Think Social Media is for kids, notbusiness? Think again! Learn How the Smartest Main Street Businesses - Just Like Yours - are UsingSocial Media to Crush the Competition!
What is social media marketing? so-cial me-di-a mar-ket-ing (noun)1. The use of online social media sites to: • Promote services, events, or products • Pursue branding goals • Increase market awareness • Efficiently reach and engage consumers • Drive more business/increase sales
Who Cares?2/3 of online adults use social media platforms such asFacebook, Twitter and LinkedIn (Pew)ANDFacebook alone has over 750 million users…
Where is buyer attention?Americans spent 53.5 billion minutes on Facebook in 2011 (Nielsen)
Naysayers1. Social media is a waste of time2. Only young people are using social media3. Social media ROI cannot be measured4. Social media is pretty easy/unimportant-(I’ll give it to the intern to handle)5. Social Media has no place in business
Pollyannas1. Social media will replace real-life networking2. Social media can replace your website3. Social media is free marketing!4. Social media marketing gets immediate results5. Social media marketing is the ANSWER!
Reality: It’s working, but it’s not the ONLY thing...• 63% of companies using social media say it has increased their marketing effectiveness (HubSpot)• 88% of marketers have indicated that social media efforts have generated more exposure for their business (Harp Social)• 73% of marketers plan to increase their use of Facebook (Harp Social)• 90% of social businesses say SMM is important to their business (Social Media Examiner)
Customers WANT YOU on social media• 93% of customers expect companies to have a presence on social channels1• 85% expect companies to interact with them on those social channels2 1,2 Cone Business Study on Social Media, 2008
And customers are rewardingbusinesses that do social media…
How your business can beneﬁt• Increase engagement with customers and prospects• Affordably build brand awareness• Boost website traffic• Grow your email list• Build your inﬂuence• Promote events and special offers• Find new customers• Quickly address negative PR• Increase customer loyalty
Top challenges• Overcoming cultural resistance to social media• Lack of resources to maintain consistent effort• Perceived as too difficult/overwhelming• Measuring ROI is not always easy (and requires some savvy)• Devising a method to the madness
Social Media ChangesEVERYTHING......and NOTHING! ...WHAT?
How much time will I need to spend each week on social media? 75% of businesses spending as little as 6hours per week on social media marketing saw increased traffic. (Social Media Examiner)
Which social platforms should my business use? • Users? • Competitors? • Consider multiple channels! Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience
Diversify• Use multiple social media channels• YouTube is HUGE• Pinterest is taking off like a rocket!• Choose your channels and commit to them
How can I avoid the common mistakes that businesses make?1. Have a plan/be prepared2. Don’t obsess3. Engage & promote4. Talk with (not at)5. No interns/teenagers
What should we consider when evaluating the efﬁcacy of social media.•Bigger than sales!•Generating word of mouth marketing•Strengthening brand loyalty with your customers•Adding value
People are talking. Are you part of the conversation?•Social media is not a passing fad!•53% of people on Twitter recommend companiesand/or products in their tweets (ROI Research forPerformance)•The average consumer mentions speciﬁc brands over 90 times per week in conversations withfriends, family, and co-workers (WOMMA)