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LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
LinkedIn for Business
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LinkedIn for Business

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Transcript

  • 1. LinkedInNetwork to Maximize Your Business
  • 2. Business Owners• Network Find leads & opportunities• Keep up with industry specific news Develop a presence attractive to clients
  • 3. Prepare Your Profile• Up to date Accurate• Relevant
  • 4. Optimize your profile• Complete ALL of the sections Create a customized URL• Add a professional photo• Make your profile public & full view Add links (blog, website, etc.)• Include all of your primary e-mail addresses
  • 5. FIRST IMPRESSIONS
  • 6. Grammar• Use proper English spelling no abbrv• Punctuation counts!• Wording is important• Use profiles of colleagues as a guide
  • 7. Search• Search for connections Name, keyword, title, location, company, industry• Import connections from your existing contacts & e-mail accounts Identify centers of influence in your network to find shared contacts
  • 8. Remember: People arealso Searching for YOU• Every word in your profile is a potential Keyword Google yourself • create a Google Alert to regularly monitor your web presence • Include as many past Employers as possible Alumni status is important • Add your schools Include awards & accomplishments
  • 9. Google
  • 10. Connect• People who have first-hand knowledge of your job performance or work ethic Former managers • Co-workers • Partners • Classmates
  • 11. Network• Keep in contact with your connections Communicate your objectives • Update your status regularly• Get recommendations• Ask for introductions
  • 12. Participate!• Join relevant Groups Alumni, professional associations, etc. • choose Groups in which your peers participate• Join discussions Ask Questions & give Answers• Give Recommendations where appropriate
  • 13. 10 Ways to Annoy your LinkedIn Community• Send in-mails without personalizing them Post blatant sales pitches disguised as Answers within in-mail you send to other users• Post non-answers in the Answers area just to get your name and hyperlink to your profile posted Ask questions that have been asked many times before
  • 14. • Invite people to join your network without explaining how you know them Misrepresent yourself within your profile• Don’t proofread your profile and other public comments Disregard legitimate requests for introductions or connection requests
  • 15. • Treat LinkedIn as though it were Facebook, Google +, or Twitter by posting trivial status updates, etc.• Don’t make the most of the site by posting a bare-bones profile, not using the Company and Answers section, or not building your network
  • 16. Companies• Create a Company page to highlight your brand, staff, products, and services• Follow companies with which you are interested in doing business
  • 17. Use the tools provided Click Improve Profile • Follow the recommended steps
  • 18. Applications• Reading List Events• Blogs • Wordpress SlideShare• TripIt
  • 19. Text “fan SocialSavvyGeek” to 32665
  • 20. Questions?

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