Why Choose Social Media as a Career Option?

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This presentation gives every aaspiring digital marketer practical advice on how to prepare for and begin a career in social media.

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Why Choose Social Media as a Career Option?

  1. 1. SOCIAL MEDIAAS A CAREER OPTION? WHY CHOOSE
  2. 2. SCOPE OF MY TALK Why choose social media as a career option How can one get into this industry Essential skills required for a fresher Common misconceptions
  3. 3. BECAUSE HUMANS WERE HARDWIRED TO THINK SOCIAL ADVERTISING HAS TO BE INEVITABLY SOCIAL ANYWAY
  4. 4. MARKETING WAS. HAS BEEN. AND WILL ALWAYS BE SOCIAL.
  5. 5. SOCIAL MEDIA IS GAINING MASS. 80mn ON FACEBOOK 40mn ON YOUTUBE 150mn INTERNET USERS
  6. 6. IT’S THE BOLLYWOOD OF ADVERTISING
  7. 7. & Dance SONG
  8. 8. ARTWORK THAT BREAKS THE RULES
  9. 9. ARTWORK THAT BREAKS THE RULES Health aur McVitie's ki dosti, hum nahi todengay! 'Share' this with your best friends!
  10. 10. ARTWORK THAT BREAKS THE RULES
  11. 11. AND AT THE END, IT’S ALL ABOUT ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT 15,676 Likes 34,571 Shares
  12. 12. AND AT THE END, IT’S ALL ABOUT ENTERTAINEMNT ENTERTAINEMNT ENTERTAINEMNT 15,676 Likes 34,571 Shares
  13. 13. HERE’S MORE PROOF
  14. 14. HOW CAN ONE GET IN?
  15. 15. MAKE A GREAT RESUME
  16. 16. INTERESTING ON TWITTER DO SOMETHING
  17. 17. #DUNKATHON
  18. 18. #DUNKATHON
  19. 19. A typical corporate fast-tracker in Mumbai A marketer by profession. As an individual he was tired of being targeted by commercial messages from brands. So he decided to go “off consumption” because he was tired of consuming, tired of things.
  20. 20. BROWNIE POINTS IF YOU WRITE FOR SOCIALSAMOSA
  21. 21. ESSENTIAL SKILLS REQUIRED FOR A FRESHER
  22. 22. ART + COPY & CONVERSATIONS
  23. 23. SEE GREAT PICTURES
  24. 24. GREAT ADSSTUDY
  25. 25. ADS OF THE WORLD MAKE YOUR HOMEPAGE
  26. 26. YOU DON'T NEED TO BE SHAKESPEARE. BUT YOUR WORDS NEED TO RING A BELL WHEN YOU WRITE.
  27. 27. ADVERTISING ON STEROIDS SOCIAL MEDIA IS LIKE YOU HAVE TO MAKE A GOOD AD EVERYDAY.
  28. 28. ABILITY TO WRITE LYRICS WRITE A VIDEO IMAGINE A VIDEO
  29. 29. UNLEASH YOUR INNER ROHIT SHETTY
  30. 30. Demonstrate in your resume that you can read and make sense of numbers
  31. 31. ABILITY TO MAKE PEOPLE LAUGH AND LAUGH AT YOURSELF
  32. 32. COMMON MISCONCEPTIONS I WILL BE DOING FACEBOOK POSTS AND TWITTER POSTS ALL DAY THAT'S THE START. BUT ONCE YOU'VE PROVED YOUR CREATIVE METTLE, GREAT PROJECTS AWAIT.
  33. 33. COMMON MISCONCEPTIONS I JUST NEED TO BE GOOD AT FACEBOOK AND TWITTER THAT'S NOT EVEN THE HALF OF IT! YOU NEED TO BE GOOD AT UNDERSTANDING CONSUMERS. YOU NEED TO BE GOOD AT ART. YOU NEED TO BE GOOD AT COPY.
  34. 34. COMMON MISCONCEPTIONS ONCE IM IN A SOCIAL MEDIA AGENCY I DO ONLY SOCIAL MEDIA. THERE'S NO HORIZONTAL OR VERTICAL GROWTH ANY SELF RESPECTING SOCIAL MEDIA AGENCY HAS - SEARCH VERTICALS - MEDIA PLANNING VERTICALS - PRODUCTION VERTICALS - TECHNICAL VERTICALS
  35. 35. If you pick a social media agency with a strength of 75 - 100 + You've got 2 levels to climb for sure!
  36. 36. OTHER TIPS Apply to an agency that has good clients! Good clients do good social media. Big clients have big social media aspirations.
  37. 37. SHAMELESS PLUG
  38. 38. OTHER TIPS The ability to manage people is the gold of the advertising industry. If in over 2 years you are creative. Have the ability to speak well with clients. And manage people well. And inspire them. You've struck gold.

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