Social media 101    For Business                   ©2011 Social Savvy Geek, LLC
Expectations
Think Social Media is for   kids, notbusiness? Think    again!  Learn How the Smartest Main Street Businesses - Just Like ...
What is social media marketing?   so-cial me-di-a mar-ket-ing (noun)1. The use of online social media sites to:     •   Pr...
Who Cares?2/3 of online adults use social media platforms such asFacebook, Twitter and LinkedIn (Pew)ANDFacebook alone has...
Where is buyer attention?Americans spent 53.5 billion minutes on Facebook in 2011                                         ...
(In May alone…)
Naysayers1. Social media is a waste of time2. Only young people are using social media3. Social media ROI cannot be measur...
Pollyannas1. Social media will replace real-life networking2. Social media can replace your website3. Social media is free...
Reality: It’s working, but it’s    not the ONLY thing...•   63% of companies using social media say it has increased their...
Customers WANT YOU on social media•   93% of customers expect companies to have a presence on social channels1•   85% expe...
And customers are rewardingbusinesses that do social media…
How your business can benefit•   Increase engagement with customers and prospects•   Affordably build brand awareness•   Bo...
Top challenges•   Overcoming cultural resistance to social media•   Lack of resources to maintain consistent effort•   Per...
Social Media ChangesEVERYTHING......and NOTHING!                  ...WHAT?
NO!• Fear • Loss of control • Dilution of Brand• Waste of time • Fad • Difficult • Confusing                             ©20...
Reality    • Conversation online    • Brand building    • Lasting trend    • Manageable    • Scalable    • Learnable      ...
Tools•   Facebook•   LinkedIn•   Twitter•   Wordpress•   YouTube•   Flicker•   Foursquare•   Google +•   Email Newsletter•...
Core Mission• Clients/Customers• Sales• Events• Projects• Brand Awareness                            ©2011 Social Savvy Ge...
NetworkingThe SAME rules apply      (online)                 ©2011 Social Savvy Geek, LLC
Go where your people are...
• Imagine you are at a live networking function• Have a PLAN (before, during, & after)• Introduce yourself• Find out about...
©2011 Social Savvy Geek, LLC
Don’t be “that guy”• 70:20:10• Don’t over-share• Don’t sell• Don’t be a snob• Remember your  audience• Be open & honest• B...
Be REAL•   Show that you are actually in the community and are human    •People do not expect perfection, just honesty and...
Brand Management• Strategy • Phases   • Set Up   • Manage   • Adapt                      ©2011 Social Savvy Geek, LLC
Set Up & Integrate•   Identify your target audience    •   Choose appropriate tools•   Define your Brand    •   Logo, color...
Content is King• Drives traffic• Does not ALL have to be original• You can repurpose your content  • Articles, Press Relea...
Proactively cross-pollinate
Collect email opt-ins•   Have people opt into your email list on your social media site
Run social promotions, contests, etc.•   People want to engage with brands!•   Photo contests, sweepstakes,    surveys, et...
BONUS. Advertise•   Amazing opportunity to target locally, specific interests, etc.•   Very affordable•   Easy to do•   Fac...
Frequently Asked Questions
How much time will I need to spend each       week on social media? 75% of businesses spending as little as 6hours per wee...
Which social platforms should my business                   use? • Users? • Competitors? • Consider multiple channels! Tri...
Diversify•   Use multiple social media channels•   YouTube is HUGE•   Pinterest is taking off like a rocket!•   Choose you...
How can I avoid the common mistakes           that businesses make?1.   Have a plan/be prepared2.   Don’t obsess3.   Engag...
What should we consider when evaluating      the efficacy of social media.•Bigger than sales!•Generating word of mouth mark...
People are talking. Are you part of the              conversation?•Social media is not a passing fad!•53% of people on Twi...
Questions?
text “fan SocialSavvyGeek” to 32665                               ©2011 Social Savvy Geek, LLC
Social media 101 for Business
Social media 101 for Business
Social media 101 for Business
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Social media 101 for Business

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A brief overview of Social Media Marketing for Business.

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Social media 101 for Business

