Social Savvy Geek, LLC
    40. 40. ©2011 Social Savvy Geek, LLC
    41. 41. Brand Management ©2011 Social Savvy Geek, LLC
    42. 42. Brand ManagementStrategy ©2011 Social Savvy Geek, LLC
    43. 43. Brand ManagementStrategy Phases ©2011 Social Savvy Geek, LLC
    44. 44. Brand ManagementStrategy Phases Set Up ©2011 Social Savvy Geek, LLC
    45. 45. Brand ManagementStrategy Phases Set Up Manage ©2011 Social Savvy Geek, LLC
    46. 46. Brand ManagementStrategy Phases Set Up Manage Adapt ©2011 Social Savvy Geek, LLC
    47. 47. ©2011 Social Savvy Geek, LLC
    48. 48. Set Up & Integrate ©2011 Social Savvy Geek, LLC
    49. 49. Set Up & IntegrateIdentify your target audience ©2011 Social Savvy Geek, LLC
    50. 50. Set Up & IntegrateIdentify your target audience Choose appropriate tools ©2011 Social Savvy Geek, LLC
    51. 51. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand ©2011 Social Savvy Geek, LLC
    52. 52. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fonts ©2011 Social Savvy Geek, LLC
    53. 53. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have ©2011 Social Savvy Geek, LLC
    54. 54. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have Website, Email newsletter, Database ©2011 Social Savvy Geek, LLC
    55. 55. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have Website, Email newsletter, Database Add Social Media icons ©2011 Social Savvy Geek, LLC
    56. 56. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have Website, Email newsletter, Database Add Social Media icons Facebook Community Page, LinkedIn Company Page, Twitter ©2011 Social Savvy Geek, LLC
    57. 57. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have Website, Email newsletter, Database Add Social Media icons Facebook Community Page, LinkedIn Company Page, TwitterDirectories, Memberships, Associations ©2011 Social Savvy Geek, LLC
    58. 58. Content is King ©2011 Social Savvy Geek, LLC
    59. 59. Content is KingDrives traffic ©2011 Social Savvy Geek, LLC
    60. 60. Content is KingDrives trafficDoes not ALL have to be original ©2011 Social Savvy Geek, LLC
    61. 61. Content is KingDrives trafficDoes not ALL have to be originalYou can repurpose your content Articles, Press Releases, Event Summaries Blog Newsletter Channels (Facebook, LinkedIn, Twitter) ©2011 Social Savvy Geek, LLC
    62. 62. ©2011 Social Savvy Geek, LLC
    63. 63. ©2011 Social Savvy Geek, LLC
    64. 64. Don’t be “that guy” ©2011 Social Savvy Geek, LLC
    65. 65. Don’t be “that guy”70:20:10 ©2011 Social Savvy Geek, LLC
    66. 66. Don’t be “that guy”70:20:10Don’t over-share ©2011 Social Savvy Geek, LLC
    67. 67. Don’t be “that guy”70:20:10Don’t over-shareDon’t sell ©2011 Social Savvy Geek, LLC
    68. 68. Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snob ©2011 Social Savvy Geek, LLC
    69. 69. Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snobRemember your audience ©2011 Social Savvy Geek, LLC
    70. 70. Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snobRemember your audienceBe open & honest ©2011 Social Savvy Geek, LLC
    71. 71. Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snobRemember your audienceBe open & honestBe patient ©2011 Social Savvy Geek, LLC
    72. 72. ©2011 Social Savvy Geek, LLC
    73. 73. ©2011 Social Savvy Geek, LLC
    74. 74. ©2011 Social Savvy Geek, LLC
    75. 75. ©2011 Social Savvy Geek, LLC
    76. 76. ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquareGoogle +Email Newsletter ©2011 Social Savvy Geek, LLC

    ×