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The Popularity of MTV’s Coke Studio on Social Media is on a Downward Trend [Report]
 

The Popularity of MTV’s Coke Studio on Social Media is on a Downward Trend [Report]

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A Report on the Coke Studio. The Popularity of MTV’s Coke Studio on Social Media is on a Downward Trend

A Report on the Coke Studio. The Popularity of MTV’s Coke Studio on Social Media is on a Downward Trend

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    The Popularity of MTV’s Coke Studio on Social Media is on a Downward Trend [Report] The Popularity of MTV’s Coke Studio on Social Media is on a Downward Trend [Report] Presentation Transcript

    • A SOCIAL MEDIA ANALYSIS OF COKE STUDIO By Simplify360 Period: Aug 20 to Sep 20, 2013 1
    • ©SIMPLIFY360 Slide No. 2 AR RAHMAN CLINTON CEREJO HITESH SONIKPAPONRAM SAMPATH SALIM SULAIMANAMIT TRIVEDI 1,083 891 742 692 482 166 48 Ram Sampath AR Rahman Clinton Cerejo Salim Sulaiman Papon Amit Trivedi Hitesh Sonik 1 2 3 4 5 6 7 RAM SAMPATH IS THE MOST TALKED ABOUT PRODUCER Number of mentions for the producers Source: simplify360, Aug 20 to Sept 20, 2013
    • ©SIMPLIFY360 Slide No. 3 AR RAHMAN CLINTON CEREJO HITESH SONIKPAPON RAM SAMPATH SALIM SULAIMAN AMIT TRIVEDI 395 262 238 58 27 36 9 597 575 466 596 423 120 340 200 400 600 800 1000 Ram Sampath AR Rahman Clinton Cerejo Salim Sulaiman Papon Amit Trivedi Hitesh Sonik Twitter Youtube Post Discussions Blogs News Customsite Google+ Facebook 1 2 3 4 5 6 7 FACEBOOK AND TWITTER ARE THE TWO MOST USED PLATFORMS Number of mentions for the producers Source: simplify360, Aug 20 to Sept 20, 2013
    • ©SIMPLIFY360 Slide No. 4 RAM SAMPATH 1 ANALYSIS ON RAM SAMPATH Kattey by Ram Sampath, Bhanvari Devi, Hard Kaur is the most shared video. 1,332,330 views on YouTube GENDER OF FANS FEMALE MALE 22% 78% 1 Delhi 23% 2 Mumbai 15% 3 Pune 15% 4 Jodhpur 8% 5 Indore 8% TOP 5 CITIES OF FANS 1 Maharashtra 28% 2 Karnataka 20% 3 NCT 10% 4 Tamil Nadu 8% 5 West Bengal 7% TOP 5 STATES OF FANS 17% 47% 36% Negative Positive Neutral SENTIMENTS OF FAN
    • ©SIMPLIFY360 Slide No. 5 AR RAHMAN 2 ANALYSIS OF AR RAHMAN Zariya is the most shared video on social media. GENDER OF FANS FEMALE MALE 21% 79% 1 Chennai 24% 2 Mumbai 14% 3 Bangalore 13% 4 Delhi 10% 5 Pune 7% TOP 5 CITIES OF FANS 1 Tamil Nadu 30% 2 Maharashtra 22% 3 Karnataka 16% 4 NCT 9% 5 Andhra Pradesh 7% TOP 5 STATES OF FANS 9% 50% 41% Negative Positive Neutral SENTIMENTS OF FAN 1,752,994 views on YouTube
    • ©SIMPLIFY360 Slide No. 6 CLINTON CEREJO 3 ANALYSIS OF CLINTON CEREJO Pir Jalanai is the most shared video. GENDER OF FANS FEMALE MALE 21% 79% 1 Mumbai 42% 2 Delhi 14% 3 Bangalore 8% 4 Pune 6% 5 Chennai 5% TOP 5 CITIES OF FANS 1 Maharashtra 51% 2 NCT 14% 3 Karnataka 9% 4 Tamil Nadu 6% 5 Haryana 3% TOP 5 STATES OF FANS 6% 69% 26% Negative Positive Neutral SENTIMENTS OF FAN 135,921 views on YouTube
