DECIDE AND DEFEND
Decide to be on Social Media, and defend the decision with full
NO LOOKING BACK
There is no way to back track from
Social Media once gone online.
If stayed away after being present on
Social Media once, it creates a huge
People will feeling that you are running
away from the field, and it creates
Social Media is rigorous, resource
(time and money) consuming, and
most importantly extremely high
commitment involving medium. Need
to work out before diving in.
The other important fact is that:
YOU CAN NOT BE AWAY FROM
SOCIAL MEDIA IN TODAY’S
People expect certain things from you, and it has to go into your
communications strategy. This should reflect in Social Media
METRICS FOR LEADERS
THIS IS HOW PEOPLE CHOOSE THEIR LEADERS.
• Family and Care
• Issues to interest/industry Groups
• Stand on National Issues
• Highly influenced by Tech Savvyness
• Shared through Vision Doc
• Show high action
• Collect thoughts from ground
Can you master them all?
BUILD A INCLUSIVE
The plan needs to be inclusive of different sections of society. More influential
groups need to be addressed.
IT / ITes
Find and address the relevant issues of these groups.
Caution: Take extra care of not being used by them.
What people see is what they buy. Use cases come
later. Live the campaign with high quality and regularity.
WIN THROUGH QUALITY
Make content that creates a
A new benchmark in content
presentation and design.
Time it well according to the
mood of the market and
One Goal : Great Leadership for Superpower India.
EXPLOIT THE RIGHT
Be everywhere. But enter any channel with purpose and
Remember : success cannot be a coincidental. It has to be
planned and executed.
SOCIAL MEDIA CONTENT STRATEGY
Twitter, Facebook, B
logs, News, Forums,
can be leveraged
No of issues
Size of the
BUILD A ECOSYSTEM
Talk less. Listen more. Focus on adding value to the
society. Address the important issues. Stay away from
Discovering Evils, Pre-virals
Buzz around Campaign
Reaction of Competition
Have the system that can handle difficult times and be
very choosy on the team and tool you deploy.
LISTEN, LISTEN AND
Social Media is about people. Let them talk. You being the leader, listen
to them closely. Get involved where necessary. Let the people be the
master of their lives. You facilitate.
LISTEN THE ENTIRE SOCIAL
People will talk anywhere. You can not force them to
talk on a particular medium. Listen the entire social web.
Make the people feel important. The favor will be
DON’T BE NEWS
BROADCASTER. BE A
You are a leader. People want to know what you have to say about critical things.
Do not be a news sharer. Let the Media and citizen journalists in Social Media do
it. You focus on important things for the nation and people. Tell your views.
A LEADER INSIDE OUT
You are a leader first. Remain
As a leader you are expected
to create stories.
Keep adding value to the
community with your vision
Be the subject. Not the carrier
of the subject.
MAKE A STRONG
Focus on building community. It can be multiple communities based on
specific interests, but they should be groomed.
Note: Communities are built on values and not on activities.
WINNING LIES ON STRENGTH
AND BEHAVIOR OF
Communities are built everyday. It matters who can keep it for
long and extract right value out of it.
Amass followers and fans, engage with them and build a vibrant
MARRY ONLINE AND
It is very important to recognize Social Media as a major
communication medium. The messaging needs to be consistent
NEVER FORGET THAT
WORLD DO NOT START AND
END WITH SOCIAL MEDIA
Do not fall into two traps: 1) never think Social Media is enough to give
you victory 2) Social Media strategy can be independent of other media.
There is one YOU. Communication has to ONE too.
SOCIAL MEDIA AS
Social Media is all about
people, the emotional
connection with them, the
relationships that is
groomed and the
conversation that happens.
Social Media is not
Social Media is MEDIA.
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