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Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
Telecom Report June-July 2014
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Telecom Report June-July 2014

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KRDS is concentrating with brands like Tata Docomo, Nokia, Samsung Mobile, Airtel, Aircel and Idea’s best posts in India for June-July 2014. …

KRDS is concentrating with brands like Tata Docomo, Nokia, Samsung Mobile, Airtel, Aircel and Idea’s best posts in India for June-July 2014.

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Transcript

  • 1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
  • 2. Brands Considered Based on data gathered between June and July 2014 Fans: 1,40,13,900 Fans: 1,15,85,700Fans: 1,18,26,627 Fans: 84,97,009 Fans: 64,71,948 Fans: 55,89,417
  • 3. Methodology
  • 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on telecom & mobile pages in India using the KRDS Engagement Score.
  • 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  • 6. 20.95 KRDS Engagement Score Based on data gathered between June and July 2014
  • 7. 4.95 KRDS Engagement Score Based on data gathered between June and July 2014
  • 8. 2.03 KRDS Engagement Score Based on data gathered between June and July 2014
  • 9. 0.40 KRDS Engagement Score Based on data gathered between June and July 2014
  • 10. 0.34 KRDS Engagement Score Based on data gathered between June and July 2014
  • 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  • 12. 9.95 KRDS Engagement Score Based on data gathered between June and July 2014
  • 13. 8.97 KRDS Engagement Score Based on data gathered between June and July 2014
  • 14. 8.45 KRDS Engagement Score Based on data gathered between June and July 2014
  • 15. 4.35 KRDS Engagement Score Based on data gathered between June and July 2014
  • 16. 1.50 KRDS Engagement Score Based on data gathered between June and July 2014
  • 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  • 18. 30.33 KRDS Engagement Score Based on data gathered between June and July 2014
  • 19. 17.21 KRDS Engagement Score Based on data gathered between June and July 2014
  • 20. 4.81 KRDS Engagement Score Based on data gathered between June and July 2014
  • 21. 0.79 KRDS Engagement Score Based on data gathered between June and July 2014
  • 22. 0.36 KRDS Engagement Score Based on data gathered between June and July 2014
  • 23. Priyanka Mehta Business Development Executive KRDS - India Priyanka.mehta@krds.com +919840761683 Priyanka.mehta.krds THANK YOU

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