    • ©SIMPLIFY360 Slide No. 7 SALIM SULAIMAN 4 ANALYSIS OF SALIM SULAIMAN Bismillah is the most shared video. GENDER OF FANS FEMALE MALE 26% 74% 1 Mumbai 33% 2 Kolkata 14% 3 Bangalore 7% 4 Bandra 7% 5 Delhi 6% TOP 5 CITIES OF FANS 1 Maharashtra 47% 2 West Bengal 15% 3 Gujarat 9% 4 Karnataka 8% 5 NCT 6% TOP 5 STATES OF FANS 5% 65% 30% Negative Positive Neutral SENTIMENTS OF FAN 451,516 views on YouTube
    • ©SIMPLIFY360 Slide No. 8 PAPON 5 ANALYSIS OF PAPON Tauba is the most shared video GENDER OF FANS FEMALE MALE 27% 73% 1 Mumbai 18% 2 Bangalore 14% 3 Guwahati 13% 4 Pune 9% 5 Delhi 6% TOP 5 CITIES OF FANS 1 Maharashtra 34% 2 Assam 23% 3 Karnataka 15% 4 NCT 5% 5 Tamil Nadu 5% TOP 5 STATES OF FANS 3% 57% 40% Negative Positive Neutral SENTIMENTS OF FAN 154,196 views on YouTube
    • ©SIMPLIFY360 Slide No. 9 AMIT TRIVEDI 6 ANALYSIS OF AMIT TRIVEDI Kattey by RAM SAMPATHh, Bhanvari Devi, Hard Kaur is the most shared video. GENDER OF FANS FEMALE MALE 32% 68% 1 Mumbai 26% 2 Bangalore 11% 3 Delhi 11% 4 Chennai 7% 5 Pune 6% TOP 5 CITIES OF FANS 1 Maharashtra 46% 2 NCT 11% 3 Tamil Nadu 11% 4 Karnataka 11% 5 West Bengal 5% TOP 5 STATES OF FANS 10% 60% 30% Negative Positive Neutral SENTIMENTS OF FAN 38,603 views on YouTube
    • ©SIMPLIFY360 Slide No. 10 HITESH SONIK 7 ANALYSIS OF HITESH SONIK • His performance with Jyoti & Sultana Nooran is the most shared video. • Videos in Season 2 is shared more than season 3 videos GENDER OF FANS FEMALE MALE 16% 84% 1 Delhi 23% 2 Mumbai 15% 3 Pune 15% 4 Jodhpur 7.69% 5 Indore 8% TOP 5 CITIES OF FANS 1 Maharashtra 40% 2 NCT 20% 3 Punjab 10% 4 Rajasthan 10% 5 Madhya Pradesh 10% TOP 5 STATES OF FANS 9% 73% 18% Negative Positive Neutral SENTIMENTS OF FAN 516,897 views on YouTube
    • ©SIMPLIFY360 11 0 100 200 300 400 500 600 700 800 23-Aug 25-Aug 27-Aug 29-Aug 31-Aug 02-Sep 04-Sep 06-Sep 08-Sep 10-Sep 12-Sep 14-Sep 16-Sep 18-Sep 20-Sep THE POPULARITY OF THE SHOW ON SOCIAL MEDIA IS ON A DOWNWARD TREND AIRING OF EPISODE 3 AIRING OF EPISODE 4 AIRING OF EPISODE 5 Mentions of “coke studio” over time Source: simplify360, Aug 23 to Sept 20, 2013
    • ©SIMPLIFY360 12 HOW IS COKE STUDIO TALKED ABOUT?
    • About Simplify360 Simplify360 delivers actionable insights decision makers need to achieve better business performance. Simplify360 offers a comprehensive, unified portfolio of business intelligence and advanced analytics. With Simplify360, companies can spot trends, patterns and anomalies, compare “what if” scenarios, predict potential threats and opportunities, identify and manage key business risks and plan, budget and forecast resources. With these deep analytic capabilities from Social media data our customers around the world can better understand, anticipate and shape business outcomes. THANK YOU http://www.facebook.com/simplify360 https://twitter.com/Simplify360 https://plus.google.com/114484709774692203346/ For more details visit: http://simplify360.com/