The Online Ordering Experience
TastyKhana should be an experience rather than just a new way to order food:
TastyKhana should help users to order better and smarter by helping them to
discover new places, experience popular and trending joints and save money
by highlighting restaurant offers.
TastyKhana should help restaurants by increasing orders through marketing
and easing the process of ordering. TastyKhana provides a popular channel for
small, local restaurants to be discovered by foodies in their catchment area.
TK is a new way of getting food home-delivered
In new markets customers already know where they want to order from. They
don’t want to change the way they get home-deliveries from the same places
We are no longer addressing a service gap i.e. getting food home delivered
Scope of Work
Develop website content strategy encompassing online and offline touch points
including website, social and mobile
Develop strategies for geographic targeting, remarketing and retargeting strategies
Implemented a mobile marketing strategy
Develop and execute online marketing strategies utilizing SEM, SEO, Social Media,
Email, Affiliate, CRM and Display advertising
Evolve the email marketing strategy from data to delivery
Manage, analyze and report generation for all marketing campaigns across social
networks, social media activities, blog networks, viral media publishers and sites, etc
Develop a strategy to handle the online reputation management
How we got the conversation going on social!
Gift a Meal
– Sitting at one end of the globe and want to gift a sumptuous meal to your
family? TastyKhana comes to your rescue, just order from our partner
restaurants at your leisure and get piping hot meal delivered at the
New Year Order on Tasty Khana for a chance to win.
– This New Year’s Eve we gave away Rs. 50,000/- to one lucky winner for one
massive New Year’s Eve party. Every time an order was placed on Tasty
Khana the order number was enteered into a sweepstakes and on the
morning of 31st December we picked a lucky order number who takes it all
Contests and promotional offers were put through by using Twitter as a social media
Tuesday Unscramble Contest - Names of various types of food were given in a
scrambled format for people to unscramble and win TastyKhana gift vouchers.
Your Favourite Restaurant - Favourite restaurants for specific food dishes in
opinionated question format were asked and people would have the chance to win
TastyKhana food vouchers
Fortune Tweet - After placing an order on TastyKhana, each person would receive a
certain fortune (e.g. Fortune Cookie). They would then send these fortune tweets out
to their friends.
Tuesday Unscramble and Your Favourite Restaurant Tweets
2x increase in monthly customer acquisition rate for TastyKhana while ensuring
a low CPA using social, banners and content marketing.
Increased customer retention from 2% to 12% for TastyKhana
Increased monthly app downloads from 200 to 3700 monthly downloads
Increased daily website traffic from 800 to 4000
Thanks for your time!
If you think anyone of this is interesting
Or most of it is just plain confusing
Or generally would like to meet us
Then do drop us a line!
email@example.com +91 97640 01729
firstname.lastname@example.org +91 99232 1122
follow us @myblkbean