Social media strategy to win elections by simplify360

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The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.

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Social media strategy to win elections by simplify360

  1. 1. KICK-ASS SOCIAL MEDIA STRATEGY TO WIN ELECTIONS
  2. 2. 10 MUST DO FOR POLITICIANS
  3. 3. 1 DECIDE AND DEFEND Decide to be on Social Media, and defend the decision with full heart. Image Credit:
  4. 4. NO LOOKING BACK There is no way to back track from Social Media once gone online. If stayed away after being present on Social Media once, it creates a huge backlash. People will feeling that you are running away from the field, and it creates huge suspicion. Social Media is rigorous, resource (time and money) consuming, and most importantly extremely high commitment involving medium. Need to work out before diving in. The other important fact is that: YOU CAN NOT BE AWAY FROM SOCIAL MEDIA IN TODAY’S WORLD.
  5. 5. 2 UNDERSTAND THE KPIS People expect certain things from you, and it has to go into your communications strategy. This should reflect in Social Media strongly.
  6. 6. METRICS FOR LEADERS THIS IS HOW PEOPLE CHOOSE THEIR LEADERS. Human Sensitive Intellectual Futuristic • Family and Care • Issues to interest/industry Groups • Stand on National Issues • Highly influenced by Tech Savvyness Vision • Shared through Vision Doc Active • Show high action Open Minded • Collect thoughts from ground Can you master them all?
  7. 7. 3 BUILD A INCLUSIVE CAMPAIGN The plan needs to be inclusive of different sections of society. More influential groups need to be addressed. 7
  8. 8. FOCUS OF CAMPAIGN Industry Groups Influence Groups Emotional Connectio n Activity Areas IT / ITes Airlines Telecom Banking Automobile Media Doctors Feminists Teachers Lawyers Religious Groups Civil Society Sports NRI Personal Profile Tweet-up Bloggers Meet G+ Hangout Find and address the relevant issues of these groups. Caution: Take extra care of not being used by them.
  9. 9. 4 DELIVER WITH QUALITY What people see is what they buy. Use cases come later. Live the campaign with high quality and regularity.
  10. 10. WIN THROUGH QUALITY Content Design Timing Make content that creates a impact. A new benchmark in content presentation and design. Time it well according to the mood of the market and competition moves. One Goal : Great Leadership for Superpower India.
  11. 11. 5 EXPLOIT THE RIGHT CHANNELS Be everywhere. But enter any channel with purpose and strategy. Remember : success cannot be a coincidental. It has to be 11 planned and executed.
  12. 12. SOCIAL MEDIA CONTENT STRATEGY FRAMEWORK Intelligence Content Venue • Twitter, Facebook, B logs, News, Forums, Complaint Sites Marketing, Public Relations Community Building which can be leveraged for several functions No of issues Resolved • Listen in Level of Engagement • Buzz around leaders, Congress and other parties, National issues Size of the community • Listen for Market Research, Public Relations KPIs Promotional Platforms Type and amount of feedback received Social Enterprise
  13. 13. 6 BUILD A ECOSYSTEM Talk less. Listen more. Focus on adding value to the society. Address the important issues. Stay away from 13
  14. 14. Community Center Architecture Response Team General Buzz Regular Reports Discovering Evils, Pre-virals Weekly Updates Monthly Performanc e Alerts Buzz around Campaign Conditional Reports Reaction of Competition Ad-hoc Reports Strategic Reports Research Reports Major Leaders Creative Team Have the system that can handle difficult times and be very choosy on the team and tool you deploy.
  15. 15. 7 LISTEN, LISTEN AND LISTEN Social Media is about people. Let them talk. You being the leader, listen to them closely. Get involved where necessary. Let the people be the master of their lives. You facilitate.
  16. 16. LISTEN THE ENTIRE SOCIAL WEB People will talk anywhere. You can not force them to talk on a particular medium. Listen the entire social web. Make the people feel important. The favor will be
  17. 17. 8 DON’T BE NEWS BROADCASTER. BE A NEWS MAKER You are a leader. People want to know what you have to say about critical things. Do not be a news sharer. Let the Media and citizen journalists in Social Media do it. You focus on important things for the nation and people. Tell your views.
  18. 18. A LEADER INSIDE OUT You are a leader first. Remain so. As a leader you are expected to create stories. Keep adding value to the community with your vision and actions. Be the subject. Not the carrier of the subject. Slide No. 18
  19. 19. 9 MAKE A STRONG ONLINE COMMUNITY Focus on building community. It can be multiple communities based on specific interests, but they should be groomed. Note: Communities are built on values and not on activities. Image credit:
  20. 20. WINNING LIES ON STRENGTH AND BEHAVIOR OF COMMUNITY Communities are built everyday. It matters who can keep it for long and extract right value out of it. Amass followers and fans, engage with them and build a vibrant community. Image credits:
  21. 21. 10 MARRY ONLINE AND OFFLINE It is very important to recognize Social Media as a major communication medium. The messaging needs to be consistent and powerful.
  22. 22. NEVER FORGET THAT WORLD DO NOT START AND END WITH SOCIAL MEDIA Do not fall into two traps: 1) never think Social Media is enough to give you victory 2) Social Media strategy can be independent of other media. There is one YOU. Communication has to ONE too.
  23. 23. SOCIAL MEDIA AS COMMUNICATION MEDIUM Social Media is all about people, the emotional connection with them, the relationships that is groomed and the conversation that happens. Social Media is not TECHNOLOGY. Social Media is MEDIA.
  24. 24. In partnership with SIMPLIFY360 FOR INDIAN ELECTIONS 2014
  25. 25. SIMPLIFY360 ELECTIONS BIG DATA SYSTEM
  26. 26. GET MORE FROM SIMPLIFY360 Click here for more details: The Economic Times and Simplify360 Report on Indian Elections 2014
  27. 27. THANK YOU http://simplify360.com/ Contact us at contact@simplify360.com
  28. 28. SOCIAL BUSINESS INTELLIGENCE 28

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