  1. 1. Social media 101 For Business ©2011 Social Savvy Geek, LLC
  2. 2. Expectations
  3. 3. Think Social Media is for kids, notbusiness? Think again! Learn How the Smartest Main Street Businesses - Just Like Yours - are UsingSocial Media to Crush the Competition!
  4. 4. What is social media marketing? so-cial me-di-a mar-ket-ing (noun)1. The use of online social media sites to: • Promote services, events, or products • Pursue branding goals • Increase market awareness • Efficiently reach and engage consumers • Drive more business/increase sales
  5. 5. Who Cares?2/3 of online adults use social media platforms such asFacebook, Twitter and LinkedIn (Pew)ANDFacebook alone has over 750 million users…
  6. 6. Where is buyer attention?Americans spent 53.5 billion minutes on Facebook in 2011 (Nielsen)
  7. 7. (In May alone…)
  8. 8. Naysayers1. Social media is a waste of time2. Only young people are using social media3. Social media ROI cannot be measured4. Social media is pretty easy/unimportant-(I’ll give it to the intern to handle)5. Social Media has no place in business
  9. 9. Pollyannas1. Social media will replace real-life networking2. Social media can replace your website3. Social media is free marketing!4. Social media marketing gets immediate results5. Social media marketing is the ANSWER!
  10. 10. Reality: It’s working, but it’s not the ONLY thing...• 63% of companies using social media say it has increased their marketing effectiveness (HubSpot)• 88% of marketers have indicated that social media efforts have generated more exposure for their business (Harp Social)• 73% of marketers plan to increase their use of Facebook (Harp Social)• 90% of social businesses say SMM is important to their business (Social Media Examiner)
  11. 11. Customers WANT YOU on social media• 93% of customers expect companies to have a presence on social channels1• 85% expect companies to interact with them on those social channels2 1,2 Cone Business Study on Social Media, 2008
  12. 12. And customers are rewardingbusinesses that do social media…
  13. 13. How your business can benefit• Increase engagement with customers and prospects• Affordably build brand awareness• Boost website traffic• Grow your email list• Build your influence• Promote events and special offers• Find new customers• Quickly address negative PR• Increase customer loyalty
  14. 14. Top challenges• Overcoming cultural resistance to social media• Lack of resources to maintain consistent effort• Perceived as too difficult/overwhelming• Measuring ROI is not always easy (and requires some savvy)• Devising a method to the madness
  15. 15. Social Media ChangesEVERYTHING......and NOTHING! ...WHAT?
  16. 16. NO!• Fear • Loss of control • Dilution of Brand• Waste of time • Fad • Difficult • Confusing ©2011 Social Savvy Geek, LLC
  17. 17. Reality • Conversation online • Brand building • Lasting trend • Manageable • Scalable • Learnable ©2011 Social Savvy Geek, LLC
  18. 18. Tools• Facebook• LinkedIn• Twitter• Wordpress• YouTube• Flicker• Foursquare• Google +• Email Newsletter• & more every day... ©2011 Social Savvy Geek, LLC
  19. 19. Core Mission• Clients/Customers• Sales• Events• Projects• Brand Awareness ©2011 Social Savvy Geek, LLC
  20. 20. NetworkingThe SAME rules apply (online) ©2011 Social Savvy Geek, LLC
  21. 21. Go where your people are...
  22. 22. • Imagine you are at a live networking function• Have a PLAN (before, during, & after)• Introduce yourself• Find out about the other party• Make introductions & Share connections• Be a resource• Farming not Hunting• Visibility, Credibility, & Marketability ©2011 Social Savvy Geek, LLC
  23. 23. ©2011 Social Savvy Geek, LLC
  24. 24. Don’t be “that guy”• 70:20:10• Don’t over-share• Don’t sell• Don’t be a snob• Remember your audience• Be open & honest• Be patient ©2011 Social Savvy Geek, LLC
  25. 25. Be REAL• Show that you are actually in the community and are human •People do not expect perfection, just honesty and respect
  26. 26. Brand Management• Strategy • Phases • Set Up • Manage • Adapt ©2011 Social Savvy Geek, LLC
  27. 27. Set Up & Integrate• Identify your target audience • Choose appropriate tools• Define your Brand • Logo, colors, fonts• Use what you have • Website, Email newsletter, Database • Add Social Media icons • Facebook Business Page, LinkedIn Company Page, Twitter, Google +• Directories, Memberships, Associations ©2011 Social Savvy Geek, LLC
  28. 28. Content is King• Drives traffic• Does not ALL have to be original• You can repurpose your content • Articles, Press Releases, Event Summaries • Blog • Newsletter • Channels (Facebook, LinkedIn, Twitter) ©2011 Social Savvy Geek, LLC
  29. 29. Proactively cross-pollinate
  30. 30. Collect email opt-ins• Have people opt into your email list on your social media site
  31. 31. Run social promotions, contests, etc.• People want to engage with brands!• Photo contests, sweepstakes, surveys, etc. drive engagement• Engaged customers and prospects buy more
  32. 32. BONUS. Advertise• Amazing opportunity to target locally, specific interests, etc.• Very affordable• Easy to do• Facebook will occasionally give money away for advertising
  33. 33. Frequently Asked Questions
  34. 34. How much time will I need to spend each week on social media? 75% of businesses spending as little as 6hours per week on social media marketing saw increased traffic. (Social Media Examiner)
  35. 35. Which social platforms should my business use? • Users? • Competitors? • Consider multiple channels! Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience
  36. 36. Diversify• Use multiple social media channels• YouTube is HUGE• Pinterest is taking off like a rocket!• Choose your channels and commit to them
  37. 37. How can I avoid the common mistakes that businesses make?1. Have a plan/be prepared2. Don’t obsess3. Engage & promote4. Talk with (not at)5. No interns/teenagers
  38. 38. What should we consider when evaluating the efficacy of social media.•Bigger than sales!•Generating word of mouth marketing•Strengthening brand loyalty with your customers•Adding value
  39. 39. People are talking. Are you part of the conversation?•Social media is not a passing fad!•53% of people on Twitter recommend companiesand/or products in their tweets (ROI Research forPerformance)•The average consumer mentions specific brands over 90 times per week in conversations withfriends, family, and co-workers (WOMMA)
  40. 40. Questions?
  41. 41. text “fan SocialSavvyGeek” to 32665 ©2011 Social Savvy Geek, LLC

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