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In a unique concept, McDonald’s invited well known food bloggers to a Mumbai McDonald’s outlet to give them a first-hand experience of creating and savoring the new burgers. In the event, conceived and managed by Digiqom, the Chef behind the new creation took the bloggers through the journey behind introducing the new product. This initiative, which was next in line after #McDElections, was intended to attract the audience attention and launch the new burger variants.
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